direct line group limited Company Information
Company Number
02811437
Next Accounts
Sep 2025
Shareholders
direct line insurance group plc
Group Structure
View All
Industry
Activities of head offices
Registered Address
churchill court, westmoreland road, bromley, kent br1 1dp, BR1 1BW
Website
www.directlinegroup.co.ukdirect line group limited Estimated Valuation
Pomanda estimates the enterprise value of DIRECT LINE GROUP LIMITED at £0 based on a Turnover of £0 and 0.49x industry multiple (adjusted for size and gross margin).
direct line group limited Estimated Valuation
Pomanda estimates the enterprise value of DIRECT LINE GROUP LIMITED at £0 based on an EBITDA of £0 and a 3.89x industry multiple (adjusted for size and gross margin).
direct line group limited Estimated Valuation
Pomanda estimates the enterprise value of DIRECT LINE GROUP LIMITED at £60.9m based on Net Assets of £28.9m and 2.11x industry multiple (adjusted for liquidity).
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Direct Line Group Limited Overview
Direct Line Group Limited is a live company located in bromley, BR1 1BW with a Companies House number of 02811437. It operates in the activities of head offices sector, SIC Code 70100. Founded in April 1993, it's largest shareholder is direct line insurance group plc with a 100% stake. Direct Line Group Limited is a mature, unknown sized company, Pomanda has estimated its turnover at £0 with unknown growth in recent years.
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Direct Line Group Limited Health Check
Pomanda's financial health check has awarded Direct Line Group Limited a 1 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 2 areas for improvement. Company Health Check FAQs


1 Strong

0 Regular

2 Weak

Size
There is insufficient data available for this Key Performance Indicator!
- - Direct Line Group Limited
- - Industry AVG

Growth
There is insufficient data available for this Key Performance Indicator!
- Direct Line Group Limited
- - Industry AVG

Production
There is insufficient data available for this Key Performance Indicator!
- - Direct Line Group Limited
- - Industry AVG

Profitability
There is insufficient data available for this Key Performance Indicator!
- - Direct Line Group Limited
- - Industry AVG

Employees
with 1 employees, this is below the industry average (110)
- Direct Line Group Limited
- - Industry AVG

Pay Structure
There is insufficient data available for this Key Performance Indicator!
- Direct Line Group Limited
- - Industry AVG

Efficiency
There is insufficient data available for this Key Performance Indicator!
- Direct Line Group Limited
- - Industry AVG

Debtor Days
There is insufficient data available for this Key Performance Indicator!
- - Direct Line Group Limited
- - Industry AVG

Creditor Days
There is insufficient data available for this Key Performance Indicator!
- - Direct Line Group Limited
- - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Direct Line Group Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 5 weeks, this is less cash available to meet short term requirements (15 weeks)
- - Direct Line Group Limited
- - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 0.2%, this is a lower level of debt than the average (55.6%)
- - Direct Line Group Limited
- - Industry AVG
DIRECT LINE GROUP LIMITED financials

Direct Line Group Limited's latest turnover from December 2023 is 0 and the company has net assets of £28.9 million. According to their latest financial statements, we estimate that Direct Line Group Limited has 1 employee and maintains cash reserves of £5 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 4,800,000 | ||||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | -28,000 | 400,000 | -900,000 | ||||||||||||
Operating Profit | 28,000 | 11,497,000 | -5,903,000 | -800,000 | -700,000 | -400,000 | 900,000 | 4,300,000 | |||||||
Interest Payable | 100,000 | 300,000 | |||||||||||||
Interest Receivable | 219,000 | 67,000 | 19,000 | 31,000 | 28,000 | 100,000 | 6,800,000 | 3,900,000 | 1,300,000 | 3,300,000 | |||||
Pre-Tax Profit | 219,000 | 67,000 | 19,000 | 31,000 | 45,000 | 26,000 | 14,000 | 822,000 | 113,208,000 | -5,903,000 | 2,300,000 | 7,100,000 | 492,700,000 | 32,900,000 | 364,500,000 |
Tax | -51,000 | -13,000 | -3,000 | -6,000 | -8,000 | -5,000 | -3,000 | -6,000 | -2,939,000 | 94,000 | -100,000 | 2,700,000 | -5,000,000 | -8,400,000 | -5,200,000 |
Profit After Tax | 168,000 | 54,000 | 16,000 | 25,000 | 37,000 | 21,000 | 11,000 | 816,000 | 110,269,000 | -5,809,000 | 2,200,000 | 9,800,000 | 487,700,000 | 24,500,000 | 359,300,000 |
Dividends Paid | 175,000,000 | 31,000,000 | 1,040,000,000 | 100,000,000 | 130,000,000 | ||||||||||
Retained Profit | 168,000 | 54,000 | 16,000 | 25,000 | 37,000 | 21,000 | 11,000 | 816,000 | -64,731,000 | -5,809,000 | 2,200,000 | -21,200,000 | -552,300,000 | -75,500,000 | 229,300,000 |
Employee Costs | |||||||||||||||
Number Of Employees | |||||||||||||||
EBITDA* | 28,000 | 11,497,000 | -5,903,000 | -800,000 | -700,000 | -400,000 | 900,000 | 4,300,000 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 13,691,000 | 96,200,000 | 93,500,000 | 350,500,000 | 734,700,000 | 815,400,000 | |||||||||
Intangible Assets | |||||||||||||||
Investments & Other | 13,691,000 | 96,200,000 | 93,500,000 | 95,500,000 | 651,700,000 | 732,400,000 | |||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 13,691,000 | 96,200,000 | 93,500,000 | 350,500,000 | 734,700,000 | 815,400,000 | |||||||||
Stock & work in progress | |||||||||||||||
Trade Debtors | 260,900,000 | 57,000,000 | 240,400,000 | 242,400,000 | |||||||||||
Group Debtors | 3,934,000 | 3,728,000 | 3,664,000 | 28,681,000 | 25,021,000 | 25,021,000 | 25,021,000 | 6,496,000 | 7,905,000 | 3,326,000 | 2,200,000 | ||||
Misc Debtors | 3,633,000 | 3,591,000 | 3,571,000 | ||||||||||||
Cash | 5,000 | 5,000 | 5,000 | 5,000 | 5,000 | 5,000 | 5,000 | 5,000 | 5,000 | 100,000 | 4,500,000 | ||||
misc current assets | 25,021,000 | 25,021,000 | 25,021,000 | 25,021,000 | 25,021,000 | 76,638,000 | 1,100,000 | ||||||||
total current assets | 28,960,000 | 28,754,000 | 28,690,000 | 28,681,000 | 28,659,000 | 28,617,000 | 28,597,000 | 31,522,000 | 32,931,000 | 79,969,000 | 2,200,000 | 260,900,000 | 57,100,000 | 240,400,000 | 248,000,000 |
total assets | 28,960,000 | 28,754,000 | 28,690,000 | 28,681,000 | 28,659,000 | 28,617,000 | 28,597,000 | 31,522,000 | 32,931,000 | 93,660,000 | 98,400,000 | 354,400,000 | 407,600,000 | 975,100,000 | 1,063,400,000 |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 1,166,000 | ||||||||||||||
Group/Directors Accounts | 4,000 | 5,000 | 3,000 | 2,939,000 | |||||||||||
other short term finances | 400,000 | ||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 51,000 | 13,000 | 3,000 | 6,000 | 8,000 | 5,000 | 6,000 | 5,170,000 | 2,000 | 258,200,000 | 5,100,000 | 18,900,000 | 30,500,000 | ||
total current liabilities | 51,000 | 13,000 | 3,000 | 10,000 | 13,000 | 8,000 | 2,945,000 | 5,170,000 | 1,168,000 | 258,200,000 | 5,100,000 | 19,300,000 | 30,500,000 | ||
loans | 30,100,000 | 31,100,000 | 32,000,000 | ||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 9,000 | ||||||||||||||
provisions | |||||||||||||||
total long term liabilities | 9,000 | 30,100,000 | 31,100,000 | 32,000,000 | |||||||||||
total liabilities | 51,000 | 13,000 | 3,000 | 10,000 | 13,000 | 8,000 | 9,000 | 2,945,000 | 5,170,000 | 1,168,000 | 258,200,000 | 35,200,000 | 50,400,000 | 62,500,000 | |
net assets | 28,909,000 | 28,741,000 | 28,687,000 | 28,671,000 | 28,646,000 | 28,609,000 | 28,588,000 | 28,577,000 | 27,761,000 | 92,492,000 | 98,400,000 | 96,200,000 | 372,400,000 | 924,700,000 | 1,000,900,000 |
total shareholders funds | 28,909,000 | 28,741,000 | 28,687,000 | 28,671,000 | 28,646,000 | 28,609,000 | 28,588,000 | 28,577,000 | 27,761,000 | 92,492,000 | 98,400,000 | 96,200,000 | 372,400,000 | 924,700,000 | 1,000,900,000 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 28,000 | 11,497,000 | -5,903,000 | -800,000 | -700,000 | -400,000 | 900,000 | 4,300,000 | |||||||
Depreciation | |||||||||||||||
Amortisation | |||||||||||||||
Tax | -51,000 | -13,000 | -3,000 | -6,000 | -8,000 | -5,000 | -3,000 | -6,000 | -2,939,000 | 94,000 | -100,000 | 2,700,000 | -5,000,000 | -8,400,000 | -5,200,000 |
Stock | |||||||||||||||
Debtors | 206,000 | 64,000 | -25,017,000 | 27,000 | 42,000 | 20,000 | 22,096,000 | -1,409,000 | 4,579,000 | 1,126,000 | -258,700,000 | 203,900,000 | -183,400,000 | -2,000,000 | 242,400,000 |
Creditors | -1,166,000 | 1,166,000 | |||||||||||||
Accruals and Deferred Income | 38,000 | 10,000 | -3,000 | -2,000 | 3,000 | 5,000 | -6,000 | -5,164,000 | 5,168,000 | 2,000 | -258,200,000 | 253,100,000 | -13,800,000 | -11,600,000 | 30,500,000 |
Deferred Taxes & Provisions | |||||||||||||||
Cash flow from operations | -219,000 | -67,000 | 25,011,000 | -35,000 | -3,733,000 | 7,981,000 | -5,767,000 | -400,000 | 51,200,000 | 164,200,000 | -17,100,000 | -212,800,000 | |||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | -13,691,000 | -82,509,000 | 2,700,000 | -2,000,000 | -556,200,000 | -80,700,000 | 732,400,000 | ||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -4,000 | -1,000 | 2,000 | 3,000 | -2,939,000 | 2,939,000 | |||||||||
Other Short Term Loans | -400,000 | 400,000 | |||||||||||||
Long term loans | -30,100,000 | -1,000,000 | -900,000 | 32,000,000 | |||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -9,000 | 9,000 | |||||||||||||
share issue | |||||||||||||||
interest | 219,000 | 67,000 | 19,000 | 31,000 | 28,000 | 100,000 | 6,800,000 | 3,900,000 | 1,200,000 | 3,000,000 | |||||
cash flow from financing | 219,000 | 67,000 | 15,000 | 30,000 | 2,000 | -6,000 | 2,967,000 | -99,000 | 100,000 | -278,300,000 | 2,500,000 | 806,600,000 | |||
cash and cash equivalents | |||||||||||||||
cash | 5,000 | -5,000 | 5,000 | -100,000 | 100,000 | -4,500,000 | 4,500,000 | ||||||||
overdraft | |||||||||||||||
change in cash | 5,000 | -5,000 | 5,000 | -100,000 | 100,000 | -4,500,000 | 4,500,000 |
direct line group limited Credit Report and Business Information
Direct Line Group Limited Competitor Analysis

Perform a competitor analysis for direct line group limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other mature companies, companies in BR1 area or any other competitors across 12 key performance metrics.
direct line group limited Ownership
DIRECT LINE GROUP LIMITED group structure
Direct Line Group Limited has 2 subsidiary companies.
Ultimate parent company
1 parent
DIRECT LINE GROUP LIMITED
02811437
2 subsidiaries
direct line group limited directors
Direct Line Group Limited currently has 4 directors. The longest serving directors include Mr Humphrey Tomlinson (Sep 2013) and Mr Roger Clifton (Jun 2016).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Humphrey Tomlinson | United Kingdom | 62 years | Sep 2013 | - | Director |
Mr Roger Clifton | 60 years | Jun 2016 | - | Director | |
Mrs Helen O'Murchu | 58 years | Jun 2016 | - | Director | |
Mr Darren Sheppard | 54 years | Jun 2024 | - | Director |
P&L
December 2023turnover
0
0%
operating profit
0
0%
gross margin
0%
0%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
28.9m
+0.01%
total assets
29m
+0.01%
cash
5k
0%
net assets
Total assets minus all liabilities
direct line group limited company details
company number
02811437
Type
Private limited with Share Capital
industry
70100 - Activities of head offices
incorporation date
April 1993
age
32
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
DELOITTE LLP
address
churchill court, westmoreland road, bromley, kent br1 1dp, BR1 1BW
Bank
-
Legal Advisor
-
direct line group limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 1 charges/mortgages relating to direct line group limited. Currently there are 1 open charges and 0 have been satisfied in the past.
direct line group limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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direct line group limited Companies House Filings - See Documents
date | description | view/download |
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