the insert company (london) limited
the insert company (london) limited Company Information
Company Number
02352979
Website
http://mediaforce.co.ukRegistered Address
47 great marlborough street, london, W1F 7JP
Industry
Advertising agencies
Telephone
02075832100
Next Accounts Due
8 days late
Group Structure
View All
Shareholders
media concierge (holdings) ltd 100%
the insert company (london) limited Estimated Valuation
Pomanda estimates the enterprise value of THE INSERT COMPANY (LONDON) LIMITED at £1.9m based on a Turnover of £3.1m and 0.64x industry multiple (adjusted for size and gross margin).
the insert company (london) limited Estimated Valuation
Pomanda estimates the enterprise value of THE INSERT COMPANY (LONDON) LIMITED at £5.9k based on an EBITDA of £1.4k and a 4.18x industry multiple (adjusted for size and gross margin).
the insert company (london) limited Estimated Valuation
Pomanda estimates the enterprise value of THE INSERT COMPANY (LONDON) LIMITED at £469.2k based on Net Assets of £237k and 1.98x industry multiple (adjusted for liquidity).
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The Insert Company (london) Limited Overview
The Insert Company (london) Limited is a live company located in london, W1F 7JP with a Companies House number of 02352979. It operates in the advertising agencies sector, SIC Code 73110. Founded in February 1989, it's largest shareholder is media concierge (holdings) ltd with a 100% stake. The Insert Company (london) Limited is a mature, small sized company, Pomanda has estimated its turnover at £3.1m with unknown growth in recent years.
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The Insert Company (london) Limited Health Check
Pomanda's financial health check has awarded The Insert Company (London) Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 6 areas for improvement. Company Health Check FAQs
2 Strong
2 Regular
6 Weak
Size
annual sales of £3.1m, make it smaller than the average company (£6.5m)
- The Insert Company (london) Limited
£6.5m - Industry AVG
Growth
There is insufficient data available for this Key Performance Indicator!
- The Insert Company (london) Limited
- - Industry AVG
Production
with a gross margin of 47.5%, this company has a comparable cost of product (47.5%)
- The Insert Company (london) Limited
47.5% - Industry AVG
Profitability
an operating margin of 0.1% make it less profitable than the average company (7%)
- The Insert Company (london) Limited
7% - Industry AVG
Employees
with 4 employees, this is below the industry average (35)
4 - The Insert Company (london) Limited
35 - Industry AVG
Pay Structure
on an average salary of £60.3k, the company has an equivalent pay structure (£60.3k)
- The Insert Company (london) Limited
£60.3k - Industry AVG
Efficiency
resulting in sales per employee of £764.6k, this is more efficient (£161.3k)
- The Insert Company (london) Limited
£161.3k - Industry AVG
Debtor Days
it gets paid by customers after 96 days, this is later than average (64 days)
- The Insert Company (london) Limited
64 days - Industry AVG
Creditor Days
its suppliers are paid after 169 days, this is slower than average (46 days)
- The Insert Company (london) Limited
46 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- The Insert Company (london) Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 11 weeks, this is less cash available to meet short term requirements (21 weeks)
11 weeks - The Insert Company (london) Limited
21 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 81%, this is a higher level of debt than the average (67.6%)
81% - The Insert Company (london) Limited
67.6% - Industry AVG
THE INSERT COMPANY (LONDON) LIMITED financials
The Insert Company (London) Limited's latest turnover from September 2022 is estimated at £3.1 million and the company has net assets of £237 thousand. According to their latest financial statements, The Insert Company (London) Limited has 4 employees and maintains cash reserves of £224 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Sep 2022 | Sep 2021 | Sep 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 1,994,911 | 3,404,383 | 4,241,439 | 3,002,064 | 4,688,572 | ||||||||
| Other Income Or Grants | 0 | 0 | 0 | 0 | 0 | ||||||||
| Cost Of Sales | 1,766,211 | 2,953,592 | 3,671,348 | 2,636,398 | 3,976,121 | ||||||||
| Gross Profit | 228,700 | 450,791 | 570,091 | 365,666 | 712,451 | ||||||||
| Admin Expenses | 343,592 | 363,703 | |||||||||||
| Operating Profit | 22,074 | 348,748 | |||||||||||
| Interest Payable | 0 | 0 | 0 | 0 | 0 | ||||||||
| Interest Receivable | 0 | 0 | 0 | 0 | 0 | ||||||||
| Pre-Tax Profit | 79,879 | 83,458 | 35,426 | 22,074 | 348,748 | ||||||||
| Tax | -15,976 | -17,789 | -9,351 | -8,413 | -87,581 | ||||||||
| Profit After Tax | 63,903 | 65,669 | 26,075 | 13,661 | 261,167 | ||||||||
| Dividends Paid | 30,000 | 65,000 | 25,000 | 0 | 155,000 | ||||||||
| Retained Profit | 33,903 | 669 | 1,075 | 13,661 | 106,167 | ||||||||
| Employee Costs | 0 | ||||||||||||
| Number Of Employees | 4 | 4 | 4 | ||||||||||
| EBITDA* | 22,074 | 348,748 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Sep 2022 | Sep 2021 | Sep 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 805,438 | 1,206,466 | 91,558 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group Debtors | 215,303 | 1,598,044 | 691,009 | 339,690 | 541,707 | 371,454 | 582,950 | 120,905 | 119,830 | 106,167 | 0 | 0 | 0 |
| Misc Debtors | 0 | 7,239 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 |
| Cash | 223,971 | 375,810 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 1,244,712 | 3,187,559 | 782,571 | 339,690 | 541,707 | 371,454 | 582,950 | 120,905 | 119,830 | 106,169 | 0 | 0 | 0 |
| total assets | 1,244,712 | 3,187,559 | 782,571 | 339,690 | 541,707 | 371,454 | 582,950 | 120,905 | 119,830 | 106,169 | 0 | 0 | 0 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 746,372 | 1,155,086 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 1,489,835 | 455,143 | 140,593 | 351,715 | 215,976 | 461,376 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 261,363 | 312,269 | 99,599 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current liabilities | 1,007,735 | 2,957,190 | 554,742 | 140,593 | 351,715 | 215,976 | 461,376 | 0 | 0 | 0 | 0 | 0 | 0 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total liabilities | 1,007,735 | 2,957,190 | 554,742 | 140,593 | 351,715 | 215,976 | 461,376 | 0 | 0 | 0 | 0 | 0 | 0 |
| net assets | 236,977 | 230,369 | 227,829 | 199,097 | 189,992 | 155,478 | 121,574 | 120,905 | 119,830 | 106,169 | 0 | 0 | 0 |
| total shareholders funds | 236,977 | 230,369 | 227,829 | 199,097 | 189,992 | 155,478 | 121,574 | 120,905 | 119,830 | 106,169 | 0 | 0 | 0 |
| Sep 2022 | Sep 2021 | Sep 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||
| Operating Profit | 22,074 | 348,748 | |||||||||||
| Depreciation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Amortisation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Tax | -15,976 | -17,789 | -9,351 | -8,413 | -87,581 | ||||||||
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | -1,791,008 | 2,029,178 | 442,881 | -202,017 | 170,253 | -211,496 | 462,045 | 1,075 | 13,661 | 106,169 | 0 | 0 | 0 |
| Creditors | -408,714 | 1,155,086 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | -50,906 | 212,670 | 99,599 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash flow from operations | 0 | 154,998 | |||||||||||
| Investing Activities | |||||||||||||
| capital expenditure | |||||||||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | |||||||||||||
| Financing Activities | |||||||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | -1,489,835 | 1,034,692 | 314,550 | -211,122 | 135,739 | -245,400 | 461,376 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| share issue | |||||||||||||
| interest | 0 | 0 | 0 | 0 | 0 | ||||||||
| cash flow from financing | -245,399 | 461,376 | 0 | 0 | 2 | ||||||||
| cash and cash equivalents | |||||||||||||
| cash | -151,839 | 375,810 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | -151,839 | 375,810 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
the insert company (london) limited Credit Report and Business Information
The Insert Company (london) Limited Competitor Analysis
Perform a competitor analysis for the insert company (london) limited by selecting its closest rivals and benchmarking them against 12 key performance metrics.
the insert company (london) limited Ownership
THE INSERT COMPANY (LONDON) LIMITED group structure
The Insert Company (London) Limited has no subsidiary companies.
Ultimate parent company
1 parent
THE INSERT COMPANY (LONDON) LIMITED
02352979
the insert company (london) limited directors
The Insert Company (London) Limited currently has 3 directors. The longest serving directors include Mr Malcolm Denmark (Feb 1992) and Mr Russell Whitehair (Mar 2017).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Malcolm Denmark | England | 68 years | Feb 1992 | - | Director |
| Mr Russell Whitehair | England | 66 years | Mar 2017 | - | Director |
| Mr Richard Elliot | England | 58 years | Sep 2018 | - | Director |
P&L
September 2022turnover
3.1m
-31%
operating profit
1.4k
0%
gross margin
47.5%
-1.38%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
September 2022net assets
237k
+0.03%
total assets
1.2m
-0.61%
cash
224k
-0.4%
net assets
Total assets minus all liabilities
Similar Companies
the insert company (london) limited company details
company number
02352979
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
February 1989
age
35
accounts
Small Company
ultimate parent company
previous names
N/A
incorporated
UK
address
47 great marlborough street, london, W1F 7JP
last accounts submitted
September 2022
the insert company (london) limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to the insert company (london) limited.
the insert company (london) limited Companies House Filings - See Documents
| date | description | view/download |
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