Ideation Limited

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ideation limited Company Information

Company Number

03332025

Next Accounts

May 2025

Directors

Maureen Wilsher

Bryan Wilsher

Shareholders

bryan guy wilsher

maureen helen wilsher

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Group Structure

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Industry

Other professional, scientific and technical activities (not including environmental consultancy or quantity surveying) n.e.c.

Registered Address

20 abbotswood road, london, SW16 1AP

Website

https://www.myriadideation.com

ideation limited Estimated Valuation

£359.6k

Pomanda estimates the enterprise value of IDEATION LIMITED at £359.6k based on Net Assets of £153.1k and 2.35x industry multiple (adjusted for liquidity).

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Ideation Limited is a live company located in london, SW16 1AP with a Companies House number of 03332025. It operates in the other professional, scientific and technical activities n.e.c. sector, SIC Code 74909. Founded in March 1997, it's largest shareholder is bryan guy wilsher with a 61.4% stake. Ideation Limited is a mature, micro sized company, Pomanda has estimated its turnover at £121.8k with healthy growth in recent years.

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Pomanda's financial health check has awarded Ideation Limited a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 3 areas for improvement. Company Health Check FAQs

Health Rating4.5out of 5

4 Strong

3 Regular

3 Weak

Size

annual sales of £121.8k, make it smaller than the average company (£1.8m)

Growth

3 year (CAGR) sales growth of 5%, show it is growing at a similar rate (6.1%)

EXPORT

Ideation Limited's latest turnover from August 2023 is estimated at £121.8 thousand and the company has net assets of £153.1 thousand. According to their latest financial statements, Ideation Limited has 2 employees and maintains cash reserves of £123.8 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Aug 2023	Aug 2022	Aug 2021	Aug 2020	Aug 2019	Aug 2018	Aug 2017	Apr 2016	Apr 2015	Apr 2014	Apr 2013	Apr 2012	Apr 2011	Mar 2010
Turnover	121,769	132,966	94,694	104,788	149,672	115,645	127,029	110,833	1,011,000	633,836	277,470	209,904	9,563	49,480
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	66,212	74,117	52,237	57,843	80,773	60,870	63,149	54,810	505,162	321,996	137,487	102,754	4,700	23,802
Gross Profit	55,557	58,850	42,457	46,945	68,899	54,776	63,880	56,023	505,838	311,840	139,983	107,150	4,863	25,679
Admin Expenses	38,555	46,074	53,980	16,984	56,343	147,720	48,270	48,624	442,188	300,367	47,684	69,114	-3,539	18,243
Operating Profit	17,002	12,776	-11,523	29,961	12,556	-92,944	15,610	7,399	63,650	11,473	92,299	38,036	8,402	7,436
Interest Payable	0	0	915	915	0	0	0	0	0	0	0	0	0	0
Interest Receivable	7,180	2,454	103	102	1,129	1,412	377	300	242	392	263	95	44	7
Pre-Tax Profit	24,183	15,230	-12,335	29,148	13,685	-91,532	15,986	7,699	63,891	11,865	92,562	38,132	8,446	7,443
Tax	-6,046	-2,894	0	-5,538	-2,600	0	-3,037	-1,540	-12,778	-2,492	-21,289	-9,152	-2,196	-2,084
Profit After Tax	18,137	12,336	-12,335	23,610	11,085	-91,532	12,949	6,159	51,113	9,373	71,273	28,980	6,250	5,359
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	18,137	12,336	-12,335	23,610	11,085	-91,532	12,949	6,159	51,113	9,373	71,273	28,980	6,250	5,359
Employee Costs	98,556	92,403	89,687	86,939	88,817	87,518	85,014	42,787	386,492	251,002	119,934	78,820	38,599	37,624
Number Of Employees	2	2	2	2	2	2	2	1	9	6	3	2	1	1
EBITDA*	17,077	12,776	-11,523	29,961	12,556	-92,577	15,977	7,766	65,702	16,157	96,623	38,036	8,402	7,436

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Aug 2023	Aug 2022	Aug 2021	Aug 2020	Aug 2019	Aug 2018	Aug 2017	Apr 2016	Apr 2015	Apr 2014	Apr 2013	Apr 2012	Apr 2011	Mar 2010
Tangible Assets	638	0	0	0	0	367	734	1,101	0	14,052	18,736	0	0	0
Intangible Assets	0	0	0	0	0	0	0	0	0	0	30	0	0	0
Investments & Other	0	0	0	0	0	2,200	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	638	0	0	0	0	2,567	734	1,101	0	14,052	18,766	0	0	0
Stock & work in progress	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	7,440	12,000	8,580	10,574	15,192	15,254	11,151	15,540	191,630	103,472	44,524	34,288	1,250	6,705
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	94,239	66,239	61,472	172,040	108,500	64,435	42,813	114,100	0	0	0	0	0	0
Cash	123,816	149,724	130,714	76,001	127,807	173,213	203,248	97,978	21,893	74,805	81,944	23,401	14,780	2,972
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	225,495	227,963	200,766	258,615	251,499	252,902	257,212	227,618	213,523	178,277	126,468	57,689	16,030	9,677
total assets	226,133	227,963	200,766	258,615	251,499	255,469	257,946	228,719	213,523	192,329	145,234	57,689	16,030	9,677
Bank overdraft	0	0	0	30,000	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	0	0	1,576	34	0	600	0	0	40,840	70,759	33,087	16,815	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	9,786	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	72,905	92,993	76,556	93,612	140,140	154,525	66,140	40,076	0	0	0	0	0	4,033
total current liabilities	72,905	92,993	78,132	123,646	140,140	155,125	66,140	49,862	40,840	70,759	33,087	16,815	0	4,033
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	0	0	4,136	0
provisions	121	0	0	0	0	70	0	0	0	0	0	0	0	0
total long term liabilities	121	0	0	0	0	70	0	0	0	0	0	0	4,136	0
total liabilities	73,026	92,993	78,132	123,646	140,140	155,195	66,140	49,862	40,840	70,759	33,087	16,815	4,136	4,033
net assets	153,107	134,970	122,634	134,969	111,359	100,274	191,806	178,857	172,683	121,570	112,147	40,874	11,894	5,644
total shareholders funds	153,107	134,970	122,634	134,969	111,359	100,274	191,806	178,857	172,683	121,570	112,147	40,874	11,894	5,644

	Aug 2023	Aug 2022	Aug 2021	Aug 2020	Aug 2019	Aug 2018	Aug 2017	Apr 2016	Apr 2015	Apr 2014	Apr 2013	Apr 2012	Apr 2011	Mar 2010
Operating Activities
Operating Profit	17,002	12,776	-11,523	29,961	12,556	-92,944	15,610	7,399	63,650	11,473	92,299	38,036	8,402	7,436
Depreciation	75	0	0	0	0	367	367	367	2,052	4,684	4,324	0	0	0
Amortisation	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	-6,046	-2,894	0	-5,538	-2,600	0	-3,037	-1,540	-12,778	-2,492	-21,289	-9,152	-2,196	-2,084
Stock	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors	23,440	8,187	-112,562	58,922	44,003	25,725	-75,676	-61,990	88,158	58,948	10,236	33,038	-5,455	6,705
Creditors	0	-1,576	1,542	34	-600	600	0	-40,840	-29,919	37,672	16,272	16,815	0	0
Accruals and Deferred Income	-20,088	16,437	-17,056	-46,528	-14,385	88,385	26,064	40,076	0	0	0	0	-4,033	4,033
Deferred Taxes & Provisions	121	0	0	0	-70	70	0	0	0	0	0	0	0	0
Cash flow from operations	-32,376	16,556	85,525	-80,993	-49,102	-29,247	114,680	67,452	-65,153	-7,611	81,370	12,661	7,628	2,680
Investing Activities
capital expenditure	-713	0	0	0	367	0	0	-1,468	12,000	30	-23,090	0	0	0
Change in Investments	0	0	0	0	-2,200	2,200	0	0	0	0	0	0	0	0
cash flow from investments	-713	0	0	0	2,567	-2,200	0	-1,468	12,000	30	-23,090	0	0	0
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	-9,786	9,786	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	0	0	0	-4,136	4,136	0
share issue	0	0	0	0	0	0	0	15	0	50	0	0	0	285
interest	7,180	2,454	-812	-813	1,129	1,412	377	300	242	392	263	95	44	7
cash flow from financing	7,180	2,454	-812	-813	1,129	1,412	-9,409	10,101	242	442	263	-4,041	4,180	292
cash and cash equivalents
cash	-25,908	19,010	54,713	-51,806	-45,406	-30,035	105,270	76,085	-52,912	-7,139	58,543	8,621	11,808	2,972
overdraft	0	0	-30,000	30,000	0	0	0	0	0	0	0	0	0	0
change in cash	-25,908	19,010	84,713	-81,806	-45,406	-30,035	105,270	76,085	-52,912	-7,139	58,543	8,621	11,808	2,972

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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IDEATION LIMITED group structure

Ideation Limited has no subsidiary companies.

Ultimate parent company

IDEATION LIMITED

03332025

IDEATION LIMITED Shareholders

bryan guy wilsher	61.43%
maureen helen wilsher	20%
palacio properties limited	4.29%
philip wilsher	2.86%
claire pergande	1.43%
david wilsher	1.43%
sam murray-petersen	1.43%
claudia pergande	0.86%
frances petersen	0.86%
true rainbow	0.86%

Ideation Limited currently has 2 directors. The longest serving directors include Ms Maureen Wilsher (Mar 2006) and Mr Bryan Wilsher (Dec 2011).

officer	country	age	start	end	role
Ms Maureen Wilsher		73 years	Mar 2006	-	Director
Mr Bryan Wilsher	United Kingdom	71 years	Dec 2011	-	Director

P&L

August 2023

turnover

121.8k

-8%

operating profit

17k

gross margin

45.7%

+3.09%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

August 2023

net assets

153.1k

+0.13%

total assets

226.1k

-0.01%

cash

123.8k

-0.17%

net assets

Total assets minus all liabilities

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company number

03332025

Type

Private limited with Share Capital

industry

74909 - Other professional, scientific and technical activities (not including environmental consultancy or quantity surveying) n.e.c.

incorporation date

March 1997

ultimate parent company

None

previous names

wagstaffs group limited (August 2000)

address

20 abbotswood road, london, SW16 1AP

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ideation limited Company Information

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ideation limited Estimated Valuation

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