avalon promotions limited Company Information
Company Number
02475367
Next Accounts
Mar 2025
Shareholders
avalon entertainment ltd
Group Structure
View All
Industry
Artistic creation
Registered Address
4a exmoor street, london, W10 6BD
Website
www.avalonuk.comavalon promotions limited Estimated Valuation
Pomanda estimates the enterprise value of AVALON PROMOTIONS LIMITED at £3.7m based on a Turnover of £11m and 0.34x industry multiple (adjusted for size and gross margin).
avalon promotions limited Estimated Valuation
Pomanda estimates the enterprise value of AVALON PROMOTIONS LIMITED at £0 based on an EBITDA of £-1m and a 4.74x industry multiple (adjusted for size and gross margin).
avalon promotions limited Estimated Valuation
Pomanda estimates the enterprise value of AVALON PROMOTIONS LIMITED at £0 based on Net Assets of £-1.2m and 0.92x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Avalon Promotions Limited Overview
Avalon Promotions Limited is a live company located in london, W10 6BD with a Companies House number of 02475367. It operates in the artistic creation sector, SIC Code 90030. Founded in February 1990, it's largest shareholder is avalon entertainment ltd with a 100% stake. Avalon Promotions Limited is a mature, mid sized company, Pomanda has estimated its turnover at £11m with healthy growth in recent years.
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Avalon Promotions Limited Health Check
Pomanda's financial health check has awarded Avalon Promotions Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 7 areas for improvement. Company Health Check FAQs


3 Strong

1 Regular

7 Weak

Size
annual sales of £11m, make it larger than the average company (£300.7k)
£11m - Avalon Promotions Limited
£300.7k - Industry AVG

Growth
3 year (CAGR) sales growth of 5%, show it is growing at a similar rate (5.1%)
5% - Avalon Promotions Limited
5.1% - Industry AVG

Production
with a gross margin of 14.3%, this company has a higher cost of product (49.8%)
14.3% - Avalon Promotions Limited
49.8% - Industry AVG

Profitability
an operating margin of -9.5% make it less profitable than the average company (6.4%)
-9.5% - Avalon Promotions Limited
6.4% - Industry AVG

Employees
with 24 employees, this is above the industry average (5)
24 - Avalon Promotions Limited
5 - Industry AVG

Pay Structure
on an average salary of £66k, the company has a higher pay structure (£27k)
£66k - Avalon Promotions Limited
£27k - Industry AVG

Efficiency
resulting in sales per employee of £456.7k, this is more efficient (£77.4k)
£456.7k - Avalon Promotions Limited
£77.4k - Industry AVG

Debtor Days
it gets paid by customers after 49 days, this is later than average (17 days)
49 days - Avalon Promotions Limited
17 days - Industry AVG

Creditor Days
its suppliers are paid after 13 days, this is quicker than average (28 days)
13 days - Avalon Promotions Limited
28 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Avalon Promotions Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 14 weeks, this is less cash available to meet short term requirements (85 weeks)
14 weeks - Avalon Promotions Limited
85 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 119.2%, this is a higher level of debt than the average (35.5%)
119.2% - Avalon Promotions Limited
35.5% - Industry AVG
AVALON PROMOTIONS LIMITED financials

Avalon Promotions Limited's latest turnover from June 2023 is £11 million and the company has net assets of -£1.2 million. According to their latest financial statements, Avalon Promotions Limited has 24 employees and maintains cash reserves of £2.2 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | Jun 2012 | Jun 2011 | Jun 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 10,961,512 | 12,883,130 | 1,429,174 | 9,461,333 | 6,276,532 | 8,897,952 | 9,504,452 | 4,916,376 | 10,497,827 | 9,138,477 | 5,489,158 | 5,667,427 | 7,680,940 | 5,715,492 |
Other Income Or Grants | ||||||||||||||
Cost Of Sales | 9,396,522 | 11,279,321 | 963,984 | 7,836,279 | 5,167,182 | 7,381,770 | 7,801,079 | 3,956,732 | 8,774,286 | 8,016,989 | 5,098,637 | 5,257,028 | 7,096,628 | 5,460,446 |
Gross Profit | 1,564,990 | 1,603,809 | 465,190 | 1,625,054 | 1,109,350 | 1,516,182 | 1,703,373 | 959,644 | 1,723,541 | 1,121,488 | 390,521 | 410,399 | 584,312 | 255,046 |
Admin Expenses | 2,609,735 | 1,750,766 | 1,554,510 | 1,550,359 | 1,304,975 | 724,983 | 678,008 | 419,698 | 270,324 | |||||
Operating Profit | -1,044,745 | -146,957 | -1,089,320 | 74,695 | -195,625 | -334,462 | -267,609 | 164,614 | -15,278 | |||||
Interest Payable | ||||||||||||||
Interest Receivable | ||||||||||||||
Pre-Tax Profit | -1,044,745 | -146,957 | -1,089,320 | 74,543 | -195,625 | 88,159 | 279,112 | -214,229 | 485,508 | 184,997 | -334,462 | -267,609 | 164,614 | -15,278 |
Tax | 211,603 | 27,074 | 205,406 | -12,841 | 82,691 | -42,914 | -32,597 | -501 | 999 | -999 | -2,862 | -45,523 | -882 | |
Profit After Tax | -833,142 | -119,883 | -883,914 | 61,702 | -112,934 | 45,245 | 246,515 | -214,730 | 485,508 | 185,996 | -335,461 | -270,471 | 119,091 | -16,160 |
Dividends Paid | ||||||||||||||
Retained Profit | -833,142 | -119,883 | -883,914 | 61,702 | -112,934 | 45,245 | 246,515 | -214,730 | 485,508 | 185,996 | -335,461 | -270,471 | 119,091 | -16,160 |
Employee Costs | 1,583,829 | 1,093,273 | 901,984 | 1,087,544 | 834,230 | 1,041,651 | 932,190 | 752,812 | 830,104 | 546,744 | 426,810 | 352,068 | 239,648 | |
Number Of Employees | 24 | 20 | 17 | 21 | 16 | 19 | 18 | 15 | 18 | 15 | 9 | 10 | 8 | |
EBITDA* | -1,043,914 | -142,718 | -1,080,889 | 83,951 | -190,133 | -333,319 | -267,609 | 164,614 | -15,278 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | Jun 2012 | Jun 2011 | Jun 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 6,614 | 414 | 4,654 | 12,407 | 21,815 | 2,998 | 4,281 | 1,653 | 1,600 | 2,971 | 4,342 | 2,250 | ||
Intangible Assets | ||||||||||||||
Investments & Other | 702 | 602 | 502 | 502 | 502 | 502 | 502 | 502 | 502 | 501 | 502 | 502 | 502 | 502 |
Debtors (Due After 1 year) | 507 | 618 | 755 | |||||||||||
Total Fixed Assets | 7,316 | 1,016 | 5,663 | 13,527 | 23,072 | 3,500 | 4,783 | 2,155 | 2,102 | 3,472 | 4,844 | 2,752 | 502 | 502 |
Stock & work in progress | ||||||||||||||
Trade Debtors | 1,486,248 | 83,329 | 488,698 | 44,929 | 795,610 | 526,444 | 677,749 | 301,201 | 605,750 | 410,025 | 537,381 | 101,238 | 549,165 | 1,032,828 |
Group Debtors | 1,503,885 | 417,656 | 274,601 | 1,707,744 | 1,803,468 | 2,701,242 | 4,104,873 | 784,603 | 881,633 | 801,778 | 753,621 | 250,000 | 4,831,209 | 970,306 |
Misc Debtors | 1,270,121 | 2,695,371 | 637,698 | 907,226 | 909,707 | 810,758 | 548,203 | 699,166 | 305,213 | 492,867 | 790,460 | 752,268 | 133,100 | 218,874 |
Cash | 2,222,677 | 1,454,596 | 1,481,327 | 713 | 1,719,760 | 477,172 | 2,306,890 | 1,311,331 | 2,440,115 | 4,524,315 | 1,802,055 | 1,005,194 | 566,634 | 916,562 |
misc current assets | ||||||||||||||
total current assets | 6,482,931 | 4,650,952 | 2,882,324 | 2,660,612 | 5,228,545 | 4,515,616 | 7,637,715 | 3,096,301 | 4,232,711 | 6,228,985 | 3,883,517 | 2,108,700 | 6,080,108 | 3,138,570 |
total assets | 6,490,247 | 4,651,968 | 2,887,987 | 2,674,139 | 5,251,617 | 4,519,116 | 7,642,498 | 3,098,456 | 4,234,813 | 6,232,457 | 3,888,361 | 2,111,452 | 6,080,610 | 3,139,072 |
Bank overdraft | 33,371 | |||||||||||||
Bank loan | ||||||||||||||
Trade Creditors | 353,306 | 432,230 | 12,174 | 25,432 | 71,330 | 106,053 | 34,939 | 7,173 | 43,901 | 23,611 | 484,177 | 117,760 | 356,127 | 758,180 |
Group/Directors Accounts | 1,257,133 | 161,910 | 34,333 | 60,289 | 400,406 | 695,378 | 744,878 | 229,847 | 1,421,119 | 1,134,713 | 473,412 | 384,536 | 2,899,653 | |
other short term finances | ||||||||||||||
hp & lease commitments | ||||||||||||||
other current liabilities | 6,128,866 | 4,473,844 | 3,137,713 | 1,967,366 | 4,253,902 | 3,078,772 | 6,269,013 | 2,514,283 | 2,207,910 | 4,997,758 | 3,040,393 | 1,383,316 | 2,328,519 | 2,003,672 |
total current liabilities | 7,739,305 | 5,067,984 | 3,184,220 | 2,086,458 | 4,725,638 | 3,880,203 | 7,048,830 | 2,751,303 | 3,672,930 | 6,156,082 | 3,997,982 | 1,885,612 | 5,584,299 | 2,761,852 |
loans | ||||||||||||||
hp & lease commitments | ||||||||||||||
Accruals and Deferred Income | ||||||||||||||
other liabilities | 200 | 100 | ||||||||||||
provisions | ||||||||||||||
total long term liabilities | 200 | 100 | ||||||||||||
total liabilities | 7,739,505 | 5,068,084 | 3,184,220 | 2,086,458 | 4,725,638 | 3,880,203 | 7,048,830 | 2,751,303 | 3,672,930 | 6,156,082 | 3,997,982 | 1,885,612 | 5,584,299 | 2,761,852 |
net assets | -1,249,258 | -416,116 | -296,233 | 587,681 | 525,979 | 638,913 | 593,668 | 347,153 | 561,883 | 76,375 | -109,621 | 225,840 | 496,311 | 377,220 |
total shareholders funds | -1,249,258 | -416,116 | -296,233 | 587,681 | 525,979 | 638,913 | 593,668 | 347,153 | 561,883 | 76,375 | -109,621 | 225,840 | 496,311 | 377,220 |
Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | Jun 2012 | Jun 2011 | Jun 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | ||||||||||||||
Operating Profit | -1,044,745 | -146,957 | -1,089,320 | 74,695 | -195,625 | -334,462 | -267,609 | 164,614 | -15,278 | |||||
Depreciation | 831 | 4,239 | 8,431 | 9,256 | 5,492 | 1,452 | 1,414 | 1,656 | 1,371 | 1,371 | 1,143 | |||
Amortisation | ||||||||||||||
Tax | 211,603 | 27,074 | 205,406 | -12,841 | 82,691 | -42,914 | -32,597 | -501 | 999 | -999 | -2,862 | -45,523 | -882 | |
Stock | ||||||||||||||
Debtors | 1,063,898 | 1,794,852 | -1,259,013 | -849,023 | -528,904 | -1,292,381 | 3,545,855 | -7,626 | 87,926 | -376,792 | 977,956 | -4,409,968 | 3,291,466 | 2,222,008 |
Creditors | -78,924 | 420,056 | -13,258 | -45,898 | -34,723 | 71,114 | 27,766 | -36,728 | 20,290 | -460,566 | 366,417 | -238,367 | -402,053 | 758,180 |
Accruals and Deferred Income | 1,655,022 | 1,336,131 | 1,170,347 | -2,286,536 | 1,175,130 | -3,190,241 | 3,754,730 | 306,373 | -2,789,848 | 1,957,365 | 1,657,077 | -945,203 | 324,847 | 2,003,672 |
Deferred Taxes & Provisions | ||||||||||||||
Cash flow from operations | -320,111 | -154,309 | 1,540,619 | -1,412,301 | 1,561,869 | 711,220 | 2,955,927 | -3,249,581 | 523,684 | |||||
Investing Activities | ||||||||||||||
capital expenditure | ||||||||||||||
Change in Investments | 100 | 100 | 1 | -1 | 502 | |||||||||
cash flow from investments | ||||||||||||||
Financing Activities | ||||||||||||||
Bank loans | ||||||||||||||
Group/Directors Accounts | 1,095,223 | 127,577 | -25,956 | -340,117 | -294,972 | -49,500 | 515,031 | -1,191,272 | 286,406 | 661,301 | 88,876 | -2,515,117 | 2,899,653 | |
Other Short Term Loans | ||||||||||||||
Long term loans | ||||||||||||||
Hire Purchase and Lease Commitments | ||||||||||||||
other long term liabilities | 100 | 100 | ||||||||||||
share issue | ||||||||||||||
interest | ||||||||||||||
cash flow from financing | 1,095,323 | 127,677 | -25,956 | -340,117 | -294,972 | -49,500 | 515,031 | -1,191,272 | 286,406 | 661,301 | 88,876 | -2,515,117 | 2,899,653 | 393,380 |
cash and cash equivalents | ||||||||||||||
cash | 768,081 | -26,731 | 1,480,614 | -1,719,047 | 1,242,588 | -1,829,718 | 995,559 | -1,128,784 | -2,084,200 | 2,722,260 | 796,861 | 438,560 | -349,928 | 916,562 |
overdraft | -33,371 | 33,371 | ||||||||||||
change in cash | 768,081 | -26,731 | 1,513,985 | -1,752,418 | 1,242,588 | -1,829,718 | 995,559 | -1,128,784 | -2,084,200 | 2,722,260 | 796,861 | 438,560 | -349,928 | 916,562 |
avalon promotions limited Credit Report and Business Information
Avalon Promotions Limited Competitor Analysis

Perform a competitor analysis for avalon promotions limited by selecting its closest rivals, whether from the ARTS, ENTERTAINMENT AND RECREATION sector, other mid companies, companies in W10 area or any other competitors across 12 key performance metrics.
avalon promotions limited Ownership
AVALON PROMOTIONS LIMITED group structure
Avalon Promotions Limited has 6 subsidiary companies.
Ultimate parent company
2 parents
AVALON PROMOTIONS LIMITED
02475367
6 subsidiaries
avalon promotions limited directors
Avalon Promotions Limited currently has 9 directors. The longest serving directors include Mr Jonathan Thoday (Feb 1992) and Mr Richard Allen-Turner (Mar 1994).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Jonathan Thoday | Uk | 63 years | Feb 1992 | - | Director |
Mr Richard Allen-Turner | Uk | 59 years | Mar 1994 | - | Director |
Ms Grainne Perkins | Uk | 61 years | Sep 2003 | - | Director |
Mr Rob Aslett | 56 years | Sep 2004 | - | Director | |
Mr James Taylor | 51 years | Feb 2009 | - | Director | |
Mr James Taylor | 51 years | Feb 2009 | - | Director | |
Mr Daniel Lloyd | 47 years | Dec 2013 | - | Director | |
Mr James Mowll | Uk | 49 years | Oct 2014 | - | Director |
Mr David Palmer-Brown | 41 years | Aug 2018 | - | Director |
P&L
June 2023turnover
11m
-15%
operating profit
-1m
+611%
gross margin
14.3%
+14.69%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
June 2023net assets
-1.2m
+2%
total assets
6.5m
+0.4%
cash
2.2m
+0.53%
net assets
Total assets minus all liabilities
avalon promotions limited company details
company number
02475367
Type
Private limited with Share Capital
industry
90030 - Artistic creation
incorporation date
February 1990
age
35
incorporated
UK
ultimate parent company
accounts
Audit Exemption Subsidiary
last accounts submitted
June 2023
previous names
N/A
accountant
-
auditor
-
address
4a exmoor street, london, W10 6BD
Bank
THE ROYAL BANK OF SCOTLAND PLC
Legal Advisor
-
avalon promotions limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 8 charges/mortgages relating to avalon promotions limited. Currently there are 5 open charges and 3 have been satisfied in the past.
avalon promotions limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for AVALON PROMOTIONS LIMITED. This can take several minutes, an email will notify you when this has completed.
avalon promotions limited Companies House Filings - See Documents
date | description | view/download |
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