which? limited
which? limited Company Information
Company Number
00677665
Next Accounts
Mar 2026
Shareholders
consumers association
Group Structure
View All
Industry
Other publishing activities
+1Registered Address
2 marylebone road, london, NW1 4DF
Website
http://www.which.co.ukwhich? limited Estimated Valuation
Pomanda estimates the enterprise value of WHICH? LIMITED at £99.7m based on a Turnover of £81.5m and 1.22x industry multiple (adjusted for size and gross margin).
which? limited Estimated Valuation
Pomanda estimates the enterprise value of WHICH? LIMITED at £35.6m based on an EBITDA of £5.2m and a 6.79x industry multiple (adjusted for size and gross margin).
which? limited Estimated Valuation
Pomanda estimates the enterprise value of WHICH? LIMITED at £671.7k based on Net Assets of £397k and 1.69x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Which? Limited Overview
Which? Limited is a live company located in london, NW1 4DF with a Companies House number of 00677665. It operates in the publishing of consumer and business journals and periodicals sector, SIC Code 58142. Founded in December 1960, it's largest shareholder is consumers association with a 100% stake. Which? Limited is a mature, large sized company, Pomanda has estimated its turnover at £81.5m with declining growth in recent years.
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Which? Limited Health Check
Pomanda's financial health check has awarded Which? Limited a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 3 areas for improvement. Company Health Check FAQs
5 Strong
3 Regular
3 Weak
Size
annual sales of £81.5m, make it larger than the average company (£4.1m)
£81.5m - Which? Limited
£4.1m - Industry AVG
Growth
3 year (CAGR) sales growth of -2%, show it is growing at a slower rate (7.8%)
-2% - Which? Limited
7.8% - Industry AVG
Production
with a gross margin of 52.7%, this company has a comparable cost of product (54.8%)
52.7% - Which? Limited
54.8% - Industry AVG
Profitability
an operating margin of 4.7% make it as profitable than the average company (5.9%)
4.7% - Which? Limited
5.9% - Industry AVG
Employees
with 386 employees, this is above the industry average (39)
386 - Which? Limited
39 - Industry AVG
Pay Structure
on an average salary of £68.4k, the company has an equivalent pay structure (£58.3k)
£68.4k - Which? Limited
£58.3k - Industry AVG
Efficiency
resulting in sales per employee of £211.2k, this is more efficient (£138.7k)
£211.2k - Which? Limited
£138.7k - Industry AVG
Debtor Days
it gets paid by customers after 7 days, this is earlier than average (46 days)
7 days - Which? Limited
46 days - Industry AVG
Creditor Days
its suppliers are paid after 14 days, this is quicker than average (35 days)
14 days - Which? Limited
35 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Which? Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 30 weeks, this is more cash available to meet short term requirements (20 weeks)
30 weeks - Which? Limited
20 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 98.3%, this is a higher level of debt than the average (59.9%)
98.3% - Which? Limited
59.9% - Industry AVG
WHICH? LIMITED financials
Which? Limited's latest turnover from June 2024 is £81.5 million and the company has net assets of £397 thousand. According to their latest financial statements, Which? Limited has 386 employees and maintains cash reserves of £13.5 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | Jun 2012 | Jun 2011 | Jun 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 81,537,000 | 83,615,000 | 85,341,000 | 87,923,000 | 89,325,000 | 92,173,000 | 93,120,000 | 95,210,000 | 96,341,000 | 95,893,000 | 89,722,000 | 83,430,000 | 78,421,000 | 74,478,000 | 69,879,000 |
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | 38,609,000 | 35,998,000 | 35,252,000 | 33,196,000 | 30,717,000 | 31,100,000 | 33,868,000 | 33,479,000 | 36,178,000 | 33,958,000 | 33,867,000 | 30,075,000 | 43,463,000 | 42,164,000 | 42,481,000 |
| Gross Profit | 42,928,000 | 47,617,000 | 50,089,000 | 54,727,000 | 58,608,000 | 61,073,000 | 59,252,000 | 61,731,000 | 60,163,000 | 61,935,000 | 55,855,000 | 53,355,000 | 34,958,000 | 32,314,000 | 27,398,000 |
| Admin Expenses | 39,061,000 | 36,768,000 | 38,303,000 | 38,988,000 | 40,670,000 | 70,909,000 | 47,832,000 | 49,730,000 | 45,577,000 | 43,650,000 | 46,338,000 | 35,325,000 | 21,110,000 | 17,361,000 | 15,431,000 |
| Operating Profit | 3,867,000 | 10,849,000 | 11,786,000 | 15,739,000 | 17,938,000 | -9,836,000 | 11,420,000 | 12,001,000 | 14,586,000 | 18,285,000 | 9,517,000 | 18,030,000 | 13,848,000 | 14,953,000 | 11,967,000 |
| Interest Payable | |||||||||||||||
| Interest Receivable | 346,000 | 21,000 | 7,000 | 1,000 | 10,000 | 31,000 | 43,000 | 65,000 | 63,000 | 61,000 | 68,000 | ||||
| Pre-Tax Profit | 4,213,000 | 10,870,000 | 12,813,000 | 15,739,000 | 17,939,000 | -9,836,000 | 11,420,000 | 12,001,000 | 14,596,000 | 18,316,000 | 9,774,000 | 18,261,000 | 13,911,000 | 15,014,000 | -309,000 |
| Tax | |||||||||||||||
| Profit After Tax | 4,213,000 | 10,870,000 | 12,813,000 | 15,739,000 | 17,939,000 | -9,836,000 | 11,420,000 | 12,001,000 | 14,596,000 | 18,316,000 | 9,774,000 | 18,261,000 | 13,911,000 | 15,014,000 | -309,000 |
| Dividends Paid | |||||||||||||||
| Retained Profit | 4,213,000 | 10,870,000 | 12,813,000 | 15,739,000 | 17,939,000 | -9,836,000 | 11,420,000 | 12,001,000 | 14,596,000 | 18,316,000 | 9,774,000 | -146,000 | -943,000 | -1,157,000 | -309,000 |
| Employee Costs | 26,404,000 | 24,195,000 | 23,038,000 | 21,425,000 | 21,567,000 | 23,998,000 | 22,550,000 | 19,107,000 | 16,599,000 | 16,349,000 | 14,893,000 | 11,495,000 | 8,326,000 | 8,461,000 | 7,906,000 |
| Number Of Employees | 386 | 400 | 409 | 380 | 379 | 407 | 390 | 364 | 318 | 285 | 286 | 250 | 222 | 220 | 205 |
| EBITDA* | 5,238,000 | 11,842,000 | 13,109,000 | 16,433,000 | 18,240,000 | -9,557,000 | 11,496,000 | 12,653,000 | 15,501,000 | 18,332,000 | 10,402,000 | 18,735,000 | 14,223,000 | 15,150,000 | 12,183,000 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | Jun 2012 | Jun 2011 | Jun 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 533,000 | 660,000 | 647,000 | 769,000 | 1,243,000 | 1,511,000 | 574,000 | 423,000 | 122,000 | 193,000 | 2,814,000 | 3,257,000 | 3,417,000 | 1,950,000 | 191,000 |
| Intangible Assets | 4,338,000 | 4,794,000 | 2,702,000 | 3,921,000 | 2,714,000 | 964,000 | 156,000 | 51,000 | 969,000 | 1,506,000 | |||||
| Investments & Other | 21,700,000 | 22,000,000 | 18,000,000 | 13,250,000 | 11,000,000 | 11,680,000 | 6,180,000 | 5,300,000 | 4,500,000 | ||||||
| Debtors (Due After 1 year) | |||||||||||||||
| Total Fixed Assets | 4,871,000 | 5,454,000 | 3,349,000 | 4,690,000 | 3,957,000 | 2,475,000 | 22,430,000 | 22,474,000 | 19,091,000 | 14,949,000 | 13,814,000 | 14,937,000 | 9,597,000 | 7,250,000 | 4,691,000 |
| Stock & work in progress | 168,000 | 107,000 | 80,000 | 307,000 | |||||||||||
| Trade Debtors | 1,775,000 | 1,916,000 | 1,575,000 | 833,000 | 1,009,000 | 965,000 | 4,047,000 | 554,000 | 754,000 | 502,000 | 613,000 | 652,000 | 514,000 | 403,000 | 309,000 |
| Group Debtors | 15,000 | 703,000 | 995,000 | 1,704,000 | 1,280,000 | 1,466,000 | 5,632,000 | 13,688,000 | 46,000 | 698,000 | 1,153,000 | 593,000 | |||
| Misc Debtors | 3,779,000 | 3,732,000 | 8,325,000 | 4,606,000 | 4,790,000 | 4,672,000 | 1,656,000 | 5,017,000 | 5,457,000 | 5,434,000 | 5,074,000 | 5,446,000 | 7,841,000 | 6,299,000 | 5,013,000 |
| Cash | 13,534,000 | 11,997,000 | 10,187,000 | 12,832,000 | 9,196,000 | 3,168,000 | 5,982,000 | 7,732,000 | 10,325,000 | 9,089,000 | 6,846,000 | 10,078,000 | 8,477,000 | 6,515,000 | 7,245,000 |
| misc current assets | 2,500,000 | ||||||||||||||
| total current assets | 19,088,000 | 17,645,000 | 20,087,000 | 18,286,000 | 15,698,000 | 9,800,000 | 15,889,000 | 14,583,000 | 18,002,000 | 20,657,000 | 26,221,000 | 16,390,000 | 17,637,000 | 14,450,000 | 13,467,000 |
| total assets | 23,959,000 | 23,099,000 | 23,436,000 | 22,976,000 | 19,655,000 | 12,275,000 | 38,319,000 | 37,057,000 | 37,093,000 | 35,606,000 | 40,035,000 | 31,327,000 | 27,234,000 | 21,700,000 | 18,158,000 |
| Bank overdraft | |||||||||||||||
| Bank loan | |||||||||||||||
| Trade Creditors | 1,515,000 | 2,175,000 | 2,644,000 | 3,169,000 | 2,931,000 | 3,460,000 | 3,370,000 | 2,859,000 | 3,405,000 | 3,401,000 | 1,957,000 | 4,546,000 | 4,380,000 | 2,467,000 | 2,894,000 |
| Group/Directors Accounts | 9,535,000 | 5,473,000 | 4,435,000 | 4,199,000 | 5,552,000 | 10,676,000 | 12,244,000 | 3,729,000 | 19,126,000 | 14,507,000 | 10,497,000 | 5,329,000 | |||
| other short term finances | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| other current liabilities | 12,279,000 | 10,034,000 | 7,702,000 | 7,063,000 | 6,679,000 | 7,374,000 | 8,453,000 | 7,500,000 | 6,918,000 | 8,846,000 | 5,742,000 | 4,470,000 | 5,377,000 | 4,823,000 | 4,865,000 |
| total current liabilities | 23,329,000 | 17,682,000 | 14,781,000 | 14,431,000 | 9,610,000 | 16,386,000 | 22,499,000 | 22,603,000 | 14,052,000 | 12,247,000 | 7,699,000 | 28,142,000 | 24,264,000 | 17,787,000 | 13,088,000 |
| loans | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| Accruals and Deferred Income | |||||||||||||||
| other liabilities | 95,000 | 149,000 | |||||||||||||
| provisions | 233,000 | 233,000 | 2,341,000 | 478,000 | 217,000 | 737,000 | 651,000 | 1,436,000 | 361,000 | ||||||
| total long term liabilities | 233,000 | 233,000 | 2,341,000 | 478,000 | 217,000 | 95,000 | 149,000 | 737,000 | 651,000 | 1,436,000 | 361,000 | ||||
| total liabilities | 23,562,000 | 17,915,000 | 17,122,000 | 14,909,000 | 9,827,000 | 16,386,000 | 22,594,000 | 22,752,000 | 14,789,000 | 12,898,000 | 9,135,000 | 28,503,000 | 24,264,000 | 17,787,000 | 13,088,000 |
| net assets | 397,000 | 5,184,000 | 6,314,000 | 8,067,000 | 9,828,000 | -4,111,000 | 15,725,000 | 14,305,000 | 22,304,000 | 22,708,000 | 30,900,000 | 2,824,000 | 2,970,000 | 3,913,000 | 5,070,000 |
| total shareholders funds | 397,000 | 5,184,000 | 6,314,000 | 8,067,000 | 9,828,000 | -4,111,000 | 15,725,000 | 14,305,000 | 22,304,000 | 22,708,000 | 30,900,000 | 2,824,000 | 2,970,000 | 3,913,000 | 5,070,000 |
| Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | Jun 2012 | Jun 2011 | Jun 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | 3,867,000 | 10,849,000 | 11,786,000 | 15,739,000 | 17,938,000 | -9,836,000 | 11,420,000 | 12,001,000 | 14,586,000 | 18,285,000 | 9,517,000 | 18,030,000 | 13,848,000 | 14,953,000 | 11,967,000 |
| Depreciation | 127,000 | 220,000 | 122,000 | 250,000 | 258,000 | 210,000 | 50,000 | 92,000 | 76,000 | 47,000 | 885,000 | 705,000 | 375,000 | 197,000 | 216,000 |
| Amortisation | 1,244,000 | 773,000 | 1,201,000 | 444,000 | 44,000 | 69,000 | 26,000 | 560,000 | 839,000 | ||||||
| Tax | |||||||||||||||
| Stock | -168,000 | 61,000 | 27,000 | -227,000 | 307,000 | ||||||||||
| Debtors | -94,000 | -4,252,000 | 4,446,000 | -1,048,000 | -130,000 | -775,000 | 556,000 | -826,000 | -3,891,000 | -7,807,000 | 13,231,000 | -2,909,000 | 1,198,000 | 1,940,000 | 5,915,000 |
| Creditors | -660,000 | -469,000 | -525,000 | 238,000 | -529,000 | 90,000 | 511,000 | -546,000 | 4,000 | 1,444,000 | -2,589,000 | 166,000 | 1,913,000 | -427,000 | 2,894,000 |
| Accruals and Deferred Income | 2,245,000 | 2,332,000 | 639,000 | 384,000 | -695,000 | -1,079,000 | 953,000 | 582,000 | -1,928,000 | 3,104,000 | 1,272,000 | -907,000 | 554,000 | -42,000 | 4,865,000 |
| Deferred Taxes & Provisions | -2,108,000 | 1,863,000 | 261,000 | 217,000 | -737,000 | 86,000 | -785,000 | 1,075,000 | 361,000 | ||||||
| Cash flow from operations | 6,917,000 | 15,849,000 | 10,640,000 | 18,364,000 | 17,363,000 | -9,771,000 | 12,404,000 | 12,778,000 | 17,554,000 | 29,902,000 | -2,903,000 | 21,203,000 | 15,465,000 | 12,968,000 | 13,720,000 |
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | -21,700,000 | -300,000 | 4,000,000 | 4,750,000 | 2,250,000 | -680,000 | 5,500,000 | 880,000 | 800,000 | 4,500,000 | |||||
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | |||||||||||||||
| Group/Directors Accounts | 4,062,000 | 1,038,000 | 236,000 | 4,199,000 | -5,552,000 | -5,124,000 | -1,568,000 | 8,515,000 | 3,729,000 | -19,126,000 | 4,619,000 | 4,010,000 | 5,168,000 | 5,329,000 | |
| Other Short Term Loans | |||||||||||||||
| Long term loans | |||||||||||||||
| Hire Purchase and Lease Commitments | |||||||||||||||
| other long term liabilities | -95,000 | -54,000 | 149,000 | ||||||||||||
| share issue | |||||||||||||||
| interest | 346,000 | 21,000 | 7,000 | 1,000 | 10,000 | 31,000 | 43,000 | 65,000 | 63,000 | 61,000 | 68,000 | ||||
| cash flow from financing | -4,592,000 | -10,941,000 | -14,323,000 | -13,301,000 | -9,551,000 | -15,219,000 | -11,622,000 | -11,336,000 | -11,261,000 | -26,477,000 | -781,000 | 4,684,000 | 4,073,000 | 5,229,000 | 10,776,000 |
| cash and cash equivalents | |||||||||||||||
| cash | 1,537,000 | 1,810,000 | -2,645,000 | 3,636,000 | 6,028,000 | -2,814,000 | -1,750,000 | -2,593,000 | 1,236,000 | 2,243,000 | -3,232,000 | 1,601,000 | 1,962,000 | -730,000 | 7,245,000 |
| overdraft | |||||||||||||||
| change in cash | 1,537,000 | 1,810,000 | -2,645,000 | 3,636,000 | 6,028,000 | -2,814,000 | -1,750,000 | -2,593,000 | 1,236,000 | 2,243,000 | -3,232,000 | 1,601,000 | 1,962,000 | -730,000 | 7,245,000 |
which? limited Credit Report and Business Information
Which? Limited Competitor Analysis
Perform a competitor analysis for which? limited by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other large companies, companies in NW1 area or any other competitors across 12 key performance metrics.
which? limited Ownership
WHICH? LIMITED group structure
Which? Limited has 2 subsidiary companies.
Ultimate parent company
1 parent
WHICH? LIMITED
00677665
2 subsidiaries
which? limited directors
Which? Limited currently has 10 directors. The longest serving directors include Mr Anthony Ward (Jul 2012) and Mr Ian Hudson (Nov 2015).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Anthony Ward | 75 years | Jul 2012 | - | Director | |
| Mr Ian Hudson | 61 years | Nov 2015 | - | Director | |
| Ms Ms Hoult | 55 years | Oct 2018 | - | Director | |
| Mr Jonathon Moore | England | 50 years | Feb 2020 | - | Director |
| Mr Kevin Gaskell | 61 years | Jan 2021 | - | Director | |
| Mr Kevin Gaskell | 61 years | Jan 2021 | - | Director | |
| Mr Kenneth Danquah | 39 years | Apr 2022 | - | Director | |
| Ms Cindy Rampersaud | United Kingdom | 58 years | Mar 2024 | - | Director |
| Ms Christina Scott | 54 years | Sep 2024 | - | Director | |
| Ms Emma Scott | 56 years | Sep 2024 | - | Director |
P&L
June 2024turnover
81.5m
-2%
operating profit
3.9m
-64%
gross margin
52.7%
-7.55%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
June 2024net assets
397k
-0.92%
total assets
24m
+0.04%
cash
13.5m
+0.13%
net assets
Total assets minus all liabilities
which? limited company details
company number
00677665
Type
Private limited with Share Capital
industry
58190 - Other publishing activities
58142 - Publishing of consumer, business and professional journals and periodicals
incorporation date
December 1960
age
65
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
June 2024
previous names
consumers' association limited (April 1995)
consumer protection limited (January 1987)
accountant
-
auditor
PRICEWATERHOUSECOOPERS LLP
address
2 marylebone road, london, NW1 4DF
Bank
BARCLAYS BANK PLC
Legal Advisor
-
which? limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to which? limited.
which? limited Capital Raised & Share Issues BETA
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which? limited Companies House Filings - See Documents
| date | description | view/download |
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