The Propaganda Agency Limited

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the propaganda agency limited Company Information

Live

MatureSmallLow

Company Number

03201640

Website

http://propaganda.co.uk

Registered Address

1 city square, leeds, LS1 2AL

Industry

Management consultancy activities (other than financial management)

Advertising agencies

Telephone

01132372888

Next Accounts Due

January 2025

Group Structure

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Directors

Julian Kynaston28 Years

Laura Kynaston19 Years

View All

Shareholders

access 13 ltd 100%

the propaganda agency limited Estimated Valuation

£10.7m

Pomanda estimates the enterprise value of THE PROPAGANDA AGENCY LIMITED at £10.7m based on Net Assets of £4.7m and 2.28x industry multiple (adjusted for liquidity).

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The Propaganda Agency Limited is a live company located in leeds, LS1 2AL with a Companies House number of 03201640. It operates in the management consultancy activities other than financial management sector, SIC Code 70229. Founded in May 1996, it's largest shareholder is access 13 ltd with a 100% stake. The Propaganda Agency Limited is a mature, small sized company, Pomanda has estimated its turnover at £2.2m with low growth in recent years.

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Pomanda's financial health check has awarded The Propaganda Agency Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 4 areas for improvement. Company Health Check FAQs

Health Rating4out of 5

5 Strong

3 Regular

4 Weak

Size

annual sales of £2.2m, make it smaller than the average company (£3.8m)

Growth

3 year (CAGR) sales growth of 4%, show it is growing at a similar rate (4.5%)

EXPORT

The Propaganda Agency Limited's latest turnover from April 2023 is estimated at £2.2 million and the company has net assets of £4.7 million. According to their latest financial statements, The Propaganda Agency Limited has 42 employees and maintains cash reserves of £119.8 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Apr 2023	Apr 2022	Apr 2021	Apr 2020	Apr 2019	Apr 2018	Apr 2017	Apr 2016	Apr 2015	Apr 2014	Apr 2013	Apr 2012	Apr 2011	Apr 2010
Turnover	2,154,030	2,040,262	1,969,052	1,927,531	2,265,021	2,361,473	1,894,906	2,106,798	26,408,213	28,065,624	28,743,056	27,816,077	6,649,712	8,027,472
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	1,088,335	987,688	950,808	934,022	1,069,556	1,104,873	815,072	903,723	11,567,382	12,661,636	12,787,686	12,374,932	2,753,932	3,397,189
Gross Profit	1,065,695	1,052,574	1,018,244	993,509	1,195,465	1,256,600	1,079,835	1,203,075	14,840,831	15,403,988	15,955,370	15,441,145	3,895,780	4,630,283
Admin Expenses	1,041,714	1,005,059	972,753	976,088	1,136,610	1,193,729	1,027,319	1,139,725	14,819,780	15,385,782	15,547,785	15,032,124	3,442,895	-239,338
Operating Profit	23,981	47,515	45,491	17,421	58,855	62,871	52,516	63,350	21,051	18,206	407,585	409,021	452,885	4,869,621
Interest Payable	28,071	16,048	11,269	17,225	29,919	38,586	45,602	24,326	0	0	0	233	7,201	6,968
Interest Receivable	6,804	751	5	58	1,348	635	0	0	0	0	1	0	0	0
Pre-Tax Profit	2,713	32,219	34,227	253	30,284	24,921	6,914	39,024	21,051	18,206	407,586	408,788	445,684	4,862,653
Tax	-678	-6,122	-6,503	-48	-5,754	-4,735	-1,314	-7,805	-4,210	-3,823	-93,745	-98,109	-115,878	-1,361,543
Profit After Tax	2,035	26,097	27,724	205	24,530	20,186	5,600	31,219	16,841	14,383	313,841	310,679	329,806	3,501,110
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	2,035	26,097	27,724	205	24,530	20,186	5,600	31,219	16,841	14,383	313,841	310,679	329,806	3,501,110
Employee Costs	2,140,136	2,008,915	2,004,454	2,031,884	1,983,348	1,619,236	1,525,540	1,781,594	8,953,207	9,443,766	10,105,263	9,226,387	2,254,870	2,782,913
Number Of Employees	42	40	43	44	38	32	31	34	171	181	197	178	46	56
EBITDA*	65,904	90,226	87,909	59,225	89,699	89,276	74,099	89,460	45,966	46,693	438,800	439,892	480,969	4,910,157

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Apr 2023	Apr 2022	Apr 2021	Apr 2020	Apr 2019	Apr 2018	Apr 2017	Apr 2016	Apr 2015	Apr 2014	Apr 2013	Apr 2012	Apr 2011	Apr 2010
Tangible Assets	124,461	119,323	126,873	154,551	151,471	97,238	78,493	41,384	120,886	133,304	157,863	165,451	190,270	196,508
Intangible Assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Investments & Other	0	0	0	0	0	0	0	0	210,000	210,000	210,000	210,000	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	124,461	119,323	126,873	154,551	151,471	97,238	78,493	41,384	330,886	343,304	367,863	375,451	190,270	196,508
Stock & work in progress	250	250	500	500	500	500	500	2,000	2,000	2,000	6,000	6,000	6,000	6,000
Trade Debtors	146,324	159,400	164,625	108,049	222,111	337,225	193,132	190,504	5,662,876	5,689,439	5,816,047	5,581,849	1,102,843	1,381,488
Group Debtors	5,208,311	5,223,848	5,344,604	5,252,087	5,280,364	5,301,841	5,594,865	5,461,272	0	0	0	0	0	0
Misc Debtors	194,268	152,944	150,019	235,124	208,791	115,947	182,305	259,819	0	0	0	0	4,262,555	3,417,815
Cash	119,826	200,344	0	9,770	105,304	254,168	17	20	65	13	139	128	2	0
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	5,668,979	5,736,786	5,659,748	5,605,530	5,817,070	6,009,681	5,970,819	5,913,615	5,664,941	5,691,452	5,822,186	5,587,977	5,371,400	4,805,303
total assets	5,793,440	5,856,109	5,786,621	5,760,081	5,968,541	6,106,919	6,049,312	5,954,999	5,995,827	6,034,756	6,190,049	5,963,428	5,561,670	5,001,811
Bank overdraft	0	0	63,328	0	0	0	0	0	0	0	0	0	0	181,458
Bank loan	93,718	71,605	0	128,569	0	0	0	0	0	0	0	0	0	0
Trade Creditors	181,458	238,688	146,160	147,757	195,275	257,111	240,565	244,563	885,690	1,263,488	1,308,192	1,291,473	1,644,296	1,201,007
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	204,279	170,008	265,047	202,379	0	0	0	0	0	18,153
hp & lease commitments	15,166	29,422	24,216	32,118	0	0	0	0	0	0	0	0	0	0
other current liabilities	583,137	586,526	687,659	708,459	705,583	747,541	496,377	372,640	0	0	0	0	0	0
total current liabilities	873,479	926,241	921,363	1,016,903	1,105,137	1,174,660	1,001,989	819,582	885,690	1,263,488	1,308,192	1,291,473	1,644,296	1,400,618
loans	193,276	189,135	151,415	26,169	205,742	306,470	445,721	546,126	0	0	0	0	7,176	14,792
hp & lease commitments	11,958	28,041	31,518	56,025	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	537,229	211,126	337,494	451,078	0	0
provisions	22,671	22,671	18,401	24,784	21,667	14,324	10,323	3,612	18,448	22,523	21,127	11,482	11,482	17,491
total long term liabilities	227,905	239,847	201,334	106,978	227,409	320,794	456,044	549,738	555,677	233,649	358,621	462,560	18,658	32,283
total liabilities	1,101,384	1,166,088	1,122,697	1,123,881	1,332,546	1,495,454	1,458,033	1,369,320	1,441,367	1,497,137	1,666,813	1,754,033	1,662,954	1,432,901
net assets	4,692,056	4,690,021	4,663,924	4,636,200	4,635,995	4,611,465	4,591,279	4,585,679	4,554,460	4,537,619	4,523,236	4,209,395	3,898,716	3,568,910
total shareholders funds	4,692,056	4,690,021	4,663,924	4,636,200	4,635,995	4,611,465	4,591,279	4,585,679	4,554,460	4,537,619	4,523,236	4,209,395	3,898,716	3,568,910

	Apr 2023	Apr 2022	Apr 2021	Apr 2020	Apr 2019	Apr 2018	Apr 2017	Apr 2016	Apr 2015	Apr 2014	Apr 2013	Apr 2012	Apr 2011	Apr 2010
Operating Activities
Operating Profit	23,981	47,515	45,491	17,421	58,855	62,871	52,516	63,350	21,051	18,206	407,585	409,021	452,885	4,869,621
Depreciation	41,923	42,711	42,418	41,804	30,844	26,405	21,583	26,110	24,915	28,487	31,215	30,871	28,084	40,536
Amortisation	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	-678	-6,122	-6,503	-48	-5,754	-4,735	-1,314	-7,805	-4,210	-3,823	-93,745	-98,109	-115,878	-1,361,543
Stock	0	-250	0	0	0	0	-1,500	0	0	-4,000	0	0	0	6,000
Debtors	12,711	-123,056	63,988	-116,006	-43,747	-215,289	58,707	248,719	-26,563	-126,608	234,198	216,451	566,095	4,799,303
Creditors	-57,230	92,528	-1,597	-47,518	-61,836	16,546	-3,998	-641,127	-377,798	-44,704	16,719	-352,823	443,289	1,201,007
Accruals and Deferred Income	-3,389	-101,133	-20,800	2,876	-41,958	251,164	123,737	372,640	0	0	0	0	0	0
Deferred Taxes & Provisions	0	4,270	-6,383	3,117	7,343	4,001	6,711	-14,836	-4,075	1,396	9,645	0	-6,009	17,491
Cash flow from operations	-8,104	203,075	-11,362	133,658	31,241	571,541	142,028	-450,387	-313,554	130,170	137,221	-227,491	236,276	-38,191
Investing Activities
capital expenditure	-47,061	-35,161	-14,740	-44,884	-85,077	-45,150	-58,692	53,392	-12,497	-3,928	-23,627	-6,052	-21,846	-237,044
Change in Investments	0	0	0	0	0	0	0	-210,000	0	0	0	210,000	0	0
cash flow from investments	-47,061	-35,161	-14,740	-44,884	-85,077	-45,150	-58,692	263,392	-12,497	-3,928	-23,627	-216,052	-21,846	-237,044
Financing Activities
Bank loans	22,113	71,605	-128,569	128,569	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	-204,279	34,271	-95,039	62,668	202,379	0	0	0	0	-18,153	18,153
Long term loans	4,141	37,720	125,246	-179,573	-100,728	-139,251	-100,405	546,126	0	0	0	-7,176	-7,616	14,792
Hire Purchase and Lease Commitments	-30,339	1,729	-32,409	88,143	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	-537,229	326,103	-126,368	-113,584	451,078	0	0
share issue	0	0	0	0	0	0	0	0	0	0	0	0	0	67,800
interest	-21,267	-15,297	-11,264	-17,167	-28,571	-37,951	-45,602	-24,326	0	0	1	-233	-7,201	-6,968
cash flow from financing	-25,352	95,757	-46,996	-184,307	-95,028	-272,241	-83,339	186,950	326,103	-126,368	-113,583	443,669	-32,970	93,777
cash and cash equivalents
cash	-80,518	200,344	-9,770	-95,534	-148,864	254,151	-3	-45	52	-126	11	126	2	0
overdraft	0	-63,328	63,328	0	0	0	0	0	0	0	0	0	-181,458	181,458
change in cash	-80,518	263,672	-73,098	-95,534	-148,864	254,151	-3	-45	52	-126	11	126	181,460	-181,458

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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THE PROPAGANDA AGENCY LIMITED group structure

The Propaganda Agency Limited has no subsidiary companies.

Ultimate parent company

ACCESS 13 LIMITED

05597188

1 parent

THE PROPAGANDA AGENCY LIMITED

03201640

THE PROPAGANDA AGENCY LIMITED Shareholders

access 13 ltd

100%

The Propaganda Agency Limited currently has 7 directors. The longest serving directors include Mr Julian Kynaston (May 1996) and Mrs Laura Kynaston (Jul 2005).

officer	age	start	end	role
Mr Julian Kynaston	57 years	May 1996	-	Director
Mrs Laura Kynaston	43 years	Jul 2005	-	Director
Mr Craig Harrold	53 years	Apr 2008	-	Director
Mr Richard McMurrough	56 years	Apr 2008	-	Director
Mr Bruce Cameron	55 years	Dec 2014	-	Director
Mr James Winfield	39 years	Nov 2021	-	Director
Mr Thomas Fowler	42 years	Nov 2021	-	Director

P&L

April 2023

turnover

2.2m

+6%

operating profit

24k

gross margin

49.5%

-4.1%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

April 2023

net assets

4.7m

total assets

5.8m

-0.01%

cash

119.8k

-0.4%

net assets

Total assets minus all liabilities

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company number

03201640

Type

Private limited with Share Capital

industry

70229 - Management consultancy activities (other than financial management)

73110 - Advertising agencies

incorporation date

May 1996

ultimate parent company

ACCESS 13 LIMITED

previous names

N/A

address

1 city square, leeds, LS1 2AL

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 12 charges/mortgages relating to the propaganda agency limited. Currently there are 2 open charges and 10 have been satisfied in the past.

the propaganda agency limited Company Information

the propaganda agency limited Estimated Valuation

the propaganda agency limited Estimated Valuation

the propaganda agency limited Estimated Valuation

The Propaganda Agency Limited Overview

The Propaganda Agency Limited Health Check

THE PROPAGANDA AGENCY LIMITED financials

the propaganda agency limited Credit Report and Business Information

The Propaganda Agency Limited Competitor Analysis

the propaganda agency limited Ownership

the propaganda agency limited directors

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