aroma limited
aroma limited Company Information
Company Number
02492293
Next Accounts
Feb 2026
Shareholders
nero holdings ltd
Group Structure
View All
Industry
Retail sale of beverages in specialised stores
Registered Address
9-15 neal street, london, WC2H 9QL
Website
www.lovearoma.co.ukaroma limited Estimated Valuation
Pomanda estimates the enterprise value of AROMA LIMITED at £837.9k based on a Turnover of £4.1m and 0.21x industry multiple (adjusted for size and gross margin).
aroma limited Estimated Valuation
Pomanda estimates the enterprise value of AROMA LIMITED at £1.4m based on an EBITDA of £557k and a 2.45x industry multiple (adjusted for size and gross margin).
aroma limited Estimated Valuation
Pomanda estimates the enterprise value of AROMA LIMITED at £9.1m based on Net Assets of £4.7m and 1.93x industry multiple (adjusted for liquidity).
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Aroma Limited Overview
Aroma Limited is a live company located in london, WC2H 9QL with a Companies House number of 02492293. It operates in the retail sale of beverages in specialised stores sector, SIC Code 47250. Founded in April 1990, it's largest shareholder is nero holdings ltd with a 100% stake. Aroma Limited is a mature, small sized company, Pomanda has estimated its turnover at £4.1m with rapid growth in recent years.
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Aroma Limited Health Check
Pomanda's financial health check has awarded Aroma Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 2 areas for improvement. Company Health Check FAQs
4 Strong
1 Regular
2 Weak
Size
annual sales of £4.1m, make it larger than the average company (£3m)
£4.1m - Aroma Limited
£3m - Industry AVG
Growth
3 year (CAGR) sales growth of 41%, show it is growing at a faster rate (16%)
41% - Aroma Limited
16% - Industry AVG
Production
with a gross margin of 13.9%, this company has a higher cost of product (29.3%)
13.9% - Aroma Limited
29.3% - Industry AVG
Profitability
an operating margin of 1.2% make it less profitable than the average company (2.5%)
1.2% - Aroma Limited
2.5% - Industry AVG
Employees
with 43 employees, this is above the industry average (32)
- Aroma Limited
32 - Industry AVG
Pay Structure
There is insufficient data available for this Key Performance Indicator!
- Aroma Limited
- - Industry AVG
Efficiency
resulting in sales per employee of £94.4k, this is equally as efficient (£95.5k)
- Aroma Limited
£95.5k - Industry AVG
Debtor Days
There is insufficient data available for this Key Performance Indicator!
- - Aroma Limited
- - Industry AVG
Creditor Days
There is insufficient data available for this Key Performance Indicator!
- - Aroma Limited
- - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Aroma Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Aroma Limited
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 22.8%, this is a lower level of debt than the average (81%)
22.8% - Aroma Limited
81% - Industry AVG
AROMA LIMITED financials
Aroma Limited's latest turnover from May 2024 is £4.1 million and the company has net assets of £4.7 million. According to their latest financial statements, we estimate that Aroma Limited has 43 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| May 2024 | May 2023 | May 2022 | May 2021 | May 2020 | May 2019 | May 2018 | May 2017 | May 2016 | May 2015 | May 2014 | May 2013 | May 2012 | May 2011 | May 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 4,059,000 | 3,971,000 | 3,837,000 | 1,442,000 | 3,844,000 | 5,311,000 | 5,566,000 | 6,192,000 | 6,272,000 | 6,468,000 | 6,491,000 | 6,371,000 | 6,935,000 | 7,433,000 | 7,955,000 |
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | 3,493,000 | 3,642,000 | 3,034,000 | 2,061,000 | 3,493,000 | 4,424,000 | 4,408,000 | 4,550,000 | 4,769,000 | 4,787,000 | 4,800,000 | 4,652,000 | 4,962,000 | 5,482,000 | 5,921,000 |
| Gross Profit | 566,000 | 329,000 | 803,000 | -619,000 | 351,000 | 887,000 | 1,158,000 | 1,642,000 | 1,503,000 | 1,681,000 | 1,691,000 | 1,719,000 | 1,973,000 | 1,951,000 | 2,034,000 |
| Admin Expenses | 518,000 | 667,000 | |||||||||||||
| Operating Profit | 48,000 | -338,000 | |||||||||||||
| Interest Payable | 78,000 | 94,000 | 109,000 | 64,000 | 200,000 | ||||||||||
| Interest Receivable | |||||||||||||||
| Pre-Tax Profit | -30,000 | -432,000 | 253,000 | -14,134,000 | -473,000 | 471,000 | 713,000 | 1,165,000 | 1,042,000 | 1,207,000 | 1,225,000 | 1,272,000 | 1,487,000 | 1,438,000 | 1,481,000 |
| Tax | -4,000 | 1,000 | 3,000 | ||||||||||||
| Profit After Tax | -30,000 | -432,000 | 249,000 | -14,133,000 | -470,000 | 471,000 | 713,000 | 1,165,000 | 1,042,000 | 1,207,000 | 1,225,000 | 1,272,000 | 1,487,000 | 1,438,000 | 1,481,000 |
| Dividends Paid | |||||||||||||||
| Retained Profit | -30,000 | -432,000 | 249,000 | -14,133,000 | -470,000 | 471,000 | 713,000 | 1,165,000 | 1,042,000 | 1,207,000 | 1,225,000 | 1,272,000 | 1,487,000 | 1,438,000 | 1,481,000 |
| Employee Costs | |||||||||||||||
| Number Of Employees | 2 | 2 | |||||||||||||
| EBITDA* | 557,000 | 230,000 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| May 2024 | May 2023 | May 2022 | May 2021 | May 2020 | May 2019 | May 2018 | May 2017 | May 2016 | May 2015 | May 2014 | May 2013 | May 2012 | May 2011 | May 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 1,603,000 | 919,000 | 1,623,000 | ||||||||||||
| Intangible Assets | 260,000 | 967,000 | |||||||||||||
| Investments & Other | |||||||||||||||
| Debtors (Due After 1 year) | 5,861,000 | 6,114,000 | |||||||||||||
| Total Fixed Assets | 6,121,000 | 7,081,000 | 1,603,000 | 919,000 | 1,623,000 | ||||||||||
| Stock & work in progress | |||||||||||||||
| Trade Debtors | |||||||||||||||
| Group Debtors | 6,111,000 | 6,332,000 | 20,145,000 | 20,184,000 | 19,713,000 | 19,000,000 | 17,835,000 | 16,793,000 | 15,586,000 | 14,361,000 | 13,089,000 | 11,602,000 | 10,152,000 | ||
| Misc Debtors | 13,000 | 13,000 | 13,000 | 70,000 | 69,000 | 66,000 | 66,000 | 66,000 | 66,000 | 66,000 | 66,000 | 66,000 | 66,000 | 66,000 | 78,000 |
| Cash | |||||||||||||||
| misc current assets | |||||||||||||||
| total current assets | 13,000 | 13,000 | 6,124,000 | 6,402,000 | 20,214,000 | 20,250,000 | 19,779,000 | 19,066,000 | 17,901,000 | 16,859,000 | 15,652,000 | 14,427,000 | 13,155,000 | 11,668,000 | 10,230,000 |
| total assets | 6,134,000 | 7,094,000 | 7,727,000 | 7,321,000 | 21,837,000 | 20,250,000 | 19,779,000 | 19,066,000 | 17,901,000 | 16,859,000 | 15,652,000 | 14,427,000 | 13,155,000 | 11,668,000 | 10,230,000 |
| Bank overdraft | |||||||||||||||
| Bank loan | |||||||||||||||
| Trade Creditors | |||||||||||||||
| Group/Directors Accounts | 414,000 | 427,000 | |||||||||||||
| other short term finances | |||||||||||||||
| hp & lease commitments | 425,000 | 566,000 | 551,000 | 892,000 | |||||||||||
| other current liabilities | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | ||
| total current liabilities | 414,000 | 852,000 | 993,000 | 978,000 | 1,319,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 |
| loans | 2,360,000 | 2,050,000 | 2,320,000 | ||||||||||||
| hp & lease commitments | 960,000 | 1,395,000 | 1,180,000 | 1,025,000 | 1,160,000 | ||||||||||
| Accruals and Deferred Income | |||||||||||||||
| other liabilities | |||||||||||||||
| provisions | 22,000 | 79,000 | 160,000 | 186,000 | |||||||||||
| total long term liabilities | 982,000 | 1,474,000 | 1,260,000 | 1,118,000 | 1,160,000 | ||||||||||
| total liabilities | 1,396,000 | 2,326,000 | 2,253,000 | 2,096,000 | 2,479,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 | 427,000 |
| net assets | 4,738,000 | 4,768,000 | 5,474,000 | 5,225,000 | 19,358,000 | 19,823,000 | 19,352,000 | 18,639,000 | 17,474,000 | 16,432,000 | 15,225,000 | 14,000,000 | 12,728,000 | 11,241,000 | 9,803,000 |
| total shareholders funds | 4,738,000 | 4,768,000 | 5,474,000 | 5,225,000 | 19,358,000 | 19,823,000 | 19,352,000 | 18,639,000 | 17,474,000 | 16,432,000 | 15,225,000 | 14,000,000 | 12,728,000 | 11,241,000 | 9,803,000 |
| May 2024 | May 2023 | May 2022 | May 2021 | May 2020 | May 2019 | May 2018 | May 2017 | May 2016 | May 2015 | May 2014 | May 2013 | May 2012 | May 2011 | May 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | 48,000 | -338,000 | |||||||||||||
| Depreciation | 509,000 | 568,000 | 497,000 | 569,000 | 779,000 | ||||||||||
| Amortisation | |||||||||||||||
| Tax | -4,000 | 1,000 | 3,000 | ||||||||||||
| Stock | |||||||||||||||
| Debtors | -253,000 | 3,000 | -278,000 | -13,812,000 | -36,000 | 471,000 | 713,000 | 1,165,000 | 1,042,000 | 1,207,000 | 1,225,000 | 1,272,000 | 1,487,000 | 1,438,000 | 10,230,000 |
| Creditors | |||||||||||||||
| Accruals and Deferred Income | -427,000 | 427,000 | |||||||||||||
| Deferred Taxes & Provisions | -57,000 | -81,000 | -26,000 | 186,000 | |||||||||||
| Cash flow from operations | 753,000 | -281,000 | |||||||||||||
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | |||||||||||||||
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | |||||||||||||||
| Group/Directors Accounts | -13,000 | 427,000 | |||||||||||||
| Other Short Term Loans | |||||||||||||||
| Long term loans | -2,360,000 | 310,000 | -270,000 | 2,320,000 | |||||||||||
| Hire Purchase and Lease Commitments | -860,000 | 74,000 | 170,000 | -476,000 | 2,052,000 | ||||||||||
| other long term liabilities | |||||||||||||||
| share issue | |||||||||||||||
| interest | -78,000 | -94,000 | -109,000 | -64,000 | -200,000 | ||||||||||
| cash flow from financing | -951,000 | -2,227,000 | 371,000 | -810,000 | 4,177,000 | 8,322,000 | |||||||||
| cash and cash equivalents | |||||||||||||||
| cash | |||||||||||||||
| overdraft | |||||||||||||||
| change in cash |
aroma limited Credit Report and Business Information
Aroma Limited Competitor Analysis
Perform a competitor analysis for aroma limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other small companies, companies in WC2H area or any other competitors across 12 key performance metrics.
aroma limited Ownership
AROMA LIMITED group structure
Aroma Limited has no subsidiary companies.
aroma limited directors
Aroma Limited currently has 2 directors. The longest serving directors include Mr Benedict Price (Mar 2002) and Dr Gerald Ford (Mar 2002).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Benedict Price | England | 57 years | Mar 2002 | - | Director |
| Dr Gerald Ford | United Kingdom | 67 years | Mar 2002 | - | Director |
P&L
May 2024turnover
4.1m
+2%
operating profit
48k
-114%
gross margin
14%
+68.31%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
May 2024net assets
4.7m
-0.01%
total assets
6.1m
-0.14%
cash
0
0%
net assets
Total assets minus all liabilities
aroma limited company details
company number
02492293
Type
Private limited with Share Capital
industry
47250 - Retail sale of beverages in specialised stores
incorporation date
April 1990
age
35
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
May 2024
previous names
retail variations (trading) limited (July 1996)
racepace limited (August 1990)
accountant
-
auditor
ERNST & YOUNG LLP
address
9-15 neal street, london, WC2H 9QL
Bank
BARCLAYS BANK PLC
Legal Advisor
LINKLATERS
aroma limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 26 charges/mortgages relating to aroma limited. Currently there are 12 open charges and 14 have been satisfied in the past.
aroma limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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aroma limited Companies House Filings - See Documents
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