Apollo Housewares Limited

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apollo housewares limited Company Information

Live

MatureSmallDeclining

Company Number

02144465

Next Accounts

Sep 2025

Industry

Wholesale of household goods (other than musical instruments) n.e.c.

Directors

Martin Strack

Manfred Hafner

Shareholders

mr david george phillips

mrs angela margaret stevens

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Group Structure

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Contact

Registered Address

pendragon house ridings park, eastern way, cannock, staffordshire, WS11 7FD

Website

www.apollohousewares.co.uk

apollo housewares limited Estimated Valuation

£5.5m

Pomanda estimates the enterprise value of APOLLO HOUSEWARES LIMITED at £5.5m based on Net Assets of £3.1m and 1.75x industry multiple (adjusted for liquidity).

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Apollo Housewares Limited is a live company located in cannock, WS11 7FD with a Companies House number of 02144465. It operates in the wholesale of household goods (other than musical instruments) n.e.c. sector, SIC Code 46499. Founded in July 1987, it's largest shareholder is mr david george phillips with a 25% stake. Apollo Housewares Limited is a mature, small sized company, Pomanda has estimated its turnover at £3.6m with declining growth in recent years.

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Pomanda's financial health check has awarded Apollo Housewares Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 6 areas for improvement. Company Health Check FAQs

Health Rating4out of 5

3 Strong

3 Regular

6 Weak

Size

annual sales of £3.6m, make it smaller than the average company (£22.1m)

Growth

3 year (CAGR) sales growth of -15%, show it is growing at a slower rate (4.6%)

EXPORT

Apollo Housewares Limited's latest turnover from December 2023 is estimated at £3.6 million and the company has net assets of £3.1 million. According to their latest financial statements, Apollo Housewares Limited has 9 employees and maintains cash reserves of £2 million as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Jun 2010
Turnover	3,580,132	3,282,981	5,007,585	5,863,663	3,698,474	4,523,629	4,284,653	4,247,562	4,594,945	5,303,141	4,993,792	4,889,905	3,606,901	2,925,929
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	2,722,862	2,555,668	3,897,022	4,553,291	2,879,228	3,480,604	3,344,034	3,333,859	3,594,716	4,169,453	3,838,961	3,792,666	2,799,412	2,189,876
Gross Profit	857,270	727,313	1,110,563	1,310,372	819,246	1,043,024	940,619	913,703	1,000,229	1,133,688	1,154,830	1,097,239	807,488	736,053
Admin Expenses	1,039,094	939,566	725,521	576,015	676,643	686,715	1,044,301	710,403	735,482	918,450	999,197	921,095	412,360	-742,476
Operating Profit	-181,824	-212,253	385,042	734,357	142,603	356,309	-103,682	203,300	264,747	215,238	155,633	176,144	395,128	1,478,529
Interest Payable	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Interest Receivable	95,485	44,442	2,202	708	2,540	972	1,096	598	734	848	819	624	318	0
Pre-Tax Profit	-86,339	-167,811	387,243	735,065	145,143	357,281	-102,586	203,898	265,481	216,086	156,452	176,767	395,446	1,478,529
Tax	0	0	-73,576	-139,662	-27,577	-67,883	0	-40,779	-53,096	-45,378	-35,984	-42,424	-102,816	-413,988
Profit After Tax	-86,339	-167,811	313,667	595,403	117,566	289,398	-102,586	163,118	212,385	170,708	120,468	134,343	292,630	1,064,541
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	-86,339	-167,811	313,667	595,403	117,566	289,398	-102,586	163,118	212,385	170,708	120,468	134,343	292,630	1,064,541
Employee Costs	395,924	418,609	402,126	382,830	380,617	374,566	374,346	444,305	430,665	387,436	345,157	335,307	231,804	227,769
Number Of Employees	9	10	10	10	10	10	10	12	12	11	10	10	7	7
EBITDA*	-173,684	-204,173	393,122	742,437	142,603	356,309	-103,682	203,300	269,862	222,773	163,055	186,187	410,483	1,484,064

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Jun 2010
Tangible Assets	2,100	10,240	18,320	26,400	0	0	0	5,259	10,345	15,460	3,000	10,422	20,465	16,620
Intangible Assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Investments & Other	85	85	85	0	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	2,185	10,325	18,405	26,400	0	0	0	5,259	10,345	15,460	3,000	10,422	20,465	16,620
Stock & work in progress	943,670	1,370,688	1,750,475	968,175	1,402,818	1,203,201	1,081,307	947,905	882,088	902,893	726,095	1,114,959	850,517	813,676
Trade Debtors	1,095,050	963,191	1,783,829	2,234,533	1,257,398	1,784,433	1,663,346	1,640,882	1,749,196	1,662,294	1,563,942	1,316,273	1,085,361	852,674
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash	1,980,541	1,656,981	882,570	878,665	537,732	139,605	119,724	318,490	159,817	133,880	205,166	122,411	127,007	0
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	4,019,261	3,990,860	4,416,874	4,081,373	3,197,948	3,127,239	2,864,377	2,907,277	2,791,101	2,699,067	2,495,203	2,553,643	2,062,885	1,666,350
total assets	4,021,446	4,001,185	4,435,279	4,107,773	3,197,948	3,127,239	2,864,377	2,912,536	2,801,446	2,714,527	2,498,203	2,564,065	2,083,350	1,682,970
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	871,955	765,355	1,031,638	1,017,799	703,377	750,234	776,770	722,343	774,371	899,837	854,221	1,040,551	614,899	586,429
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	79,280	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current liabilities	871,955	765,355	1,031,638	1,017,799	703,377	750,234	776,770	722,343	774,371	899,837	854,221	1,040,551	694,179	586,429
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0
provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total liabilities	871,955	765,355	1,031,638	1,017,799	703,377	750,234	776,770	722,343	774,371	899,837	854,221	1,040,551	694,179	586,429
net assets	3,149,491	3,235,830	3,403,641	3,089,974	2,494,571	2,377,005	2,087,607	2,190,193	2,027,075	1,814,690	1,643,982	1,523,514	1,389,171	1,096,541
total shareholders funds	3,149,491	3,235,830	3,403,641	3,089,974	2,494,571	2,377,005	2,087,607	2,190,193	2,027,075	1,814,690	1,643,982	1,523,514	1,389,171	1,096,541

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Jun 2010
Operating Activities
Operating Profit	-181,824	-212,253	385,042	734,357	142,603	356,309	-103,682	203,300	264,747	215,238	155,633	176,144	395,128	1,478,529
Depreciation	8,140	8,080	8,080	8,080	0	0	0	0	5,115	7,535	7,422	10,043	15,355	5,535
Amortisation	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	0	0	-73,576	-139,662	-27,577	-67,883	0	-40,779	-53,096	-45,378	-35,984	-42,424	-102,816	-413,988
Stock	-427,018	-379,787	782,300	-434,643	199,617	121,894	133,402	65,817	-20,805	176,798	-388,864	264,442	36,841	813,676
Debtors	131,859	-820,638	-450,704	977,135	-527,035	121,087	22,464	-108,314	86,902	98,352	247,669	230,912	232,687	852,674
Creditors	106,600	-266,283	13,839	314,422	-46,857	-26,536	54,427	-52,028	-125,466	45,616	-186,330	425,652	28,470	586,429
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Deferred Taxes & Provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash flow from operations	228,075	729,969	1,789	374,705	395,587	18,909	-205,121	152,990	25,203	-52,139	81,936	74,061	66,609	-9,845
Investing Activities
capital expenditure	0	0	0	-34,480	0	0	5,259	5,086	0	-19,995	0	0	-19,200	-22,155
Change in Investments	0	0	85	0	0	0	0	0	0	0	0	0	0	0
cash flow from investments	0	0	-85	-34,480	0	0	5,259	5,086	0	-19,995	0	0	-19,200	-22,155
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	-79,280	79,280	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0
share issue	0	0	0	0	0	0	0	0	0	0	0	0	0	32,000
interest	95,485	44,442	2,202	708	2,540	972	1,096	598	734	848	819	624	318	0
cash flow from financing	95,485	44,442	2,202	708	2,540	972	1,096	598	734	848	819	-78,656	79,598	32,000
cash and cash equivalents
cash	323,560	774,411	3,905	340,933	398,127	19,881	-198,766	158,673	25,937	-71,286	82,755	-4,596	127,007	0
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	323,560	774,411	3,905	340,933	398,127	19,881	-198,766	158,673	25,937	-71,286	82,755	-4,596	127,007	0

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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Perform a competitor analysis for apollo housewares limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other small companies, companies in WS11 area or any other competitors across 12 key performance metrics.

APOLLO HOUSEWARES LIMITED group structure

Apollo Housewares Limited has no subsidiary companies.

Ultimate parent company

APOLLO HOUSEWARES LIMITED

02144465

APOLLO HOUSEWARES LIMITED Shareholders

mr david george phillips	25%
mrs angela margaret stevens	25%
mr john derek richmond	23.75%
carmel a. richmond	23.75%
conor richmond	0.63%
anna richmond	0.63%
david richmond	0.63%
matthew richmond	0.63%

Apollo Housewares Limited currently has 2 directors. The longest serving directors include Mr Martin Strack (Sep 2024) and Mr Manfred Hafner (Sep 2024).

officer	country	age	start	end	role
Mr Martin Strack	England	43 years	Sep 2024	-	Director
Mr Manfred Hafner	England	54 years	Sep 2024	-	Director

P&L

December 2023

turnover

3.6m

+9%

operating profit

-181.8k

gross margin

24%

+8.09%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

3.1m

-0.03%

total assets

+0.01%

cash

+0.2%

net assets

Total assets minus all liabilities

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company number

02144465

Type

Private limited with Share Capital

industry

46499 - Wholesale of household goods (other than musical instruments) n.e.c.

incorporation date

July 1987

ultimate parent company

None

previous names

quotesecure limited (May 1988)

address

pendragon house ridings park, eastern way, cannock, staffordshire, WS11 7FD

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 4 charges/mortgages relating to apollo housewares limited. Currently there are 0 open charges and 4 have been satisfied in the past.

apollo housewares limited Company Information

apollo housewares limited Estimated Valuation

apollo housewares limited Estimated Valuation

apollo housewares limited Estimated Valuation

Apollo Housewares Limited Overview

Apollo Housewares Limited Health Check

APOLLO HOUSEWARES LIMITED financials

apollo housewares limited Credit Report and Business Information

Apollo Housewares Limited Competitor Analysis

apollo housewares limited Ownership

apollo housewares limited directors

apollo housewares limited company details

apollo housewares limited Charges & Mortgages

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