lifecycle marketing (mother & baby) limited
lifecycle marketing (mother & baby) limited Company Information
Company Number
02556692
Next Accounts
Sep 2025
Shareholders
lifecycle marketing group ltd
Group Structure
View All
Industry
Advertising agencies
Registered Address
18 mansell street, level 3, london, E1 8AA
Website
http://emmasdiary.co.uklifecycle marketing (mother & baby) limited Estimated Valuation
Pomanda estimates the enterprise value of LIFECYCLE MARKETING (MOTHER & BABY) LIMITED at £8m based on a Turnover of £9.6m and 0.83x industry multiple (adjusted for size and gross margin).
lifecycle marketing (mother & baby) limited Estimated Valuation
Pomanda estimates the enterprise value of LIFECYCLE MARKETING (MOTHER & BABY) LIMITED at £14.2m based on an EBITDA of £2.6m and a 5.42x industry multiple (adjusted for size and gross margin).
lifecycle marketing (mother & baby) limited Estimated Valuation
Pomanda estimates the enterprise value of LIFECYCLE MARKETING (MOTHER & BABY) LIMITED at £12m based on Net Assets of £6.8m and 1.76x industry multiple (adjusted for liquidity).
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Lifecycle Marketing (mother & Baby) Limited Overview
Lifecycle Marketing (mother & Baby) Limited is a live company located in london, E1 8AA with a Companies House number of 02556692. It operates in the advertising agencies sector, SIC Code 73110. Founded in November 1990, it's largest shareholder is lifecycle marketing group ltd with a 100% stake. Lifecycle Marketing (mother & Baby) Limited is a mature, mid sized company, Pomanda has estimated its turnover at £9.6m with high growth in recent years.
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Lifecycle Marketing (mother & Baby) Limited Health Check
Pomanda's financial health check has awarded Lifecycle Marketing (Mother & Baby) Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 7 measures and has 3 areas for improvement. Company Health Check FAQs
7 Strong
2 Regular
3 Weak
Size
annual sales of £9.6m, make it in line with the average company (£10m)
£9.6m - Lifecycle Marketing (mother & Baby) Limited
£10m - Industry AVG
Growth
3 year (CAGR) sales growth of 18%, show it is growing at a faster rate (6.5%)
- Lifecycle Marketing (mother & Baby) Limited
6.5% - Industry AVG
Production
with a gross margin of 82.3%, this company has a lower cost of product (43.5%)
82.3% - Lifecycle Marketing (mother & Baby) Limited
43.5% - Industry AVG
Profitability
an operating margin of 25.5% make it more profitable than the average company (5.2%)
25.5% - Lifecycle Marketing (mother & Baby) Limited
5.2% - Industry AVG
Employees
with 29 employees, this is below the industry average (44)
29 - Lifecycle Marketing (mother & Baby) Limited
44 - Industry AVG
Pay Structure
on an average salary of £66k, the company has an equivalent pay structure (£66k)
- Lifecycle Marketing (mother & Baby) Limited
£66k - Industry AVG
Efficiency
resulting in sales per employee of £330.3k, this is more efficient (£186.4k)
£330.3k - Lifecycle Marketing (mother & Baby) Limited
£186.4k - Industry AVG
Debtor Days
it gets paid by customers after 132 days, this is later than average (59 days)
132 days - Lifecycle Marketing (mother & Baby) Limited
59 days - Industry AVG
Creditor Days
its suppliers are paid after 104 days, this is slower than average (43 days)
104 days - Lifecycle Marketing (mother & Baby) Limited
43 days - Industry AVG
Stock Days
it holds stock equivalent to 29 days, this is more than average (18 days)
29 days - Lifecycle Marketing (mother & Baby) Limited
18 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 31 weeks, this is more cash available to meet short term requirements (14 weeks)
31 weeks - Lifecycle Marketing (mother & Baby) Limited
14 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 30.2%, this is a lower level of debt than the average (68.2%)
30.2% - Lifecycle Marketing (mother & Baby) Limited
68.2% - Industry AVG
LIFECYCLE MARKETING (MOTHER & BABY) LIMITED financials
Lifecycle Marketing (Mother & Baby) Limited's latest turnover from December 2023 is £9.6 million and the company has net assets of £6.8 million. According to their latest financial statements, Lifecycle Marketing (Mother & Baby) Limited has 29 employees and maintains cash reserves of £1.8 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 9,578,583 | 7,530,251 | 6,996,659 | 3,431,000 | 3,201,000 | ||||||||||
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | 1,697,603 | 3,576,005 | 3,301,707 | 1,857,000 | 1,877,000 | ||||||||||
| Gross Profit | 7,880,980 | 3,954,246 | 3,694,952 | 1,574,000 | 1,324,000 | ||||||||||
| Admin Expenses | 2,417,821 | 2,498,750 | 1,560,000 | 1,414,000 | |||||||||||
| Operating Profit | 1,536,425 | 1,196,202 | 14,000 | -90,000 | |||||||||||
| Interest Payable | 831 | 12,000 | 19,000 | ||||||||||||
| Interest Receivable | 1,000 | ||||||||||||||
| Pre-Tax Profit | 2,551,231 | 1,536,425 | 1,195,371 | 2,000 | -108,000 | ||||||||||
| Tax | -665,098 | -81,812 | -206,591 | -5,000 | 34,000 | ||||||||||
| Profit After Tax | 1,886,133 | 1,454,613 | 988,780 | -3,000 | -74,000 | ||||||||||
| Dividends Paid | 126,000 | ||||||||||||||
| Retained Profit | 1,886,133 | 1,454,613 | 862,780 | -3,000 | -74,000 | ||||||||||
| Employee Costs | 806,000 | 583,000 | |||||||||||||
| Number Of Employees | 29 | 30 | 30 | 37 | 41 | 18 | 13 | ||||||||
| EBITDA* | 1,696,226 | 1,331,532 | 46,000 | -56,000 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 18,217 | 29,166 | 24,445 | 17,055 | 69,170 | 131,973 | 191,516 | 244,397 | 278,682 | 70,482 | 104,668 | 65,579 | 58,786 | 17,000 | 51,000 |
| Intangible Assets | 484,196 | 154,591 | 194,972 | 190,926 | 98,000 | 76,125 | 58,527 | 75,965 | 156,672 | 152,502 | |||||
| Investments & Other | 2,227,037 | 2,838,989 | |||||||||||||
| Debtors (Due After 1 year) | 4,032 | 430,193 | 6,093 | 9,530 | |||||||||||
| Total Fixed Assets | 506,445 | 613,950 | 225,510 | 217,511 | 167,170 | 2,435,135 | 3,089,032 | 320,362 | 435,354 | 222,984 | 104,668 | 65,579 | 58,786 | 17,000 | 51,000 |
| Stock & work in progress | 136,086 | 96,246 | 7,853 | 49,304 | 86,360 | 72,557 | 29,839 | 29,028 | |||||||
| Trade Debtors | 3,485,772 | 1,606,156 | 1,286,875 | 1,259,891 | 1,181,909 | 1,042,073 | 1,870,331 | 1,512,415 | 1,483,230 | 1,994,373 | 1,224,632 | 744,244 | 561,382 | 605,000 | 640,000 |
| Group Debtors | 2,734,915 | 2,612,747 | 3,614,116 | 3,525,973 | 105,025 | 989,460 | 990,660 | 2,812,708 | 1,297,851 | ||||||
| Misc Debtors | 1,129,072 | 1,282,229 | 506,779 | 889,486 | 548,955 | 514,068 | 331,099 | 434,609 | 321,971 | 126,000 | 224,000 | ||||
| Cash | 1,779,223 | 1,054,886 | 92,572 | 117,008 | 1,085,550 | 797,624 | 1,150,103 | 148,907 | 95,440 | 398,571 | 236,327 | 437,202 | 258,672 | 10,000 | |
| misc current assets | |||||||||||||||
| total current assets | 9,265,068 | 6,652,264 | 5,508,195 | 5,841,662 | 3,007,799 | 3,415,782 | 4,372,032 | 4,937,667 | 3,198,492 | 2,392,944 | 1,460,959 | 1,181,446 | 820,054 | 741,000 | 864,000 |
| total assets | 9,771,513 | 7,266,214 | 5,733,705 | 6,059,173 | 3,174,969 | 5,850,917 | 7,461,064 | 5,258,029 | 3,633,846 | 2,615,928 | 1,565,627 | 1,247,025 | 878,840 | 758,000 | 915,000 |
| Bank overdraft | 136,822 | ||||||||||||||
| Bank loan | |||||||||||||||
| Trade Creditors | 484,881 | 393,669 | 730,358 | 730,199 | 502,501 | 907,969 | 461,048 | 699,844 | 532,737 | 1,276,588 | 997,300 | 948,719 | 801,451 | 268,000 | 237,000 |
| Group/Directors Accounts | 1,049,013 | 321,000 | 684,000 | ||||||||||||
| other short term finances | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| other current liabilities | 1,414,288 | 1,935,347 | 1,783,134 | 3,523,617 | 1,169,816 | 899,188 | 1,906,608 | 898,332 | 747,457 | 370,000 | 192,000 | ||||
| total current liabilities | 2,948,182 | 2,329,016 | 2,513,492 | 4,253,816 | 1,672,317 | 1,807,157 | 2,367,656 | 1,598,176 | 1,417,016 | 1,276,588 | 997,300 | 948,719 | 801,451 | 959,000 | 1,113,000 |
| loans | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| Accruals and Deferred Income | |||||||||||||||
| other liabilities | |||||||||||||||
| provisions | 10,390 | 24,119 | 40,587 | 52,177 | 37,467 | ||||||||||
| total long term liabilities | 10,390 | 24,119 | 40,587 | 52,177 | 37,467 | ||||||||||
| total liabilities | 2,948,182 | 2,329,016 | 2,513,492 | 4,253,816 | 1,672,317 | 1,817,547 | 2,391,775 | 1,638,763 | 1,469,193 | 1,314,055 | 997,300 | 948,719 | 801,451 | 959,000 | 1,113,000 |
| net assets | 6,823,331 | 4,937,198 | 3,220,213 | 1,805,357 | 1,502,652 | 4,033,370 | 5,069,289 | 3,619,266 | 2,164,653 | 1,301,873 | 568,327 | 298,306 | 77,389 | -201,000 | -198,000 |
| total shareholders funds | 6,823,331 | 4,937,198 | 3,220,213 | 1,805,357 | 1,502,652 | 4,033,370 | 5,069,289 | 3,619,266 | 2,164,653 | 1,301,873 | 568,327 | 298,306 | 77,389 | -201,000 | -198,000 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | 1,536,425 | 1,196,202 | 14,000 | -90,000 | |||||||||||
| Depreciation | 15,901 | 16,933 | 13,369 | 56,454 | 67,945 | 85,085 | 86,628 | 78,240 | 53,753 | 59,922 | 47,100 | 22,187 | 32,000 | 34,000 | |
| Amortisation | 164,318 | 111,525 | 101,329 | 69,438 | 38,375 | 43,024 | 61,632 | 81,561 | 81,577 | ||||||
| Tax | -665,098 | -81,812 | -206,591 | -5,000 | 34,000 | ||||||||||
| Stock | 39,840 | 88,393 | -41,451 | -37,056 | 13,803 | 42,718 | 811 | 29,028 | |||||||
| Debtors | 1,422,466 | 517,462 | -271,017 | 3,848,991 | -709,712 | -646,489 | -1,567,642 | 1,656,680 | 1,108,679 | 769,741 | 480,388 | 182,862 | -169,618 | -133,000 | 864,000 |
| Creditors | 91,212 | -336,689 | 159 | 227,698 | -405,468 | 446,921 | -238,796 | 167,107 | -743,851 | 279,288 | 48,581 | 147,268 | 533,451 | 31,000 | 237,000 |
| Accruals and Deferred Income | -521,059 | 152,213 | -1,740,483 | 2,353,801 | 270,628 | -1,007,420 | 1,008,276 | 150,875 | 747,457 | -370,000 | 178,000 | 192,000 | |||
| Deferred Taxes & Provisions | -10,390 | -13,729 | -16,468 | -11,590 | 14,710 | 37,467 | |||||||||
| Cash flow from operations | 235,098 | 34,578 | 383,000 | -457,000 | |||||||||||
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | -2,227,037 | -611,952 | 2,838,989 | ||||||||||||
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | |||||||||||||||
| Group/Directors Accounts | 1,049,013 | -321,000 | -363,000 | 684,000 | |||||||||||
| Other Short Term Loans | |||||||||||||||
| Long term loans | |||||||||||||||
| Hire Purchase and Lease Commitments | |||||||||||||||
| other long term liabilities | |||||||||||||||
| share issue | |||||||||||||||
| interest | -831 | -12,000 | -18,000 | ||||||||||||
| cash flow from financing | 1,049,013 | -831 | -375,000 | 542,000 | |||||||||||
| cash and cash equivalents | |||||||||||||||
| cash | 724,337 | 962,314 | -24,436 | -968,542 | 287,926 | -352,479 | 1,001,196 | 53,467 | -303,131 | 162,244 | -200,875 | 178,530 | 248,672 | 10,000 | |
| overdraft | -136,822 | 136,822 | |||||||||||||
| change in cash | 724,337 | 962,314 | -24,436 | -968,542 | 287,926 | -352,479 | 1,001,196 | 190,289 | -439,953 | 162,244 | -200,875 | 178,530 | 248,672 | 10,000 |
lifecycle marketing (mother & baby) limited Credit Report and Business Information
Lifecycle Marketing (mother & Baby) Limited Competitor Analysis
Perform a competitor analysis for lifecycle marketing (mother & baby) limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other mid companies, companies in E 1 area or any other competitors across 12 key performance metrics.
lifecycle marketing (mother & baby) limited Ownership
LIFECYCLE MARKETING (MOTHER & BABY) LIMITED group structure
Lifecycle Marketing (Mother & Baby) Limited has no subsidiary companies.
Ultimate parent company
1 parent
LIFECYCLE MARKETING (MOTHER & BABY) LIMITED
02556692
lifecycle marketing (mother & baby) limited directors
Lifecycle Marketing (Mother & Baby) Limited currently has 10 directors. The longest serving directors include Mr George Wukoson (Jan 2022) and Mr Jeremy Rossen (Jan 2022).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr George Wukoson | United States | 41 years | Jan 2022 | - | Director |
| Mr Jeremy Rossen | United States | 54 years | Jan 2022 | - | Director |
| Mr Thomas Dehn | United States | 62 years | Jan 2022 | - | Director |
| Mr Daniel Stone | United States | 63 years | Jan 2022 | - | Director |
| Mr Thomas Dehn | United States | 62 years | Jan 2022 | - | Director |
| Mr George Wukoson | United States | 41 years | Jan 2022 | - | Director |
| Mr Jeremy Rossen | 54 years | Jan 2022 | - | Director | |
| Mr Daniel Stone | United States | 63 years | Jan 2022 | - | Director |
| Mr Geoff Inns | United States | 55 years | Mar 2022 | - | Director |
| Mr Bret Richter | 55 years | May 2022 | - | Director |
P&L
December 2023turnover
9.6m
0%
operating profit
2.4m
0%
gross margin
82.3%
0%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
6.8m
+0.38%
total assets
9.8m
+0.34%
cash
1.8m
+0.69%
net assets
Total assets minus all liabilities
lifecycle marketing (mother & baby) limited company details
company number
02556692
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
November 1990
age
35
incorporated
UK
ultimate parent company
accounts
Small Company
last accounts submitted
December 2023
previous names
shopping today limited (December 1991)
reasonforce limited (March 1991)
accountant
-
auditor
KPMG
address
18 mansell street, level 3, london, E1 8AA
Bank
NATIONAL WESTMINSTER BANK PLC
Legal Advisor
-
lifecycle marketing (mother & baby) limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 1 charges/mortgages relating to lifecycle marketing (mother & baby) limited. Currently there are 0 open charges and 1 have been satisfied in the past.
lifecycle marketing (mother & baby) limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for LIFECYCLE MARKETING (MOTHER & BABY) LIMITED. This can take several minutes, an email will notify you when this has completed.
lifecycle marketing (mother & baby) limited Companies House Filings - See Documents
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