rulebook limited
rulebook limited Company Information
Company Number
03629749
Next Accounts
Sep 2025
Directors
-
Shareholders
christopher alec berry pringle
olwen sharon edwards
View AllGroup Structure
View All
Industry
Activities of other holding companies (not including agricultural, production, construction, distribution and financial services holding companies) n.e.c.
Registered Address
77 gloucester road, london, SW4 7SS
Website
www.rulebook.comrulebook limited Estimated Valuation
Pomanda estimates the enterprise value of RULEBOOK LIMITED at £124.9k based on a Turnover of £114.7k and 1.09x industry multiple (adjusted for size and gross margin).
rulebook limited Estimated Valuation
Pomanda estimates the enterprise value of RULEBOOK LIMITED at £0 based on an EBITDA of £-3.5k and a 4.55x industry multiple (adjusted for size and gross margin).
rulebook limited Estimated Valuation
Pomanda estimates the enterprise value of RULEBOOK LIMITED at £0 based on Net Assets of £-7.2k and 1.31x industry multiple (adjusted for liquidity).
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Rulebook Limited Overview
Rulebook Limited is a live company located in london, SW4 7SS with a Companies House number of 03629749. It operates in the activities of other holding companies n.e.c. sector, SIC Code 64209. Founded in September 1998, it's largest shareholder is christopher alec berry pringle with a 89.7% stake. Rulebook Limited is a mature, micro sized company, Pomanda has estimated its turnover at £114.7k with declining growth in recent years.
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Rulebook Limited Health Check
Pomanda's financial health check has awarded Rulebook Limited a 0.5 rating. We use a traffic light system to show it exceeds the industry average on 0 measures and has 8 areas for improvement. Company Health Check FAQs
0 Strong
2 Regular
8 Weak
Size
annual sales of £114.7k, make it smaller than the average company (£18.9m)
- Rulebook Limited
£18.9m - Industry AVG
Growth
3 year (CAGR) sales growth of -13%, show it is growing at a slower rate (10.5%)
- Rulebook Limited
10.5% - Industry AVG
Production
with a gross margin of 36.3%, this company has a comparable cost of product (36.3%)
- Rulebook Limited
36.3% - Industry AVG
Profitability
an operating margin of -3.1% make it less profitable than the average company (4.5%)
- Rulebook Limited
4.5% - Industry AVG
Employees
with 1 employees, this is below the industry average (104)
1 - Rulebook Limited
104 - Industry AVG
Pay Structure
on an average salary of £44.7k, the company has an equivalent pay structure (£44.7k)
- Rulebook Limited
£44.7k - Industry AVG
Efficiency
resulting in sales per employee of £114.7k, this is less efficient (£191k)
- Rulebook Limited
£191k - Industry AVG
Debtor Days
There is insufficient data available for this Key Performance Indicator!
- Rulebook Limited
- - Industry AVG
Creditor Days
its suppliers are paid after 16 days, this is quicker than average (44 days)
- Rulebook Limited
44 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Rulebook Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 0 weeks, this is less cash available to meet short term requirements (14 weeks)
0 weeks - Rulebook Limited
14 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 100.3%, this is a higher level of debt than the average (69.6%)
100.3% - Rulebook Limited
69.6% - Industry AVG
RULEBOOK LIMITED financials
Rulebook Limited's latest turnover from December 2023 is estimated at £114.7 thousand and the company has net assets of -£7.2 thousand. According to their latest financial statements, Rulebook Limited has 1 employee and maintains cash reserves of £1.2 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 7,303,615 | 8,627,833 | 10,455,382 | 10,425,487 | 10,172,285 | 10,387,290 | 8,596,784 | 7,892,931 | |||||||
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | 3,422,606 | 4,586,864 | 5,573,426 | 5,318,865 | 5,246,231 | 6,268,273 | 4,620,527 | 6,928,256 | |||||||
| Gross Profit | 3,881,009 | 4,040,969 | 4,881,956 | 5,106,622 | 4,926,054 | 4,119,017 | 3,976,257 | 964,675 | |||||||
| Admin Expenses | 3,375,423 | 4,419,111 | 4,864,136 | 4,403,966 | 4,558,209 | 3,614,137 | 3,510,843 | ||||||||
| Operating Profit | 505,586 | -378,142 | 17,820 | 702,656 | 367,845 | 504,880 | 465,414 | 964,675 | |||||||
| Interest Payable | 49,552 | 32,065 | 21,638 | 23,391 | 21,835 | 24,550 | 34,619 | 54,274 | |||||||
| Interest Receivable | 24 | 1,342 | 2,834 | 5,732 | 8,126 | 1,699 | 79 | ||||||||
| Pre-Tax Profit | 456,034 | -400,980 | -2,476 | 682,099 | 351,742 | 488,456 | 432,494 | 489,848 | |||||||
| Tax | -28,005 | 32,652 | 67,712 | -119,061 | -121,462 | -160,221 | -142,382 | -154,881 | |||||||
| Profit After Tax | 428,029 | -368,328 | 65,236 | 563,038 | 230,280 | 328,235 | 290,112 | 334,967 | |||||||
| Dividends Paid | 132,000 | 150,917 | 228,086 | 371,452 | 320,000 | 225,000 | 140,000 | 140,000 | |||||||
| Retained Profit | 296,046 | -493,124 | -139,564 | 191,683 | -89,118 | 104,285 | 148,981 | 187,981 | |||||||
| Employee Costs | 3,384,556 | 4,130,579 | 3,745,600 | 3,963,134 | 3,603,592 | 3,145,080 | 2,615,242 | ||||||||
| Number Of Employees | 1 | 1 | 2 | 2 | 2 | 3 | 92 | 122 | 137 | 129 | 142 | 123 | 113 | 98 | |
| EBITDA* | 874,856 | -9,332 | 279,600 | 855,019 | 537,331 | 676,176 | 587,108 | 1,078,320 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 1,622,714 | 1,785,685 | 1,905,968 | 1,691,827 | 1,362,765 | 1,438,078 | 1,493,911 | 1,542,182 | |||||||
| Intangible Assets | 1,482,683 | 1,679,620 | 1,805,050 | 1,777,264 | 1,716,159 | 1,624,687 | 1,535,957 | 1,537,957 | |||||||
| Investments & Other | 2,423,048 | 2,423,048 | 2,423,048 | 2,423,048 | 2,423,048 | 2,423,048 | 2,423,048 | 49,924 | 49,907 | 23,786 | 500 | 403 | |||
| Debtors (Due After 1 year) | |||||||||||||||
| Total Fixed Assets | 2,423,048 | 2,423,048 | 2,423,048 | 2,423,048 | 2,423,048 | 2,423,048 | 2,423,048 | 3,155,321 | 3,515,212 | 3,734,804 | 3,469,591 | 3,079,327 | 3,062,765 | 3,029,868 | 3,080,139 |
| Stock & work in progress | 40,574 | 4,252 | |||||||||||||
| Trade Debtors | 731,682 | 586,777 | 848,271 | 1,164,174 | 1,022,349 | 1,203,426 | 888,748 | 990,750 | |||||||
| Group Debtors | 138,529 | 132,731 | 127,521 | 580,757 | 997,034 | 1,318,149 | 1,193,150 | ||||||||
| Misc Debtors | 10,159 | 274,537 | 529,142 | 682,473 | 484,243 | 388,582 | 381,824 | 396,866 | 384,243 | ||||||
| Cash | 1,231 | 3,802 | 570,809 | 595,510 | 160,656 | 267,754 | 125,745 | 312,698 | 440,233 | 256,081 | 699,382 | 128,706 | 5,826 | ||
| misc current assets | |||||||||||||||
| total current assets | 139,760 | 136,533 | 698,330 | 1,186,426 | 997,034 | 1,478,805 | 1,193,150 | 1,273,973 | 1,241,664 | 1,843,442 | 2,088,650 | 1,667,012 | 2,284,632 | 1,454,894 | 1,385,071 |
| total assets | 2,562,808 | 2,559,581 | 3,121,378 | 3,609,474 | 3,420,082 | 3,901,853 | 3,616,198 | 4,429,294 | 4,756,876 | 5,578,246 | 5,558,241 | 4,746,339 | 5,347,397 | 4,484,762 | 4,465,210 |
| Bank overdraft | 120,493 | 169,820 | 115,812 | 229 | 215,752 | 145,174 | 353 | 5 | 5 | 46,055 | |||||
| Bank loan | 1,094,551 | 69,551 | 115,810 | 115,810 | 115,810 | 143,236 | 136,620 | 136,620 | 133,428 | 254,108 | |||||
| Trade Creditors | 3,294 | 2,928 | 2,520 | 2,572 | 4,162 | 1 | 461,046 | 556,324 | 528,702 | 484,399 | 627,239 | 793,778 | 588,502 | 523,558 | |
| Group/Directors Accounts | 2,546,858 | 2,532,257 | 3,112,031 | 2,242,825 | 2,917,174 | 3,267,468 | 3,238,292 | 65,741 | 196,220 | ||||||
| other short term finances | |||||||||||||||
| hp & lease commitments | 65,740 | 68,257 | 60,262 | 28,230 | 28,493 | 29,715 | 26,325 | ||||||||
| other current liabilities | 19,831 | 28,182 | 8,000 | 29,640 | 20,798 | 7,000 | 2,656,245 | 2,542,407 | 2,826,203 | 3,198,228 | 2,724,554 | 2,973,986 | 2,275,080 | 2,099,935 | |
| total current liabilities | 2,569,983 | 2,563,367 | 3,122,551 | 3,369,588 | 3,132,178 | 3,437,289 | 3,361,104 | 3,299,070 | 3,498,550 | 3,676,151 | 3,854,446 | 3,516,911 | 3,934,104 | 3,089,076 | 3,119,876 |
| loans | 225,380 | 256,487 | 403,223 | 179,726 | 285,758 | 387,990 | 487,045 | 223,979 | 373,831 | 513,720 | 653,531 | 793,424 | |||
| hp & lease commitments | 70,244 | 124,747 | 173,391 | 87,551 | 5,095 | 33,590 | 40,740 | ||||||||
| Accruals and Deferred Income | |||||||||||||||
| other liabilities | |||||||||||||||
| provisions | 6,987 | 199,856 | 199,000 | 222,313 | 317,044 | 254,322 | 205,458 | 206,439 | |||||||
| total long term liabilities | 225,380 | 256,487 | 403,223 | 179,726 | 362,989 | 712,593 | 859,436 | 533,843 | 695,970 | 801,632 | 899,729 | 999,863 | |||
| total liabilities | 2,569,983 | 2,563,367 | 3,122,551 | 3,594,968 | 3,388,665 | 3,840,512 | 3,540,830 | 3,662,059 | 4,211,143 | 4,535,587 | 4,388,289 | 4,212,881 | 4,735,736 | 3,988,805 | 4,119,739 |
| net assets | -7,175 | -3,786 | -1,173 | 14,506 | 31,417 | 61,341 | 75,368 | 767,235 | 545,733 | 1,042,659 | 1,169,952 | 533,458 | 610,305 | 493,551 | 342,308 |
| total shareholders funds | -7,175 | -3,786 | -1,173 | 14,506 | 31,417 | 61,341 | 75,368 | 767,235 | 545,733 | 1,042,659 | 1,169,952 | 533,458 | 610,305 | 493,551 | 342,308 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | 505,586 | -378,142 | 17,820 | 702,656 | 367,845 | 504,880 | 465,414 | 964,675 | |||||||
| Depreciation | 172,333 | 174,781 | 221,727 | 125,563 | 167,486 | 169,296 | 119,694 | 111,645 | |||||||
| Amortisation | 196,937 | 194,029 | 40,053 | 26,800 | 2,000 | 2,000 | 2,000 | 2,000 | |||||||
| Tax | -28,005 | 32,652 | 67,712 | -119,061 | -121,462 | -160,221 | -142,382 | -154,881 | |||||||
| Stock | -40,574 | 36,322 | 4,252 | ||||||||||||
| Debtors | 5,798 | 5,210 | -463,395 | -406,118 | -321,115 | 124,999 | 186,931 | -109,700 | -414,825 | -117,673 | 237,486 | -174,319 | 299,636 | -89,379 | 1,374,993 |
| Creditors | 366 | 408 | -52 | -1,590 | 4,161 | 1 | -461,046 | -95,278 | 27,622 | 44,303 | -142,840 | -166,539 | 205,276 | 64,944 | 523,558 |
| Accruals and Deferred Income | -8,351 | 20,182 | -21,640 | 8,842 | 20,798 | -7,000 | -2,649,245 | 113,838 | -283,796 | -372,025 | 473,674 | -249,432 | 698,906 | 175,145 | 2,099,935 |
| Deferred Taxes & Provisions | -6,987 | -192,869 | 856 | -23,313 | -94,731 | 62,722 | 48,864 | -981 | 206,439 | ||||||
| Cash flow from operations | 782,242 | 182,827 | 113,950 | 734,575 | 236,939 | 1,209,939 | 736,891 | 2,374,126 | |||||||
| Investing Activities | |||||||||||||||
| capital expenditure | -113,395 | -503,707 | -312,165 | -204,860 | -202,192 | -88,888 | -28,325 | ||||||||
| Change in Investments | 2,373,124 | 17 | 26,121 | 23,286 | 97 | 403 | |||||||||
| cash flow from investments | -139,516 | -526,993 | -312,262 | -205,263 | -202,192 | -88,888 | -28,325 | ||||||||
| Financing Activities | |||||||||||||||
| Bank loans | -1,094,551 | 1,025,000 | 69,551 | -115,810 | -27,426 | 6,616 | 3,192 | -120,680 | 254,108 | ||||||
| Group/Directors Accounts | 14,601 | -579,774 | 869,206 | -674,349 | -350,294 | 29,176 | 3,238,292 | -65,741 | -130,479 | 196,220 | |||||
| Other Short Term Loans | |||||||||||||||
| Long term loans | -225,380 | -31,107 | -146,736 | 223,497 | -106,032 | -102,232 | -99,055 | 263,066 | -149,852 | -139,889 | -139,811 | -139,893 | 793,424 | ||
| Hire Purchase and Lease Commitments | -135,984 | -57,020 | -40,649 | 117,872 | 82,193 | -29,717 | -3,760 | 67,065 | |||||||
| other long term liabilities | |||||||||||||||
| share issue | |||||||||||||||
| interest | -49,552 | -32,041 | -20,296 | -20,557 | -16,103 | -16,424 | -32,920 | -54,195 | |||||||
| cash flow from financing | -283,348 | -175,547 | 345,487 | 363,211 | -173,438 | -210,075 | -354,645 | 1,343,884 | |||||||
| cash and cash equivalents | |||||||||||||||
| cash | -2,571 | -567,007 | -24,701 | 595,510 | -160,656 | 160,656 | -267,754 | 142,009 | -186,953 | -127,535 | 184,152 | -443,301 | 570,676 | 122,880 | 5,826 |
| overdraft | -120,493 | -49,327 | 54,008 | 115,583 | -215,523 | 70,578 | 144,821 | 348 | 5 | -46,055 | 46,055 | ||||
| change in cash | -2,571 | -567,007 | -24,701 | 716,003 | -111,329 | 106,648 | -383,337 | 357,532 | -257,531 | -272,356 | 183,804 | -443,301 | 570,671 | 168,935 | -40,229 |
rulebook limited Credit Report and Business Information
Rulebook Limited Competitor Analysis
Perform a competitor analysis for rulebook limited by selecting its closest rivals, whether from the FINANCIAL AND INSURANCE ACTIVITIES sector, other micro companies, companies in SW4 area or any other competitors across 12 key performance metrics.
rulebook limited Ownership
RULEBOOK LIMITED group structure
Rulebook Limited has 5 subsidiary companies.
Ultimate parent company
RULEBOOK LIMITED
03629749
5 subsidiaries
rulebook limited directors
Rulebook Limited currently has 1 director, undefined undefined serving since - .
| officer | country | age | start | end | role |
|---|
P&L
December 2023turnover
114.7k
+8%
operating profit
-3.5k
0%
gross margin
36.4%
+0.82%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-7.2k
+0.9%
total assets
2.6m
0%
cash
1.2k
-0.68%
net assets
Total assets minus all liabilities
rulebook limited company details
company number
03629749
Type
Private limited with Share Capital
industry
64209 - Activities of other holding companies (not including agricultural, production, construction, distribution and financial services holding companies) n.e.c.
incorporation date
September 1998
age
27
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
-
address
77 gloucester road, london, SW4 7SS
Bank
NATIONAL WESTMINSTER BANK PLC
Legal Advisor
-
rulebook limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 2 charges/mortgages relating to rulebook limited. Currently there are 0 open charges and 2 have been satisfied in the past.
rulebook limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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rulebook limited Companies House Filings - See Documents
| date | description | view/download |
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