Alternative Direct Marketing Limited

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alternative direct marketing limited Company Information

Live

MatureSmallDeclining

Company Number

03079248

Website

http://exeid.com

Registered Address

10 the triangle, ng2 business park, nottingham, nottinghamshire, NG2 1AE

Industry

Architectural activities

Mixed farming

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Telephone

Next Accounts Due

July 2024

Group Structure

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Directors

David Ajose28 Years

Shareholders

david ajose 100%

alternative direct marketing limited Estimated Valuation

£1.1m

Pomanda estimates the enterprise value of ALTERNATIVE DIRECT MARKETING LIMITED at £1.1m based on a Turnover of £1.7m and 0.63x industry multiple (adjusted for size and gross margin).

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Alternative Direct Marketing Limited is a live company located in nottingham, NG2 1AE with a Companies House number of 03079248. It operates in the mixed farming sector, SIC Code 01500. Founded in July 1995, it's largest shareholder is david ajose with a 100% stake. Alternative Direct Marketing Limited is a mature, small sized company, Pomanda has estimated its turnover at £1.7m with declining growth in recent years.

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Pomanda's financial health check has awarded Alternative Direct Marketing Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 6 areas for improvement. Company Health Check FAQs

Health Rating3out of 5

3 Strong

2 Regular

6 Weak

Size

annual sales of £1.7m, make it larger than the average company (£743.9k)

Growth

3 year (CAGR) sales growth of -19%, show it is growing at a slower rate (3.3%)

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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ALTERNATIVE DIRECT MARKETING LIMITED group structure

Alternative Direct Marketing Limited has no subsidiary companies.

Ultimate parent company

ALTERNATIVE DIRECT MARKETING LIMITED

03079248

ALTERNATIVE DIRECT MARKETING LIMITED Shareholders

david ajose

100%

Alternative Direct Marketing Limited currently has 1 director, Mr David Ajose serving since Jul 1995.

officer	country	age	start	end	role
Mr David Ajose	England	60 years	Jul 1995	-	Director

EXPORT

Alternative Direct Marketing Limited's latest turnover from October 2022 is estimated at £1.7 million and the company has net assets of £477.7 thousand. According to their latest financial statements, Alternative Direct Marketing Limited has 1 employee and maintains cash reserves of £49.5 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Oct 2022	Oct 2021	Oct 2020	Oct 2019	Oct 2018	Oct 2017	Oct 2016	Oct 2015	Oct 2014	Oct 2013	Oct 2012	Oct 2011	Oct 2010	Oct 2009
Turnover	1,725,910	1,757,530	2,900,751	3,210,799	3,471,683	2,343,816	2,125,686	1,505,929	1,008,336	231,872	1,040,433	914,480	834,731	0
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	1,283,499	1,372,911	2,205,749	2,353,364	2,557,941	1,741,613	1,574,138	1,091,641	727,620	172,896	760,782	675,735	616,531	0
Gross Profit	442,411	384,619	695,002	857,435	913,742	602,204	551,549	414,289	280,716	58,976	279,651	238,745	218,200	0
Admin Expenses	427,651	324,776	651,289	878,509	879,491	561,676	456,549	394,191	100,141	-1,741	272,309	225,586	153,670	-13,266
Operating Profit	14,760	59,843	43,713	-21,074	34,251	40,528	95,000	20,098	180,575	60,717	7,342	13,159	64,530	13,266
Interest Payable	0	0	0	0	0	0	0	0	0	0	0	0	8,406	8,406
Interest Receivable	921	27	22	89	52	21	13	56	66	81	266	240	118	86
Pre-Tax Profit	15,680	59,870	43,735	-20,985	34,302	40,549	95,013	20,154	180,641	60,797	7,608	13,399	56,242	4,946
Tax	-2,979	-11,375	-8,310	0	-6,517	-7,704	-19,002	-4,031	-37,935	-13,983	-1,826	-3,484	-15,748	-1,385
Profit After Tax	12,701	48,495	35,425	-20,985	27,785	32,845	76,010	16,123	142,706	46,814	5,782	9,915	40,494	3,561
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	12,701	48,495	35,425	-20,985	27,785	32,845	76,010	16,123	142,706	46,814	5,782	9,915	40,494	3,561
Employee Costs	32,902	31,522	31,365	752,081	760,271	502,289	465,584	278,087	211,680	58,562	203,440	203,772	170,857	0
Number Of Employees	1	1	1	24	25	17	15	9	7	2	7	7	6	0
EBITDA*	18,291	64,506	48,895	-15,219	40,533	47,826	104,442	21,048	181,520	61,977	8,722	15,002	66,795	16,361

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Oct 2022	Oct 2021	Oct 2020	Oct 2019	Oct 2018	Oct 2017	Oct 2016	Oct 2015	Oct 2014	Oct 2013	Oct 2012	Oct 2011	Oct 2010	Oct 2009
Tangible Assets	234,940	237,542	239,897	241,914	243,196	246,243	189,015	110,785	2,830	179,567	179,932	181,312	358,375	360,640
Intangible Assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Investments & Other	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	234,940	237,542	239,897	241,914	243,196	246,243	189,015	110,785	2,830	179,567	179,932	181,312	358,375	360,640
Stock & work in progress	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	842,618	804,367	1,166,240	959,006	1,022,202	744,950	622,530	436,456	301,267	40,775	243,211	216,203	201,635	129,091
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash	49,461	32,379	21,620	22,030	1,595	12,220	4,946	5,105	17,141	9,102	23,146	83,321	12,556	34,550
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	892,079	836,746	1,187,860	981,036	1,023,797	757,170	627,476	441,561	318,408	49,877	266,357	299,524	214,191	163,641
total assets	1,127,019	1,074,288	1,427,757	1,222,950	1,266,993	1,003,413	816,491	552,346	321,238	229,444	446,289	480,836	572,566	524,281
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	45,000
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	646,393	606,363	1,008,327	838,561	848,199	611,825	461,564	286,601	71,964	122,876	319,055	310,701	364,643	262,063
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current liabilities	646,393	606,363	1,008,327	838,561	848,199	611,825	461,564	286,601	71,964	122,876	319,055	310,701	364,643	307,063
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	213,655
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	67,480	116,163	163,866	0
provisions	2,953	2,953	2,953	3,337	16,757	17,336	13,520	348	0	0	0	0	0	0
total long term liabilities	2,953	2,953	2,953	3,337	16,757	17,336	13,520	348	0	0	67,480	116,163	163,866	213,655
total liabilities	649,346	609,316	1,011,280	841,898	864,956	629,161	475,084	286,949	71,964	122,876	386,535	426,864	528,509	520,718
net assets	477,673	464,972	416,477	381,052	402,037	374,252	341,407	265,397	249,274	106,568	59,754	53,972	44,057	3,563
total shareholders funds	477,673	464,972	416,477	381,052	402,037	374,252	341,407	265,397	249,274	106,568	59,754	53,972	44,057	3,563

	Oct 2022	Oct 2021	Oct 2020	Oct 2019	Oct 2018	Oct 2017	Oct 2016	Oct 2015	Oct 2014	Oct 2013	Oct 2012	Oct 2011	Oct 2010	Oct 2009
Operating Activities
Operating Profit	14,760	59,843	43,713	-21,074	34,251	40,528	95,000	20,098	180,575	60,717	7,342	13,159	64,530	13,266
Depreciation	3,531	4,663	5,182	5,855	6,282	7,298	9,442	950	945	1,260	1,380	1,843	2,265	3,095
Amortisation	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	-2,979	-11,375	-8,310	0	-6,517	-7,704	-19,002	-4,031	-37,935	-13,983	-1,826	-3,484	-15,748	-1,385
Stock	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors	38,251	-361,873	207,234	-63,196	277,252	122,420	186,074	135,189	260,492	-202,436	27,008	14,568	72,544	129,091
Creditors	40,030	-401,964	169,766	-9,638	236,374	150,261	174,963	214,637	-50,912	-196,179	8,354	-53,942	102,580	262,063
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Deferred Taxes & Provisions	0	0	-384	-13,420	-579	3,816	13,172	348	0	0	0	0	0	0
Cash flow from operations	17,091	13,040	2,733	24,919	-7,441	71,779	87,501	96,813	-167,819	54,251	-11,758	-56,992	81,083	147,948
Investing Activities
capital expenditure	-929	-2,308	-3,165	-4,573	-3,235	-64,526	-87,672	-108,905	175,792	-895	0	175,220	0	-363,735
Change in Investments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
cash flow from investments	-929	-2,308	-3,165	-4,573	-3,235	-64,526	-87,672	-108,905	175,792	-895	0	175,220	0	-363,735
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	-213,655	213,655
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	0	-67,480	-48,683	-47,703	163,866	0
share issue	0	0	0	0	0	0	0	0	0	0	0	0	0	2
interest	921	27	22	89	52	21	13	56	66	81	266	240	-8,288	-8,320
cash flow from financing	921	27	22	89	52	21	13	56	66	-67,399	-48,417	-47,463	-58,077	205,337
cash and cash equivalents
cash	17,082	10,759	-410	20,435	-10,625	7,274	-159	-12,036	8,039	-14,044	-60,175	70,765	-21,994	34,550
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	-45,000	45,000
change in cash	17,082	10,759	-410	20,435	-10,625	7,274	-159	-12,036	8,039	-14,044	-60,175	70,765	23,006	-10,450

P&L

October 2022

turnover

1.7m

-2%

operating profit

14.8k

gross margin

25.7%

+17.13%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

October 2022

net assets

477.7k

+0.03%

total assets

1.1m

+0.05%

cash

49.5k

+0.53%

net assets

Total assets minus all liabilities

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company number

03079248

Type

Private limited with Share Capital

industry

71111 - Architectural activities

01500 - Mixed farming

55209 - Other holiday and other short-stay accommodation (not including holiday centres and villages or youth hostels) n.e.c.

incorporation date

July 1995

age

accounts

Unaudited Abridged

ultimate parent company

None

previous names

N/A

incorporated

address

10 the triangle, ng2 business park, nottingham, nottinghamshire, NG2 1AE

last accounts submitted

October 2022

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 3 charges/mortgages relating to alternative direct marketing limited. Currently there are 0 open charges and 3 have been satisfied in the past.

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