online direct limited
online direct limited Company Information
Company Number
03599738
Next Accounts
Dec 2025
Shareholders
mayfourth holdings ltd
Group Structure
View All
Industry
Trade of gas through mains
+1Registered Address
300 pavilion drive, northampton, NN4 7YE
Website
www.onlinedirect.co.ukonline direct limited Estimated Valuation
Pomanda estimates the enterprise value of ONLINE DIRECT LIMITED at £59m based on a Turnover of £23.3m and 2.53x industry multiple (adjusted for size and gross margin).
online direct limited Estimated Valuation
Pomanda estimates the enterprise value of ONLINE DIRECT LIMITED at £10.2m based on an EBITDA of £1.4m and a 7.45x industry multiple (adjusted for size and gross margin).
online direct limited Estimated Valuation
Pomanda estimates the enterprise value of ONLINE DIRECT LIMITED at £9.9m based on Net Assets of £3.4m and 2.89x industry multiple (adjusted for liquidity).
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Online Direct Limited Overview
Online Direct Limited is a live company located in northampton, NN4 7YE with a Companies House number of 03599738. It operates in the trade of electricity sector, SIC Code 35140. Founded in July 1998, it's largest shareholder is mayfourth holdings ltd with a 100% stake. Online Direct Limited is a mature, large sized company, Pomanda has estimated its turnover at £23.3m with healthy growth in recent years.
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Online Direct Limited Health Check
Pomanda's financial health check has awarded Online Direct Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 5 areas for improvement. Company Health Check FAQs
4 Strong
2 Regular
5 Weak
Size
annual sales of £23.3m, make it smaller than the average company (£50.8m)
£23.3m - Online Direct Limited
£50.8m - Industry AVG
Growth
3 year (CAGR) sales growth of 6%, show it is growing at a slower rate (20.8%)
6% - Online Direct Limited
20.8% - Industry AVG
Production
with a gross margin of 23.2%, this company has a lower cost of product (18.7%)
23.2% - Online Direct Limited
18.7% - Industry AVG
Profitability
an operating margin of 5.6% make it as profitable than the average company (6.5%)
5.6% - Online Direct Limited
6.5% - Industry AVG
Employees
with 67 employees, this is above the industry average (47)
67 - Online Direct Limited
47 - Industry AVG
Pay Structure
on an average salary of £43.4k, the company has a lower pay structure (£59.4k)
£43.4k - Online Direct Limited
£59.4k - Industry AVG
Efficiency
resulting in sales per employee of £347.8k, this is less efficient (£1.4m)
£347.8k - Online Direct Limited
£1.4m - Industry AVG
Debtor Days
it gets paid by customers after 38 days, this is later than average (27 days)
38 days - Online Direct Limited
27 days - Industry AVG
Creditor Days
its suppliers are paid after 16 days, this is slower than average (6 days)
16 days - Online Direct Limited
6 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Online Direct Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 3 weeks, this is less cash available to meet short term requirements (6 weeks)
3 weeks - Online Direct Limited
6 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 84.5%, this is a similar level of debt than the average (77%)
84.5% - Online Direct Limited
77% - Industry AVG
ONLINE DIRECT LIMITED financials
Online Direct Limited's latest turnover from March 2024 is £23.3 million and the company has net assets of £3.4 million. According to their latest financial statements, Online Direct Limited has 67 employees and maintains cash reserves of £976.4 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 23,304,452 | 20,234,262 | 19,270,858 | 19,494,114 | 28,578,463 | 27,346,861 | 23,151,716 | 18,610,543 | 12,869,691 | 9,793,393 | 7,356,315 | ||||
| Other Income Or Grants | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| Cost Of Sales | 17,904,390 | 15,525,047 | 14,465,698 | 14,649,165 | 21,180,755 | 20,642,744 | 17,267,943 | 13,838,164 | 9,433,331 | 6,940,715 | 5,938,834 | ||||
| Gross Profit | 5,400,062 | 4,709,215 | 4,805,160 | 4,844,949 | 7,397,708 | 6,704,117 | 5,883,773 | 4,772,379 | 3,436,360 | 2,852,678 | 1,417,481 | ||||
| Admin Expenses | 4,095,060 | 3,703,863 | 5,400,249 | 5,254,757 | 7,458,792 | 5,530,058 | 5,366,885 | 4,284,186 | 3,219,054 | 2,148,324 | 737,068 | ||||
| Operating Profit | 1,305,002 | 1,005,352 | -595,089 | -409,808 | -61,084 | 1,174,059 | 516,888 | 488,193 | 217,306 | 704,354 | 680,413 | ||||
| Interest Payable | 394,272 | 292,990 | 65,694 | 78,960 | 41,685 | 12,105 | 3,923 | 1,874 | 13,205 | 8,380 | 10,146 | ||||
| Interest Receivable | 0 | 0 | 0 | 1,225 | 3,179 | 0 | 417 | 0 | 257 | 2,592 | 216 | ||||
| Pre-Tax Profit | 622,327 | 712,362 | -660,783 | -487,543 | -99,590 | 1,161,954 | 513,382 | 457,561 | 204,358 | 698,566 | 670,483 | ||||
| Tax | -189,623 | -144,722 | 137,127 | -2,408 | 112,127 | -138,559 | 20,346 | -484,592 | 56,291 | -214,898 | -119,121 | ||||
| Profit After Tax | 432,704 | 567,640 | -523,656 | -489,951 | 12,537 | 1,023,395 | 533,728 | -27,031 | 260,649 | 483,668 | 551,362 | ||||
| Dividends Paid | 0 | 0 | 0 | 0 | 600,000 | 0 | 0 | 287,000 | 412,719 | 52,000 | 153,310 | ||||
| Retained Profit | 432,704 | 567,640 | -523,656 | -489,951 | -587,463 | 1,023,395 | 533,728 | -314,031 | -152,070 | 431,668 | 398,052 | ||||
| Employee Costs | 2,905,460 | 2,641,599 | 2,534,102 | 2,424,187 | 3,419,379 | 3,548,427 | 3,485,354 | 2,731,543 | 1,950,709 | 1,062,010 | 530,678 | ||||
| Number Of Employees | 67 | 67 | 66 | 67 | 87 | 86 | 96 | 83 | 60 | 43 | 21 | ||||
| EBITDA* | 1,368,707 | 1,074,455 | -523,604 | -191,370 | 275,709 | 1,508,399 | 840,379 | 761,772 | 494,701 | 744,252 | 738,749 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 37,050 | 43,530 | 43,960 | 46,467 | 158,330 | 230,135 | 275,922 | 295,331 | 72,865 | 146,615 | 157,905 | 131,381 | 46,069 | 18,998 | 8,492 |
| Intangible Assets | 23,623 | 60,019 | 96,415 | 132,811 | 262,706 | 486,936 | 711,166 | 935,395 | 1,157,189 | 1,379,082 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 6,716,500 | 5,415,510 | 4,119,416 | 288,403 | 288,970 | 288,403 | 288,403 | 288,403 | 288,403 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 6,777,173 | 5,519,059 | 4,259,791 | 467,681 | 710,006 | 1,005,474 | 1,275,491 | 1,519,129 | 1,518,457 | 1,525,697 | 157,905 | 131,381 | 46,069 | 18,998 | 8,492 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 2,460,712 | 3,865,186 | 3,377,447 | 3,430,993 | 3,085,286 | 1,871,563 | 1,561,980 | 1,291,266 | 889,617 | 789,342 | 154,130 | 573,135 | 383,821 | 847,710 | 161,183 |
| Group Debtors | 3,790,444 | 3,649,293 | 3,456,888 | 5,178,518 | 2,611,489 | 1,819,870 | 1,267,947 | 940,470 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 8,182,778 | 10,644,853 | 11,101,188 | 14,540,636 | 16,316,186 | 15,215,905 | 6,164,039 | 4,321,700 | 3,547,021 | 5,215,158 | 2,708,678 | 0 | 0 | 0 | 0 |
| Cash | 976,439 | 1,357,854 | 902,484 | 1,788,972 | 1,829,166 | 1,270,093 | 415,910 | 936,572 | 964,928 | 679,749 | 621,619 | 330,931 | 128,615 | 190,831 | 44,178 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 28,758 | 28,758 | 40,351 | 45,876 | 48,680 | 0 | 0 |
| total current assets | 15,410,373 | 19,517,186 | 18,838,007 | 24,939,119 | 23,842,127 | 20,177,431 | 9,409,876 | 7,490,008 | 5,430,324 | 6,713,007 | 3,524,778 | 949,942 | 561,116 | 1,038,541 | 205,361 |
| total assets | 22,187,546 | 25,036,245 | 23,097,798 | 25,406,800 | 24,552,133 | 21,182,905 | 10,685,367 | 9,009,137 | 6,948,781 | 8,238,704 | 3,682,683 | 1,081,323 | 607,185 | 1,057,539 | 213,853 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 660,986 | 1,015,416 | 84,618 | 381,780 | 303,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 785,089 | 1,560,411 | 1,684,861 | 1,935,684 | 1,318,323 | 195,718 | 395,882 | 539,189 | 184,316 | 102,287 | 95,122 | 779,145 | 457,547 | 706,525 | 111,655 |
| Group/Directors Accounts | 400,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 33,418 | 23,088 | 22,420 | 9,903 | 35,231 | 16,837 | 126,350 | 0 | 0 | 0 | 0 |
| other current liabilities | 13,672,243 | 15,437,142 | 13,852,508 | 17,643,042 | 17,784,062 | 16,283,726 | 6,457,972 | 4,997,145 | 3,317,045 | 4,290,855 | 2,550,947 | 0 | 0 | 0 | 0 |
| total current liabilities | 15,518,318 | 18,012,969 | 15,621,987 | 19,960,506 | 19,438,803 | 16,502,532 | 6,876,274 | 5,546,237 | 3,536,592 | 4,409,979 | 2,772,419 | 779,145 | 457,547 | 706,525 | 111,655 |
| loans | 3,037,012 | 3,422,095 | 4,415,382 | 1,787,720 | 894,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 181,618 | 33,418 | 56,506 | 60,826 | 0 | 92,305 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 36,324 | 108,972 | 0 | 0 | 0 | 0 | 0 | 172,161 | 0 | 0 | 0 | 0 | 0 |
| provisions | 200,321 | 201,990 | 192,554 | 194,395 | 192,554 | 214,334 | 343,361 | 526,576 | 222,660 | 222,660 | 342 | 9,940 | 7,169 | 4,197 | 536 |
| total long term liabilities | 3,237,333 | 3,624,085 | 4,644,260 | 2,091,087 | 1,268,172 | 247,752 | 399,867 | 587,402 | 222,660 | 487,126 | 342 | 9,940 | 7,169 | 4,197 | 536 |
| total liabilities | 18,755,651 | 21,637,054 | 20,266,247 | 22,051,593 | 20,706,975 | 16,750,284 | 7,276,141 | 6,133,639 | 3,759,252 | 4,897,105 | 2,772,761 | 789,085 | 464,716 | 710,722 | 112,191 |
| net assets | 3,431,895 | 3,399,191 | 2,831,551 | 3,355,207 | 3,845,158 | 4,432,621 | 3,409,226 | 2,875,498 | 3,189,529 | 3,341,599 | 909,922 | 292,238 | 142,469 | 346,817 | 101,662 |
| total shareholders funds | 3,431,895 | 3,399,191 | 2,831,551 | 3,355,207 | 3,845,158 | 4,432,621 | 3,409,226 | 2,875,498 | 3,189,529 | 3,341,599 | 909,922 | 292,238 | 142,469 | 346,817 | 101,662 |
| Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | 1,305,002 | 1,005,352 | -595,089 | -409,808 | -61,084 | 1,174,059 | 516,888 | 488,193 | 217,306 | 704,354 | 680,413 | ||||
| Depreciation | 27,309 | 32,707 | 35,089 | 88,543 | 112,563 | 110,110 | 99,262 | 51,686 | 55,502 | 39,898 | 58,336 | 21,914 | 11,942 | 3,530 | 2,831 |
| Amortisation | 36,396 | 36,396 | 36,396 | 129,895 | 224,230 | 224,230 | 224,229 | 221,893 | 221,893 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tax | -189,623 | -144,722 | 137,127 | -2,408 | 112,127 | -138,559 | 20,346 | -484,592 | 56,291 | -214,898 | -119,121 | ||||
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | -3,725,398 | 223,809 | -5,214,624 | 1,137,186 | 3,105,623 | 9,913,372 | 2,440,530 | 2,116,798 | -1,567,862 | 3,141,692 | 2,289,673 | 189,314 | -463,889 | 847,710 | 161,183 |
| Creditors | -775,322 | -124,450 | -250,823 | 617,361 | 1,122,605 | -200,164 | -143,307 | 354,873 | 82,029 | 7,165 | -684,023 | 321,598 | -248,978 | 706,525 | 111,655 |
| Accruals and Deferred Income | -1,764,899 | 1,584,634 | -3,790,534 | -141,020 | 1,500,336 | 9,825,754 | 1,460,827 | 1,680,100 | -973,810 | 1,739,908 | 2,550,947 | 0 | 0 | 0 | 0 |
| Deferred Taxes & Provisions | -1,669 | 9,436 | -1,841 | 1,841 | -21,780 | -129,027 | -183,215 | 303,916 | 0 | 222,318 | -9,598 | 2,771 | 2,972 | 4,197 | 536 |
| Cash flow from operations | 2,362,592 | 2,175,544 | 784,949 | -852,782 | -116,626 | 953,031 | -445,500 | 499,271 | 1,227,073 | -642,947 | 187,281 | ||||
| Investing Activities | |||||||||||||||
| capital expenditure | -41,872 | -2,029,110 | 44,440 | ||||||||||||
| Change in Investments | 1,300,990 | 1,296,094 | 3,831,013 | -567 | 567 | 0 | 0 | 0 | 288,403 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | -330,275 | -2,029,110 | 44,440 | ||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | -354,430 | 930,798 | -297,162 | 78,780 | 303,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 400,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | -385,083 | -993,287 | 2,627,662 | 893,720 | 894,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | -215,036 | 158,530 | -22,420 | 8,197 | 35,498 | -73,911 | -17,208 | 126,350 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | -36,324 | -72,648 | 108,972 | 0 | 0 | 0 | 0 | -172,161 | 172,161 | 0 | 0 | 0 | 0 | 0 |
| share issue | |||||||||||||||
| interest | -394,272 | -292,990 | -65,694 | -77,735 | -38,506 | -12,105 | -3,506 | -1,874 | -12,948 | -5,788 | -9,930 | ||||
| cash flow from financing | -1,133,785 | -391,803 | 2,192,158 | 788,701 | 1,317,024 | -34,525 | 4,691 | 33,624 | -259,020 | 2,149,174 | 336,052 | ||||
| cash and cash equivalents | |||||||||||||||
| cash | -381,415 | 455,370 | -886,488 | -40,194 | 559,073 | 854,183 | -520,662 | -28,356 | 285,179 | 58,130 | 290,688 | 202,316 | -62,216 | 190,831 | 44,178 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | -381,415 | 455,370 | -886,488 | -40,194 | 559,073 | 854,183 | -520,662 | -28,356 | 285,179 | 58,130 | 290,688 | 202,316 | -62,216 | 190,831 | 44,178 |
online direct limited Credit Report and Business Information
Online Direct Limited Competitor Analysis
Perform a competitor analysis for online direct limited by selecting its closest rivals, whether from the ELECTRICITY, GAS, STEAM AND AIR CONDITIONING SUPPLY sector, other large companies, companies in NN4 area or any other competitors across 12 key performance metrics.
online direct limited Ownership
ONLINE DIRECT LIMITED group structure
Online Direct Limited has 1 subsidiary company.
Ultimate parent company
1 parent
ONLINE DIRECT LIMITED
03599738
1 subsidiary
online direct limited directors
Online Direct Limited currently has 2 directors. The longest serving directors include Mr Gary Styles (Oct 2005) and Mr David Coombs (Aug 2018).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Gary Styles | England | 50 years | Oct 2005 | - | Director |
| Mr David Coombs | United Kingdom | 62 years | Aug 2018 | - | Director |
P&L
March 2024turnover
23.3m
+15%
operating profit
1.3m
+30%
gross margin
23.2%
-0.44%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
3.4m
+0.01%
total assets
22.2m
-0.11%
cash
976.4k
-0.28%
net assets
Total assets minus all liabilities
online direct limited company details
company number
03599738
Type
Private limited with Share Capital
industry
35230 - Trade of gas through mains
35140 - Trade of electricity
incorporation date
July 1998
age
27
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
March 2024
previous names
on line direct ltd (December 2012)
accountant
-
auditor
HAZLEWOODS LLP
address
300 pavilion drive, northampton, NN4 7YE
Bank
-
Legal Advisor
-
online direct limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 8 charges/mortgages relating to online direct limited. Currently there are 2 open charges and 6 have been satisfied in the past.
online direct limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for ONLINE DIRECT LIMITED. This can take several minutes, an email will notify you when this has completed.
online direct limited Companies House Filings - See Documents
| date | description | view/download |
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