marketing options limited
marketing options limited Company Information
Company Number
02117910
Website
http://moi-global.comRegistered Address
250 fowler avenue, farnborough, GU14 7JP
Industry
Other business support service activities n.e.c.
Telephone
01932826000
Next Accounts Due
September 2024
Group Structure
View All
Shareholders
philip grahame payne 52%
matthew stephen payne 48%
marketing options limited Estimated Valuation
Pomanda estimates the enterprise value of MARKETING OPTIONS LIMITED at £19.8m based on a Turnover of £20.4m and 0.97x industry multiple (adjusted for size and gross margin).
marketing options limited Estimated Valuation
Pomanda estimates the enterprise value of MARKETING OPTIONS LIMITED at £0 based on an EBITDA of £-2.5m and a 7.6x industry multiple (adjusted for size and gross margin).
marketing options limited Estimated Valuation
Pomanda estimates the enterprise value of MARKETING OPTIONS LIMITED at £0 based on Net Assets of £-1.5m and 2.27x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Marketing Options Limited Overview
Marketing Options Limited is a live company located in farnborough, GU14 7JP with a Companies House number of 02117910. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in March 1987, it's largest shareholder is philip grahame payne with a 52% stake. Marketing Options Limited is a mature, large sized company, Pomanda has estimated its turnover at £20.4m with high growth in recent years.
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Marketing Options Limited Health Check
Pomanda's financial health check has awarded Marketing Options Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 5 areas for improvement. Company Health Check FAQs
6 Strong
0 Regular
5 Weak
Size
annual sales of £20.4m, make it larger than the average company (£3.8m)
£20.4m - Marketing Options Limited
£3.8m - Industry AVG
Growth
3 year (CAGR) sales growth of 19%, show it is growing at a faster rate (3%)
19% - Marketing Options Limited
3% - Industry AVG
Production
with a gross margin of 50.4%, this company has a lower cost of product (38.8%)
50.4% - Marketing Options Limited
38.8% - Industry AVG
Profitability
an operating margin of -14% make it less profitable than the average company (6.3%)
-14% - Marketing Options Limited
6.3% - Industry AVG
Employees
with 68 employees, this is above the industry average (25)
68 - Marketing Options Limited
25 - Industry AVG
Pay Structure
on an average salary of £156.5k, the company has a higher pay structure (£50.6k)
£156.5k - Marketing Options Limited
£50.6k - Industry AVG
Efficiency
resulting in sales per employee of £300.5k, this is more efficient (£157.6k)
£300.5k - Marketing Options Limited
£157.6k - Industry AVG
Debtor Days
it gets paid by customers after 80 days, this is later than average (44 days)
80 days - Marketing Options Limited
44 days - Industry AVG
Creditor Days
its suppliers are paid after 130 days, this is slower than average (33 days)
130 days - Marketing Options Limited
33 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Marketing Options Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 10 weeks, this is less cash available to meet short term requirements (24 weeks)
10 weeks - Marketing Options Limited
24 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 121.7%, this is a higher level of debt than the average (63.6%)
121.7% - Marketing Options Limited
63.6% - Industry AVG
MARKETING OPTIONS LIMITED financials
Marketing Options Limited's latest turnover from December 2022 is £20.4 million and the company has net assets of -£1.5 million. According to their latest financial statements, Marketing Options Limited has 68 employees and maintains cash reserves of £1.8 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 20,431,691 | 19,876,630 | 14,788,522 | 12,193,339 | 3,287,639 | 2,643,065 | ||||||||
| Other Income Or Grants | 0 | 0 | 0 | 0 | 0 | 0 | ||||||||
| Cost Of Sales | 10,128,296 | 9,396,130 | 8,410,654 | 7,313,724 | 1,255,465 | 1,152,765 | ||||||||
| Gross Profit | 10,303,395 | 10,480,500 | 6,377,868 | 4,879,615 | 2,032,174 | 1,490,300 | ||||||||
| Admin Expenses | 13,162,459 | 9,214,720 | 5,548,346 | 4,801,106 | 1,929,930 | 1,280,533 | ||||||||
| Operating Profit | -2,859,064 | 1,265,780 | 829,522 | 78,509 | 102,244 | 209,767 | ||||||||
| Interest Payable | 14,376 | 19,042 | 27,992 | 9,160 | 1,072 | 3,822 | ||||||||
| Interest Receivable | 0 | 0 | 1,560 | 1,942 | 90 | 54 | ||||||||
| Pre-Tax Profit | -2,873,440 | 1,246,738 | 803,090 | 71,291 | 101,262 | 205,999 | ||||||||
| Tax | 0 | -231,744 | -112,721 | -59,455 | -25,070 | -57,648 | ||||||||
| Profit After Tax | -2,873,440 | 1,014,994 | 690,369 | 11,836 | 76,192 | 148,351 | ||||||||
| Dividends Paid | 126,390 | 607,200 | 224,000 | 99,000 | 27,360 | 27,360 | ||||||||
| Retained Profit | -2,999,830 | 407,794 | 466,369 | -87,164 | 48,832 | 120,991 | ||||||||
| Employee Costs | 10,644,161 | 7,340,051 | 4,395,896 | 3,415,244 | ||||||||||
| Number Of Employees | 68 | 90 | 75 | 71 | 46 | 40 | 35 | 29 | ||||||
| EBITDA* | -2,499,215 | 1,567,806 | 1,130,619 | 184,639 | 150,406 | 252,869 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 467,825 | 410,738 | 634,569 | 828,570 | 25,968 | 25,675 | 38,266 | 59,292 | 77,747 | 7,811 | 21,407 | 49,682 | 65,118 | 82,492 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 496,806 | 431,268 | 250,009 | 283,143 | 257,607 | 189,519 |
| Total Fixed Assets | 467,825 | 410,738 | 634,569 | 828,570 | 25,968 | 25,675 | 38,266 | 59,292 | 574,553 | 439,079 | 271,416 | 332,825 | 322,725 | 272,011 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16,000 | 0 | 0 |
| Trade Debtors | 4,525,954 | 3,161,820 | 1,115,582 | 339,283 | 841,491 | 232,867 | 432,221 | 206,155 | 306,724 | 413,888 | 432,003 | 207,245 | 92,238 | 359,051 |
| Group Debtors | 0 | 0 | 0 | 0 | 702,929 | 650,304 | 605,558 | 496,798 | 0 | 0 | 0 | 266,777 | 249,292 | 0 |
| Misc Debtors | 282,204 | 359,524 | 296,388 | 351,976 | 48,718 | 48,984 | 37,159 | 38,426 | 0 | 0 | 0 | 30,793 | 18,437 | 0 |
| Cash | 1,773,256 | 7,937,298 | 3,796,692 | 3,467,299 | 1,685,434 | 474,343 | 1,065,937 | 408,139 | 40,866 | 132,685 | 516,197 | 139,568 | 231,697 | 51,920 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 6,651,453 | 11,458,642 | 5,208,662 | 4,158,558 | 3,278,572 | 1,406,498 | 2,140,875 | 1,149,518 | 347,590 | 546,573 | 948,200 | 660,383 | 591,664 | 410,971 |
| total assets | 7,119,278 | 11,869,380 | 5,843,231 | 4,987,128 | 3,304,540 | 1,432,173 | 2,179,141 | 1,208,810 | 922,143 | 985,652 | 1,219,616 | 993,208 | 914,389 | 682,982 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 11,181 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 3,615,479 | 2,016,570 | 1,495,138 | 1,059,540 | 1,655,272 | 477,315 | 508,270 | 306,043 | 449,907 | 343,867 | 581,214 | 259,812 | 195,341 | 359,846 |
| Group/Directors Accounts | 25,615 | 24,457 | 31,975 | 38,007 | 0 | 0 | 0 | 82,300 | 0 | 0 | 0 | 95,977 | 34,778 | 0 |
| other short term finances | 156,078 | 195,170 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 226,973 | 284,213 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3,479 | 16,172 | 0 |
| other current liabilities | 4,641,205 | 8,152,902 | 2,977,163 | 2,740,294 | 983,426 | 334,528 | 1,122,922 | 273,256 | 0 | 0 | 0 | 180,295 | 259,478 | 0 |
| total current liabilities | 8,438,377 | 10,389,099 | 4,731,249 | 4,122,054 | 2,638,698 | 823,024 | 1,631,192 | 661,599 | 449,907 | 343,867 | 581,214 | 539,563 | 505,769 | 359,846 |
| loans | 447,946 | 193,334 | 586,364 | 938,752 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 223,973 | 96,667 | 293,182 | 469,376 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1,232 | 2,846 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 20,353 |
| provisions | 8,884 | 8,884 | 8,884 | 9,812 | 4,906 | 4,906 | 0 | 0 | 0 | 0 | 0 | 0 | 2,193 | 20,193 |
| total long term liabilities | 228,415 | 101,109 | 297,624 | 474,282 | 4,906 | 4,906 | 0 | 0 | 0 | 0 | 0 | 1,232 | 5,039 | 40,546 |
| total liabilities | 8,666,792 | 10,490,208 | 5,028,873 | 4,596,336 | 2,643,604 | 827,930 | 1,631,192 | 661,599 | 449,907 | 343,867 | 581,214 | 540,795 | 510,808 | 400,392 |
| net assets | -1,547,514 | 1,379,172 | 814,358 | 390,792 | 660,936 | 604,243 | 547,949 | 547,211 | 472,236 | 641,785 | 638,402 | 452,413 | 403,581 | 282,590 |
| total shareholders funds | -1,547,514 | 1,379,172 | 814,358 | 390,792 | 660,936 | 604,243 | 547,949 | 547,211 | 472,236 | 641,785 | 638,402 | 452,413 | 403,581 | 282,590 |
| Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | ||||||||||||||
| Operating Profit | -2,859,064 | 1,265,780 | 829,522 | 78,509 | 102,244 | 209,767 | ||||||||
| Depreciation | 359,849 | 302,026 | 290,554 | 106,130 | 18,051 | 30,159 | 38,790 | 35,094 | 21,717 | 13,596 | 35,971 | 48,162 | 43,102 | 42,037 |
| Amortisation | 0 | 0 | 10,543 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tax | 0 | -231,744 | -112,721 | -59,455 | -25,070 | -57,648 | ||||||||
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -16,000 | 16,000 | 0 | 0 |
| Debtors | 1,286,814 | 2,109,374 | 720,711 | -901,879 | 660,983 | -142,783 | 333,559 | -62,151 | -41,626 | 163,144 | -105,946 | 170,384 | 69,004 | 548,570 |
| Creditors | 1,598,909 | 521,432 | 435,598 | -595,732 | 1,177,957 | -30,955 | 202,227 | -143,864 | 106,040 | -237,347 | 321,402 | 64,471 | -164,505 | 359,846 |
| Accruals and Deferred Income | -3,511,697 | 5,175,739 | 236,869 | 1,756,868 | 648,898 | -788,394 | 849,666 | 273,256 | 0 | 0 | -180,295 | -79,183 | 259,478 | 0 |
| Deferred Taxes & Provisions | 0 | 0 | -928 | 4,906 | 0 | 4,906 | 0 | 0 | 0 | 0 | 0 | -2,193 | -18,000 | 20,193 |
| Cash flow from operations | -5,698,817 | 4,923,859 | 968,726 | 2,193,105 | -77,953 | 203,190 | ||||||||
| Investing Activities | ||||||||||||||
| capital expenditure | ||||||||||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | ||||||||||||||
| Financing Activities | ||||||||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 1,158 | -7,518 | -6,032 | 38,007 | 0 | 0 | -82,300 | 82,300 | 0 | 0 | -95,977 | 61,199 | 34,778 | 0 |
| Other Short Term Loans | -39,092 | 195,170 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 254,612 | -393,030 | -352,388 | 938,752 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 127,306 | -423,488 | -233,434 | 753,589 | 0 | 0 | 0 | 0 | 0 | 0 | -4,711 | -14,307 | 19,018 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -20,353 | 20,353 |
| share issue | ||||||||||||||
| interest | -14,376 | -19,042 | -26,432 | -7,218 | -982 | -3,768 | ||||||||
| cash flow from financing | 402,752 | -490,888 | -661,089 | 1,540,150 | 45,910 | 29,675 | ||||||||
| cash and cash equivalents | ||||||||||||||
| cash | -6,164,042 | 4,140,606 | 329,393 | 1,781,865 | 1,211,091 | -591,594 | 657,798 | 367,273 | -91,819 | -383,512 | 376,629 | -92,129 | 179,777 | 51,920 |
| overdraft | 0 | 0 | 0 | 0 | -11,181 | 11,181 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | -6,164,042 | 4,140,606 | 329,393 | 1,781,865 | 1,222,272 | -602,775 | 657,798 | 367,273 | -91,819 | -383,512 | 376,629 | -92,129 | 179,777 | 51,920 |
marketing options limited Credit Report and Business Information
Marketing Options Limited Competitor Analysis
Perform a competitor analysis for marketing options limited by selecting its closest rivals and benchmarking them against 12 key performance metrics.
marketing options limited Ownership
MARKETING OPTIONS LIMITED group structure
Marketing Options Limited has 3 subsidiary companies.
Ultimate parent company
MARKETING OPTIONS LIMITED
02117910
3 subsidiaries
marketing options limited directors
Marketing Options Limited currently has 3 directors. The longest serving directors include Mr Philip Payne (Jan 1992) and Mr David Haward (Nov 1999).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Philip Payne | 69 years | Jan 1992 | - | Director | |
| Mr David Haward | England | 59 years | Nov 1999 | - | Director |
| Mr Matthew Payne | England | 36 years | Oct 2021 | - | Director |
P&L
December 2022turnover
20.4m
+3%
operating profit
-2.9m
-326%
gross margin
50.5%
-4.36%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2022net assets
-1.5m
-2.12%
total assets
7.1m
-0.4%
cash
1.8m
-0.78%
net assets
Total assets minus all liabilities
marketing options limited company details
company number
02117910
Type
Private limited with Share Capital
industry
82990 - Other business support service activities n.e.c.
incorporation date
March 1987
age
37
accounts
Group
ultimate parent company
previous names
maltose limited (July 1987)
incorporated
UK
address
250 fowler avenue, farnborough, GU14 7JP
last accounts submitted
December 2022
marketing options limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to marketing options limited.
marketing options limited Companies House Filings - See Documents
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