database direction ltd. Company Information
Company Number
03203249
Next Accounts
Sep 2025
Industry
Data processing, hosting and related activities
Business and domestic software development
Directors
Shareholders
mr philip scholfield pearson
mrs kelly pearson
Group Structure
View All
Contact
Registered Address
74 the fordway, lower quinton, stratford upon avon, CV37 8QP
Website
www.databasedirection.co.ukdatabase direction ltd. Estimated Valuation
Pomanda estimates the enterprise value of DATABASE DIRECTION LTD. at £106.9k based on a Turnover of £173k and 0.62x industry multiple (adjusted for size and gross margin).
database direction ltd. Estimated Valuation
Pomanda estimates the enterprise value of DATABASE DIRECTION LTD. at £0 based on an EBITDA of £-40.3k and a 3.61x industry multiple (adjusted for size and gross margin).
database direction ltd. Estimated Valuation
Pomanda estimates the enterprise value of DATABASE DIRECTION LTD. at £314.1k based on Net Assets of £132.6k and 2.37x industry multiple (adjusted for liquidity).
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Database Direction Ltd. Overview
Database Direction Ltd. is a live company located in stratford upon avon, CV37 8QP with a Companies House number of 03203249. It operates in the operation of warehousing and storage facilities for land transport activities sector, SIC Code 52103. Founded in May 1996, it's largest shareholder is mr philip scholfield pearson with a 90% stake. Database Direction Ltd. is a mature, micro sized company, Pomanda has estimated its turnover at £173k with low growth in recent years.
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Database Direction Ltd. Health Check
Pomanda's financial health check has awarded Database Direction Ltd. a 3 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 7 areas for improvement. Company Health Check FAQs
3 Strong
1 Regular
7 Weak
Size
annual sales of £173k, make it smaller than the average company (£6.6m)
- Database Direction Ltd.
£6.6m - Industry AVG
Growth
3 year (CAGR) sales growth of 2%, show it is growing at a slower rate (7.4%)
- Database Direction Ltd.
7.4% - Industry AVG
Production
with a gross margin of 33.1%, this company has a higher cost of product (57.6%)
- Database Direction Ltd.
57.6% - Industry AVG
Profitability
an operating margin of -35.9% make it less profitable than the average company (4.8%)
- Database Direction Ltd.
4.8% - Industry AVG
Employees
with 2 employees, this is below the industry average (42)
2 - Database Direction Ltd.
42 - Industry AVG
Pay Structure
on an average salary of £63.3k, the company has an equivalent pay structure (£63.3k)
- Database Direction Ltd.
£63.3k - Industry AVG
Efficiency
resulting in sales per employee of £86.5k, this is less efficient (£146.2k)
- Database Direction Ltd.
£146.2k - Industry AVG
Debtor Days
it gets paid by customers after 101 days, this is later than average (53 days)
- Database Direction Ltd.
53 days - Industry AVG
Creditor Days
its suppliers are paid after 235 days, this is slower than average (39 days)
- Database Direction Ltd.
39 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Database Direction Ltd.
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 91 weeks, this is more cash available to meet short term requirements (15 weeks)
91 weeks - Database Direction Ltd.
15 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 43.4%, this is a lower level of debt than the average (57%)
43.4% - Database Direction Ltd.
57% - Industry AVG
DATABASE DIRECTION LTD. financials
Database Direction Ltd.'s latest turnover from December 2023 is estimated at £173 thousand and the company has net assets of £132.6 thousand. According to their latest financial statements, Database Direction Ltd. has 2 employees and maintains cash reserves of £131.8 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | |||||||||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | |||||||||||||||
Tax | |||||||||||||||
Profit After Tax | |||||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | |||||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | ||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 54,079 | 117,238 | 120,643 | 68,190 | 65,655 | 39,466 | 31,059 | 23,775 | 8,221 | 2,966 | 2,941 | 2,859 | 3,811 | 4,021 | 3,965 |
Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Total Fixed Assets | 54,079 | 117,238 | 120,643 | 68,190 | 65,655 | 39,466 | 31,059 | 23,775 | 8,221 | 2,966 | 2,941 | 2,859 | 3,811 | 4,021 | 3,965 |
Stock & work in progress | 0 | 0 | 0 | 37,637 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Trade Debtors | 48,125 | 63,648 | 43,644 | 49,333 | 52,898 | 45,418 | 20,463 | 12,186 | 19,990 | 14,901 | 21,484 | 28,800 | 14,331 | 24,999 | 23,441 |
Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Misc Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Cash | 131,811 | 108,214 | 190,057 | 138,163 | 34,825 | 21,153 | 4,981 | 10 | 10 | 6,397 | 9,715 | 2,594 | 26,812 | 5,894 | 4,302 |
misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 3,766 | 5,625 | 2,230 | 0 | 0 | 0 | 0 | 0 | 0 |
total current assets | 179,936 | 171,862 | 233,701 | 225,133 | 87,723 | 66,571 | 29,210 | 17,821 | 22,230 | 21,298 | 31,199 | 31,394 | 41,143 | 30,893 | 27,743 |
total assets | 234,015 | 289,100 | 354,344 | 293,323 | 153,378 | 106,037 | 60,269 | 41,596 | 30,451 | 24,264 | 34,140 | 34,253 | 44,954 | 34,914 | 31,708 |
Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Trade Creditors | 74,529 | 65,769 | 109,239 | 68,981 | 46,214 | 61,783 | 45,314 | 39,102 | 28,334 | 22,026 | 26,903 | 29,674 | 41,283 | 32,019 | 25,592 |
Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4,394 |
other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other current liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
total current liabilities | 74,529 | 65,769 | 109,239 | 68,981 | 46,214 | 61,783 | 45,314 | 39,102 | 28,334 | 22,026 | 26,903 | 29,674 | 41,283 | 32,019 | 29,986 |
loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 1,085 | 1,050 | 1,050 | 0 | 0 | 0 | 0 | 0 | 0 |
other liabilities | 26,935 | 34,955 | 37,473 | 52,032 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
provisions | 0 | 0 | 0 | 0 | 9,485 | 14,660 | 12,592 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
total long term liabilities | 26,935 | 34,955 | 37,473 | 52,032 | 9,485 | 14,660 | 13,677 | 1,050 | 1,050 | 0 | 0 | 0 | 0 | 0 | 0 |
total liabilities | 101,464 | 100,724 | 146,712 | 121,013 | 55,699 | 76,443 | 58,991 | 40,152 | 29,384 | 22,026 | 26,903 | 29,674 | 41,283 | 32,019 | 29,986 |
net assets | 132,551 | 188,376 | 207,632 | 172,310 | 97,679 | 29,594 | 1,278 | 1,444 | 1,067 | 2,238 | 7,237 | 4,579 | 3,671 | 2,895 | 1,722 |
total shareholders funds | 132,551 | 188,376 | 207,632 | 172,310 | 97,679 | 29,594 | 1,278 | 1,444 | 1,067 | 2,238 | 7,237 | 4,579 | 3,671 | 2,895 | 1,722 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | |||||||||||||||
Depreciation | 21,841 | 29,487 | 15,659 | 13,354 | 8,551 | 6,079 | 4,874 | 5,500 | 2,004 | 988 | 980 | 952 | 1,270 | 1,340 | 1,321 |
Amortisation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Tax | |||||||||||||||
Stock | 0 | 0 | -37,637 | 37,637 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Debtors | -15,523 | 20,004 | -5,689 | -3,565 | 7,480 | 24,955 | 8,277 | -7,804 | 5,089 | -6,583 | -7,316 | 14,469 | -10,668 | 1,558 | 23,441 |
Creditors | 8,760 | -43,470 | 40,258 | 22,767 | -15,569 | 16,469 | 6,212 | 10,768 | 6,308 | -4,877 | -2,771 | -11,609 | 9,264 | 6,427 | 25,592 |
Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | -1,085 | 35 | 0 | 1,050 | 0 | 0 | 0 | 0 | 0 | 0 |
Deferred Taxes & Provisions | 0 | 0 | 0 | -9,485 | -5,175 | 2,068 | 12,592 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Cash flow from operations | |||||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -4,394 | 4,394 |
Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other long term liabilities | -8,020 | -2,518 | -14,559 | 52,032 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | |||||||||||||||
cash and cash equivalents | |||||||||||||||
cash | 23,597 | -81,843 | 51,894 | 103,338 | 13,672 | 16,172 | 4,971 | 0 | -6,387 | -3,318 | 7,121 | -24,218 | 20,918 | 1,592 | 4,302 |
overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
change in cash | 23,597 | -81,843 | 51,894 | 103,338 | 13,672 | 16,172 | 4,971 | 0 | -6,387 | -3,318 | 7,121 | -24,218 | 20,918 | 1,592 | 4,302 |
database direction ltd. Credit Report and Business Information
Database Direction Ltd. Competitor Analysis
Perform a competitor analysis for database direction ltd. by selecting its closest rivals, whether from the TRANSPORTATION AND STORAGE sector, other micro companies, companies in CV37 area or any other competitors across 12 key performance metrics.
database direction ltd. Ownership
DATABASE DIRECTION LTD. group structure
Database Direction Ltd. has no subsidiary companies.
Ultimate parent company
DATABASE DIRECTION LTD.
03203249
database direction ltd. directors
Database Direction Ltd. currently has 1 director, Mr Philip Pearson serving since Jun 1996.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Philip Pearson | United Kingdom | 53 years | Jun 1996 | - | Director |
P&L
December 2023turnover
173k
-10%
operating profit
-62.1k
0%
gross margin
33.2%
+6.9%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
132.6k
-0.3%
total assets
234k
-0.19%
cash
131.8k
+0.22%
net assets
Total assets minus all liabilities
database direction ltd. company details
company number
03203249
Type
Private limited with Share Capital
industry
52103 - Operation of warehousing and storage facilities for land transport activities of division 49
63110 - Data processing, hosting and related activities
62012 - Business and domestic software development
incorporation date
May 1996
age
28
incorporated
UK
ultimate parent company
accounts
Unaudited Abridged
last accounts submitted
December 2023
previous names
paceaero limited (June 1996)
accountant
FRUITON ACCOUNTANCY LLP
auditor
-
address
74 the fordway, lower quinton, stratford upon avon, CV37 8QP
Bank
-
Legal Advisor
-
database direction ltd. Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to database direction ltd..
database direction ltd. Companies House Filings - See Documents
date | description | view/download |
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