alert communications limited Company Information
Company Number
03912906
Next Accounts
Dec 2025
Shareholders
alert communications (holdings) ltd
Group Structure
View All
Industry
Other telecommunications activities
Registered Address
33 wigmore street, london, W1U 1QX
Website
www.alertcommunications.comalert communications limited Estimated Valuation
Pomanda estimates the enterprise value of ALERT COMMUNICATIONS LIMITED at £11.9m based on a Turnover of £10.7m and 1.11x industry multiple (adjusted for size and gross margin).
alert communications limited Estimated Valuation
Pomanda estimates the enterprise value of ALERT COMMUNICATIONS LIMITED at £21.4m based on an EBITDA of £4.6m and a 4.69x industry multiple (adjusted for size and gross margin).
alert communications limited Estimated Valuation
Pomanda estimates the enterprise value of ALERT COMMUNICATIONS LIMITED at £0 based on Net Assets of £-110.2k and 2.41x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Alert Communications Limited Overview
Alert Communications Limited is a live company located in london, W1U 1QX with a Companies House number of 03912906. It operates in the other telecommunications activities sector, SIC Code 61900. Founded in January 2000, it's largest shareholder is alert communications (holdings) ltd with a 100% stake. Alert Communications Limited is a mature, mid sized company, Pomanda has estimated its turnover at £10.7m with low growth in recent years.
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Alert Communications Limited Health Check
Pomanda's financial health check has awarded Alert Communications Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 3 areas for improvement. Company Health Check FAQs


3 Strong

4 Regular

3 Weak

Size
annual sales of £10.7m, make it in line with the average company (£12.9m)
£10.7m - Alert Communications Limited
£12.9m - Industry AVG

Growth
3 year (CAGR) sales growth of 3%, show it is growing at a slower rate (4.6%)
3% - Alert Communications Limited
4.6% - Industry AVG

Production
with a gross margin of 48.6%, this company has a lower cost of product (39%)
48.6% - Alert Communications Limited
39% - Industry AVG

Profitability
an operating margin of 24.1% make it more profitable than the average company (4.5%)
24.1% - Alert Communications Limited
4.5% - Industry AVG

Employees
with 48 employees, this is similar to the industry average (54)
- Alert Communications Limited
54 - Industry AVG

Pay Structure
There is insufficient data available for this Key Performance Indicator!
- Alert Communications Limited
- - Industry AVG

Efficiency
resulting in sales per employee of £223.7k, this is equally as efficient (£227.7k)
- Alert Communications Limited
£227.7k - Industry AVG

Debtor Days
it gets paid by customers after 2 days, this is earlier than average (40 days)
2 days - Alert Communications Limited
40 days - Industry AVG

Creditor Days
its suppliers are paid after 28 days, this is quicker than average (43 days)
28 days - Alert Communications Limited
43 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Alert Communications Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 9 weeks, this is average cash available to meet short term requirements (9 weeks)
9 weeks - Alert Communications Limited
9 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 100.4%, this is a higher level of debt than the average (63.7%)
100.4% - Alert Communications Limited
63.7% - Industry AVG
ALERT COMMUNICATIONS LIMITED financials

Alert Communications Limited's latest turnover from March 2024 is £10.7 million and the company has net assets of -£110.2 thousand. According to their latest financial statements, we estimate that Alert Communications Limited has 48 employees and maintains cash reserves of £937.4 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 10,735,493 | 11,934,537 | 10,196,450 | 9,839,058 | 9,319,696 | 9,028,560 | 11,653,020 | 11,253,538 | 8,795,771 | 8,775,526 | 8,778,832 | 8,612,190 | 11,504,325 | 10,682,024 | 11,403,243 |
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 5,519,505 | 5,898,988 | 4,305,175 | 3,810,006 | 3,884,610 | 3,263,984 | 6,089,851 | 5,242,079 | 3,288,311 | 3,225,366 | 4,132,998 | 3,046,174 | 4,592,363 | 3,331,501 | 2,740,765 |
Gross Profit | 5,215,988 | 6,035,549 | 5,891,275 | 6,029,052 | 5,435,086 | 5,764,576 | 5,563,169 | 6,011,459 | 5,507,460 | 5,550,160 | 4,645,834 | 5,566,016 | 6,911,962 | 7,350,523 | 8,662,478 |
Admin Expenses | 2,624,157 | 2,579,760 | 2,506,573 | 2,515,400 | 2,480,251 | 2,498,456 | 2,106,083 | 2,174,289 | 2,059,750 | 2,052,599 | 2,056,283 | 2,047,796 | 2,048,473 | 2,145,616 | 2,040,978 |
Operating Profit | 2,591,831 | 3,455,789 | 3,384,702 | 3,513,652 | 2,954,835 | 3,266,120 | 3,457,086 | 3,837,170 | 3,447,710 | 3,497,561 | 2,589,551 | 3,518,220 | 4,863,489 | 5,204,907 | 6,621,500 |
Interest Payable | 2,071,390 | 2,366,871 | 2,466,361 | 2,560,213 | 2,654,579 | 2,821,131 | 2,934,792 | 3,124,551 | 3,293,442 | 3,431,341 | 3,528,710 | 3,650,226 | 3,870,209 | 4,087,692 | 4,412,642 |
Interest Receivable | 581,393 | 516,855 | 443,418 | 424,562 | 233,507 | 230,629 | 225,633 | 224,511 | 2,195 | 2,294 | 1,999 | 2,141 | 2,838 | 3,151 | |
Pre-Tax Profit | 1,101,834 | 1,605,773 | 1,361,759 | 1,378,001 | 533,763 | 675,618 | 747,927 | 937,130 | 379,856 | 291,907 | -713,767 | 93,528 | 1,219,511 | 1,343,759 | 2,435,337 |
Tax | -143,336 | -484,682 | 457,799 | -358,318 | 79,764 | -832,572 | -140,697 | -596,999 | -250,396 | 271,162 | -299,308 | -91,827 | -199,921 | -1,147,240 | -7,697 |
Profit After Tax | 958,498 | 1,121,091 | 1,819,558 | 1,019,683 | 613,527 | -156,954 | 607,230 | 340,131 | 129,460 | 563,069 | -1,013,075 | 1,701 | 1,019,590 | 196,519 | 2,427,640 |
Dividends Paid | |||||||||||||||
Retained Profit | 958,498 | 1,121,091 | 1,819,558 | 1,019,683 | 613,527 | -156,954 | 607,230 | 340,131 | 129,460 | 563,069 | -1,013,075 | 1,701 | 1,019,590 | 196,519 | 2,427,640 |
Employee Costs | |||||||||||||||
Number Of Employees | |||||||||||||||
EBITDA* | 4,554,915 | 5,418,872 | 5,347,785 | 5,476,737 | 4,917,918 | 5,229,203 | 5,420,171 | 5,800,253 | 5,410,793 | 5,460,644 | 4,552,635 | 5,481,304 | 6,826,572 | 7,167,990 | 8,584,584 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 13,207,733 | 15,170,817 | 17,133,900 | 19,096,983 | 21,060,068 | 23,023,151 | 24,986,234 | 26,949,319 | 28,912,402 | 30,875,485 | 32,838,568 | 34,801,652 | 36,764,736 | 38,727,819 | 40,690,902 |
Intangible Assets | |||||||||||||||
Investments & Other | 4,693,137 | 4,693,137 | 4,693,137 | 4,693,137 | 4,693,137 | 4,693,137 | 4,693,137 | 4,693,137 | 4,693,137 | 4,693,137 | 4,693,137 | 4,693,137 | 4,693,137 | 4,693,137 | 4,693,137 |
Debtors (Due After 1 year) | 1,382,698 | 3,387,801 | 4,223,110 | 4,963,834 | 5,557,032 | 7,967,848 | 8,653,355 | 1,571,845 | 1,871,153 | 1,962,980 | 2,163,783 | 3,311,005 | |||
Total Fixed Assets | 19,283,568 | 23,251,755 | 21,827,037 | 28,013,230 | 30,717,039 | 27,716,288 | 35,236,403 | 31,642,456 | 41,573,387 | 44,221,977 | 39,103,550 | 41,365,942 | 43,420,853 | 45,584,739 | 48,695,044 |
Stock & work in progress | |||||||||||||||
Trade Debtors | 78,825 | 61,857 | 632,400 | 46,871 | 8,700 | ||||||||||
Group Debtors | 5,893,057 | 5,406,590 | 4,942,473 | 4,499,687 | 2,968,986 | 2,745,592 | 2,522,199 | 2,298,806 | 2,075,413 | 1,852,020 | 1,628,627 | 1,405,234 | 1,181,841 | 958,448 | 735,055 |
Misc Debtors | 84,393 | 320,339 | 4,636,569 | 4,591,206 | 6,163,042 | 12,908 | 1,512 | 70,525 | 20,350 | 968,495 | |||||
Cash | 937,398 | 2,235,851 | 3,212,637 | 2,759,652 | 1,021,558 | 986,481 | 1,502,365 | 1,065,720 | 788,495 | 586,519 | 717,918 | 936,161 | 899,485 | 1,069,778 | 679,443 |
misc current assets | |||||||||||||||
total current assets | 6,993,673 | 8,024,637 | 12,791,679 | 7,891,739 | 3,990,544 | 8,323,279 | 4,024,564 | 9,527,568 | 2,923,687 | 2,448,751 | 2,346,545 | 2,341,395 | 2,151,851 | 2,048,576 | 2,382,993 |
total assets | 26,277,241 | 31,276,392 | 34,618,716 | 35,904,969 | 34,707,583 | 36,039,567 | 39,260,967 | 41,170,024 | 44,497,074 | 46,670,728 | 41,450,095 | 43,707,337 | 45,572,704 | 47,633,315 | 51,078,037 |
Bank overdraft | 2,979,434 | 2,551,807 | 4,796,427 | 4,249,834 | 2,690,100 | 2,155,460 | 2,351,243 | 2,320,098 | |||||||
Bank loan | 2,211,819 | 2,053,784 | 1,895,105 | 1,152,720 | 1,721,386 | 2,825,089 | 2,960,495 | ||||||||
Trade Creditors | 424,803 | 548,065 | 351,646 | 912,961 | 383,330 | 476,934 | 743,304 | 466,311 | 986,572 | 719,296 | 899,374 | 556,773 | 444,280 | 85,201 | 541,840 |
Group/Directors Accounts | 1,025,612 | 2,185,385 | 1,503,395 | 920,111 | 422,082 | 277,872 | 387,806 | 96,082 | 2,315 | 882 | 320,157 | ||||
other short term finances | 225,243 | 177,989 | 129,948 | 124,435 | 57,492 | 254,382 | 508,765 | ||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 841,041 | 827,971 | 650,658 | 686,665 | 734,227 | 719,808 | 765,585 | 837,871 | 354,888 | 272,290 | 232,807 | 550,240 | 760,281 | 1,140,698 | 556,854 |
total current liabilities | 5,270,890 | 6,113,228 | 7,302,126 | 6,769,571 | 4,229,739 | 3,630,074 | 4,247,938 | 3,720,362 | 3,778,522 | 3,223,359 | 3,157,234 | 2,384,168 | 2,985,754 | 4,306,252 | 4,888,111 |
loans | 21,116,506 | 24,536,087 | 29,738,964 | 36,190,449 | 40,992,789 | 44,074,747 | 46,996,805 | 52,110,523 | 55,602,223 | 58,609,205 | 46,082,773 | 48,100,006 | 49,365,488 | 51,125,191 | 54,184,573 |
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | 2,025,282 | 2,090,496 | 2,046,085 | 2,290,729 | 2,262,942 | 2,444,801 | 2,615,578 | 3,496,388 | 3,531,505 | ||||||
total long term liabilities | 21,116,506 | 26,561,369 | 31,829,460 | 38,236,534 | 43,283,518 | 46,337,689 | 49,441,606 | 54,726,101 | 59,098,611 | 62,140,710 | 46,082,773 | 48,100,006 | 49,365,488 | 51,125,191 | 54,184,573 |
total liabilities | 26,387,396 | 32,674,597 | 39,131,586 | 45,006,105 | 47,513,257 | 49,967,763 | 53,689,544 | 58,446,463 | 62,877,133 | 65,364,069 | 49,240,007 | 50,484,174 | 52,351,242 | 55,431,443 | 59,072,684 |
net assets | -110,155 | -1,398,205 | -4,512,870 | -9,101,136 | -12,805,674 | -13,928,196 | -14,428,577 | -17,276,439 | -18,380,059 | -18,693,341 | -7,789,912 | -6,776,837 | -6,778,538 | -7,798,128 | -7,994,647 |
total shareholders funds | -110,155 | -1,398,205 | -4,512,870 | -9,101,136 | -12,805,674 | -13,928,196 | -14,428,577 | -17,276,439 | -18,380,059 | -18,693,341 | -7,789,912 | -6,776,837 | -6,778,538 | -7,798,128 | -7,994,647 |
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 2,591,831 | 3,455,789 | 3,384,702 | 3,513,652 | 2,954,835 | 3,266,120 | 3,457,086 | 3,837,170 | 3,447,710 | 3,497,561 | 2,589,551 | 3,518,220 | 4,863,489 | 5,204,907 | 6,621,500 |
Depreciation | 1,963,084 | 1,963,083 | 1,963,083 | 1,963,085 | 1,963,083 | 1,963,083 | 1,963,085 | 1,963,083 | 1,963,083 | 1,963,083 | 1,963,084 | 1,963,084 | 1,963,083 | 1,963,083 | 1,963,084 |
Amortisation | |||||||||||||||
Tax | -143,336 | -484,682 | 457,799 | -358,318 | 79,764 | -832,572 | -140,697 | -596,999 | -250,396 | 271,162 | -299,308 | -91,827 | -199,921 | -1,147,240 | -7,697 |
Stock | |||||||||||||||
Debtors | -1,737,614 | -402,455 | 223,845 | 1,422,377 | 596,022 | -742,433 | -382,617 | -1,641,192 | -412,547 | 7,315,115 | -75,915 | 61,041 | 72,765 | -1,871,974 | 5,014,555 |
Creditors | -123,262 | 196,419 | -561,315 | 529,631 | -93,604 | -266,370 | 276,993 | -520,261 | 267,276 | -180,078 | 342,601 | 112,493 | 359,079 | -456,639 | 541,840 |
Accruals and Deferred Income | 13,070 | 177,313 | -36,007 | -47,562 | 14,419 | -45,777 | -72,286 | 482,983 | 82,598 | 39,483 | -317,433 | -210,041 | -380,417 | 583,844 | 556,854 |
Deferred Taxes & Provisions | -2,025,282 | -65,214 | 44,411 | -244,644 | 27,787 | -181,859 | -170,777 | -880,810 | -35,117 | 3,531,505 | |||||
Cash flow from operations | 4,013,719 | 5,645,163 | 5,028,828 | 3,933,467 | 4,350,262 | 4,645,058 | 5,696,021 | 5,926,358 | 5,887,701 | 1,807,601 | 4,354,410 | 5,230,888 | 6,532,548 | 8,019,929 | 4,661,026 |
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | 4,693,137 | ||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | -2,211,819 | 158,035 | 158,679 | 742,385 | -568,666 | -1,103,703 | -135,406 | 2,960,495 | |||||||
Group/Directors Accounts | -1,159,773 | 681,990 | 583,284 | 498,029 | 144,210 | -109,934 | 291,724 | 96,082 | -2,315 | 1,433 | -319,275 | 320,157 | |||
Other Short Term Loans | -225,243 | 47,254 | 48,041 | 5,513 | 66,943 | -196,890 | -254,383 | 508,765 | |||||||
Long term loans | -3,419,581 | -5,202,877 | -6,451,485 | -4,802,340 | -3,081,958 | -2,922,058 | -5,113,718 | -3,491,700 | -3,006,982 | 12,526,432 | -2,017,233 | -1,265,482 | -1,759,703 | -3,059,382 | 54,184,573 |
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | -1,489,997 | -1,850,016 | -2,022,943 | -2,135,651 | -2,421,072 | -2,590,502 | -2,709,159 | -2,900,040 | -3,291,247 | -3,429,047 | -3,526,711 | -3,648,085 | -3,867,371 | -4,084,541 | -4,412,642 |
cash flow from financing | -5,739,799 | -4,377,329 | -5,122,436 | -3,755,107 | -4,849,825 | -4,965,159 | -5,290,521 | -7,969,231 | -5,909,118 | -2,162,393 | -4,796,046 | -5,417,605 | -6,926,234 | -7,852,987 | 43,139,061 |
cash and cash equivalents | |||||||||||||||
cash | -1,298,453 | -976,786 | 452,985 | 1,738,094 | 35,077 | -515,884 | 436,645 | 277,225 | 201,976 | -131,399 | -218,243 | 36,676 | -170,293 | 390,335 | 679,443 |
overdraft | 427,627 | -2,244,620 | 546,593 | 1,559,734 | 534,640 | -195,783 | 31,145 | 2,320,098 | |||||||
change in cash | -1,726,080 | 1,267,834 | -93,608 | 178,360 | -499,563 | -320,101 | 405,500 | -2,042,873 | 201,976 | -131,399 | -218,243 | 36,676 | -170,293 | 390,335 | 679,443 |
alert communications limited Credit Report and Business Information
Alert Communications Limited Competitor Analysis

Perform a competitor analysis for alert communications limited by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other mid companies, companies in W1U area or any other competitors across 12 key performance metrics.
alert communications limited Ownership
ALERT COMMUNICATIONS LIMITED group structure
Alert Communications Limited has no subsidiary companies.
Ultimate parent company
2 parents
ALERT COMMUNICATIONS LIMITED
03912906
alert communications limited directors
Alert Communications Limited currently has 4 directors. The longest serving directors include Mr John Cavill (Feb 2016) and Mr Taylor, David (Sep 2022).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr John Cavill | United Kingdom | 52 years | Feb 2016 | - | Director |
Mr Taylor, David | United Kingdom | 52 years | Sep 2022 | - | Director |
Mr Mark Knight | England | 50 years | Feb 2023 | - | Director |
Mr Matthew Bealey | 44 years | Aug 2023 | - | Director |
P&L
March 2024turnover
10.7m
-10%
operating profit
2.6m
-25%
gross margin
48.6%
-3.93%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
-110.2k
-0.92%
total assets
26.3m
-0.16%
cash
937.4k
-0.58%
net assets
Total assets minus all liabilities
alert communications limited company details
company number
03912906
Type
Private limited with Share Capital
industry
61900 - Other telecommunications activities
incorporation date
January 2000
age
25
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
March 2024
previous names
intercede 1530 limited (February 2000)
accountant
-
auditor
PRICEWATERHOUSECOOPERS LLP
address
33 wigmore street, london, W1U 1QX
Bank
BARCLAYS BANK PLC
Legal Advisor
-
alert communications limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 3 charges/mortgages relating to alert communications limited. Currently there are 3 open charges and 0 have been satisfied in the past.
alert communications limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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alert communications limited Companies House Filings - See Documents
date | description | view/download |
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