character financial services limited
character financial services limited Company Information
Company Number
02316414
Next Accounts
Dec 2025
Shareholders
character investments ltd
paul blakeney
View AllGroup Structure
View All
Industry
Activities of insurance agents and brokers
+1Registered Address
winterton house high street, westerham, TN16 1AJ
character financial services limited Estimated Valuation
Pomanda estimates the enterprise value of CHARACTER FINANCIAL SERVICES LIMITED at £229.6k based on a Turnover of £317.8k and 0.72x industry multiple (adjusted for size and gross margin).
character financial services limited Estimated Valuation
Pomanda estimates the enterprise value of CHARACTER FINANCIAL SERVICES LIMITED at £0 based on an EBITDA of £-12.1k and a 5.54x industry multiple (adjusted for size and gross margin).
character financial services limited Estimated Valuation
Pomanda estimates the enterprise value of CHARACTER FINANCIAL SERVICES LIMITED at £455.4k based on Net Assets of £271.3k and 1.68x industry multiple (adjusted for liquidity).
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Character Financial Services Limited Overview
Character Financial Services Limited is a live company located in westerham, TN16 1AJ with a Companies House number of 02316414. It operates in the activities of insurance agents and brokers sector, SIC Code 66220. Founded in November 1988, it's largest shareholder is character investments ltd with a 78.3% stake. Character Financial Services Limited is a mature, micro sized company, Pomanda has estimated its turnover at £317.8k with declining growth in recent years.
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Character Financial Services Limited Health Check
Pomanda's financial health check has awarded Character Financial Services Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs
2 Strong
1 Regular
7 Weak
Size
annual sales of £317.8k, make it smaller than the average company (£2.2m)
£317.8k - Character Financial Services Limited
£2.2m - Industry AVG
Growth
3 year (CAGR) sales growth of -8%, show it is growing at a slower rate (8.6%)
-8% - Character Financial Services Limited
8.6% - Industry AVG
Production
with a gross margin of 92%, this company has a comparable cost of product (98.5%)
92% - Character Financial Services Limited
98.5% - Industry AVG
Profitability
an operating margin of -4.3% make it less profitable than the average company (19.5%)
-4.3% - Character Financial Services Limited
19.5% - Industry AVG
Employees
with 6 employees, this is below the industry average (21)
6 - Character Financial Services Limited
21 - Industry AVG
Pay Structure
on an average salary of £31.5k, the company has a lower pay structure (£57.3k)
£31.5k - Character Financial Services Limited
£57.3k - Industry AVG
Efficiency
resulting in sales per employee of £53k, this is less efficient (£132.5k)
£53k - Character Financial Services Limited
£132.5k - Industry AVG
Debtor Days
There is insufficient data available for this Key Performance Indicator!
- - Character Financial Services Limited
- - Industry AVG
Creditor Days
its suppliers are paid after 24 days, this is quicker than average (199 days)
24 days - Character Financial Services Limited
199 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Character Financial Services Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 8 weeks, this is less cash available to meet short term requirements (25 weeks)
8 weeks - Character Financial Services Limited
25 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 14.3%, this is a lower level of debt than the average (66.2%)
14.3% - Character Financial Services Limited
66.2% - Industry AVG
CHARACTER FINANCIAL SERVICES LIMITED financials
Character Financial Services Limited's latest turnover from March 2024 is £317.8 thousand and the company has net assets of £271.3 thousand. According to their latest financial statements, Character Financial Services Limited has 6 employees and maintains cash reserves of £5.5 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 317,812 | 324,595 | 407,358 | 414,094 | 370,767 | 274,705 | 130,780 | 28,249 | 650,416 | 1,684,164 | 1,796,148 | 1,626,359 | 1,583,210 | 1,877,324 | 1,710,944 |
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | 25,540 | 66,215 | 58,618 | 70,946 | 49,927 | ||||||||||
| Gross Profit | 292,272 | 258,380 | 348,740 | 343,148 | 320,840 | 274,705 | |||||||||
| Admin Expenses | 305,988 | 224,442 | 291,714 | 483,917 | 168,777 | 212,310 | |||||||||
| Operating Profit | -13,716 | 33,938 | 57,026 | -140,769 | 152,063 | 62,395 | -15,071 | -59,777 | -534,318 | 3,914 | 52,850 | 20,326 | -63,714 | -1,691 | 48,423 |
| Interest Payable | 648 | 1,135 | 712 | 662 | 626 | 629 | 1,327 | 2,611 | 3,255 | 4,357 | 6,718 | 9,961 | 11,967 | ||
| Interest Receivable | 2 | 277 | 13,855 | ||||||||||||
| Pre-Tax Profit | -14,364 | 32,803 | 57,028 | -141,481 | 151,401 | 61,769 | -15,423 | -59,777 | 1,073,780 | 1,303 | 49,595 | -184,206 | -70,432 | -11,652 | 36,456 |
| Tax | -8,574 | -924 | -385 | -7,265 | -5,318 | 12,675 | -1,850 | -7,452 | -4,475 | 13,243 | -322 | 7,032 | |||
| Profit After Tax | -14,364 | 24,229 | 57,028 | -142,405 | 151,016 | 54,504 | -15,423 | -65,095 | 1,086,455 | -547 | 42,143 | -188,681 | -57,189 | -11,974 | 43,488 |
| Dividends Paid | 800,000 | 200,000 | |||||||||||||
| Retained Profit | -14,364 | 24,229 | 57,028 | -142,405 | 151,016 | 54,504 | -15,423 | -865,095 | 886,455 | -547 | 42,143 | -188,681 | -57,189 | -11,974 | 43,488 |
| Employee Costs | 189,178 | 112,416 | 135,795 | 265,306 | 225,159 | 86,965 | 85,338 | 60,351 | 704,954 | 1,180,885 | 1,225,294 | 1,189,062 | 1,202,814 | 1,107,274 | 991,063 |
| Number Of Employees | 6 | 5 | 3 | 3 | 3 | 2 | 2 | 2 | 10 | 17 | 17 | 21 | 23 | 22 | 21 |
| EBITDA* | -12,072 | 35,856 | 59,261 | -139,182 | 152,535 | 62,660 | -14,847 | -59,703 | -531,190 | 14,697 | 62,616 | 34,173 | -26,993 | 53,426 | 106,406 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 1,089 | 2,733 | 4,082 | 3,727 | 4,344 | 2,073 | 9,704 | 9,308 | 13,992 | 19,416 | 26,337 | 27,036 | 52,116 | 86,934 | 112,041 |
| Intangible Assets | 200,175 | 200,175 | 200,175 | ||||||||||||
| Investments & Other | 100 | 100 | 100 | 500 | 600 | 600 | 600 | 1,720 | |||||||
| Debtors (Due After 1 year) | 924 | ||||||||||||||
| Total Fixed Assets | 1,089 | 2,733 | 4,082 | 3,727 | 3,420 | 2,073 | 9,704 | 9,308 | 13,992 | 19,416 | 26,337 | 27,036 | 252,291 | 287,109 | 312,216 |
| Stock & work in progress | |||||||||||||||
| Trade Debtors | 10,620 | 430,241 | 421,910 | 370,871 | 329,861 | 304,553 | 269,267 | ||||||||
| Group Debtors | 305,462 | 494,789 | 475,721 | 332,760 | 236,185 | 499,995 | 403,423 | 273,874 | 810,424 | 240,717 | 277,318 | 303,367 | 279,236 | 205,166 | 203,630 |
| Misc Debtors | 4,675 | 5,877 | 13,249 | 4,618 | 48,162 | 689,000 | 135,162 | 143,108 | 138,428 | 67,481 | 28,745 | 11,139 | |||
| Cash | 5,470 | 8,181 | 2,897 | 322,442 | 435,582 | 9,917 | 27 | 594 | 27,613 | 51,467 | 31,381 | 65,149 | 31,961 | 55,769 | 108,358 |
| misc current assets | 4,375 | 4,375 | |||||||||||||
| total current assets | 315,607 | 508,847 | 491,867 | 659,820 | 719,929 | 509,912 | 403,450 | 274,468 | 1,537,657 | 857,587 | 873,717 | 882,190 | 712,914 | 594,233 | 592,394 |
| total assets | 316,696 | 511,580 | 495,949 | 663,547 | 723,349 | 511,985 | 413,154 | 283,776 | 1,551,649 | 877,003 | 900,054 | 909,226 | 965,205 | 881,342 | 904,610 |
| Bank overdraft | |||||||||||||||
| Bank loan | 10,000 | 10,000 | |||||||||||||
| Trade Creditors | 1,726 | 2,707 | 582 | 13,964 | 23,661 | 2,100 | 1,520 | 600 | 3,868 | 1,789 | 1,961 | 10,880 | 15,660 | 18,666 | |
| Group/Directors Accounts | |||||||||||||||
| other short term finances | |||||||||||||||
| hp & lease commitments | 3,505 | 3,536 | 15,232 | 49,468 | 40,167 | ||||||||||
| other current liabilities | 21,160 | 190,699 | 233,922 | 453,742 | 361,442 | 322,655 | 278,908 | 135,030 | 538,408 | 746,349 | 757,225 | 804,829 | 697,976 | 502,744 | 494,357 |
| total current liabilities | 32,886 | 203,406 | 234,504 | 467,706 | 385,103 | 324,755 | 280,428 | 135,630 | 538,408 | 750,217 | 762,519 | 810,326 | 724,088 | 567,872 | 553,190 |
| loans | 25,000 | 45,000 | 20,402 | 27,418 | 34,490 | 64,818 | 116,770 | ||||||||
| hp & lease commitments | 10,201 | 13,709 | 17,245 | 32,409 | 58,385 | ||||||||||
| Accruals and Deferred Income | |||||||||||||||
| other liabilities | |||||||||||||||
| provisions | |||||||||||||||
| total long term liabilities | 12,500 | 22,500 | 10,201 | 13,709 | 17,245 | 32,409 | 58,385 | ||||||||
| total liabilities | 45,386 | 225,906 | 234,504 | 467,706 | 385,103 | 324,755 | 280,428 | 135,630 | 538,408 | 750,217 | 772,720 | 824,035 | 741,333 | 600,281 | 611,575 |
| net assets | 271,310 | 285,674 | 261,445 | 195,841 | 338,246 | 187,230 | 132,726 | 148,146 | 1,013,241 | 126,786 | 127,334 | 85,191 | 223,872 | 281,061 | 293,035 |
| total shareholders funds | 271,310 | 285,674 | 261,445 | 195,841 | 338,246 | 187,230 | 132,726 | 148,146 | 1,013,241 | 126,786 | 127,334 | 85,191 | 223,872 | 281,061 | 293,035 |
| Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | -13,716 | 33,938 | 57,026 | -140,769 | 152,063 | 62,395 | -15,071 | -59,777 | -534,318 | 3,914 | 52,850 | 20,326 | -63,714 | -1,691 | 48,423 |
| Depreciation | 1,644 | 1,918 | 2,235 | 1,587 | 472 | 265 | 224 | 74 | 3,128 | 10,783 | 9,766 | 13,847 | 36,721 | 55,117 | 57,983 |
| Amortisation | |||||||||||||||
| Tax | -8,574 | -924 | -385 | -7,265 | -5,318 | 12,675 | -1,850 | -7,452 | -4,475 | 13,243 | -322 | 7,032 | |||
| Stock | |||||||||||||||
| Debtors | -190,529 | 11,696 | 151,592 | 52,107 | -214,724 | 96,572 | 129,549 | -1,236,170 | 703,924 | -36,216 | 29,670 | 136,088 | 138,114 | 54,428 | 484,036 |
| Creditors | -981 | 2,125 | -13,382 | -9,697 | 21,561 | 580 | 920 | 600 | -3,868 | 2,079 | -172 | -8,919 | -4,780 | -3,006 | 18,666 |
| Accruals and Deferred Income | -169,539 | -43,223 | -219,820 | 92,300 | 38,787 | 43,747 | 143,878 | -403,378 | -207,941 | -10,876 | -47,604 | 106,853 | 195,232 | 8,387 | 494,357 |
| Deferred Taxes & Provisions | |||||||||||||||
| Cash flow from operations | 7,937 | -25,512 | -325,533 | -109,610 | 427,222 | 3,150 | 402 | 768,371 | -1,434,248 | 40,266 | -22,282 | -8,456 | 38,588 | 4,057 | 142,425 |
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | -100 | 100 | -500 | -100 | -1,120 | 1,720 | |||||||||
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | 10,000 | ||||||||||||||
| Group/Directors Accounts | |||||||||||||||
| Other Short Term Loans | |||||||||||||||
| Long term loans | -20,000 | 45,000 | -20,402 | -7,016 | -7,072 | -30,328 | -51,952 | 116,770 | |||||||
| Hire Purchase and Lease Commitments | -13,706 | -3,539 | -15,232 | -49,400 | -16,675 | 98,552 | |||||||||
| other long term liabilities | |||||||||||||||
| share issue | |||||||||||||||
| interest | -648 | -1,135 | 2 | -712 | -662 | -626 | -352 | 12,528 | -2,611 | -3,255 | -4,357 | -6,718 | -9,961 | -11,967 | |
| cash flow from financing | -20,648 | 53,865 | 8,578 | -712 | -662 | -626 | -349 | 12,528 | -36,720 | -13,810 | 23,339 | -86,446 | -78,588 | 452,902 | |
| cash and cash equivalents | |||||||||||||||
| cash | -2,711 | 5,284 | -319,545 | -113,140 | 425,665 | 9,890 | -567 | -27,019 | -23,854 | 20,086 | -33,768 | 33,188 | -23,808 | -52,589 | 108,358 |
| overdraft | |||||||||||||||
| change in cash | -2,711 | 5,284 | -319,545 | -113,140 | 425,665 | 9,890 | -567 | -27,019 | -23,854 | 20,086 | -33,768 | 33,188 | -23,808 | -52,589 | 108,358 |
character financial services limited Credit Report and Business Information
Character Financial Services Limited Competitor Analysis
Perform a competitor analysis for character financial services limited by selecting its closest rivals, whether from the FINANCIAL AND INSURANCE ACTIVITIES sector, other micro companies, companies in TN16 area or any other competitors across 12 key performance metrics.
character financial services limited Ownership
CHARACTER FINANCIAL SERVICES LIMITED group structure
Character Financial Services Limited has no subsidiary companies.
Ultimate parent company
1 parent
CHARACTER FINANCIAL SERVICES LIMITED
02316414
character financial services limited directors
Character Financial Services Limited currently has 2 directors. The longest serving directors include Mr Lee Wallis (Apr 1992) and Mr Paul Blakeney (Aug 2024).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Lee Wallis | England | 68 years | Apr 1992 | - | Director |
| Mr Paul Blakeney | England | 42 years | Aug 2024 | - | Director |
P&L
March 2024turnover
317.8k
-2%
operating profit
-13.7k
-140%
gross margin
92%
+15.53%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
271.3k
-0.05%
total assets
316.7k
-0.38%
cash
5.5k
-0.33%
net assets
Total assets minus all liabilities
character financial services limited company details
company number
02316414
Type
Private limited with Share Capital
industry
66220 - Activities of insurance agents and brokers
65120 - Non-life insurance
incorporation date
November 1988
age
37
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
March 2024
previous names
cobra financial services limited (June 2019)
bkg financial services limited (January 2006)
See moreaccountant
CROWE U.K LLP
auditor
-
address
winterton house high street, westerham, TN16 1AJ
Bank
-
Legal Advisor
-
character financial services limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 7 charges/mortgages relating to character financial services limited. Currently there are 0 open charges and 7 have been satisfied in the past.
character financial services limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for CHARACTER FINANCIAL SERVICES LIMITED. This can take several minutes, an email will notify you when this has completed.
character financial services limited Companies House Filings - See Documents
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