Ambassadors Choice Limited

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ambassadors choice limited Company Information

Live

MatureMidRapid

Company Number

02187319

Next Accounts

Sep 2025

Industry

Wholesale of perfume and cosmetics

Directors

Stephen Wescott

Gordon Sankey

Shareholders

cecil macdonald & co ltd

Group Structure

View All

Contact

Registered Address

21-31 kelvin way, crawley, RH10 9SP

Website

www.ambassadors.co.uk

ambassadors choice limited Estimated Valuation

£2.9m

Pomanda estimates the enterprise value of AMBASSADORS CHOICE LIMITED at £2.9m based on a Turnover of £5m and 0.57x industry multiple (adjusted for size and gross margin).

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Ambassadors Choice Limited is a live company located in crawley, RH10 9SP with a Companies House number of 02187319. It operates in the wholesale of perfume and cosmetics sector, SIC Code 46450. Founded in November 1987, it's largest shareholder is cecil macdonald & co ltd with a 100% stake. Ambassadors Choice Limited is a mature, mid sized company, Pomanda has estimated its turnover at £5m with rapid growth in recent years.

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Pomanda's financial health check has awarded Ambassadors Choice Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 6 areas for improvement. Company Health Check FAQs

Health Rating3out of 5

3 Strong

3 Regular

6 Weak

Size

annual sales of £5m, make it smaller than the average company (£17.7m)

Growth

3 year (CAGR) sales growth of 40%, show it is growing at a faster rate (4.9%)

EXPORT

Ambassadors Choice Limited's latest turnover from December 2023 is estimated at £5 million and the company has net assets of £613.9 thousand. According to their latest financial statements, we estimate that Ambassadors Choice Limited has 18 employees and maintains cash reserves of £57.3 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Turnover	5,048,473	2,970,771	2,043,412	1,853,053	4,534,968	3,794,024	3,587,090	3,255,516	2,554,503	5,757,234	5,042,860	6,808,127	8,425,895	8,521,948	9,447,362
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	2,838,200	1,678,066	1,185,729	1,086,702	2,662,465	2,151,343	2,008,958	1,779,623	1,470,257	3,291,985	2,830,740	3,825,278	4,877,230	4,902,276	9,041,994
Gross Profit	2,210,273	1,292,706	857,683	766,351	1,872,502	1,642,680	1,578,132	1,475,893	1,084,246	2,465,249	2,212,119	2,982,849	3,548,665	3,619,672	405,368
Admin Expenses	2,624,769	901,410	819,250	673,522	2,164,401	1,577,308	1,633,852	1,417,679	1,030,015	2,598,620	1,906,706	2,670,916	3,236,300	3,542,185	359,357
Operating Profit	-414,496	391,296	38,433	92,829	-291,899	65,372	-55,720	58,214	54,231	-133,371	305,413	311,933	312,365	77,487	46,011
Interest Payable	0	0	0	4,665	5,163	0	0	0	0	0	0	0	0	0	0
Interest Receivable	11,726	16,963	956	148	1,133	1,266	937	511	1,482	2,246	2,495	2,693	2,125	2,034	930
Pre-Tax Profit	-402,770	408,259	39,389	88,311	-295,929	66,638	-54,783	58,725	55,713	-131,125	307,908	314,626	314,489	79,521	46,941
Tax	0	-77,569	-7,484	-16,779	0	-12,661	0	-11,745	-11,142	0	-70,819	-75,510	-81,767	-22,266	-4,902
Profit After Tax	-402,770	330,690	31,905	71,532	-295,929	53,977	-54,783	46,980	44,570	-131,125	237,089	239,116	232,722	57,255	42,039
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	-402,770	330,690	31,905	71,532	-295,929	53,977	-54,783	46,980	44,570	-131,125	237,089	239,116	232,722	57,255	42,039
Employee Costs	805,851	396,630	291,936	279,290	631,455	452,795	481,990	460,411	328,865	792,750	757,933	974,522	1,228,143	1,307,191	0
Number Of Employees	18	9	7	7	17	13	14	14	10	23	22	30	38	40	0
EBITDA*	-414,496	391,296	38,433	92,829	-291,899	65,372	-55,720	58,214	54,231	-133,371	305,413	311,933	312,365	77,487	46,011

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Tangible Assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Intangible Assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Investments & Other	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Stock & work in progress	225,840	340,697	187,409	501,577	631,770	945,372	560,929	783,089	628,028	736,676	951,522	1,340,578	1,188,076	1,535,267	821,483
Trade Debtors	1,290,517	587,468	296,855	392,905	998,404	673,451	770,383	644,946	536,602	1,201,553	1,080,607	1,174,058	1,443,499	1,367,249	879,553
Group Debtors	324,000	594,000	600,000	0	241,087	289,696	154,028	71,171	167,156	0	0	0	0	0	0
Misc Debtors	108,143	104,059	1,194	9,737	85,431	66,666	97,473	9,508	16,690	0	0	0	0	0	12,354
Cash	57,340	389,350	579,983	184,855	111,191	190,888	146,767	228,137	180,517	412,208	486,117	511,717	565,506	284,359	529,046
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	2,005,840	2,015,574	1,665,441	1,089,074	2,067,883	2,166,073	1,729,580	1,736,851	1,528,993	2,350,437	2,518,246	3,026,353	3,197,081	3,186,875	2,242,436
total assets	2,005,840	2,015,574	1,665,441	1,089,074	2,067,883	2,166,073	1,729,580	1,736,851	1,528,993	2,350,437	2,518,246	3,026,353	3,197,081	3,186,875	2,242,436
Bank overdraft	0	0	0	0	152,967	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	517,114	577,994	708,823	206,681	705,727	811,788	545,164	606,280	336,475	1,562,727	1,599,411	2,344,607	2,754,451	2,976,967	667,689
Group/Directors Accounts	113,121	13,534	13,473	81,986	232,210	225,271	117,961	127,821	57,290	0	0	0	0	0	730,126
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	761,723	407,394	257,183	146,350	394,454	250,560	241,978	123,490	302,948	0	0	0	0	0	691,968
total current liabilities	1,391,958	998,922	979,479	435,017	1,485,358	1,287,619	905,103	857,591	696,713	1,562,727	1,599,411	2,344,607	2,754,451	2,976,967	2,089,783
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total liabilities	1,391,958	998,922	979,479	435,017	1,485,358	1,287,619	905,103	857,591	696,713	1,562,727	1,599,411	2,344,607	2,754,451	2,976,967	2,089,783
net assets	613,882	1,016,652	685,962	654,057	582,525	878,454	824,477	879,260	832,280	787,710	918,835	681,746	442,630	209,908	152,653
total shareholders funds	613,882	1,016,652	685,962	654,057	582,525	878,454	824,477	879,260	832,280	787,710	918,835	681,746	442,630	209,908	152,653

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Operating Activities
Operating Profit	-414,496	391,296	38,433	92,829	-291,899	65,372	-55,720	58,214	54,231	-133,371	305,413	311,933	312,365	77,487	46,011
Depreciation	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Amortisation	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	0	-77,569	-7,484	-16,779	0	-12,661	0	-11,745	-11,142	0	-70,819	-75,510	-81,767	-22,266	-4,902
Stock	-114,857	153,288	-314,168	-130,193	-313,602	384,443	-222,160	155,061	-108,648	-214,846	-389,056	152,502	-347,191	713,784	821,483
Debtors	437,133	387,478	495,407	-922,280	295,109	7,929	296,259	5,177	-481,105	120,946	-93,451	-269,441	76,250	475,342	891,907
Creditors	-60,880	-130,829	502,142	-499,046	-106,061	266,624	-61,116	269,805	-1,226,252	-36,684	-745,196	-409,844	-222,516	2,309,278	667,689
Accruals and Deferred Income	354,329	150,211	110,833	-248,104	143,894	8,582	118,488	-179,458	302,948	0	0	0	0	-691,968	691,968
Deferred Taxes & Provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash flow from operations	-443,323	-207,657	462,685	381,373	-235,573	-64,455	-72,447	-23,422	-290,462	-76,155	-28,095	-56,482	279,023	483,405	-312,624
Investing Activities
capital expenditure	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Change in Investments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
cash flow from investments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	99,587	61	-68,513	-150,224	6,939	107,310	-9,860	70,531	57,290	0	0	0	0	-730,126	730,126
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
share issue	0	0	0	0	0	0	0	0	0	0	0	0	0	0	110,614
interest	11,726	16,963	956	-4,517	-4,030	1,266	937	511	1,482	2,246	2,495	2,693	2,125	2,034	930
cash flow from financing	111,313	17,024	-67,557	-154,741	2,909	108,576	-8,923	71,042	58,772	2,246	2,495	2,693	2,125	-728,092	841,670
cash and cash equivalents
cash	-332,010	-190,633	395,128	73,664	-79,697	44,121	-81,370	47,620	-231,691	-73,909	-25,600	-53,789	281,147	-244,687	529,046
overdraft	0	0	0	-152,967	152,967	0	0	0	0	0	0	0	0	0	0
change in cash	-332,010	-190,633	395,128	226,631	-232,664	44,121	-81,370	47,620	-231,691	-73,909	-25,600	-53,789	281,147	-244,687	529,046

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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Perform a competitor analysis for ambassadors choice limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other mid companies, companies in RH10 area or any other competitors across 12 key performance metrics.

AMBASSADORS CHOICE LIMITED group structure

Ambassadors Choice Limited has no subsidiary companies.

Ultimate parent company

CECIL MACDONALD & CO LIMITED

00439454

1 parent

AMBASSADORS CHOICE LIMITED

02187319

AMBASSADORS CHOICE LIMITED Shareholders

cecil macdonald & co ltd

100%

Ambassadors Choice Limited currently has 2 directors. The longest serving directors include Mr Stephen Wescott (Aug 1992) and Mr Gordon Sankey (Dec 1994).

officer	country	age	start	end	role
Mr Stephen Wescott	England	65 years	Aug 1992	-	Director
Mr Gordon Sankey	England	65 years	Dec 1994	-	Director

P&L

December 2023

turnover

+70%

operating profit

-414.5k

gross margin

43.8%

+0.61%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

613.9k

-0.4%

total assets

cash

57.3k

-0.85%

net assets

Total assets minus all liabilities

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company number

02187319

Type

Private limited with Share Capital

industry

46450 - Wholesale of perfume and cosmetics

incorporation date

November 1987

ultimate parent company

CECIL MACDONALD & CO LIMITED

previous names

rapid 4383 limited (February 1988)

address

21-31 kelvin way, crawley, RH10 9SP

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to ambassadors choice limited.

ambassadors choice limited Company Information

ambassadors choice limited Estimated Valuation

ambassadors choice limited Estimated Valuation

ambassadors choice limited Estimated Valuation

Ambassadors Choice Limited Overview

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AMBASSADORS CHOICE LIMITED financials

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ambassadors choice limited Companies House Filings - See Documents