pds direct limited
pds direct limited Company Information
Company Number
03189787
Next Accounts
Aug 2025
Shareholders
pds group holdings limited
Group Structure
View All
Industry
Non-trading company
Registered Address
logistics house portway road, oldbury, west midlands, B69 2BP
Website
www.pdsdirect.co.ukpds direct limited Estimated Valuation
Pomanda estimates the enterprise value of PDS DIRECT LIMITED at £1m based on a Turnover of £1.7m and 0.6x industry multiple (adjusted for size and gross margin).
pds direct limited Estimated Valuation
Pomanda estimates the enterprise value of PDS DIRECT LIMITED at £6.2k based on an EBITDA of £1.5k and a 4.27x industry multiple (adjusted for size and gross margin).
pds direct limited Estimated Valuation
Pomanda estimates the enterprise value of PDS DIRECT LIMITED at £70.3k based on Net Assets of £52.1k and 1.35x industry multiple (adjusted for liquidity).
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Pds Direct Limited Overview
Pds Direct Limited is a live company located in west midlands, B69 2BP with a Companies House number of 03189787. It operates in the non-trading company sector, SIC Code 74990. Founded in April 1996, it's largest shareholder is pds group holdings limited with a 100% stake. Pds Direct Limited is a mature, small sized company, Pomanda has estimated its turnover at £1.7m with rapid growth in recent years.
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Pds Direct Limited Health Check
Pomanda's financial health check has awarded Pds Direct Limited a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 4 areas for improvement. Company Health Check FAQs
1 Strong
5 Regular
4 Weak
Size
annual sales of £1.7m, make it smaller than the average company (£3.4m)
- Pds Direct Limited
£3.4m - Industry AVG
Growth
3 year (CAGR) sales growth of 37%, show it is growing at a faster rate (5.3%)
- Pds Direct Limited
5.3% - Industry AVG
Production
with a gross margin of 34.3%, this company has a comparable cost of product (34.3%)
- Pds Direct Limited
34.3% - Industry AVG
Profitability
an operating margin of -0.4% make it less profitable than the average company (4.8%)
- Pds Direct Limited
4.8% - Industry AVG
Employees
with 12 employees, this is below the industry average (41)
- Pds Direct Limited
41 - Industry AVG
Pay Structure
on an average salary of £40.2k, the company has an equivalent pay structure (£40.2k)
- Pds Direct Limited
£40.2k - Industry AVG
Efficiency
resulting in sales per employee of £140.8k, this is equally as efficient (£148.6k)
- Pds Direct Limited
£148.6k - Industry AVG
Debtor Days
it gets paid by customers after 40 days, this is near the average (40 days)
- Pds Direct Limited
40 days - Industry AVG
Creditor Days
There is insufficient data available for this Key Performance Indicator!
- Pds Direct Limited
- - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Pds Direct Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 38 weeks, this is average cash available to meet short term requirements (35 weeks)
38 weeks - Pds Direct Limited
35 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 90.2%, this is a higher level of debt than the average (47.1%)
90.2% - Pds Direct Limited
47.1% - Industry AVG
PDS DIRECT LIMITED financials
Pds Direct Limited's latest turnover from November 2023 is estimated at £1.7 million and the company has net assets of £52.1 thousand. According to their latest financial statements, we estimate that Pds Direct Limited has 12 employees and maintains cash reserves of £342.5 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Nov 2023 | Nov 2022 | Nov 2021 | Nov 2020 | Nov 2019 | Nov 2018 | Nov 2017 | Nov 2016 | Nov 2015 | Nov 2014 | Nov 2013 | Nov 2012 | Nov 2011 | Nov 2010 | Nov 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | |||||||||||||||
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | |||||||||||||||
| Gross Profit | |||||||||||||||
| Admin Expenses | |||||||||||||||
| Operating Profit | |||||||||||||||
| Interest Payable | |||||||||||||||
| Interest Receivable | |||||||||||||||
| Pre-Tax Profit | |||||||||||||||
| Tax | |||||||||||||||
| Profit After Tax | |||||||||||||||
| Dividends Paid | |||||||||||||||
| Retained Profit | |||||||||||||||
| Employee Costs | |||||||||||||||
| Number Of Employees | |||||||||||||||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Nov 2023 | Nov 2022 | Nov 2021 | Nov 2020 | Nov 2019 | Nov 2018 | Nov 2017 | Nov 2016 | Nov 2015 | Nov 2014 | Nov 2013 | Nov 2012 | Nov 2011 | Nov 2010 | Nov 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Intangible Assets | 0 | 7,792 | 18,792 | 29,792 | 40,792 | 51,792 | 62,792 | 73,792 | 79,292 | 84,792 | 90,292 | 95,792 | 101,292 | 106,792 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 0 | 7,792 | 18,792 | 29,792 | 40,792 | 51,792 | 62,792 | 73,792 | 79,292 | 84,792 | 90,292 | 95,792 | 101,292 | 106,792 | 0 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 188,900 | 234,095 | 177,020 | 134,557 | 39,054 | 79,326 | 68,526 | 0 | 0 | 57,175 | 57,175 | 57,203 | 329,483 | 567,404 | 0 |
| Group Debtors | 0 | 0 | 0 | 4,852 | 129,852 | 129,852 | 49,952 | 49,952 | 57,175 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 0 | 0 | 0 | 5,671 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash | 342,475 | 341,010 | 290,859 | 56,784 | 211 | 31,518 | 25 | 355 | 326 | 360 | 316 | 1,706 | 363 | 1,133 | 0 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 531,375 | 575,105 | 467,879 | 201,864 | 169,117 | 240,696 | 118,503 | 50,307 | 57,501 | 57,535 | 57,491 | 58,909 | 329,846 | 568,537 | 0 |
| total assets | 531,375 | 582,897 | 486,671 | 231,656 | 209,909 | 292,488 | 181,295 | 124,099 | 136,793 | 142,327 | 147,783 | 154,701 | 431,138 | 675,329 | 0 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 10,000 | 10,000 | 10,000 | 4,167 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 0 | 228 | 216 | 175 | 0 | 0 | 0 | 0 | 9,178 | 141,556 | 147,342 | 154,632 | 435,587 | 677,284 | 0 |
| Group/Directors Accounts | 420,025 | 480,552 | 381,835 | 107,273 | 186,093 | 266,260 | 148,999 | 119,403 | 123,028 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 33,421 | 20,318 | 22,647 | 47,562 | 2,277 | 8,263 | 25,995 | 4,253 | 4,095 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current liabilities | 463,446 | 511,098 | 414,698 | 159,177 | 188,370 | 274,523 | 174,994 | 123,656 | 136,301 | 141,556 | 147,342 | 154,632 | 435,587 | 677,284 | 0 |
| loans | 15,861 | 25,833 | 35,833 | 45,833 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total long term liabilities | 15,861 | 25,833 | 35,833 | 45,833 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total liabilities | 479,307 | 536,931 | 450,531 | 205,010 | 188,370 | 274,523 | 174,994 | 123,656 | 136,301 | 141,556 | 147,342 | 154,632 | 435,587 | 677,284 | 0 |
| net assets | 52,068 | 45,966 | 36,140 | 26,646 | 21,539 | 17,965 | 6,301 | 443 | 492 | 771 | 441 | 69 | -4,449 | -1,955 | 0 |
| total shareholders funds | 52,068 | 45,966 | 36,140 | 26,646 | 21,539 | 17,965 | 6,301 | 443 | 492 | 771 | 441 | 69 | -4,449 | -1,955 | 0 |
| Nov 2023 | Nov 2022 | Nov 2021 | Nov 2020 | Nov 2019 | Nov 2018 | Nov 2017 | Nov 2016 | Nov 2015 | Nov 2014 | Nov 2013 | Nov 2012 | Nov 2011 | Nov 2010 | Nov 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | |||||||||||||||
| Depreciation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Amortisation | 7,792 | 11,000 | 11,000 | 11,000 | 11,000 | 11,000 | 110,000 | 5,500 | 5,500 | 5,500 | 5,500 | 5,500 | 5,500 | 3,208 | |
| Tax | |||||||||||||||
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | -45,195 | 57,075 | 31,940 | -23,826 | -40,272 | 90,700 | 68,526 | -7,223 | 0 | 0 | -28 | -272,280 | -237,921 | 567,404 | 0 |
| Creditors | -228 | 12 | 41 | 175 | 0 | 0 | 0 | -9,178 | -132,378 | -5,786 | -7,290 | -280,955 | -241,697 | 677,284 | 0 |
| Accruals and Deferred Income | 13,103 | -2,329 | -24,915 | 45,285 | -5,986 | -17,732 | 21,742 | 158 | 4,095 | 0 | 0 | 0 | 0 | 0 | 0 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash flow from operations | |||||||||||||||
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | 0 | 0 | 5,833 | 4,167 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | -60,527 | 98,717 | 274,562 | -78,820 | -80,167 | 117,261 | 29,596 | -3,625 | 123,028 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | -9,972 | -10,000 | -10,000 | 45,833 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| share issue | |||||||||||||||
| interest | |||||||||||||||
| cash flow from financing | |||||||||||||||
| cash and cash equivalents | |||||||||||||||
| cash | 1,465 | 50,151 | 234,075 | 56,573 | -31,307 | 31,493 | -330 | 29 | -34 | 44 | -1,390 | 1,343 | -770 | 1,133 | 0 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | 1,465 | 50,151 | 234,075 | 56,573 | -31,307 | 31,493 | -330 | 29 | -34 | 44 | -1,390 | 1,343 | -770 | 1,133 | 0 |
pds direct limited Credit Report and Business Information
Pds Direct Limited Competitor Analysis
Perform a competitor analysis for pds direct limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in B69 area or any other competitors across 12 key performance metrics.
pds direct limited Ownership
PDS DIRECT LIMITED group structure
Pds Direct Limited has no subsidiary companies.
pds direct limited directors
Pds Direct Limited currently has 2 directors. The longest serving directors include Mr Liam Kiely (Apr 1996) and Mr Sean Kiely (Aug 2017).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Liam Kiely | United Kingdom | 73 years | Apr 1996 | - | Director |
| Mr Sean Kiely | United Kingdom | 48 years | Aug 2017 | - | Director |
P&L
November 2023turnover
1.7m
+42%
operating profit
-6.3k
0%
gross margin
34.4%
+4.87%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
November 2023net assets
52.1k
+0.13%
total assets
531.4k
-0.09%
cash
342.5k
0%
net assets
Total assets minus all liabilities
pds direct limited company details
company number
03189787
Type
Private limited with Share Capital
industry
74990 - Non-trading company
incorporation date
April 1996
age
29
incorporated
UK
ultimate parent company
accounts
Small Company
last accounts submitted
November 2023
previous names
N/A
accountant
ORMEROD RUTTER LIMITED
auditor
-
address
logistics house portway road, oldbury, west midlands, B69 2BP
Bank
LLOYDS TSB BANK PLC
Legal Advisor
-
pds direct limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 1 charges/mortgages relating to pds direct limited. Currently there are 1 open charges and 0 have been satisfied in the past.
pds direct limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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pds direct limited Companies House Filings - See Documents
| date | description | view/download |
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