action events limited Company Information
Company Number
03615142
Next Accounts
Sep 2025
Shareholders
specialist tours ltd
Group Structure
View All
Industry
Other business support service activities n.e.c.
Registered Address
the clock tower, unit 4 oakridge, southampton road, salisbury, SP5 3HT
Website
https://actionevents.comaction events limited Estimated Valuation
Pomanda estimates the enterprise value of ACTION EVENTS LIMITED at £236.8k based on a Turnover of £393.7k and 0.6x industry multiple (adjusted for size and gross margin).
action events limited Estimated Valuation
Pomanda estimates the enterprise value of ACTION EVENTS LIMITED at £1.9k based on an EBITDA of £438 and a 4.4x industry multiple (adjusted for size and gross margin).
action events limited Estimated Valuation
Pomanda estimates the enterprise value of ACTION EVENTS LIMITED at £144.5k based on Net Assets of £67.8k and 2.13x industry multiple (adjusted for liquidity).
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Action Events Limited Overview
Action Events Limited is a live company located in salisbury, SP5 3HT with a Companies House number of 03615142. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in August 1998, it's largest shareholder is specialist tours ltd with a 100% stake. Action Events Limited is a mature, micro sized company, Pomanda has estimated its turnover at £393.7k with rapid growth in recent years.
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Action Events Limited Health Check
Pomanda's financial health check has awarded Action Events Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 6 areas for improvement. Company Health Check FAQs


3 Strong

2 Regular

6 Weak

Size
annual sales of £393.7k, make it smaller than the average company (£4.8m)
£393.7k - Action Events Limited
£4.8m - Industry AVG

Growth
3 year (CAGR) sales growth of 116%, show it is growing at a faster rate (6.7%)
116% - Action Events Limited
6.7% - Industry AVG

Production
with a gross margin of 45.7%, this company has a comparable cost of product (38.2%)
45.7% - Action Events Limited
38.2% - Industry AVG

Profitability
an operating margin of 0.1% make it less profitable than the average company (5.7%)
0.1% - Action Events Limited
5.7% - Industry AVG

Employees
with 1 employees, this is below the industry average (27)
- Action Events Limited
27 - Industry AVG

Pay Structure
on an average salary of £53.9k, the company has an equivalent pay structure (£53.9k)
- Action Events Limited
£53.9k - Industry AVG

Efficiency
resulting in sales per employee of £393.7k, this is more efficient (£171.3k)
- Action Events Limited
£171.3k - Industry AVG

Debtor Days
it gets paid by customers after 18 days, this is earlier than average (42 days)
18 days - Action Events Limited
42 days - Industry AVG

Creditor Days
its suppliers are paid after 15 days, this is quicker than average (32 days)
15 days - Action Events Limited
32 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Action Events Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 1 weeks, this is less cash available to meet short term requirements (22 weeks)
1 weeks - Action Events Limited
22 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 77.5%, this is a higher level of debt than the average (62.6%)
77.5% - Action Events Limited
62.6% - Industry AVG
ACTION EVENTS LIMITED financials

Action Events Limited's latest turnover from December 2023 is £393.7 thousand and the company has net assets of £67.8 thousand. According to their latest financial statements, we estimate that Action Events Limited has 1 employee and maintains cash reserves of £6.6 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Nov 2015 | Nov 2014 | Nov 2013 | Nov 2012 | Nov 2011 | Nov 2010 | Nov 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 393,650 | 533,878 | 117,667 | 38,929 | 1,012,938 | 1,338,568 | 1,040,070 | 733,354 | 743,973 | ||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 213,597 | 193,962 | 42,411 | 10,398 | 362,799 | 455,003 | 380,939 | 531,191 | 318,911 | ||||||
Gross Profit | 180,053 | 339,916 | 75,256 | 28,531 | 650,139 | 883,565 | 659,131 | 202,163 | 425,062 | ||||||
Admin Expenses | 179,615 | 230,499 | 166,298 | 349,758 | 614,771 | 726,035 | 594,726 | 244,448 | 188,590 | ||||||
Operating Profit | 438 | 109,417 | -91,042 | -321,227 | 35,368 | 157,530 | 64,405 | -42,285 | 236,472 | ||||||
Interest Payable | |||||||||||||||
Interest Receivable | 3 | 22 | 24 | 172 | 345 | 306 | |||||||||
Pre-Tax Profit | 438 | 109,417 | -91,042 | -321,224 | 35,390 | 157,554 | 64,577 | -41,940 | 236,778 | ||||||
Tax | 6,122 | -48,652 | |||||||||||||
Profit After Tax | 438 | 109,417 | -91,042 | -321,224 | 35,390 | 157,554 | 64,577 | -35,818 | 188,126 | ||||||
Dividends Paid | 44,727 | 169,900 | |||||||||||||
Retained Profit | 438 | 109,417 | -91,042 | -321,224 | 35,390 | 157,554 | 64,577 | -80,545 | 18,226 | ||||||
Employee Costs | |||||||||||||||
Number Of Employees | 8 | 8 | 10 | 11 | 10 | 5 | 6 | ||||||||
EBITDA* | 438 | 109,417 | -91,042 | -320,014 | 37,188 | 157,872 | 69,998 | -40,163 | 238,572 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Nov 2015 | Nov 2014 | Nov 2013 | Nov 2012 | Nov 2011 | Nov 2010 | Nov 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 1,844 | 3,664 | 3,160 | 5,972 | 6,821 | 4,765 | 4,776 | 4,532 | 5,398 | 5,490 | 4,995 | ||||
Intangible Assets | |||||||||||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 1,844 | 3,664 | 3,160 | 5,972 | 6,821 | 4,765 | 4,776 | 4,532 | 5,398 | 5,490 | 4,995 | ||||
Stock & work in progress | 3,051 | ||||||||||||||
Trade Debtors | 19,594 | 32,992 | 3,710 | 22,384 | 4,440 | 44,400 | 44,990 | 68,230 | 456 | 188,803 | 220,028 | 59,165 | 39,442 | 26,592 | 20,889 |
Group Debtors | 266,172 | 312,278 | 285,612 | 414,760 | 661,826 | 713,234 | 646,516 | 341,776 | 9,000 | ||||||
Misc Debtors | 9,393 | 20,880 | 30,766 | 4,976 | 69,025 | 30,725 | 73,676 | 31,847 | 201,724 | 88,530 | 32,873 | ||||
Cash | 6,590 | 27,300 | 32,657 | 5,125 | 45,973 | 8,091 | 147,787 | 238,329 | 265,176 | 142,593 | 116,252 | 90,309 | 101,320 | 143,538 | |
misc current assets | |||||||||||||||
total current assets | 301,749 | 393,450 | 352,745 | 447,245 | 735,291 | 837,383 | 773,273 | 589,640 | 449,509 | 453,979 | 362,621 | 263,947 | 162,624 | 127,912 | 164,427 |
total assets | 301,749 | 393,450 | 352,745 | 447,245 | 737,135 | 841,047 | 776,433 | 595,612 | 456,330 | 458,744 | 367,397 | 268,479 | 168,022 | 133,402 | 169,422 |
Bank overdraft | |||||||||||||||
Bank loan | 6,467 | ||||||||||||||
Trade Creditors | 9,141 | 10,094 | 3,895 | 5,293 | 8,355 | 39,941 | 63,322 | 8,440 | 4,482 | 282,994 | 204,493 | 163,555 | 103,112 | 92,005 | 128,264 |
Group/Directors Accounts | 158,285 | 158,080 | 88,681 | 126,574 | 175,668 | 113,636 | 41,021 | 32,024 | 542 | 280 | |||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 66,563 | 157,954 | 302,264 | 266,431 | 176,474 | 352,689 | 535,884 | 432,486 | 225,636 | ||||||
total current liabilities | 233,989 | 326,128 | 394,840 | 398,298 | 366,964 | 506,266 | 599,206 | 481,947 | 262,142 | 282,994 | 204,493 | 163,555 | 103,112 | 92,547 | 128,544 |
loans | |||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 6,593 | 10,526 | 14,108 | ||||||||||||
provisions | 1,015 | 993 | 781 | 700 | 791 | 202 | |||||||||
total long term liabilities | 1,015 | 993 | 781 | 7,293 | 11,317 | 14,310 | |||||||||
total liabilities | 233,989 | 326,128 | 394,840 | 398,298 | 366,964 | 506,266 | 599,206 | 482,962 | 263,135 | 283,775 | 211,786 | 174,872 | 117,422 | 92,547 | 128,544 |
net assets | 67,760 | 67,322 | -42,095 | 48,947 | 370,171 | 334,781 | 177,227 | 112,650 | 193,195 | 174,969 | 155,611 | 93,607 | 50,600 | 40,855 | 40,878 |
total shareholders funds | 67,760 | 67,322 | -42,095 | 48,947 | 370,171 | 334,781 | 177,227 | 112,650 | 193,195 | 174,969 | 155,611 | 93,607 | 50,600 | 40,855 | 40,878 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Nov 2015 | Nov 2014 | Nov 2013 | Nov 2012 | Nov 2011 | Nov 2010 | Nov 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 438 | 109,417 | -91,042 | -321,227 | 35,368 | 157,530 | 64,405 | -42,285 | 236,472 | ||||||
Depreciation | 1,213 | 1,820 | 342 | 5,593 | 2,122 | 2,100 | 2,039 | 1,718 | 1,849 | 1,569 | 1,723 | 1,631 | |||
Amortisation | |||||||||||||||
Tax | 6,122 | -48,652 | |||||||||||||
Stock | -3,051 | 3,051 | |||||||||||||
Debtors | -70,991 | 46,062 | -122,032 | -293,171 | -53,068 | 23,177 | 323,329 | 230,673 | 22,377 | -31,225 | 72,333 | 75,380 | 45,723 | 5,703 | 20,889 |
Creditors | -953 | 6,199 | -1,398 | -3,062 | -31,586 | -23,381 | 54,882 | 3,958 | -278,512 | 78,501 | 40,938 | 60,443 | 11,107 | -36,259 | 128,264 |
Accruals and Deferred Income | -91,391 | -144,310 | 35,833 | 89,957 | -176,215 | -183,195 | 103,398 | 206,850 | 225,636 | ||||||
Deferred Taxes & Provisions | -1,015 | 22 | 212 | 81 | -91 | 589 | 202 | ||||||||
Cash flow from operations | -20,915 | -74,756 | 65,425 | 60,052 | -114,494 | -74,932 | -96,066 | -53,884 | 114,879 | ||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | -6,467 | 6,467 | |||||||||||||
Group/Directors Accounts | 205 | 69,399 | -37,893 | -49,094 | 62,032 | 113,636 | -41,021 | 8,997 | 32,024 | -542 | 262 | 280 | |||
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -6,593 | -3,933 | -3,582 | 14,108 | |||||||||||
share issue | |||||||||||||||
interest | 3 | 22 | 24 | 172 | 345 | 306 | |||||||||
cash flow from financing | 205 | 69,399 | -37,893 | -55,558 | 68,521 | 113,660 | -40,849 | 9,342 | 32,330 | ||||||
cash and cash equivalents | |||||||||||||||
cash | -20,710 | -5,357 | 27,532 | 5,125 | -45,973 | 37,882 | -139,696 | -90,542 | -26,847 | 122,583 | 26,341 | 25,943 | -11,011 | -42,218 | 143,538 |
overdraft | |||||||||||||||
change in cash | -20,710 | -5,357 | 27,532 | 5,125 | -45,973 | 37,882 | -139,696 | -90,542 | -26,847 | 122,583 | 26,341 | 25,943 | -11,011 | -42,218 | 143,538 |
action events limited Credit Report and Business Information
Action Events Limited Competitor Analysis

Perform a competitor analysis for action events limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other micro companies, companies in SP5 area or any other competitors across 12 key performance metrics.
action events limited Ownership
ACTION EVENTS LIMITED group structure
Action Events Limited has no subsidiary companies.
Ultimate parent company
2 parents
ACTION EVENTS LIMITED
03615142
action events limited directors
Action Events Limited currently has 2 directors. The longest serving directors include Ms Jackie Willis (Aug 2018) and Mr Gary Turner (Dec 2024).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Ms Jackie Willis | 62 years | Aug 2018 | - | Director | |
Mr Gary Turner | England | 55 years | Dec 2024 | - | Director |
P&L
December 2023turnover
393.7k
-26%
operating profit
438
-100%
gross margin
45.8%
-28.16%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
67.8k
+0.01%
total assets
301.7k
-0.23%
cash
6.6k
-0.76%
net assets
Total assets minus all liabilities
action events limited company details
company number
03615142
Type
Private limited with Share Capital
industry
82990 - Other business support service activities n.e.c.
incorporation date
August 1998
age
27
incorporated
UK
ultimate parent company
accounts
Audit Exemption Subsidiary
last accounts submitted
December 2023
previous names
N/A
accountant
BDO LLP
auditor
-
address
the clock tower, unit 4 oakridge, southampton road, salisbury, SP5 3HT
Bank
-
Legal Advisor
-
action events limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to action events limited.
action events limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for ACTION EVENTS LIMITED. This can take several minutes, an email will notify you when this has completed.
action events limited Companies House Filings - See Documents
date | description | view/download |
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