S M R S Ltd

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SOLUTIONS

s m r s ltd Company Information

Company Number

03365804

Next Accounts

Jul 2025

Directors

Richard Lewis

Toby Windsor

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Shareholders

smrs group limited

Group Structure

View All

Industry

Advertising agencies

Registered Address

2 express networks, 3 george leigh street, manchester, M4 6BD

Website

www.smrs.co.uk

s m r s ltd Estimated Valuation

£23.6m

Pomanda estimates the enterprise value of S M R S LTD at £23.6m based on a Turnover of £30.7m and 0.77x industry multiple (adjusted for size and gross margin).

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S M R S Ltd is a live company located in manchester, M4 6BD with a Companies House number of 03365804. It operates in the advertising agencies sector, SIC Code 73110. Founded in May 1997, it's largest shareholder is smrs group limited with a 100% stake. S M R S Ltd is a mature, large sized company, Pomanda has estimated its turnover at £30.7m with healthy growth in recent years.

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Pomanda's financial health check has awarded S M R S Ltd a 5 rating. We use a traffic light system to show it exceeds the industry average on 9 measures and has 1 areas for improvement. Company Health Check FAQs

Health Rating5out of 5

9 Strong

2 Regular

1 Weak

Size

annual sales of £30.7m, make it larger than the average company (£8.2m)

Growth

3 year (CAGR) sales growth of 11%, show it is growing at a faster rate (3.9%)

EXPORT

S M R S Ltd's latest turnover from October 2023 is £30.7 million and the company has net assets of £3.2 million. According to their latest financial statements, S M R S Ltd has 123 employees and maintains cash reserves of £6.4 million as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Oct 2023	Oct 2022	Oct 2021	Oct 2020	Oct 2019	Oct 2018	Oct 2017	Oct 2016	Oct 2015	Oct 2014	Oct 2013	Oct 2012	Oct 2011	Oct 2010	Oct 2009
Turnover	30,711,791	28,229,306	26,245,371	22,560,890	22,411,840	19,492,563	18,155,108	18,998,134	21,338,214	19,849,010	17,751,428	17,158,850	14,721,461	13,080,565	12,987,660
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	19,323,105	18,332,316	17,209,016	14,842,525	14,904,663	13,075,801	12,501,348	13,356,501	14,760,343	13,767,786	12,415,527	12,434,117	10,999,854	9,798,117	9,980,906
Gross Profit	11,388,686	9,896,990	9,036,355	7,718,365	7,507,177	6,416,762	5,653,760	5,641,633	6,577,871	6,081,224	5,335,901	4,724,733	3,721,607	3,282,448	3,006,754
Admin Expenses	9,195,985	7,411,300	6,905,238	6,206,472	6,080,810	5,390,974	4,845,816	5,554,496	5,536,657	4,955,905	4,299,896	3,676,544	2,976,390	2,908,591	2,711,924
Operating Profit	2,192,701	2,485,690	2,131,117	1,511,893	1,426,367	1,025,788	807,944	87,137	1,041,214	1,125,319	1,036,005	1,048,189	745,217	373,857	294,830
Interest Payable	0	0	0	0	0	238	5,294	25,420	4,032	12,646	15,794	20,413	34,191	51,059	44,529
Interest Receivable	17,245	13,915	26,703	29,972	19,963	14,803	3,779	433	5,429	1,015	2,749	3,620	10,521	87	723
Pre-Tax Profit	2,209,946	2,499,605	2,157,820	1,541,865	1,446,330	1,040,353	806,429	62,150	1,042,611	1,113,688	1,022,960	1,031,396	721,547	322,885	251,636
Tax	-507,780	-497,258	-442,580	-308,495	-283,717	-203,510	-169,616	-29,228	-229,397	-264,799	-263,005	-281,054	-218,195	-93,837	-71,804
Profit After Tax	1,702,166	2,002,347	1,715,240	1,233,370	1,162,613	836,843	636,813	32,922	813,214	848,889	759,955	750,342	503,352	229,048	179,832
Dividends Paid	1,600,000	0	1,400,000	1,000,000	1,040,000	760,000	592,000	264,000	1,027,000	790,000	740,000	444,000	496,000	182,000	90,000
Retained Profit	102,166	2,002,347	315,240	233,370	122,613	76,843	44,813	-231,078	-213,786	58,889	19,955	306,342	7,352	47,048	89,832
Employee Costs	7,155,961	5,636,773	4,642,367	4,266,580	3,915,664	3,334,378	3,046,445	3,601,764	3,503,632	3,133,680	2,758,530	2,368,893	1,934,524	1,895,605	1,859,065
Number Of Employees	123	104	81	80	75	65	60	72	70	63	56	46	41	42	45
EBITDA*	2,352,840	2,648,226	2,279,511	1,648,443	1,526,031	1,097,025	888,301	182,572	1,197,094	1,284,849	1,209,780	1,192,920	882,510	475,483	374,950

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Oct 2023	Oct 2022	Oct 2021	Oct 2020	Oct 2019	Oct 2018	Oct 2017	Oct 2016	Oct 2015	Oct 2014	Oct 2013	Oct 2012	Oct 2011	Oct 2010	Oct 2009
Tangible Assets	1,396,926	1,465,873	1,453,575	1,544,184	1,509,555	1,372,656	1,347,918	1,398,977	1,446,704	1,553,731	1,625,830	1,746,938	1,683,252	1,783,748	1,655,374
Intangible Assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Investments & Other	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	1,396,926	1,465,873	1,453,575	1,544,184	1,509,555	1,372,656	1,347,918	1,398,977	1,446,704	1,553,731	1,625,830	1,746,938	1,683,252	1,783,748	1,655,374
Stock & work in progress	55,529	74,509	17,687	27,487	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	3,644,243	3,819,830	3,976,803	2,925,414	4,907,118	3,141,426	2,886,463	3,499,691	4,481,576	5,165,098	3,591,840	3,635,349	3,076,228	2,565,400	1,754,844
Group Debtors	1,517,410	1,516,410	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	1,497,723	1,259,791	1,041,812	906,603	587,305	543,891	646,327	834,250	786,815	513,943	513,391	492,390	456,253	252,904	458,872
Cash	6,385,071	6,645,071	6,093,412	5,684,475	2,757,140	3,043,812	2,167,214	573,533	272,735	742,475	486,480	312,779	1,284,908	361,204	737,858
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	13,099,976	13,315,611	11,129,714	9,543,979	8,251,563	6,729,129	5,700,004	4,907,474	5,541,126	6,421,516	4,591,711	4,440,518	4,817,389	3,179,508	2,951,574
total assets	14,496,902	14,781,484	12,583,289	11,088,163	9,761,118	8,101,785	7,047,922	6,306,451	6,987,830	7,975,247	6,217,541	6,187,456	6,500,641	4,963,256	4,606,948
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	120,000	120,000	120,000	120,000	120,000	120,000
Trade Creditors	6,886,168	7,916,432	7,606,223	8,588,774	8,011,042	6,886,315	6,112,294	5,654,707	5,785,360	6,090,285	4,554,606	4,310,537	5,010,532	3,061,174	3,166,029
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	18,160	33,073	29,177	0
other current liabilities	4,338,610	3,679,013	3,716,035	1,663,258	1,161,702	777,322	579,893	340,822	660,470	967,263	682,034	772,257	535,608	803,050	363,660
total current liabilities	11,224,778	11,595,445	11,322,258	10,252,032	9,172,744	7,663,637	6,692,187	5,995,529	6,445,830	7,177,548	5,356,640	5,220,954	5,699,213	4,013,401	3,649,689
loans	0	0	0	0	0	0	0	0	0	0	120,000	240,000	360,000	480,000	600,000
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	18,160	51,233	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
provisions	63,810	79,891	157,230	47,570	33,183	5,570	0	0	0	3,935	6,026	11,582	14,690	17,396	3,081
total long term liabilities	63,810	79,891	157,230	47,570	33,183	5,570	0	0	0	3,935	126,026	251,582	392,850	548,629	603,081
total liabilities	11,288,588	11,675,336	11,479,488	10,299,602	9,205,927	7,669,207	6,692,187	5,995,529	6,445,830	7,181,483	5,482,666	5,472,536	6,092,063	4,562,030	4,252,770
net assets	3,208,314	3,106,148	1,103,801	788,561	555,191	432,578	355,735	310,922	542,000	793,764	734,875	714,920	408,578	401,226	354,178
total shareholders funds	3,208,314	3,106,148	1,103,801	788,561	555,191	432,578	355,735	310,922	542,000	793,764	734,875	714,920	408,578	401,226	354,178

	Oct 2023	Oct 2022	Oct 2021	Oct 2020	Oct 2019	Oct 2018	Oct 2017	Oct 2016	Oct 2015	Oct 2014	Oct 2013	Oct 2012	Oct 2011	Oct 2010	Oct 2009
Operating Activities
Operating Profit	2,192,701	2,485,690	2,131,117	1,511,893	1,426,367	1,025,788	807,944	87,137	1,041,214	1,125,319	1,036,005	1,048,189	745,217	373,857	294,830
Depreciation	160,139	162,536	148,394	136,550	99,664	71,237	80,357	95,435	155,880	159,530	173,775	144,731	137,293	101,626	80,120
Amortisation	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	-507,780	-497,258	-442,580	-308,495	-283,717	-203,510	-169,616	-29,228	-229,397	-264,799	-263,005	-281,054	-218,195	-93,837	-71,804
Stock	-18,980	56,822	-9,800	27,487	0	0	0	0	0	0	0	0	0	0	0
Debtors	63,345	1,577,416	1,186,598	-1,662,406	1,809,106	152,527	-801,151	-934,450	-410,650	1,573,810	-22,508	595,258	714,177	604,588	2,213,716
Creditors	-1,030,264	310,209	-982,551	577,732	1,124,727	774,021	457,587	-130,653	-304,925	1,535,679	244,069	-699,995	1,949,358	-104,855	3,166,029
Accruals and Deferred Income	659,597	-37,022	2,052,777	501,556	384,380	197,429	239,071	-319,648	-306,793	285,229	-90,223	236,649	-267,442	439,390	363,660
Deferred Taxes & Provisions	-16,081	-77,339	109,660	14,387	27,613	5,570	0	0	-3,935	-2,091	-5,556	-3,108	-2,706	14,315	3,081
Cash flow from operations	1,413,947	712,578	1,840,019	4,068,542	969,928	1,718,008	2,216,494	637,493	762,694	1,265,057	1,117,573	-149,846	1,629,348	125,908	1,622,200
Investing Activities
capital expenditure	-91,192	-174,834	-57,785	0	0	-95,975	-29,298	-47,708	-48,974	-87,431	-52,584	-238,533	-36,631	-144,746	2,463
Change in Investments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
cash flow from investments	-91,192	-174,834	-57,785	0	0	-95,975	-29,298	-47,708	-48,974	-87,431	-52,584	-238,533	-36,631	-144,746	2,463
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	-120,000	0	0	0	0	0	120,000
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	-120,000	-120,000	-120,000	-120,000	-120,000	600,000
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	-18,160	-33,073	-29,177	80,410	0
other long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
share issue	0	0	0	0	0	0	0	0	-37,978	0	0	0	0	0	264,346
interest	17,245	13,915	26,703	29,972	19,963	14,565	-1,515	-24,987	1,397	-11,631	-13,045	-16,793	-23,670	-50,972	-43,806
cash flow from financing	17,245	13,915	26,703	29,972	19,963	14,565	-1,515	-24,987	-156,581	-131,631	-151,205	-169,866	-172,847	-90,562	940,540
cash and cash equivalents
cash	-260,000	551,659	408,937	2,927,335	-286,672	876,598	1,593,681	300,798	-469,740	255,995	173,701	-972,129	923,704	-376,654	737,858
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	-260,000	551,659	408,937	2,927,335	-286,672	876,598	1,593,681	300,798	-469,740	255,995	173,701	-972,129	923,704	-376,654	737,858

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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S M R S LTD group structure

S M R S Ltd has no subsidiary companies.

Ultimate parent company

S M R S LTD

03365804

S M R S LTD Shareholders

smrs group limited

100%

S M R S Ltd currently has 4 directors. The longest serving directors include Mr Richard Lewis (Jun 1997) and Mr Toby Windsor (Jun 1997).

officer	country	age	start	end	role
Mr Richard Lewis	England	58 years	Jun 1997	-	Director
Mr Toby Windsor	England	58 years	Jun 1997	-	Director
Ms Sarah Sturgess	England	51 years	Nov 2002	-	Director
Mr Dennis Romijn	United Kingdom	50 years	Jun 2021	-	Director

P&L

October 2023

turnover

30.7m

+9%

operating profit

2.2m

-12%

gross margin

37.1%

+5.77%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

October 2023

net assets

3.2m

+0.03%

total assets

14.5m

-0.02%

cash

6.4m

-0.04%

net assets

Total assets minus all liabilities

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company number

03365804

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

May 1997

ultimate parent company

None

previous names

specialist media resourcing services ltd (November 2002)

smrs limited (February 1998)

address

2 express networks, 3 george leigh street, manchester, M4 6BD

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 4 charges/mortgages relating to s m r s ltd. Currently there are 1 open charges and 3 have been satisfied in the past.

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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s m r s ltd Company Information

s m r s ltd Estimated Valuation

s m r s ltd Estimated Valuation

s m r s ltd Estimated Valuation

S M R S Ltd Overview

S M R S Ltd Health Check

S M R S LTD financials

s m r s ltd Credit Report and Business Information

S M R S Ltd Competitor Analysis

s m r s ltd Ownership

s m r s ltd directors

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s m r s ltd Charges & Mortgages

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s m r s ltd Companies House Filings - See Documents