winning moves uk limited Company Information
Company Number
03527331
Next Accounts
Dec 2025
Shareholders
winning moves international ltd
Group Structure
View All
Industry
Other business support service activities n.e.c.
Registered Address
lyntonia house, 7 praed street, paddington, london, W2 1NJ
Website
www.winningmoves.co.ukwinning moves uk limited Estimated Valuation
Pomanda estimates the enterprise value of WINNING MOVES UK LIMITED at £12.2m based on a Turnover of £15.5m and 0.79x industry multiple (adjusted for size and gross margin).
winning moves uk limited Estimated Valuation
Pomanda estimates the enterprise value of WINNING MOVES UK LIMITED at £5.8m based on an EBITDA of £1m and a 5.75x industry multiple (adjusted for size and gross margin).
winning moves uk limited Estimated Valuation
Pomanda estimates the enterprise value of WINNING MOVES UK LIMITED at £7m based on Net Assets of £3.3m and 2.13x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Winning Moves Uk Limited Overview
Winning Moves Uk Limited is a live company located in paddington, W2 1NJ with a Companies House number of 03527331. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in March 1998, it's largest shareholder is winning moves international ltd with a 100% stake. Winning Moves Uk Limited is a mature, mid sized company, Pomanda has estimated its turnover at £15.5m with declining growth in recent years.
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Winning Moves Uk Limited Health Check
Pomanda's financial health check has awarded Winning Moves Uk Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 6 areas for improvement. Company Health Check FAQs


4 Strong

2 Regular

6 Weak

Size
annual sales of £15.5m, make it larger than the average company (£3.7m)
£15.5m - Winning Moves Uk Limited
£3.7m - Industry AVG

Growth
3 year (CAGR) sales growth of -15%, show it is growing at a slower rate (8.2%)
-15% - Winning Moves Uk Limited
8.2% - Industry AVG

Production
with a gross margin of 41.7%, this company has a comparable cost of product (38%)
41.7% - Winning Moves Uk Limited
38% - Industry AVG

Profitability
an operating margin of 5.1% make it as profitable than the average company (5.7%)
5.1% - Winning Moves Uk Limited
5.7% - Industry AVG

Employees
with 53 employees, this is above the industry average (22)
53 - Winning Moves Uk Limited
22 - Industry AVG

Pay Structure
on an average salary of £56.8k, the company has a higher pay structure (£46.5k)
£56.8k - Winning Moves Uk Limited
£46.5k - Industry AVG

Efficiency
resulting in sales per employee of £292.2k, this is more efficient (£146k)
£292.2k - Winning Moves Uk Limited
£146k - Industry AVG

Debtor Days
it gets paid by customers after 55 days, this is later than average (36 days)
55 days - Winning Moves Uk Limited
36 days - Industry AVG

Creditor Days
its suppliers are paid after 43 days, this is slower than average (33 days)
43 days - Winning Moves Uk Limited
33 days - Industry AVG

Stock Days
it holds stock equivalent to 149 days, this is more than average (28 days)
149 days - Winning Moves Uk Limited
28 days - Industry AVG

Cash Balance
has cash to cover current liabilities for 0 weeks, this is less cash available to meet short term requirements (26 weeks)
0 weeks - Winning Moves Uk Limited
26 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 67.9%, this is a higher level of debt than the average (58.7%)
67.9% - Winning Moves Uk Limited
58.7% - Industry AVG
WINNING MOVES UK LIMITED financials

Winning Moves Uk Limited's latest turnover from March 2024 is £15.5 million and the company has net assets of £3.3 million. According to their latest financial statements, Winning Moves Uk Limited has 53 employees and maintains cash reserves of £74.2 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 15,484,769 | 13,133,992 | 19,569,473 | 24,836,724 | 28,620,711 | 27,576,929 | 23,682,833 | 21,602,771 | 16,727,403 | 13,064,805 | 12,200,847 | 10,663,751 | 8,455,517 | 9,426,973 | 8,782,023 |
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 9,034,982 | 7,924,998 | 10,405,754 | 14,346,155 | 18,695,249 | 17,244,215 | 14,968,738 | 13,245,267 | 9,687,066 | 7,601,194 | 7,145,451 | 6,976,929 | 5,984,281 | 6,168,252 | 5,224,396 |
Gross Profit | 6,449,787 | 5,208,994 | 9,163,719 | 10,490,569 | 9,925,462 | 10,332,714 | 8,714,095 | 8,357,504 | 7,040,337 | 5,463,611 | 5,055,396 | 3,686,822 | 2,471,236 | 3,258,721 | 3,557,627 |
Admin Expenses | 5,653,484 | 5,802,408 | 6,421,026 | 5,428,404 | 6,934,928 | 8,761,925 | 8,002,563 | 7,370,930 | 5,554,393 | 4,337,910 | 4,281,519 | 2,694,425 | 1,699,467 | 2,732,551 | 2,281,669 |
Operating Profit | 796,303 | -593,414 | 2,742,693 | 5,062,165 | 2,990,534 | 1,570,789 | 711,532 | 986,574 | 1,485,944 | 1,125,701 | 773,877 | 992,397 | 771,769 | 526,170 | 1,275,958 |
Interest Payable | 140,799 | 25,399 | 2,090 | 746 | 8,576 | 8,603 | 1,491 | 5,165 | 1,877 | 1,762 | 388 | ||||
Interest Receivable | 31,103 | 5,669 | 130 | 1,988 | 1,198 | 6,859 | 595,016 | 462 | 1,610 | 1,317 | 17,448 | 213,649 | 271,990 | 103,389 | |
Pre-Tax Profit | 686,607 | -613,144 | 2,740,733 | 4,473,900 | 2,425,228 | 1,131,302 | 178,713 | 1,524,409 | 796,656 | 525,549 | 774,806 | 1,009,845 | 756,752 | 905,782 | 1,379,347 |
Tax | 36,655 | 174,514 | -226,993 | -510,675 | -267,922 | -141,548 | -90,050 | -149,657 | -252,559 | -210,468 | -149,177 | -195,445 | -173,072 | -246,737 | -388,366 |
Profit After Tax | 723,262 | -438,630 | 2,513,740 | 3,963,225 | 2,157,306 | 989,754 | 88,663 | 1,374,752 | 544,097 | 315,081 | 625,629 | 814,400 | 583,680 | 659,045 | 990,981 |
Dividends Paid | 1,500,000 | 6,700,000 | 3,750,000 | 2,880,000 | 4,000,000 | 550,000 | 300,000 | 450,000 | |||||||
Retained Profit | 723,262 | -438,630 | 1,013,740 | -2,736,775 | -1,592,694 | 989,754 | 88,663 | 1,374,752 | -2,335,903 | 315,081 | 625,629 | -3,185,600 | 33,680 | 359,045 | 540,981 |
Employee Costs | 3,009,052 | 3,401,740 | 3,358,017 | 3,810,974 | 4,268,853 | 5,676,653 | 4,785,969 | 4,177,569 | 3,165,230 | 2,477,103 | 2,224,565 | 1,593,618 | 1,273,456 | 1,239,810 | 1,233,591 |
Number Of Employees | 53 | 60 | 65 | 68 | 74 | 76 | 76 | 68 | 52 | 41 | 31 | 26 | 23 | 19 | 17 |
EBITDA* | 1,000,783 | -337,130 | 2,920,564 | 5,181,949 | 3,175,748 | 1,792,996 | 923,210 | 1,211,472 | 1,617,706 | 1,221,269 | 882,187 | 1,054,012 | 823,409 | 577,341 | 1,327,821 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 348,916 | 419,261 | 568,091 | 114,766 | 116,907 | 181,873 | 272,709 | 283,665 | 214,657 | 162,590 | 80,745 | 23,376 | 30,597 | 46,787 | 70,457 |
Intangible Assets | 4,833 | 19,333 | 33,833 | 43,400 | 78,000 | 130,000 | 197,000 | 287,000 | 60,000 | 86,000 | 112,000 | ||||
Investments & Other | 759 | 759 | 759 | 688,632 | 1,993,874 | 1,949,462 | 4,839,724 | 5,225,818 | 624,519 | ||||||
Debtors (Due After 1 year) | 500,000 | 1,487,512 | |||||||||||||
Total Fixed Assets | 348,916 | 419,261 | 568,091 | 114,766 | 121,740 | 201,206 | 306,542 | 327,065 | 293,416 | 1,481,222 | 3,759,131 | 2,259,838 | 4,930,321 | 5,358,605 | 806,976 |
Stock & work in progress | 3,697,050 | 3,511,928 | 4,749,536 | 2,854,251 | 5,026,952 | 4,952,283 | 3,661,320 | 3,614,514 | 2,743,123 | 1,422,598 | 1,713,011 | 1,026,141 | 1,509,810 | 1,067,852 | 802,412 |
Trade Debtors | 2,336,173 | 1,821,388 | 1,973,016 | 2,454,502 | 2,889,921 | 4,055,377 | 3,056,629 | 2,719,076 | 2,148,095 | 1,902,793 | 1,597,811 | 3,473,251 | 2,232,275 | 3,377,192 | 2,101,375 |
Group Debtors | 2,955,482 | 3,959,858 | 3,595,509 | 2,077,124 | 1,424,223 | 1,405,200 | 1,392,772 | 1,887,049 | 2,178,355 | 2,322,551 | 655,347 | 2,036,529 | 1,249,565 | ||
Misc Debtors | 830,607 | 959,132 | 675,003 | 314,184 | 532,144 | 568,569 | 555,383 | 344,647 | 413,921 | 556,448 | 433,387 | 268,089 | 466,013 | 604,050 | 808,099 |
Cash | 74,226 | 70,836 | 155,972 | 490,513 | 895,887 | 823,072 | 633,437 | 635,187 | 312,983 | 1,161,055 | 299,061 | 1,434,094 | 718,913 | 963,512 | 3,374,922 |
misc current assets | 2,488,394 | ||||||||||||||
total current assets | 9,893,538 | 10,323,142 | 11,149,036 | 8,190,574 | 10,769,127 | 11,804,501 | 9,299,541 | 9,200,473 | 7,796,477 | 7,365,445 | 4,698,617 | 8,238,104 | 6,176,576 | 6,012,606 | 9,575,202 |
total assets | 10,242,454 | 10,742,403 | 11,717,127 | 8,305,340 | 10,890,867 | 12,005,707 | 9,606,083 | 9,527,538 | 8,089,893 | 8,846,667 | 8,457,748 | 10,497,942 | 11,106,897 | 11,371,211 | 10,382,178 |
Bank overdraft | 354,296 | 725,088 | |||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 1,088,732 | 967,331 | 714,785 | 374,234 | 1,579,007 | 1,998,603 | 1,665,960 | 1,569,340 | 2,026,558 | 706,637 | 994,567 | 992,181 | 745,826 | 614,292 | 777,899 |
Group/Directors Accounts | 2,852,479 | 4,183,748 | 5,391,019 | 138,789 | 1,684,960 | 157,158 | 308,713 | 256,229 | |||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 1,882,277 | 1,768,389 | 1,769,094 | 5,928,227 | 4,571,376 | 3,664,160 | 2,569,401 | 2,680,234 | 2,178,755 | 1,932,361 | 1,412,675 | 2,540,376 | 1,752,489 | 1,849,841 | 1,279,900 |
total current liabilities | 5,823,488 | 7,273,764 | 8,599,986 | 6,302,461 | 6,150,383 | 5,662,763 | 4,235,361 | 4,249,574 | 4,205,313 | 2,638,998 | 2,546,031 | 5,217,517 | 2,655,473 | 2,772,846 | 2,314,028 |
loans | 1,126,369 | 899,304 | |||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | 109,176 | 17,308 | 18,968 | 38,500 | 73,564 | 65,374 | 14,055 | 1,241 | 20,370 | 14,707 | 106 | 4,785 | 9,559 | ||
total long term liabilities | 1,126,369 | 899,304 | 109,176 | 8,654 | 9,484 | 19,250 | 36,782 | 32,687 | 14,055 | 1,241 | 20,370 | 14,707 | 106 | 4,785 | 9,559 |
total liabilities | 6,949,857 | 8,173,068 | 8,709,162 | 6,311,115 | 6,159,867 | 5,682,013 | 4,272,143 | 4,282,261 | 4,219,368 | 2,640,239 | 2,566,401 | 5,232,224 | 2,655,579 | 2,777,631 | 2,323,587 |
net assets | 3,292,597 | 2,569,335 | 3,007,965 | 1,994,225 | 4,731,000 | 6,323,694 | 5,333,940 | 5,245,277 | 3,870,525 | 6,206,428 | 5,891,347 | 5,265,718 | 8,451,318 | 8,593,580 | 8,058,591 |
total shareholders funds | 3,292,597 | 2,569,335 | 3,007,965 | 1,994,225 | 4,731,000 | 6,323,694 | 5,333,940 | 5,245,277 | 3,870,525 | 6,206,428 | 5,891,347 | 5,265,718 | 8,451,318 | 8,593,580 | 8,058,591 |
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 796,303 | -593,414 | 2,742,693 | 5,062,165 | 2,990,534 | 1,570,789 | 711,532 | 986,574 | 1,485,944 | 1,125,701 | 773,877 | 992,397 | 771,769 | 526,170 | 1,275,958 |
Depreciation | 204,480 | 256,284 | 177,871 | 114,951 | 170,714 | 207,707 | 176,011 | 172,898 | 79,762 | 28,568 | 18,310 | 28,615 | 25,640 | 25,171 | 25,863 |
Amortisation | 4,833 | 14,500 | 14,500 | 35,667 | 52,000 | 52,000 | 67,000 | 90,000 | 33,000 | 26,000 | 26,000 | 26,000 | |||
Tax | 36,655 | 174,514 | -226,993 | -510,675 | -267,922 | -141,548 | -90,050 | -149,657 | -252,559 | -210,468 | -149,177 | -195,445 | -173,072 | -246,737 | -388,366 |
Stock | 185,122 | -1,237,608 | 1,895,285 | -2,172,701 | 74,669 | 1,290,963 | 46,806 | 871,391 | 1,320,525 | -290,413 | 1,713,011 | -483,669 | 441,958 | 265,440 | 802,412 |
Debtors | -618,116 | 496,850 | 1,397,718 | -478 | -1,182,858 | 1,024,362 | 54,012 | 210,401 | -541,421 | 1,107,735 | 4,174,057 | 1,830,016 | -33,389 | 1,071,768 | 2,909,474 |
Creditors | 121,401 | 252,546 | 340,551 | -1,204,773 | -419,596 | 332,643 | 96,620 | -457,218 | 1,319,921 | -287,930 | 994,567 | 246,355 | 131,534 | -163,607 | 777,899 |
Accruals and Deferred Income | 113,888 | -705 | -4,159,133 | 1,356,851 | 907,216 | 1,094,759 | -110,833 | 501,479 | 246,394 | 519,686 | 1,412,675 | 787,887 | -97,352 | 569,941 | 1,279,900 |
Deferred Taxes & Provisions | -109,176 | 91,868 | -1,660 | -19,532 | -35,064 | 8,190 | 51,319 | 12,814 | -19,129 | 20,370 | 14,601 | -4,679 | -4,774 | 9,559 | |
Cash flow from operations | 1,705,721 | 720,807 | -4,326,146 | 6,994,871 | 4,484,103 | 728,461 | 726,319 | 75,603 | 2,165,172 | 406,106 | -2,726,446 | 561,063 | 271,271 | -605,044 | -705,073 |
Investing Activities | |||||||||||||||
capital expenditure | -139,019 | 594,829 | -120,091 | 2,765,263 | 2,017 | -1,830,838 | -3,133,942 | ||||||||
Change in Investments | -759 | -687,873 | -1,305,242 | 1,993,874 | -2,890,262 | -386,094 | 4,601,299 | 624,519 | |||||||
cash flow from investments | 548,854 | 1,900,071 | -2,113,965 | 5,655,525 | 388,111 | -6,432,137 | -3,758,461 | ||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -1,331,269 | -1,207,271 | 5,391,019 | -138,789 | 138,789 | 1,527,802 | -151,555 | 52,484 | 256,229 | ||||||
Other Short Term Loans | |||||||||||||||
Long term loans | 227,065 | 899,304 | |||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | -109,696 | -19,730 | -1,960 | -746 | -6,588 | -7,405 | 5,368 | 589,851 | -1,415 | -152 | 929 | 17,448 | 213,649 | 271,990 | 103,389 |
cash flow from financing | -1,213,900 | -327,697 | 5,389,059 | -746 | -6,588 | -7,405 | 5,368 | 589,851 | -1,415 | -138,941 | 5,405,436 | 1,545,250 | -113,848 | 500,418 | 7,877,228 |
cash and cash equivalents | |||||||||||||||
cash | 3,390 | -85,136 | -334,541 | -405,374 | 72,815 | 189,635 | -1,750 | 322,204 | -848,072 | 861,994 | 299,061 | 715,181 | -244,599 | -2,411,410 | 3,374,922 |
overdraft | -354,296 | -370,792 | 725,088 | ||||||||||||
change in cash | 357,686 | 285,656 | -1,059,629 | -405,374 | 72,815 | 189,635 | -1,750 | 322,204 | -848,072 | 861,994 | 299,061 | 715,181 | -244,599 | -2,411,410 | 3,374,922 |
winning moves uk limited Credit Report and Business Information
Winning Moves Uk Limited Competitor Analysis

Perform a competitor analysis for winning moves uk limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other mid companies, companies in W 2 area or any other competitors across 12 key performance metrics.
winning moves uk limited Ownership
WINNING MOVES UK LIMITED group structure
Winning Moves Uk Limited has no subsidiary companies.
Ultimate parent company
1 parent
WINNING MOVES UK LIMITED
03527331
winning moves uk limited directors
Winning Moves Uk Limited currently has 4 directors. The longest serving directors include Mr Thomas Liddell (Oct 1999) and Mr Paul Boughtwood (Oct 2022).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Thomas Liddell | 52 years | Oct 1999 | - | Director | |
Mr Paul Boughtwood | 47 years | Oct 2022 | - | Director | |
Mr Alexandre Swain | 45 years | Oct 2022 | - | Director | |
Mr Gavin Saunders | 55 years | Jan 2025 | - | Director |
P&L
March 2024turnover
15.5m
+18%
operating profit
796.3k
-234%
gross margin
41.7%
+5.02%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
3.3m
+0.28%
total assets
10.2m
-0.05%
cash
74.2k
+0.05%
net assets
Total assets minus all liabilities
winning moves uk limited company details
company number
03527331
Type
Private limited with Share Capital
industry
82990 - Other business support service activities n.e.c.
incorporation date
March 1998
age
27
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
March 2024
previous names
winning moves international limited (October 2001)
accountant
-
auditor
RSM UK AUDIT LLP
address
lyntonia house, 7 praed street, paddington, london, W2 1NJ
Bank
BARCLAYS BANK PLC
Legal Advisor
-
winning moves uk limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 6 charges/mortgages relating to winning moves uk limited. Currently there are 4 open charges and 2 have been satisfied in the past.
winning moves uk limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for WINNING MOVES UK LIMITED. This can take several minutes, an email will notify you when this has completed.
winning moves uk limited Companies House Filings - See Documents
date | description | view/download |
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