Firefly Communications Group Limited

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firefly communications group limited Company Information

Company Number

03996250

Next Accounts

Apr 2025

Directors

Claire Mellor-Hill

Shareholders

claire ann mellor

Group Structure

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Industry

Advertising agencies

Registered Address

31-35 kirby street, london, EC1N 8TE

Website

www.fireflycomms.com

firefly communications group limited Estimated Valuation

£500k

Pomanda estimates the enterprise value of FIREFLY COMMUNICATIONS GROUP LIMITED at £500k based on Net Assets of £272.3k and 1.84x industry multiple (adjusted for liquidity).

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Firefly Communications Group Limited is a live company located in london, EC1N 8TE with a Companies House number of 03996250. It operates in the advertising agencies sector, SIC Code 73110. Founded in May 2000, it's largest shareholder is claire ann mellor with a 100% stake. Firefly Communications Group Limited is a mature, small sized company, Pomanda has estimated its turnover at £1.1m with high growth in recent years.

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Pomanda's financial health check has awarded Firefly Communications Group Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 6 areas for improvement. Company Health Check FAQs

Health Rating3.5out of 5

4 Strong

1 Regular

6 Weak

Size

annual sales of £1.1m, make it smaller than the average company (£7.8m)

Growth

3 year (CAGR) sales growth of 20%, show it is growing at a faster rate (3.9%)

EXPORT

Firefly Communications Group Limited's latest turnover from July 2023 is estimated at £1.1 million and the company has net assets of £272.3 thousand. According to their latest financial statements, Firefly Communications Group Limited has 12 employees and maintains cash reserves of £205.3 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Jul 2023	Jul 2022	Jul 2021	Jul 2020	Jul 2019	Jul 2018	Jul 2017	Jul 2016	Jul 2015	Jul 2014	Jul 2013	Jul 2012	Jul 2011	Jul 2010
Turnover	1,067,622	840,840	463,229	620,586	929,368	901,201	737,518	796,103	1,063,898	839,088	1,096,252	801,315	584,623	711,610
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	833,830	636,447	361,422	478,446	738,779	708,254	574,304	591,837	767,402	628,642	826,214	613,959	431,695	529,634
Gross Profit	233,793	204,393	101,807	142,140	190,588	192,947	163,214	204,266	296,495	210,447	270,037	187,356	152,928	181,976
Admin Expenses	281,018	79,372	95,867	148,306	192,010	184,400	194,550	188,612	268,816	248,093	244,789	146,985	47,149	36,419
Operating Profit	-47,225	125,021	5,940	-6,166	-1,422	8,547	-31,336	15,654	27,679	-37,646	25,248	40,371	105,779	145,557
Interest Payable	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Interest Receivable	10,708	2,296	151	127	509	245	226	346	126	170	191	449	483	142
Pre-Tax Profit	-36,517	127,316	6,091	-6,039	-913	8,793	-31,110	16,000	27,805	-37,476	25,439	40,820	106,262	145,699
Tax	0	-24,190	-1,157	0	0	-1,671	0	-3,200	-5,561	0	-5,851	-9,797	-27,628	-40,796
Profit After Tax	-36,517	103,126	4,934	-6,039	-913	7,122	-31,110	12,800	22,244	-37,476	19,588	31,023	78,634	104,903
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	-36,517	103,126	4,934	-6,039	-913	7,122	-31,110	12,800	22,244	-37,476	19,588	31,023	78,634	104,903
Employee Costs	756,447	692,689	399,247	458,368	459,806	499,500	492,088	159,391	218,182	157,091	204,366	153,738	99,031	148,583
Number Of Employees	12	11	7	8	8	9	9	3	4	3	4	3	2	3
EBITDA*	-43,951	128,626	6,214	-6,166	-1,422	8,756	-21,409	29,843	42,088	-23,745	35,712	43,919	110,122	146,979

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Jul 2023	Jul 2022	Jul 2021	Jul 2020	Jul 2019	Jul 2018	Jul 2017	Jul 2016	Jul 2015	Jul 2014	Jul 2013	Jul 2012	Jul 2011	Jul 2010	Jul 2009
Tangible Assets	2,111	3,970	1,635	0	0	0	209	1,229	11,491	15,638	13,535	1,504	3,220	7,563	0
Intangible Assets	0	0	0	0	0	0	0	8,907	17,807	26,699	35,600	44,500	44,500	35,000	0
Investments & Other	21,614	21,614	21,614	21,614	21,614	21,614	21,614	21,614	21,614	21,614	21,614	21,614	21,614	85,328	85,328
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	23,725	25,584	23,249	21,614	21,614	21,614	21,823	31,750	50,912	63,951	70,749	67,618	69,334	127,891	85,328
Stock & work in progress	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	306,562	245,452	136,937	177,750	324,285	287,961	221,479	257,529	278,027	244,186	316,516	234,257	149,871	186,563	26
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash	205,305	223,029	144,258	157,553	95,557	40,159	57,919	122,733	15,858	34,721	33,241	43,263	136,430	56,651	0
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	511,867	468,481	281,195	335,303	419,842	328,120	279,398	380,262	293,885	278,907	349,757	277,520	286,301	243,214	26
total assets	535,592	494,065	304,444	356,917	441,456	349,734	301,221	412,012	344,797	342,858	420,506	345,138	355,635	371,105	85,354
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	263,247	185,203	98,708	156,115	234,615	141,980	100,589	180,270	0	146,160	186,332	130,552	172,072	180,848	85,328
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current liabilities	263,247	185,203	98,708	156,115	234,615	141,980	100,589	180,270	0	146,160	186,332	130,552	172,072	180,848	85,328
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	125,855	0	0	0	0	85,328	0
provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total long term liabilities	0	0	0	0	0	0	0	0	125,855	0	0	0	0	85,328	0
total liabilities	263,247	185,203	98,708	156,115	234,615	141,980	100,589	180,270	125,855	146,160	186,332	130,552	172,072	266,176	85,328
net assets	272,345	308,862	205,736	200,802	206,841	207,754	200,632	231,742	218,942	196,698	234,174	214,586	183,563	104,929	26
total shareholders funds	272,345	308,862	205,736	200,802	206,841	207,754	200,632	231,742	218,942	196,698	234,174	214,586	183,563	104,929	26

	Jul 2023	Jul 2022	Jul 2021	Jul 2020	Jul 2019	Jul 2018	Jul 2017	Jul 2016	Jul 2015	Jul 2014	Jul 2013	Jul 2012	Jul 2011	Jul 2010	Jul 2009
Operating Activities
Operating Profit	-47,225	125,021	5,940	-6,166	-1,422	8,547	-31,336	15,654	27,679	-37,646	25,248	40,371	105,779	145,557	0
Depreciation	3,274	3,605	274	0	0	209	1,020	5,289	5,517	5,000	1,564	3,548	4,343	1,422	0
Amortisation	0	0	0	0	0	0	8,907	8,900	8,892	8,901	8,900	0	0	0	0
Tax	0	-24,190	-1,157	0	0	-1,671	0	-3,200	-5,561	0	-5,851	-9,797	-27,628	-40,796	0
Stock	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors	61,110	108,515	-40,813	-146,535	36,324	66,482	-36,050	-20,498	33,841	-72,330	82,259	84,386	-36,692	186,537	26
Creditors	78,044	86,495	-57,407	-78,500	92,635	41,391	-79,681	180,270	-146,160	-40,172	55,780	-41,520	-8,776	95,520	85,328
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Deferred Taxes & Provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash flow from operations	-27,017	82,416	-11,537	61,869	54,889	-18,006	-65,040	227,411	-143,474	8,413	3,382	-91,784	110,410	15,166	85,302
Investing Activities
capital expenditure	-1,415	-5,940	-1,909	0	0	0	0	4,973	-1,370	-7,103	-13,595	-1,832	-9,500	-43,985	0
Change in Investments	0	0	0	0	0	0	0	0	0	0	0	0	-63,714	0	85,328
cash flow from investments	-1,415	-5,940	-1,909	0	0	0	0	4,973	-1,370	-7,103	-13,595	-1,832	54,214	-43,985	-85,328
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	-125,855	125,855	0	0	0	-85,328	85,328	0
share issue	0	0	0	0	0	0	0	0	0	0	0	0	0	0	26
interest	10,708	2,296	151	127	509	245	226	346	126	170	191	449	483	142	0
cash flow from financing	10,708	2,296	151	127	509	245	226	-125,509	125,981	170	191	449	-84,845	85,470	26
cash and cash equivalents
cash	-17,724	78,771	-13,295	61,996	55,398	-17,760	-64,814	106,875	-18,863	1,480	-10,022	-93,167	79,779	56,651	0
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	-17,724	78,771	-13,295	61,996	55,398	-17,760	-64,814	106,875	-18,863	1,480	-10,022	-93,167	79,779	56,651	0

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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FIREFLY COMMUNICATIONS GROUP LIMITED group structure

Firefly Communications Group Limited has no subsidiary companies.

Ultimate parent company

FIREFLY COMMUNICATIONS GROUP LIMITED

03996250

FIREFLY COMMUNICATIONS GROUP LIMITED Shareholders

claire ann mellor

100%

Firefly Communications Group Limited currently has 1 director, Ms Claire Mellor-Hill serving since May 2000.

officer	country	age	start	end	role
Ms Claire Mellor-Hill	United Kingdom	62 years	May 2000	-	Director

P&L

July 2023

turnover

1.1m

+27%

operating profit

-47.2k

gross margin

21.9%

-9.91%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

July 2023

net assets

272.3k

-0.12%

total assets

535.6k

+0.08%

cash

205.3k

-0.08%

net assets

Total assets minus all liabilities

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company number

03996250

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

May 2000

ultimate parent company

None

previous names

crunch communications group limited (January 2002)

merrystore limited (July 2000)

address

31-35 kirby street, london, EC1N 8TE

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

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firefly communications group limited Company Information

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firefly communications group limited Estimated Valuation

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