graymatter reply limited Company Information
Company Number
03009242
Next Accounts
Sep 2025
Shareholders
reply limited
Group Structure
View All
Industry
Specialised design activities
Registered Address
38 grosvenor gardens, london, SW1W 0EB
Website
www.graymatter.co.ukgraymatter reply limited Estimated Valuation
Pomanda estimates the enterprise value of GRAYMATTER REPLY LIMITED at £709.3k based on a Turnover of £2.6m and 0.27x industry multiple (adjusted for size and gross margin).
graymatter reply limited Estimated Valuation
Pomanda estimates the enterprise value of GRAYMATTER REPLY LIMITED at £0 based on an EBITDA of £-219.3k and a 2.22x industry multiple (adjusted for size and gross margin).
graymatter reply limited Estimated Valuation
Pomanda estimates the enterprise value of GRAYMATTER REPLY LIMITED at £0 based on Net Assets of £-56.9k and 1.85x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Graymatter Reply Limited Overview
Graymatter Reply Limited is a live company located in london, SW1W 0EB with a Companies House number of 03009242. It operates in the specialised design activities sector, SIC Code 74100. Founded in January 1995, it's largest shareholder is reply limited with a 100% stake. Graymatter Reply Limited is a mature, small sized company, Pomanda has estimated its turnover at £2.6m with high growth in recent years.
Upgrade for unlimited company reports & a free credit check
Graymatter Reply Limited Health Check
Pomanda's financial health check has awarded Graymatter Reply Limited a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 6 areas for improvement. Company Health Check FAQs


4 Strong

1 Regular

6 Weak

Size
annual sales of £2.6m, make it larger than the average company (£318.4k)
£2.6m - Graymatter Reply Limited
£318.4k - Industry AVG

Growth
3 year (CAGR) sales growth of 27%, show it is growing at a faster rate (8.6%)
- Graymatter Reply Limited
8.6% - Industry AVG

Production
with a gross margin of 10.9%, this company has a higher cost of product (47.8%)
10.9% - Graymatter Reply Limited
47.8% - Industry AVG

Profitability
an operating margin of -9.5% make it less profitable than the average company (7.3%)
-9.5% - Graymatter Reply Limited
7.3% - Industry AVG

Employees
with 27 employees, this is above the industry average (4)
27 - Graymatter Reply Limited
4 - Industry AVG

Pay Structure
on an average salary of £65.5k, the company has a higher pay structure (£41k)
£65.5k - Graymatter Reply Limited
£41k - Industry AVG

Efficiency
resulting in sales per employee of £97.8k, this is equally as efficient (£110k)
£97.8k - Graymatter Reply Limited
£110k - Industry AVG

Debtor Days
it gets paid by customers after 26 days, this is earlier than average (71 days)
26 days - Graymatter Reply Limited
71 days - Industry AVG

Creditor Days
its suppliers are paid after 15 days, this is quicker than average (39 days)
15 days - Graymatter Reply Limited
39 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Graymatter Reply Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 19 weeks, this is less cash available to meet short term requirements (25 weeks)
19 weeks - Graymatter Reply Limited
25 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 106.5%, this is a higher level of debt than the average (58.6%)
106.5% - Graymatter Reply Limited
58.6% - Industry AVG
GRAYMATTER REPLY LIMITED financials

Graymatter Reply Limited's latest turnover from December 2023 is £2.6 million and the company has net assets of -£56.9 thousand. According to their latest financial statements, Graymatter Reply Limited has 27 employees and maintains cash reserves of £341.7 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 2,641,756 | 3,774,064 | 2,568,545 | 2,645,563 | 2,894,798 | 1,997,786 | 1,455,862 | ||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 2,352,887 | 3,696,234 | 638,257 | 820,451 | 2,135,778 | 1,414,053 | 1,036,763 | ||||||||
Gross Profit | 288,869 | 77,830 | 1,930,288 | 1,825,112 | 759,020 | 583,733 | 419,099 | ||||||||
Admin Expenses | 538,928 | 352,313 | 2,046,744 | 1,750,685 | 588,434 | 457,481 | 377,895 | ||||||||
Operating Profit | -250,059 | -274,483 | -116,456 | 74,427 | 170,586 | 126,252 | 41,204 | ||||||||
Interest Payable | 11 | 1,194 | 2,840 | 6,615 | 36,475 | 21,995 | |||||||||
Interest Receivable | 245,633 | 174,066 | |||||||||||||
Pre-Tax Profit | -250,059 | -274,494 | 127,983 | 245,653 | 104,471 | 89,777 | 19,209 | ||||||||
Tax | 46,578 | -11,138 | -3,711 | 15,807 | -22,771 | -6,467 | |||||||||
Profit After Tax | -203,481 | -285,632 | 127,983 | 241,942 | 120,278 | 67,006 | 12,742 | ||||||||
Dividends Paid | 974,643 | ||||||||||||||
Retained Profit | -203,481 | -285,632 | -846,660 | 241,942 | 120,278 | 67,006 | 12,742 | ||||||||
Employee Costs | 1,768,372 | 2,309,667 | 1,486,741 | 1,360,520 | |||||||||||
Number Of Employees | 27 | 37 | 38 | 27 | 30 | 30 | 34 | 40 | |||||||
EBITDA* | -219,318 | -201,829 | -82,706 | 119,427 | 256,461 | 209,378 | 108,560 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 89,239 | 118,832 | 181,617 | 930,378 | 975,378 | 1,013,000 | 819,000 | 824,211 | 844,000 | 871,619 | 897,166 | 932,000 | 936,000 | 930,000 | 969,000 |
Intangible Assets | 20,000 | 50,000 | 80,000 | ||||||||||||
Investments & Other | 79,441 | 56,830 | 17,334 | 17,205 | 17,205 | 17,205 | |||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 168,680 | 175,662 | 198,951 | 947,583 | 992,583 | 1,030,205 | 819,000 | 824,211 | 844,000 | 871,619 | 897,166 | 932,000 | 956,000 | 980,000 | 1,049,000 |
Stock & work in progress | 6,157 | 68,872 | 48,101 | 33,928 | 32,860 | 25,092 | 21,370 | 12,300 | 38,250 | ||||||
Trade Debtors | 195,251 | 1,008,192 | 892,315 | 430,422 | 476,487 | 507,226 | 280,918 | 581,058 | 724,380 | 462,856 | 589,704 | 713,440 | 665,706 | 704,684 | 352,615 |
Group Debtors | 125,197 | 5,256 | |||||||||||||
Misc Debtors | 38,656 | 206,407 | 155,332 | 181,733 | 45,269 | 74,712 | 61,566 | 60,422 | 7,542 | ||||||
Cash | 341,701 | 1,028,871 | 619,804 | 384,240 | 93,980 | 580 | 531,827 | 528,762 | 135,120 | 111,819 | |||||
misc current assets | |||||||||||||||
total current assets | 700,805 | 2,243,470 | 1,667,451 | 996,395 | 621,893 | 656,646 | 922,412 | 1,204,170 | 899,902 | 599,767 | 611,074 | 725,740 | 665,706 | 704,684 | 390,865 |
total assets | 869,485 | 2,419,132 | 1,866,402 | 1,943,978 | 1,614,476 | 1,686,851 | 1,741,412 | 2,028,381 | 1,743,902 | 1,471,386 | 1,508,240 | 1,657,740 | 1,621,706 | 1,684,684 | 1,439,865 |
Bank overdraft | 64,436 | 97,724 | 9,041 | ||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 102,621 | 10,504 | 90,040 | 48,152 | 215,429 | 170,260 | 72,417 | 125,044 | 95,832 | 181,253 | 228,094 | 512,577 | 140,107 | 166,165 | 66,636 |
Group/Directors Accounts | 650,191 | 1,631,186 | 401,784 | 261,313 | |||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 173,618 | 624,264 | 935,768 | 239,442 | 190,665 | 260,639 | 139,523 | 319,732 | 265,983 | 221,599 | 279,355 | 204,683 | |||
total current liabilities | 926,430 | 2,265,954 | 1,427,592 | 548,907 | 406,094 | 430,899 | 211,940 | 444,776 | 361,815 | 181,253 | 228,094 | 512,577 | 426,142 | 543,244 | 280,360 |
loans | 109,730 | 164,983 | 273,437 | 236,240 | 312,152 | 387,032 | |||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 460,594 | 538,480 | 622,820 | 707,434 | 779,286 | 861,782 | |||||||||
provisions | 6,642 | 6,642 | 6,642 | 6,642 | 6,642 | 6,642 | 6,642 | 3,667 | 6,264 | 8,200 | 11,691 | 8,647 | 2,949 | 5,524 | |
total long term liabilities | 6,642 | 6,642 | 116,372 | 171,625 | 280,079 | 242,882 | 318,794 | 390,699 | 466,858 | 546,680 | 634,511 | 716,081 | 782,235 | 867,306 | |
total liabilities | 926,430 | 2,272,596 | 1,434,234 | 665,279 | 577,719 | 710,978 | 454,822 | 763,570 | 752,514 | 648,111 | 774,774 | 1,147,088 | 1,142,223 | 1,325,479 | 1,147,666 |
net assets | -56,945 | 146,536 | 432,168 | 1,278,699 | 1,036,757 | 975,873 | 1,286,590 | 1,264,811 | 991,388 | 823,275 | 733,466 | 510,652 | 479,483 | 359,205 | 292,199 |
total shareholders funds | -56,945 | 146,536 | 432,168 | 1,278,699 | 1,036,757 | 975,873 | 1,286,590 | 1,264,811 | 991,388 | 823,275 | 733,466 | 510,652 | 479,483 | 359,205 | 292,199 |
Dec 2023 | Dec 2022 | Dec 2021 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | -250,059 | -274,483 | -116,456 | 74,427 | 170,586 | 126,252 | 41,204 | ||||||||
Depreciation | 30,741 | 72,654 | 33,750 | 45,000 | 45,000 | 15,932 | 16,883 | 24,000 | 39,000 | 39,000 | 41,878 | 55,875 | 53,126 | 47,356 | |
Amortisation | 20,000 | 30,000 | 30,000 | 20,000 | |||||||||||
Tax | 46,578 | -11,138 | -3,711 | 15,807 | -22,771 | -6,467 | |||||||||
Stock | -6,157 | -6,157 | -62,715 | 20,771 | 14,173 | 1,068 | 7,768 | 3,722 | 9,070 | 12,300 | -38,250 | 38,250 | |||
Debtors | -855,495 | 166,952 | 525,891 | 90,399 | -65,438 | 244,710 | -298,996 | -90,442 | 269,066 | -126,848 | -123,736 | 47,734 | -38,978 | 352,069 | 352,615 |
Creditors | 92,117 | -79,536 | -125,389 | -167,277 | 45,169 | 97,843 | -52,627 | 29,212 | -85,421 | -46,841 | -284,483 | 372,470 | -26,058 | 99,529 | 66,636 |
Accruals and Deferred Income | -450,646 | -311,504 | 745,103 | 48,777 | -69,974 | 121,116 | -180,209 | 53,749 | 265,983 | -221,599 | -57,756 | 74,672 | 204,683 | ||
Deferred Taxes & Provisions | -6,642 | 2,975 | -2,597 | -1,936 | -3,491 | 3,044 | 5,698 | -2,575 | 5,524 | ||||||
Cash flow from operations | 317,584 | -770,959 | 17,274 | -87,026 | 233,130 | 44,414 | -11,929 | ||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | 22,611 | 39,496 | 129 | 17,205 | |||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -980,995 | 1,229,402 | 401,784 | 261,313 | |||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | -164,983 | -55,253 | -108,454 | 37,197 | -75,912 | -74,880 | 387,032 | ||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -460,594 | -77,886 | -84,340 | -84,614 | -71,852 | -82,496 | 861,782 | ||||||||
share issue | |||||||||||||||
interest | -11 | 244,439 | 171,226 | -6,615 | -36,475 | -21,995 | |||||||||
cash flow from financing | -980,995 | 1,229,391 | 723,311 | 377,286 | -78,467 | -118,971 | 1,119,244 | ||||||||
cash and cash equivalents | |||||||||||||||
cash | -687,170 | 409,067 | 525,824 | 290,260 | 93,400 | -531,247 | 3,065 | 393,642 | 23,301 | 111,819 | |||||
overdraft | -64,436 | -33,288 | 88,683 | 9,041 | |||||||||||
change in cash | -687,170 | 409,067 | 525,824 | 290,260 | 93,400 | -531,247 | 3,065 | 393,642 | 23,301 | 111,819 | 64,436 | 33,288 | -88,683 | -9,041 |
graymatter reply limited Credit Report and Business Information
Graymatter Reply Limited Competitor Analysis

Perform a competitor analysis for graymatter reply limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in SW1W area or any other competitors across 12 key performance metrics.
graymatter reply limited Ownership
GRAYMATTER REPLY LIMITED group structure
Graymatter Reply Limited has 1 subsidiary company.
Ultimate parent company
ICEBERG SRL
#0053966
2 parents
GRAYMATTER REPLY LIMITED
03009242
1 subsidiary
graymatter reply limited directors
Graymatter Reply Limited currently has 4 directors. The longest serving directors include Mr Jason Hill (Dec 2021) and Mrs. Tatiana Rizzante (Dec 2021).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Jason Hill | England | 52 years | Dec 2021 | - | Director |
Mrs. Tatiana Rizzante | 54 years | Dec 2021 | - | Director | |
Mrs. Tatiana Rizzante | 54 years | Dec 2021 | - | Director | |
Mr Marco Cusinato | England | 54 years | May 2024 | - | Director |
P&L
December 2023turnover
2.6m
-30%
operating profit
-250.1k
-9%
gross margin
11%
+430.24%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-56.9k
-1.39%
total assets
869.5k
-0.64%
cash
341.7k
-0.67%
net assets
Total assets minus all liabilities
graymatter reply limited company details
company number
03009242
Type
Private limited with Share Capital
industry
74100 - Specialised design activities
incorporation date
January 1995
age
30
incorporated
UK
ultimate parent company
accounts
Audit Exemption Subsidiary
last accounts submitted
December 2023
previous names
gray matter limited (February 2022)
accountant
-
auditor
-
address
38 grosvenor gardens, london, SW1W 0EB
Bank
-
Legal Advisor
-
graymatter reply limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 3 charges/mortgages relating to graymatter reply limited. Currently there are 0 open charges and 3 have been satisfied in the past.
graymatter reply limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for GRAYMATTER REPLY LIMITED. This can take several minutes, an email will notify you when this has completed.
graymatter reply limited Companies House Filings - See Documents
date | description | view/download |
---|