saf promotions limited
saf promotions limited Company Information
Company Number
02508698
Next Accounts
Apr 2025
Shareholders
sports aid trust
Group Structure
View All
Industry
Other sports activities (not including activities of racehorse owners) n.e.c.
Registered Address
4th floor, house of sport, marat, 190 great dover street, london, SE1 4YB
Website
https://www.sportsaid.org.uksaf promotions limited Estimated Valuation
Pomanda estimates the enterprise value of SAF PROMOTIONS LIMITED at £13.7k based on a Turnover of £15.9k and 0.86x industry multiple (adjusted for size and gross margin).
saf promotions limited Estimated Valuation
Pomanda estimates the enterprise value of SAF PROMOTIONS LIMITED at £20.6k based on an EBITDA of £6.2k and a 3.34x industry multiple (adjusted for size and gross margin).
saf promotions limited Estimated Valuation
Pomanda estimates the enterprise value of SAF PROMOTIONS LIMITED at £9k based on Net Assets of £4.8k and 1.87x industry multiple (adjusted for liquidity).
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Saf Promotions Limited Overview
Saf Promotions Limited is a live company located in london, SE1 4YB with a Companies House number of 02508698. It operates in the other sports activities sector, SIC Code 93199. Founded in June 1990, it's largest shareholder is sports aid trust with a 100% stake. Saf Promotions Limited is a mature, micro sized company, Pomanda has estimated its turnover at £15.9k with declining growth in recent years.
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Saf Promotions Limited Health Check
Pomanda's financial health check has awarded Saf Promotions Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 5 areas for improvement. Company Health Check FAQs
1 Strong
3 Regular
5 Weak
Size
annual sales of £15.9k, make it smaller than the average company (£520.5k)
£15.9k - Saf Promotions Limited
£520.5k - Industry AVG
Growth
3 year (CAGR) sales growth of -9%, show it is growing at a slower rate (6.1%)
-9% - Saf Promotions Limited
6.1% - Industry AVG
Production
with a gross margin of 47%, this company has a comparable cost of product (44.3%)
47% - Saf Promotions Limited
44.3% - Industry AVG
Profitability
an operating margin of 38.6% make it more profitable than the average company (1.9%)
38.6% - Saf Promotions Limited
1.9% - Industry AVG
Employees
with 1 employees, this is below the industry average (13)
- Saf Promotions Limited
13 - Industry AVG
Pay Structure
on an average salary of £26.4k, the company has an equivalent pay structure (£26.4k)
- Saf Promotions Limited
£26.4k - Industry AVG
Efficiency
resulting in sales per employee of £15.9k, this is less efficient (£67.7k)
- Saf Promotions Limited
£67.7k - Industry AVG
Debtor Days
There is insufficient data available for this Key Performance Indicator!
- - Saf Promotions Limited
- - Industry AVG
Creditor Days
There is insufficient data available for this Key Performance Indicator!
- - Saf Promotions Limited
- - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Saf Promotions Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 57 weeks, this is average cash available to meet short term requirements (68 weeks)
57 weeks - Saf Promotions Limited
68 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 90.4%, this is a higher level of debt than the average (40.9%)
90.4% - Saf Promotions Limited
40.9% - Industry AVG
SAF PROMOTIONS LIMITED financials
Saf Promotions Limited's latest turnover from July 2023 is £15.9 thousand and the company has net assets of £4.8 thousand. According to their latest financial statements, we estimate that Saf Promotions Limited has 1 employee and maintains cash reserves of £50.1 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jul 2011 | Jul 2010 | Jul 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 15,945 | 11,260 | 21,500 | 26,766 | 180,575 | 384,535 | 519,772 | 425,595 | 1,046,793 | ||||||
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | 8,449 | 7,633 | 18,195 | 20,619 | 177,673 | 319,709 | 367,681 | 277,472 | 710,490 | ||||||
| Gross Profit | 7,496 | 3,627 | 3,305 | 6,147 | 2,902 | 64,826 | 152,091 | 148,123 | 336,303 | ||||||
| Admin Expenses | 1,345 | 1,425 | 328 | 4,090 | 4,939 | 13,202 | 22,757 | 152,653 | 148,165 | 336,303 | |||||
| Operating Profit | 6,151 | 2,202 | -328 | -785 | 1,208 | -10,300 | 42,069 | -562 | -42 | ||||||
| Interest Payable | |||||||||||||||
| Interest Receivable | 202 | 562 | 42 | ||||||||||||
| Pre-Tax Profit | 6,151 | 2,202 | -328 | -785 | 1,208 | -10,300 | 42,271 | ||||||||
| Tax | |||||||||||||||
| Profit After Tax | 6,151 | 2,202 | -328 | -785 | 1,208 | -10,300 | 42,271 | ||||||||
| Dividends Paid | |||||||||||||||
| Retained Profit | 6,151 | 2,202 | -328 | -785 | 1,208 | -10,300 | 42,271 | ||||||||
| Employee Costs | |||||||||||||||
| Number Of Employees | |||||||||||||||
| EBITDA* | 6,151 | 2,202 | -328 | -785 | 1,208 | -10,300 | 42,069 | -562 | -42 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jul 2011 | Jul 2010 | Jul 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | |||||||||||||||
| Intangible Assets | |||||||||||||||
| Investments & Other | |||||||||||||||
| Debtors (Due After 1 year) | |||||||||||||||
| Total Fixed Assets | |||||||||||||||
| Stock & work in progress | |||||||||||||||
| Trade Debtors | 540 | 1,500 | 1 | 56,570 | 106,170 | 148,825 | 91,709 | 72,595 | 82,710 | 61,356 | 61,650 | 47,187 | |||
| Group Debtors | |||||||||||||||
| Misc Debtors | 1,363 | 18 | 24 | 75,831 | 92,450 | 62,700 | 108,042 | ||||||||
| Cash | 50,126 | 39,950 | 38,398 | 38,865 | 35,784 | 37,198 | 57,463 | 151,823 | 69,124 | 345,424 | 68,012 | 93,465 | 29,178 | 270,434 | 172,501 |
| misc current assets | |||||||||||||||
| total current assets | 50,126 | 40,490 | 38,398 | 41,728 | 35,802 | 37,223 | 189,864 | 350,443 | 280,649 | 545,175 | 140,607 | 176,175 | 90,534 | 332,084 | 219,688 |
| total assets | 50,126 | 40,490 | 38,398 | 41,728 | 35,802 | 37,223 | 189,864 | 350,443 | 280,649 | 545,175 | 140,607 | 176,175 | 90,534 | 332,084 | 219,688 |
| Bank overdraft | |||||||||||||||
| Bank loan | |||||||||||||||
| Trade Creditors | 8 | 8 | 46,644 | 39,996 | 37,620 | 133,952 | 169,520 | 83,879 | 325,429 | 213,033 | |||||
| Group/Directors Accounts | |||||||||||||||
| other short term finances | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| other current liabilities | 45,322 | 41,837 | 41,947 | 44,949 | 38,231 | 40,860 | 94,294 | 303,792 | 236,374 | 538,520 | |||||
| total current liabilities | 45,322 | 41,837 | 41,947 | 44,949 | 38,239 | 40,868 | 140,938 | 343,788 | 273,994 | 538,520 | 133,952 | 169,520 | 83,879 | 325,429 | 213,033 |
| loans | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| Accruals and Deferred Income | |||||||||||||||
| other liabilities | |||||||||||||||
| provisions | |||||||||||||||
| total long term liabilities | |||||||||||||||
| total liabilities | 45,322 | 41,837 | 41,947 | 44,949 | 38,239 | 40,868 | 140,938 | 343,788 | 273,994 | 538,520 | 133,952 | 169,520 | 83,879 | 325,429 | 213,033 |
| net assets | 4,804 | -1,347 | -3,549 | -3,221 | -2,437 | -3,645 | 48,926 | 6,655 | 6,655 | 6,655 | 6,655 | 6,655 | 6,655 | 6,655 | 6,655 |
| total shareholders funds | 4,804 | -1,347 | -3,549 | -3,221 | -2,437 | -3,645 | 48,926 | 6,655 | 6,655 | 6,655 | 6,655 | 6,655 | 6,655 | 6,655 | 6,655 |
| Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jul 2011 | Jul 2010 | Jul 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | 6,151 | 2,202 | -328 | -785 | 1,208 | -10,300 | 42,069 | -562 | -42 | ||||||
| Depreciation | |||||||||||||||
| Amortisation | |||||||||||||||
| Tax | |||||||||||||||
| Stock | |||||||||||||||
| Debtors | -540 | 540 | -2,863 | 2,845 | -7 | -132,376 | -66,219 | -12,905 | 11,774 | 127,156 | -10,115 | 21,354 | -294 | 14,463 | 47,187 |
| Creditors | -8 | -46,636 | 6,648 | 2,376 | 37,620 | -133,952 | -35,568 | 85,641 | -241,550 | 112,396 | 213,033 | ||||
| Accruals and Deferred Income | 3,485 | -110 | -3,002 | 6,718 | -2,629 | -53,434 | -209,498 | 67,418 | -302,146 | 538,520 | |||||
| Deferred Taxes & Provisions | |||||||||||||||
| Cash flow from operations | 10,176 | 1,552 | -467 | 3,080 | -1,414 | 22,006 | -94,562 | 82,137 | -276,342 | 277,412 | |||||
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | |||||||||||||||
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | |||||||||||||||
| Group/Directors Accounts | |||||||||||||||
| Other Short Term Loans | |||||||||||||||
| Long term loans | |||||||||||||||
| Hire Purchase and Lease Commitments | |||||||||||||||
| other long term liabilities | |||||||||||||||
| share issue | |||||||||||||||
| interest | 202 | 562 | 42 | ||||||||||||
| cash flow from financing | 1 | -42,271 | 202 | 562 | 42 | ||||||||||
| cash and cash equivalents | |||||||||||||||
| cash | 10,176 | 1,552 | -467 | 3,081 | -1,414 | -20,265 | -94,360 | 82,699 | -276,300 | 277,412 | -25,453 | 64,287 | -241,256 | 97,933 | 172,501 |
| overdraft | |||||||||||||||
| change in cash | 10,176 | 1,552 | -467 | 3,081 | -1,414 | -20,265 | -94,360 | 82,699 | -276,300 | 277,412 | -25,453 | 64,287 | -241,256 | 97,933 | 172,501 |
saf promotions limited Credit Report and Business Information
Saf Promotions Limited Competitor Analysis
Perform a competitor analysis for saf promotions limited by selecting its closest rivals, whether from the ARTS, ENTERTAINMENT AND RECREATION sector, other micro companies, companies in SE1 area or any other competitors across 12 key performance metrics.
saf promotions limited Ownership
SAF PROMOTIONS LIMITED group structure
Saf Promotions Limited has no subsidiary companies.
saf promotions limited directors
Saf Promotions Limited currently has 2 directors. The longest serving directors include Mr Richard Glasson (Jan 2019) and Ms Heather Charrington (Jan 2022).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Richard Glasson | United Kingdom | 56 years | Jan 2019 | - | Director |
| Ms Heather Charrington | England | 56 years | Jan 2022 | - | Director |
P&L
July 2023turnover
15.9k
+42%
operating profit
6.2k
+179%
gross margin
47.1%
+45.95%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
July 2023net assets
4.8k
-4.57%
total assets
50.1k
+0.24%
cash
50.1k
+0.25%
net assets
Total assets minus all liabilities
Similar Companies
saf promotions limited company details
company number
02508698
Type
Private limited with Share Capital
industry
93199 - Other sports activities (not including activities of racehorse owners) n.e.c.
incorporation date
June 1990
age
35
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
July 2023
previous names
speed 315 limited (July 1990)
accountant
SAFFERY LLP
auditor
-
address
4th floor, house of sport, marat, 190 great dover street, london, SE1 4YB
Bank
BUTTERFIELD PRIVATE BANK
Legal Advisor
-
saf promotions limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to saf promotions limited.
saf promotions limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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saf promotions limited Companies House Filings - See Documents
| date | description | view/download |
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