g2brands limited Company Information
Company Number
03187446
Next Accounts
Jun 2026
Shareholders
alan oliver metcalfe
faye elizabeth simcock
Group Structure
View All
Industry
Wholesale of electronic and telecommunications equipment and parts
+3Registered Address
the colony altrincham road, wilmslow, cheshire, SK9 4LY
Website
www.gianiuk.co.ukg2brands limited Estimated Valuation
Pomanda estimates the enterprise value of G2BRANDS LIMITED at £1.1m based on a Turnover of £4m and 0.28x industry multiple (adjusted for size and gross margin).
g2brands limited Estimated Valuation
Pomanda estimates the enterprise value of G2BRANDS LIMITED at £0 based on an EBITDA of £-34.5k and a 2.95x industry multiple (adjusted for size and gross margin).
g2brands limited Estimated Valuation
Pomanda estimates the enterprise value of G2BRANDS LIMITED at £966.2k based on Net Assets of £470.8k and 2.05x industry multiple (adjusted for liquidity).
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G2brands Limited Overview
G2brands Limited is a live company located in cheshire, SK9 4LY with a Companies House number of 03187446. It operates in the wholesale of household goods (other than musical instruments) n.e.c. sector, SIC Code 46439. Founded in April 1996, it's largest shareholder is alan oliver metcalfe with a 75% stake. G2brands Limited is a mature, small sized company, Pomanda has estimated its turnover at £4m with declining growth in recent years.
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G2brands Limited Health Check
Pomanda's financial health check has awarded G2Brands Limited a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 8 areas for improvement. Company Health Check FAQs


3 Strong

1 Regular

8 Weak

Size
annual sales of £4m, make it smaller than the average company (£19.9m)
- G2brands Limited
£19.9m - Industry AVG

Growth
3 year (CAGR) sales growth of -7%, show it is growing at a slower rate (5.9%)
- G2brands Limited
5.9% - Industry AVG

Production
with a gross margin of 15.5%, this company has a higher cost of product (25.3%)
- G2brands Limited
25.3% - Industry AVG

Profitability
an operating margin of -1% make it less profitable than the average company (3.5%)
- G2brands Limited
3.5% - Industry AVG

Employees
with 4 employees, this is below the industry average (45)
4 - G2brands Limited
45 - Industry AVG

Pay Structure
on an average salary of £54.3k, the company has an equivalent pay structure (£54.3k)
- G2brands Limited
£54.3k - Industry AVG

Efficiency
resulting in sales per employee of £1m, this is more efficient (£460.9k)
- G2brands Limited
£460.9k - Industry AVG

Debtor Days
it gets paid by customers after 138 days, this is later than average (50 days)
- G2brands Limited
50 days - Industry AVG

Creditor Days
its suppliers are paid after 121 days, this is slower than average (33 days)
- G2brands Limited
33 days - Industry AVG

Stock Days
it holds stock equivalent to 4 days, this is less than average (63 days)
- G2brands Limited
63 days - Industry AVG

Cash Balance
has cash to cover current liabilities for 2 weeks, this is less cash available to meet short term requirements (12 weeks)
2 weeks - G2brands Limited
12 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 71.1%, this is a higher level of debt than the average (57.7%)
71.1% - G2brands Limited
57.7% - Industry AVG
G2BRANDS LIMITED financials

G2Brands Limited's latest turnover from September 2024 is estimated at £4 million and the company has net assets of £470.8 thousand. According to their latest financial statements, G2Brands Limited has 4 employees and maintains cash reserves of £57.9 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Sep 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | |||||||||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | |||||||||||||||
Tax | |||||||||||||||
Profit After Tax | |||||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | |||||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | 4 | 10 | 12 | 11 | 13 | 13 | 13 | 13 | 12 | ||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Sep 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 13,245 | 3,364 | 4,753 | 5,261 | 8,759 | 6,998 | 9,409 | 9,592 | 6,616 | 10,580 | 22,892 | 43,981 | 51,009 | 50,064 | |
Intangible Assets | 4,445 | 6,666 | 10,000 | 13,334 | 16,667 | 20,000 | 23,334 | 33,334 | 66,667 | ||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 13,245 | 3,364 | 4,753 | 5,261 | 8,759 | 11,443 | 16,075 | 19,592 | 19,950 | 27,247 | 42,892 | 67,315 | 84,343 | 116,731 | |
Stock & work in progress | 40,215 | 127,549 | 1,130,677 | 83,317 | 2,100 | 3,343 | 11,252 | 39,067 | 101,697 | 43,281 | 81,921 | 263,924 | |||
Trade Debtors | 1,519,516 | 278,647 | 438,332 | 1,696,355 | 1,194,336 | 842,981 | 216,692 | 16,025 | 307,852 | 821,461 | 722,286 | 721,322 | 282,781 | 2,818,891 | |
Group Debtors | |||||||||||||||
Misc Debtors | 618,051 | 88,796 | 327,514 | 404,841 | 409,281 | 288,990 | |||||||||
Cash | 57,914 | 636,507 | 293,122 | 92,548 | 148,258 | 388,811 | 216,238 | 87,213 | 68,787 | 183,599 | 709,201 | 345,652 | |||
misc current assets | |||||||||||||||
total current assets | 1,617,645 | 1,042,703 | 1,862,131 | 2,314,406 | 1,283,132 | 1,346,360 | 771,891 | 817,460 | 824,332 | 947,741 | 892,770 | 948,202 | 1,073,903 | 3,428,467 | |
total assets | 1,630,890 | 1,046,067 | 1,866,884 | 2,319,667 | 1,291,891 | 1,357,803 | 787,966 | 837,052 | 844,282 | 974,988 | 935,662 | 1,015,517 | 1,158,246 | 3,545,198 | |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 1,133,777 | 477,520 | 617,173 | 727,894 | 666,476 | 24,909 | 126,191 | 89,823 | 35,252 | 748,974 | 690,681 | 723,601 | 931,956 | 3,208,120 | |
Group/Directors Accounts | 249,984 | ||||||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 1,083,084 | 277,296 | 310,949 | 169,233 | |||||||||||
total current liabilities | 1,133,777 | 477,520 | 617,173 | 727,894 | 666,476 | 1,107,993 | 403,487 | 400,772 | 454,469 | 748,974 | 690,681 | 723,601 | 931,956 | 3,208,120 | |
loans | |||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | 496,289 | 245,111 | |||||||||||||
other liabilities | 26,267 | 76,367 | 653,267 | 494,500 | |||||||||||
provisions | 1,116 | ||||||||||||||
total long term liabilities | 26,267 | 76,367 | 653,267 | 990,789 | 245,111 | 1,116 | |||||||||
total liabilities | 1,160,044 | 553,887 | 1,270,440 | 1,718,683 | 911,587 | 1,107,993 | 404,603 | 400,772 | 454,469 | 748,974 | 690,681 | 723,601 | 931,956 | 3,208,120 | |
net assets | 470,846 | 492,180 | 596,444 | 600,984 | 380,304 | 249,810 | 383,363 | 436,280 | 389,813 | 226,014 | 244,981 | 291,916 | 226,290 | 337,078 | |
total shareholders funds | 470,846 | 492,180 | 596,444 | 600,984 | 380,304 | 249,810 | 383,363 | 436,280 | 389,813 | 226,014 | 244,981 | 291,916 | 226,290 | 337,078 |
Sep 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | |||||||||||||||
Depreciation | 4,176 | 2,028 | 3,606 | 4,207 | 4,228 | 3,372 | 6,358 | 43,995 | 14,627 | 19,441 | 19,146 | 16,925 | |||
Amortisation | 2,223 | 2,221 | 3,333 | 3,334 | 3,333 | 3,333 | 3,334 | 10,000 | 33,333 | 33,333 | |||||
Tax | |||||||||||||||
Stock | -87,334 | -1,003,128 | 1,130,677 | -83,317 | 81,217 | -1,243 | -7,909 | -27,815 | -62,630 | 58,416 | -38,640 | -182,003 | 263,924 | ||
Debtors | 1,240,869 | -159,685 | -1,876,074 | 1,031,274 | 112,637 | 548,962 | 196,227 | -171,536 | -224,619 | 99,175 | 964 | 438,541 | -2,536,110 | 2,818,891 | |
Creditors | 656,257 | -139,653 | -110,721 | 61,418 | 641,567 | -101,282 | 36,368 | 54,571 | -713,722 | 58,293 | -32,920 | -208,355 | -2,276,164 | 3,208,120 | |
Accruals and Deferred Income | -496,289 | 251,178 | -837,973 | 805,788 | -33,653 | 141,716 | 169,233 | ||||||||
Deferred Taxes & Provisions | -1,116 | 1,116 | |||||||||||||
Cash flow from operations | |||||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -249,984 | 249,984 | |||||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -50,100 | -576,900 | 158,767 | 494,500 | |||||||||||
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | |||||||||||||||
cash and cash equivalents | |||||||||||||||
cash | -578,593 | 343,385 | 293,122 | -92,548 | -55,710 | -240,553 | 172,573 | 129,025 | 18,426 | -114,812 | -525,602 | 363,549 | 345,652 | ||
overdraft | |||||||||||||||
change in cash | -578,593 | 343,385 | 293,122 | -92,548 | -55,710 | -240,553 | 172,573 | 129,025 | 18,426 | -114,812 | -525,602 | 363,549 | 345,652 |
g2brands limited Credit Report and Business Information
G2brands Limited Competitor Analysis

Perform a competitor analysis for g2brands limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other small companies, companies in SK9 area or any other competitors across 12 key performance metrics.
g2brands limited Ownership
G2BRANDS LIMITED group structure
G2Brands Limited has no subsidiary companies.
Ultimate parent company
G2BRANDS LIMITED
03187446
g2brands limited directors
G2Brands Limited currently has 3 directors. The longest serving directors include Mr Alan Metcalfe (Jul 2017) and Ms Gina Sproson (Jan 2018).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Alan Metcalfe | England | 40 years | Jul 2017 | - | Director |
Ms Gina Sproson | England | 53 years | Jan 2018 | - | Director |
Mrs Faye Simcock | England | 37 years | Oct 2022 | - | Director |
P&L
September 2024turnover
4m
+158%
operating profit
-38.7k
0%
gross margin
15.5%
-6.24%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
September 2024net assets
470.8k
-0.04%
total assets
1.6m
+0.56%
cash
57.9k
-0.91%
net assets
Total assets minus all liabilities
g2brands limited company details
company number
03187446
Type
Private limited with Share Capital
industry
46520 - Wholesale of electronic and telecommunications equipment and parts
46510 - Wholesale of computers, computer peripheral equipment and software
46499 - Wholesale of household goods (other than musical instruments) n.e.c.
incorporation date
April 1996
age
29
incorporated
UK
ultimate parent company
accounts
Unaudited Abridged
last accounts submitted
September 2024
previous names
giani limited (December 2020)
le brasserie limited (September 2006)
See moreaccountant
MARSHALL ACCOUNTANCY LTD
auditor
-
address
the colony altrincham road, wilmslow, cheshire, SK9 4LY
Bank
-
Legal Advisor
-
g2brands limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 5 charges/mortgages relating to g2brands limited. Currently there are 3 open charges and 2 have been satisfied in the past.
g2brands limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for G2BRANDS LIMITED. This can take several minutes, an email will notify you when this has completed.
g2brands limited Companies House Filings - See Documents
date | description | view/download |
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