choices estate agents limited Company Information
Company Number
02374716
Next Accounts
35 days late
Shareholders
the choices group ltd
Group Structure
View All
Industry
Real estate agencies
Registered Address
ground floor 1/7 station road, crawley, west sussex, RH10 1HT
Website
www.choices.co.ukchoices estate agents limited Estimated Valuation
Pomanda estimates the enterprise value of CHOICES ESTATE AGENTS LIMITED at £9.6m based on a Turnover of £4.2m and 2.26x industry multiple (adjusted for size and gross margin).
choices estate agents limited Estimated Valuation
Pomanda estimates the enterprise value of CHOICES ESTATE AGENTS LIMITED at £0 based on an EBITDA of £-1m and a 7.81x industry multiple (adjusted for size and gross margin).
choices estate agents limited Estimated Valuation
Pomanda estimates the enterprise value of CHOICES ESTATE AGENTS LIMITED at £5.4m based on Net Assets of £2.7m and 2x industry multiple (adjusted for liquidity).
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Choices Estate Agents Limited Overview
Choices Estate Agents Limited is a live company located in west sussex, RH10 1HT with a Companies House number of 02374716. It operates in the real estate agencies sector, SIC Code 68310. Founded in April 1989, it's largest shareholder is the choices group ltd with a 100% stake. Choices Estate Agents Limited is a mature, small sized company, Pomanda has estimated its turnover at £4.2m with healthy growth in recent years.
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Choices Estate Agents Limited Health Check
Pomanda's financial health check has awarded Choices Estate Agents Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 7 measures and has 2 areas for improvement. Company Health Check FAQs


7 Strong

2 Regular

2 Weak

Size
annual sales of £4.2m, make it larger than the average company (£600.1k)
- Choices Estate Agents Limited
£600.1k - Industry AVG

Growth
3 year (CAGR) sales growth of 5%, show it is growing at a faster rate (4.5%)
- Choices Estate Agents Limited
4.5% - Industry AVG

Production
with a gross margin of 87.6%, this company has a comparable cost of product (87.6%)
- Choices Estate Agents Limited
87.6% - Industry AVG

Profitability
an operating margin of -24.8% make it less profitable than the average company (8.7%)
- Choices Estate Agents Limited
8.7% - Industry AVG

Employees
with 98 employees, this is above the industry average (13)
98 - Choices Estate Agents Limited
13 - Industry AVG

Pay Structure
on an average salary of £40.2k, the company has an equivalent pay structure (£40.2k)
- Choices Estate Agents Limited
£40.2k - Industry AVG

Efficiency
resulting in sales per employee of £43.2k, this is less efficient (£85.8k)
- Choices Estate Agents Limited
£85.8k - Industry AVG

Debtor Days
it gets paid by customers after 5 days, this is earlier than average (37 days)
- Choices Estate Agents Limited
37 days - Industry AVG

Creditor Days
its suppliers are paid after 117 days, this is slower than average (49 days)
- Choices Estate Agents Limited
49 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Choices Estate Agents Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 99 weeks, this is more cash available to meet short term requirements (44 weeks)
99 weeks - Choices Estate Agents Limited
44 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 30.4%, this is a lower level of debt than the average (50.8%)
30.4% - Choices Estate Agents Limited
50.8% - Industry AVG
CHOICES ESTATE AGENTS LIMITED financials

Choices Estate Agents Limited's latest turnover from April 2023 is estimated at £4.2 million and the company has net assets of £2.7 million. According to their latest financial statements, Choices Estate Agents Limited has 98 employees and maintains cash reserves of £1.3 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 4,933,798 | 5,096,460 | 4,803,072 | 4,175,436 | 4,277,428 | |||||||||
Other Income Or Grants | ||||||||||||||
Cost Of Sales | 42,234 | 28,037 | 28,831 | |||||||||||
Gross Profit | 4,891,564 | 5,068,423 | 4,774,241 | |||||||||||
Admin Expenses | 4,066,525 | 3,937,925 | 3,751,174 | |||||||||||
Operating Profit | 825,039 | 1,130,498 | 1,023,067 | 373,460 | 108,241 | |||||||||
Interest Payable | 1,308 | 12,679 | 16,310 | 5,679 | ||||||||||
Interest Receivable | 47,686 | 50,345 | 73,832 | 84,505 | 57,923 | |||||||||
Pre-Tax Profit | 872,725 | 1,179,535 | 1,084,220 | 441,655 | -687,303 | |||||||||
Tax | -136,905 | -229,439 | -264,264 | -81,168 | -45,313 | |||||||||
Profit After Tax | 735,820 | 950,096 | 819,956 | 360,487 | -732,616 | |||||||||
Dividends Paid | 2,505,494 | |||||||||||||
Retained Profit | -1,769,674 | 950,096 | 819,956 | 360,487 | -732,616 | |||||||||
Employee Costs | 2,400,834 | 2,272,585 | 2,157,674 | 2,454,379 | ||||||||||
Number Of Employees | 98 | 98 | 93 | 98 | 98 | 99 | 108 | 92 | 87 | 103 | ||||
EBITDA* | 899,498 | 1,204,543 | 1,111,910 | 492,536 | 231,072 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 192,605 | 229,896 | 221,871 | 224,931 | 256,310 | 283,031 | 315,164 | 329,583 | 341,700 | 391,373 | 313,778 | 312,705 | 326,545 | 399,682 |
Intangible Assets | 1 | 30,106 | 75,263 | |||||||||||
Investments & Other | 3,428 | 3,428 | 3,428 | 3,428 | 3,428 | 3,428 | 3,428 | 3,428 | 3,428 | 3,014 | 2,646 | 2,448 | 3,465 | 2,862 |
Debtors (Due After 1 year) | ||||||||||||||
Total Fixed Assets | 196,033 | 233,324 | 225,299 | 228,359 | 259,738 | 286,459 | 318,592 | 333,011 | 345,128 | 394,387 | 316,424 | 315,154 | 360,116 | 477,807 |
Stock & work in progress | ||||||||||||||
Trade Debtors | 65,683 | 82,564 | 71,038 | 11,103 | 43,110 | 12,610 | 30,876 | 14,195 | 34,839 | 12,164 | 1,697,041 | 1,225,685 | 1,092,018 | 8,872 |
Group Debtors | 368,897 | 2,230,105 | 2,376,075 | 1,866,590 | 2,028,938 | 2,473,726 | 1,553,379 | 3,013,130 | 2,625,087 | 1,686,271 | 535,954 | |||
Misc Debtors | 1,980,435 | 1,294,404 | 1,014,368 | 529,809 | 305,685 | 205,371 | 186,962 | 397,767 | 630,139 | 887,064 | 205,923 | |||
Cash | 1,293,129 | 1,590,711 | 1,486,816 | 414,940 | 907,868 | 255,151 | 473,173 | 1,596,306 | 1,304,777 | 982,099 | 335,713 | 679,667 | 80,291 | 984,868 |
misc current assets | ||||||||||||||
total current assets | 3,708,144 | 5,197,784 | 4,948,297 | 2,822,442 | 3,285,601 | 2,946,858 | 2,244,390 | 5,021,398 | 4,594,842 | 3,567,598 | 2,032,754 | 1,905,352 | 1,172,309 | 1,735,617 |
total assets | 3,904,177 | 5,431,108 | 5,173,596 | 3,050,801 | 3,545,339 | 3,233,317 | 2,562,982 | 5,354,409 | 4,939,970 | 3,961,985 | 2,349,178 | 2,220,506 | 1,532,425 | 2,213,424 |
Bank overdraft | 3,437 | |||||||||||||
Bank loan | 166,667 | 166,667 | 166,667 | |||||||||||
Trade Creditors | 168,622 | 190,846 | 118,555 | 78,274 | 208,044 | 209,421 | 224,873 | 185,808 | 290,888 | 322,362 | 1,572,585 | 2,126,035 | 2,005,929 | 264,174 |
Group/Directors Accounts | 150,609 | 102,007 | 136,581 | 118,955 | 527,393 | 532,703 | 4,182,745 | 1,751,012 | 1,639,161 | 2,276,713 | ||||
other short term finances | ||||||||||||||
hp & lease commitments | 6,693 | |||||||||||||
other current liabilities | 337,301 | 439,922 | 620,501 | 248,698 | 266,052 | 179,176 | 263,730 | 209,144 | 345,495 | 385,470 | 304,813 | |||
total current liabilities | 672,590 | 948,044 | 1,007,730 | 463,553 | 593,051 | 915,990 | 1,021,306 | 4,577,697 | 2,387,395 | 2,346,993 | 1,572,585 | 2,126,035 | 2,005,929 | 2,855,830 |
loans | 466,667 | 666,667 | 833,333 | 178,918 | ||||||||||
hp & lease commitments | 17,829 | 24,469 | ||||||||||||
Accruals and Deferred Income | ||||||||||||||
other liabilities | ||||||||||||||
provisions | 47,533 | 34,695 | 32,507 | 30,463 | 34,615 | 38,234 | 40,978 | 32,139 | 38,328 | 51,259 | 33,184 | 34,549 | 26,261 | 32,891 |
total long term liabilities | 514,200 | 701,362 | 865,840 | 30,463 | 34,615 | 38,234 | 40,978 | 32,139 | 38,328 | 51,259 | 33,184 | 34,549 | 44,090 | 236,278 |
total liabilities | 1,186,790 | 1,649,406 | 1,873,570 | 494,016 | 627,666 | 954,224 | 1,062,284 | 4,609,836 | 2,425,723 | 2,398,252 | 1,605,769 | 2,160,584 | 2,050,019 | 3,092,108 |
net assets | 2,717,387 | 3,781,702 | 3,300,026 | 2,556,785 | 2,917,673 | 2,279,093 | 1,500,698 | 744,573 | 2,514,247 | 1,563,733 | 743,409 | 59,922 | -517,594 | -878,684 |
total shareholders funds | 2,717,387 | 3,781,702 | 3,300,026 | 2,556,785 | 2,917,673 | 2,279,093 | 1,500,698 | 744,573 | 2,514,247 | 1,563,733 | 743,409 | 59,922 | -517,594 | -878,684 |
Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | ||||||||||||||
Operating Profit | 825,039 | 1,130,498 | 1,023,067 | 373,460 | 108,241 | |||||||||
Depreciation | 43,624 | 53,934 | 44,085 | 44,555 | 49,274 | 56,459 | 74,459 | 74,045 | 88,843 | 60,651 | 52,600 | 73,919 | 77,674 | |
Amortisation | 1 | 30,105 | 45,157 | 45,157 | ||||||||||
Tax | -136,905 | -229,439 | -264,264 | -81,168 | -45,313 | |||||||||
Stock | ||||||||||||||
Debtors | -1,192,058 | 145,592 | 1,053,979 | 29,769 | -313,974 | 920,490 | -1,653,875 | 135,027 | 704,566 | 888,458 | 471,356 | 133,667 | 341,269 | 750,749 |
Creditors | -22,224 | 72,291 | 40,281 | -129,770 | -1,377 | -15,452 | 39,065 | -105,080 | -31,474 | -1,250,223 | -553,450 | 120,106 | 1,741,755 | 264,174 |
Accruals and Deferred Income | -102,621 | -180,579 | 371,803 | -17,354 | 86,876 | -84,554 | 54,586 | -136,351 | -39,975 | 385,470 | -304,813 | 304,813 | ||
Deferred Taxes & Provisions | 12,838 | 2,188 | 2,044 | -4,152 | -3,619 | -2,744 | 8,839 | -6,189 | -12,931 | 18,075 | -1,365 | 8,288 | -6,630 | 32,891 |
Cash flow from operations | 379,946 | 186,158 | -887,490 | 1,500,411 | 36,888 | |||||||||
Investing Activities | ||||||||||||||
capital expenditure | -75,546 | -46,958 | -159,615 | |||||||||||
Change in Investments | 414 | 368 | 198 | -1,017 | 603 | 2,862 | ||||||||
cash flow from investments | -75,546 | -47,372 | -159,983 | |||||||||||
Financing Activities | ||||||||||||||
Bank loans | 166,667 | |||||||||||||
Group/Directors Accounts | -150,609 | 48,602 | -34,574 | 17,626 | -408,438 | -5,310 | -3,650,042 | 2,431,733 | 111,851 | 1,639,161 | -2,276,713 | 2,276,713 | ||
Other Short Term Loans | ||||||||||||||
Long term loans | -200,000 | -166,666 | 833,333 | -178,918 | 178,918 | |||||||||
Hire Purchase and Lease Commitments | -17,829 | -13,333 | 31,162 | |||||||||||
other long term liabilities | ||||||||||||||
share issue | ||||||||||||||
interest | 47,686 | 49,037 | 61,153 | 68,195 | 52,244 | |||||||||
cash flow from financing | 2,479,419 | 161,306 | 1,700,682 | -2,400,166 | 2,392,969 | |||||||||
cash and cash equivalents | ||||||||||||||
cash | -297,582 | 103,895 | 1,071,876 | -492,928 | 652,717 | -218,022 | -1,123,133 | 291,529 | 322,678 | 646,386 | -343,954 | 599,376 | -904,577 | 984,868 |
overdraft | -3,437 | 3,437 | ||||||||||||
change in cash | -297,582 | 103,895 | 1,071,876 | -492,928 | 652,717 | -218,022 | -1,123,133 | 291,529 | 322,678 | 646,386 | -343,954 | 599,376 | -901,140 | 981,431 |
choices estate agents limited Credit Report and Business Information
Choices Estate Agents Limited Competitor Analysis

Perform a competitor analysis for choices estate agents limited by selecting its closest rivals, whether from the REAL ESTATE ACTIVITIES sector, other small companies, companies in RH10 area or any other competitors across 12 key performance metrics.
choices estate agents limited Ownership
CHOICES ESTATE AGENTS LIMITED group structure
Choices Estate Agents Limited has no subsidiary companies.
choices estate agents limited directors
Choices Estate Agents Limited currently has 2 directors. The longest serving directors include Ms Stephanie Prior (May 2007) and Mr Stephen Black (Jul 2018).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Ms Stephanie Prior | United Kingdom | 68 years | May 2007 | - | Director |
Mr Stephen Black | 65 years | Jul 2018 | - | Director |
P&L
April 2023turnover
4.2m
-1%
operating profit
-1.1m
0%
gross margin
87.7%
-2.34%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
April 2023net assets
2.7m
-0.28%
total assets
3.9m
-0.28%
cash
1.3m
-0.19%
net assets
Total assets minus all liabilities
choices estate agents limited company details
company number
02374716
Type
Private limited with Share Capital
industry
68310 - Real estate agencies
incorporation date
April 1989
age
36
incorporated
UK
ultimate parent company
accounts
Small Company
last accounts submitted
April 2023
previous names
choices the multi-service agency limited (May 2007)
choices home sales limited (November 1993)
accountant
RICHARD PLACE DOBSON
auditor
-
address
ground floor 1/7 station road, crawley, west sussex, RH10 1HT
Bank
NATIONAL WESTMINSTER BANK PLC
Legal Advisor
-
choices estate agents limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 2 charges/mortgages relating to choices estate agents limited. Currently there are 1 open charges and 1 have been satisfied in the past.
choices estate agents limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for CHOICES ESTATE AGENTS LIMITED. This can take several minutes, an email will notify you when this has completed.
choices estate agents limited Companies House Filings - See Documents
date | description | view/download |
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