Africa Safari Direct Limited

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africa safari direct limited Company Information

Live

MatureMicroDeclining

Company Number

03581217

Next Accounts

Mar 2026

Industry

Tour operator activities

Directors

Michael Toogood

Shareholders

m.j. toogood

Group Structure

View All

Contact

Registered Address

42 magdalen road, bexhill-on-sea, east sussex, TN40 1SD

Website

www.africa-safari-direct.com

africa safari direct limited Estimated Valuation

£48.3k

Pomanda estimates the enterprise value of AFRICA SAFARI DIRECT LIMITED at £48.3k based on a Turnover of £172.7k and 0.28x industry multiple (adjusted for size and gross margin).

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Africa Safari Direct Limited is a live company located in east sussex, TN40 1SD with a Companies House number of 03581217. It operates in the tour operator activities sector, SIC Code 79120. Founded in June 1998, it's largest shareholder is m.j. toogood with a 100% stake. Africa Safari Direct Limited is a mature, micro sized company, Pomanda has estimated its turnover at £172.7k with declining growth in recent years.

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Pomanda's financial health check has awarded Africa Safari Direct Limited a 1 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 8 areas for improvement. Company Health Check FAQs

Health Rating1out of 5

1 Strong

1 Regular

8 Weak

Size

annual sales of £172.7k, make it smaller than the average company (£20.1m)

Growth

3 year (CAGR) sales growth of -8%, show it is growing at a slower rate (60.2%)

EXPORT

Africa Safari Direct Limited's latest turnover from June 2024 is estimated at £172.7 thousand and the company has net assets of -£2.4 thousand. According to their latest financial statements, Africa Safari Direct Limited has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Jun 2024	Jun 2023	Jun 2022	Jun 2021	Jun 2020	Jun 2019	Jun 2018	Jun 2017	Jun 2016	Jun 2015	Jun 2014	Jun 2013	Jun 2012	Jun 2011	Jun 2010
Turnover	172,655	255,992	179,489	222,403	826,350	1,200,329	2,214,156	998,381	719,196	795,277	1,431,858	1,033,369	1,259,903	947,133	568,861
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	147,773	219,329	158,023	194,527	719,870	1,041,765	1,919,552	872,279	621,942	702,803	1,252,885	900,459	1,103,730	839,479	499,649
Gross Profit	24,882	36,663	21,466	27,876	106,480	158,564	294,604	126,102	97,254	92,474	178,973	132,909	156,174	107,654	69,211
Admin Expenses	27,274	81,414	70,993	63,562	115,105	137,641	267,579	115,527	83,596	115,792	190,451	172,926	163,562	114,282	-155,409
Operating Profit	-2,392	-44,751	-49,527	-35,686	-8,625	20,923	27,025	10,575	13,658	-23,318	-11,478	-40,017	-7,388	-6,628	224,620
Interest Payable	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Interest Receivable	0	0	0	0	0	0	598	473	845	999	1,069	1,144	1,110	1,094	561
Pre-Tax Profit	-2,392	-44,751	-49,527	-35,686	-8,625	20,923	27,622	11,048	14,504	-22,319	-10,409	-38,873	-6,278	-5,534	225,181
Tax	0	0	0	0	0	-3,975	-5,248	-2,099	-2,901	0	0	0	0	0	-63,051
Profit After Tax	-2,392	-44,751	-49,527	-35,686	-8,625	16,948	22,374	8,949	11,603	-22,319	-10,409	-38,873	-6,278	-5,534	162,130
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	-2,392	-44,751	-49,527	-35,686	-8,625	16,948	22,374	8,949	11,603	-22,319	-10,409	-38,873	-6,278	-5,534	162,130
Employee Costs	42,843	42,819	37,292	34,274	72,111	69,614	166,983	65,549	61,270	63,339	86,722	88,247	89,794	84,059	54,380
Number Of Employees	1	1	1	1	2	2	5	2	2	2	3	3	3	3	2
EBITDA*	-2,392	-44,751	-49,527	-35,686	-8,625	20,923	27,025	11,375	14,539	-22,287	-10,467	-38,626	-6,585	-6,232	224,959

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Jun 2024	Jun 2023	Jun 2022	Jun 2021	Jun 2020	Jun 2019	Jun 2018	Jun 2017	Jun 2016	Jun 2015	Jun 2014	Jun 2013	Jun 2012	Jun 2011	Jun 2010
Tangible Assets	0	0	1,049	1,311	1,639	2,049	2,561	3,201	3,527	4,125	4,544	4,844	3,211	1,586	1,357
Intangible Assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Investments & Other	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	0	0	1,049	1,311	1,639	2,049	2,561	3,201	3,527	4,125	4,544	4,844	3,211	1,586	1,357
Stock & work in progress	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	16,039	61,015	130,556	164,732	214,375	248,564	364,994	56,015	72,256	30,164	111,103	64,310	97,031	68,747	57,343
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash	0	0	0	0	0	0	0	239,035	139,166	198,952	200,572	226,895	230,810	213,383	224,210
misc current assets	0	0	0	0	0	39,633	0	0	0	0	0	0	0	0	0
total current assets	16,039	61,015	130,556	164,732	214,375	288,197	364,994	295,050	211,422	229,116	311,675	291,205	327,841	282,130	281,553
total assets	16,039	61,015	131,605	166,043	216,014	290,246	367,555	298,251	214,949	233,241	316,219	296,049	331,052	283,716	282,910
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	17,929	59,853	85,692	70,863	81,687	147,209	245,912	198,980	124,627	154,522	215,181	184,602	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	0	0	0	0	0	0	0	0	0	0	0	0	180,732	127,118	120,778
total current liabilities	17,929	59,853	85,692	70,863	81,687	147,209	245,912	198,980	124,627	154,522	215,181	184,602	180,732	127,118	120,778
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	500	1,160	1,160	900	4,361	4,446	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total long term liabilities	500	1,160	1,160	900	4,361	4,446	0	0	0	0	0	0	0	0	0
total liabilities	18,429	61,013	86,852	71,763	86,048	151,655	245,912	198,980	124,627	154,522	215,181	184,602	180,732	127,118	120,778
net assets	-2,390	2	44,753	94,280	129,966	138,591	121,643	99,271	90,322	78,719	101,038	111,447	150,320	156,598	162,132
total shareholders funds	-2,390	2	44,753	94,280	129,966	138,591	121,643	99,271	90,322	78,719	101,038	111,447	150,320	156,598	162,132

	Jun 2024	Jun 2023	Jun 2022	Jun 2021	Jun 2020	Jun 2019	Jun 2018	Jun 2017	Jun 2016	Jun 2015	Jun 2014	Jun 2013	Jun 2012	Jun 2011	Jun 2010
Operating Activities
Operating Profit	-2,392	-44,751	-49,527	-35,686	-8,625	20,923	27,025	10,575	13,658	-23,318	-11,478	-40,017	-7,388	-6,628	224,620
Depreciation	0	0	0	0	0	0	0	800	881	1,031	1,011	1,391	803	396	339
Amortisation	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	0	0	0	0	0	-3,975	-5,248	-2,099	-2,901	0	0	0	0	0	-63,051
Stock	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors	-44,976	-69,541	-34,176	-49,643	-34,189	-116,430	308,979	-16,241	42,092	-80,939	46,793	-32,721	28,284	11,404	57,343
Creditors	-41,924	-25,839	14,829	-10,824	-65,522	-98,703	46,932	74,353	-29,895	-60,659	30,579	184,602	0	0	0
Accruals and Deferred Income	-660	0	260	-3,461	-85	4,446	0	0	0	0	0	-180,732	53,614	6,340	120,778
Deferred Taxes & Provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash flow from operations	0	-1,049	-262	-328	-40,043	39,121	-240,270	99,870	-60,349	-2,007	-26,681	-2,035	18,745	-11,296	225,343
Investing Activities
capital expenditure	0	1,049	262	328	410	512	640	-474	-283	-612	-711	-3,024	-2,428	-625	-1,696
Change in Investments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
cash flow from investments	0	1,049	262	328	410	512	640	-474	-283	-612	-711	-3,024	-2,428	-625	-1,696
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
share issue	0	0	0	0	0	0	-2	0	0	0	0	0	0	0	2
interest	0	0	0	0	0	0	598	473	845	999	1,069	1,144	1,110	1,094	561
cash flow from financing	0	0	0	0	0	0	596	473	845	999	1,069	1,144	1,110	1,094	563
cash and cash equivalents
cash	0	0	0	0	0	0	-239,035	99,869	-59,786	-1,620	-26,323	-3,915	17,427	-10,827	224,210
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	0	0	0	0	0	0	-239,035	99,869	-59,786	-1,620	-26,323	-3,915	17,427	-10,827	224,210

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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AFRICA SAFARI DIRECT LIMITED group structure

Africa Safari Direct Limited has no subsidiary companies.

Ultimate parent company

AFRICA SAFARI DIRECT LIMITED

03581217

AFRICA SAFARI DIRECT LIMITED Shareholders

m.j. toogood

100%

Africa Safari Direct Limited currently has 1 director, Mr Michael Toogood serving since Jun 1998.

officer	country	age	start	end	role
Mr Michael Toogood		81 years	Jun 1998	-	Director

P&L

June 2024

turnover

172.7k

-33%

operating profit

-2.4k

gross margin

14.5%

+0.63%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

June 2024

net assets

-2.4k

-1196%

total assets

16k

-0.74%

cash

net assets

Total assets minus all liabilities

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company number

03581217

Type

Private limited with Share Capital

industry

79120 - Tour operator activities

incorporation date

June 1998

ultimate parent company

None

previous names

N/A

address

42 magdalen road, bexhill-on-sea, east sussex, TN40 1SD

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 1 charges/mortgages relating to africa safari direct limited. Currently there are 1 open charges and 0 have been satisfied in the past.

africa safari direct limited Company Information

africa safari direct limited Estimated Valuation

africa safari direct limited Estimated Valuation

africa safari direct limited Estimated Valuation

Africa Safari Direct Limited Overview

Africa Safari Direct Limited Health Check

AFRICA SAFARI DIRECT LIMITED financials

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