phoenix sl direct limited Company Information
Company Number
00586343
Next Accounts
Sep 2025
Shareholders
pearl life holdings limited
Group Structure
View All
Industry
Dormant Company
Registered Address
1 wythall green way, wythall, birmingham, B47 6WG
Website
http://sunlifedirect.co.ukphoenix sl direct limited Estimated Valuation
Pomanda estimates the enterprise value of PHOENIX SL DIRECT LIMITED at £0 based on a Turnover of £0 and 0x industry multiple (adjusted for size and gross margin).
phoenix sl direct limited Estimated Valuation
Pomanda estimates the enterprise value of PHOENIX SL DIRECT LIMITED at £0 based on an EBITDA of £0 and a 1.92x industry multiple (adjusted for size and gross margin).
phoenix sl direct limited Estimated Valuation
Pomanda estimates the enterprise value of PHOENIX SL DIRECT LIMITED at £1 based on Net Assets of £2 and 0.81x industry multiple (adjusted for liquidity).
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Phoenix Sl Direct Limited Overview
Phoenix Sl Direct Limited is a live company located in birmingham, B47 6WG with a Companies House number of 00586343. It operates in the dormant company sector, SIC Code 99999. Founded in June 1957, it's largest shareholder is pearl life holdings limited with a 100% stake. Phoenix Sl Direct Limited is a mature, unknown sized company, Pomanda has estimated its turnover at £0 with unknown growth in recent years.
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Phoenix Sl Direct Limited Health Check
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0 Strong

0 Regular

0 Weak

Size
There is insufficient data available for this Key Performance Indicator!
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Growth
There is insufficient data available for this Key Performance Indicator!
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Production
There is insufficient data available for this Key Performance Indicator!
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Profitability
There is insufficient data available for this Key Performance Indicator!
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Employees
There is insufficient data available for this Key Performance Indicator!
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Pay Structure
There is insufficient data available for this Key Performance Indicator!
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Efficiency
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Debtor Days
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Creditor Days
There is insufficient data available for this Key Performance Indicator!
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Stock Days
There is insufficient data available for this Key Performance Indicator!
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Cash Balance
There is insufficient data available for this Key Performance Indicator!
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Debt Level
There is insufficient data available for this Key Performance Indicator!
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PHOENIX SL DIRECT LIMITED financials

Phoenix Sl Direct Limited's latest turnover from December 2023 is estimated at 0 and the company has net assets of £2. According to their latest financial statements, we estimate that Phoenix Sl Direct Limited has no employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 3,011,000 | 5,000 | 5,310,000 | 118,117,000 | 19,919,000 | 293,000 | 303,092 | 331,965 | 347,677 | 410,176 | 801,260 | 938,414 | |||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | 3,011,000 | 5,000 | 347,677 | 410,176 | 801,260 | 938,414 | |||||||||
Admin Expenses | |||||||||||||||
Operating Profit | 5,000 | 223,000 | 293,000 | 303,092 | 331,965 | 347,677 | 410,176 | 801,260 | 938,414 | ||||||
Interest Payable | 3,000 | ||||||||||||||
Interest Receivable | 18,000 | 9,000 | 6,324 | 4,437 | 6,355 | 31,293 | 31,721 | 19,862 | |||||||
Pre-Tax Profit | 3,011,000 | 5,000 | 11,000 | -185,000 | 241,000 | 302,000 | 309,416 | 336,402 | 318,256 | 441,469 | 832,981 | 958,276 | |||
Tax | -5,704,000 | -9,000 | -15,000 | -226,000 | -3,000 | -48,000 | -61,000 | -60,636 | -78,214 | -77,973 | -116,989 | -233,235 | -268,317 | ||
Profit After Tax | -2,693,000 | -9,000 | -10,000 | -215,000 | -188,000 | 193,000 | 241,000 | 248,780 | 258,188 | 240,283 | 324,480 | 599,746 | 689,959 | ||
Dividends Paid | 7,151,000 | ||||||||||||||
Retained Profit | -9,844,000 | -9,000 | -10,000 | -215,000 | -188,000 | 193,000 | 241,000 | 248,780 | 258,188 | 240,283 | 324,480 | 599,746 | 689,959 | ||
Employee Costs | 4,972,000 | 29,999,000 | 5,139,000 | ||||||||||||
Number Of Employees | 22 | 447 | 480 | ||||||||||||
EBITDA* | 5,000 | 223,000 | 293,000 | 303,092 | 331,965 | 347,677 | 410,176 | 801,260 | 938,414 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 77,000 | ||||||||||||||
Intangible Assets | |||||||||||||||
Investments & Other | 77,000 | ||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 77,000 | ||||||||||||||
Stock & work in progress | |||||||||||||||
Trade Debtors | |||||||||||||||
Group Debtors | 6,000,000 | 6,000,000 | 6,053,000 | 13,952,000 | 9,143,000 | 6,000,000 | 6,000,000 | 6,000,000 | 6,024,962 | 6,000,000 | 4,300 | ||||
Misc Debtors | 2 | 2 | 2,000 | 6,000 | 6,000 | 429,000 | 1,896,000 | 22,000 | 46,453 | 50,674 | 309,198 | 142,228 | 132,780 | ||
Cash | 1,567,000 | 1,567,000 | 1,559,000 | 10,713,000 | 10,682,000 | 1,768,000 | 1,977,296 | 1,272,014 | 871,013 | 1,411,640 | 7,700,282 | 6,927,367 | |||
misc current assets | |||||||||||||||
total current assets | 2 | 2 | 2,000 | 7,567,000 | 7,573,000 | 7,618,000 | 25,094,000 | 21,721,000 | 7,790,000 | 8,023,749 | 7,322,688 | 7,205,173 | 7,553,868 | 7,833,062 | 6,931,667 |
total assets | 2 | 2 | 2,000 | 7,567,000 | 7,573,000 | 7,618,000 | 25,171,000 | 21,721,000 | 7,790,000 | 8,023,749 | 7,322,688 | 7,205,173 | 7,553,868 | 7,833,062 | 6,931,667 |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | |||||||||||||||
Group/Directors Accounts | 3,262,000 | 127,000 | 583,361 | 190,280 | 320,412 | 875,062 | 1,303,440 | 600,897 | |||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 413,000 | 410,000 | 445,000 | 17,773,000 | 9,068,000 | 122,000 | 138,849 | 78,214 | 77,973 | 116,989 | 236,035 | 268,317 | |||
total current liabilities | 413,000 | 410,000 | 445,000 | 17,773,000 | 12,330,000 | 249,000 | 722,210 | 268,494 | 398,385 | 992,051 | 1,539,475 | 869,214 | |||
loans | |||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 10,000 | 10,000 | 10,000 | 10,256 | 10,256 | 10,256 | |||||||||
provisions | 1,657,000 | 965 | 2,400 | 13,182 | 18,750 | 75,000 | 443,612 | ||||||||
total long term liabilities | 10,000 | 1,667,000 | 10,000 | 11,221 | 12,656 | 23,438 | 18,750 | 75,000 | 443,612 | ||||||
total liabilities | 413,000 | 410,000 | 445,000 | 17,783,000 | 13,997,000 | 259,000 | 733,431 | 281,150 | 421,823 | 1,010,801 | 1,614,475 | 1,312,826 | |||
net assets | 2 | 2 | 2,000 | 7,154,000 | 7,163,000 | 7,173,000 | 7,388,000 | 7,724,000 | 7,531,000 | 7,290,318 | 7,041,538 | 6,783,350 | 6,543,067 | 6,218,587 | 5,618,841 |
total shareholders funds | 2 | 2 | 2,000 | 7,154,000 | 7,163,000 | 7,173,000 | 7,388,000 | 7,724,000 | 7,531,000 | 7,290,318 | 7,041,538 | 6,783,350 | 6,543,067 | 6,218,587 | 5,618,841 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 5,000 | 223,000 | 293,000 | 303,092 | 331,965 | 347,677 | 410,176 | 801,260 | 938,414 | ||||||
Depreciation | |||||||||||||||
Amortisation | |||||||||||||||
Tax | -5,704,000 | -9,000 | -15,000 | -226,000 | -3,000 | -48,000 | -61,000 | -60,636 | -78,214 | -77,973 | -116,989 | -233,235 | -268,317 | ||
Stock | |||||||||||||||
Debtors | -1,998 | -5,998,000 | -6,000 | -53,000 | -8,322,000 | 3,342,000 | 5,017,000 | -24,453 | -4,221 | -283,486 | 191,932 | 6,009,448 | 128,480 | 4,300 | |
Creditors | |||||||||||||||
Accruals and Deferred Income | -413,000 | 3,000 | -35,000 | -17,328,000 | 8,705,000 | 8,946,000 | -16,849 | 60,635 | 241 | -39,016 | -119,046 | -32,282 | 268,317 | ||
Deferred Taxes & Provisions | -1,657,000 | 1,657,000 | -965 | -1,435 | -10,782 | -5,568 | -56,250 | -368,612 | 443,612 | ||||||
Cash flow from operations | 1,998 | 8,000 | 5,761,000 | 238,639 | 305,877 | 526,696 | 33,188 | -5,891,557 | 38,651 | 1,377,726 | |||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | -77,000 | 77,000 | |||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -3,262,000 | 3,135,000 | -456,361 | 393,081 | -130,132 | -554,650 | -428,378 | 702,543 | 600,897 | ||||||
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -10,000 | -256 | 10,256 | ||||||||||||
share issue | |||||||||||||||
interest | -3,000 | 18,000 | 9,000 | 6,324 | 4,437 | 6,355 | 31,293 | 31,721 | 19,862 | ||||||
cash flow from financing | -1,998 | 2,692,000 | -10,000 | -3,413,000 | 3,153,000 | -447,935 | 399,405 | -125,695 | -538,039 | -397,085 | 734,264 | 5,549,641 | |||
cash and cash equivalents | |||||||||||||||
cash | -1,567,000 | 8,000 | -9,154,000 | 31,000 | 8,914,000 | -209,296 | 705,282 | 401,001 | -540,627 | -6,288,642 | 772,915 | 6,927,367 | |||
overdraft | |||||||||||||||
change in cash | -1,567,000 | 8,000 | -9,154,000 | 31,000 | 8,914,000 | -209,296 | 705,282 | 401,001 | -540,627 | -6,288,642 | 772,915 | 6,927,367 |
phoenix sl direct limited Credit Report and Business Information
Phoenix Sl Direct Limited Competitor Analysis

Perform a competitor analysis for phoenix sl direct limited by selecting its closest rivals, whether from the ACTIVITIES OF EXTRATERRITORIAL ORGANISATIONS AND BODIES sector, other mature companies, companies in B47 area or any other competitors across 12 key performance metrics.
phoenix sl direct limited Ownership
PHOENIX SL DIRECT LIMITED group structure
Phoenix Sl Direct Limited has no subsidiary companies.
Ultimate parent company
2 parents
PHOENIX SL DIRECT LIMITED
00586343
phoenix sl direct limited directors
Phoenix Sl Direct Limited currently has 2 directors. The longest serving directors include Mrs Jacqueline Noakes (Dec 2022) and Mr Quentin Zentner (Jul 2023).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mrs Jacqueline Noakes | United Kingdom | 63 years | Dec 2022 | - | Director |
Mr Quentin Zentner | 59 years | Jul 2023 | - | Director |
P&L
December 2023turnover
0
0%
operating profit
0
0%
gross margin
0%
0%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
2
0%
total assets
2
0%
cash
0
0%
net assets
Total assets minus all liabilities
phoenix sl direct limited company details
company number
00586343
Type
Private limited with Share Capital
industry
99999 - Dormant Company
incorporation date
June 1957
age
68
incorporated
UK
ultimate parent company
accounts
Dormant
last accounts submitted
December 2023
previous names
axa sun life direct limited (December 2017)
sun life direct marketing limited (April 1998)
See moreaccountant
-
auditor
-
address
1 wythall green way, wythall, birmingham, B47 6WG
Bank
-
Legal Advisor
-
phoenix sl direct limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 1 charges/mortgages relating to phoenix sl direct limited. Currently there are 1 open charges and 0 have been satisfied in the past.
phoenix sl direct limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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phoenix sl direct limited Companies House Filings - See Documents
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