Applause It Limited

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applause it limited Company Information

Live

MatureSmallDeclining

Company Number

04008943

Next Accounts

Jun 2025

Industry

Activities of employment placement agencies (other than motion picture, television and other theatrical casting) n.e.c.

Directors

Timothy Morris

Michael Scotney

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Shareholders

michael ralph scotney

timothy james morris

Group Structure

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Contact

Registered Address

2nd floor brindley place, birmingham, B1 2JB

Website

www.applauseit.co.uk

applause it limited Estimated Valuation

£641.4k

Pomanda estimates the enterprise value of APPLAUSE IT LIMITED at £641.4k based on Net Assets of £391.6k and 1.64x industry multiple (adjusted for liquidity).

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Applause It Limited is a live company located in birmingham, B1 2JB with a Companies House number of 04008943. It operates in the other activities of employment placement agencies sector, SIC Code 78109. Founded in June 2000, it's largest shareholder is michael ralph scotney with a 50% stake. Applause It Limited is a mature, small sized company, Pomanda has estimated its turnover at £1.2m with declining growth in recent years.

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Pomanda's financial health check has awarded Applause It Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 5 areas for improvement. Company Health Check FAQs

Health Rating4out of 5

4 Strong

2 Regular

5 Weak

Size

annual sales of £1.2m, make it smaller than the average company (£6.8m)

Growth

3 year (CAGR) sales growth of -21%, show it is growing at a slower rate (5.1%)

EXPORT

Applause It Limited's latest turnover from September 2023 is estimated at £1.2 million and the company has net assets of £391.6 thousand. According to their latest financial statements, Applause It Limited has 16 employees and maintains cash reserves of £367.1 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Sep 2023	Sep 2022	Sep 2021	Sep 2020	Sep 2019	Sep 2018	Sep 2017	Sep 2016	Sep 2015	Sep 2014	Sep 2013	Sep 2012	Sep 2011	Sep 2010	Sep 2009
Turnover	1,152,023	2,841,847	3,505,929	2,333,235	2,854,938	2,299,852	5,533,488	3,580,927	9,708,902	8,572,044	10,555,561	9,763,167	6,029,501	5,750,766	0
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	862,622	2,100,806	2,675,494	1,783,763	2,193,089	1,760,881	4,211,466	2,725,199	7,410,413	6,493,041	7,897,092	6,962,712	4,081,871	4,060,483	0
Gross Profit	289,401	741,041	830,435	549,472	661,849	538,971	1,322,022	855,728	2,298,489	2,079,002	2,658,470	2,800,455	1,947,630	1,690,283	0
Admin Expenses	560,763	544,399	852,303	542,419	849,380	-207,031	865,889	1,362,659	2,384,300	2,160,111	2,694,695	2,778,455	1,770,372	1,701,264	-376,035
Operating Profit	-271,362	196,642	-21,868	7,053	-187,531	746,002	456,133	-506,931	-85,811	-81,109	-36,225	22,000	177,258	-10,981	376,035
Interest Payable	7,125	6,875	5,897	3,050	0	0	0	0	0	0	0	0	0	0	0
Interest Receivable	25,366	8,769	278	345	3,326	3,558	828	1,100	3,493	3,948	3,461	2,680	1,878	1,176	455
Pre-Tax Profit	-253,121	198,536	-27,487	4,348	-184,205	749,560	456,960	-505,831	-82,318	-77,161	-32,764	24,680	179,136	-9,805	376,490
Tax	0	-37,722	0	-826	0	-142,416	-86,822	0	0	0	0	-5,923	-46,575	0	-105,417
Profit After Tax	-253,121	160,814	-27,487	3,522	-184,205	607,144	370,138	-505,831	-82,318	-77,161	-32,764	18,757	132,561	-9,805	271,073
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	-253,121	160,814	-27,487	3,522	-184,205	607,144	370,138	-505,831	-82,318	-77,161	-32,764	18,757	132,561	-9,805	271,073
Employee Costs	811,193	623,581	501,940	586,297	652,913	633,383	621,859	446,674	2,067,037	2,006,000	2,629,609	2,562,050	1,607,424	2,023,692	0
Number Of Employees	16	13	12	14	15	15	15	11	52	51	72	69	45	57	0
EBITDA*	-255,539	203,576	-18,393	10,496	-181,614	753,420	463,692	-497,138	-73,132	-67,255	-33,490	24,332	186,261	-1,841	386,265

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Sep 2023	Sep 2022	Sep 2021	Sep 2020	Sep 2019	Sep 2018	Sep 2017	Sep 2016	Sep 2015	Sep 2014	Sep 2013	Sep 2012	Sep 2011	Sep 2010	Sep 2009
Tangible Assets	9,280	13,400	6,480	6,530	12,980	16,180	17,020	22,050	28,860	32,310	5,600	4,650	5,262	258,900	267,510
Intangible Assets	20,640	30,960	0	0	0	0	0	0	0	0	0	0	0	0	0
Investments & Other	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	29,920	44,360	6,480	6,530	12,980	16,180	17,020	22,050	28,860	32,310	5,600	4,650	5,262	258,900	267,510
Stock & work in progress	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	78,172	378,496	580,099	365,022	386,944	319,540	725,562	585,421	563,806	474,537	650,377	693,431	522,112	458,234	232,446
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	24,123	10,346	11,032	14,383	31,372	22,350	20,030	64,410	0	0	0	0	0	0	0
Cash	367,100	599,212	180,273	375,939	313,393	573,627	375,274	286,813	593,327	804,063	775,027	609,225	462,933	288,300	182,104
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	469,395	988,054	771,404	755,344	731,709	915,517	1,120,866	936,644	1,157,133	1,278,600	1,425,404	1,302,656	985,045	746,534	414,550
total assets	499,315	1,032,414	777,884	761,874	744,689	931,697	1,137,886	958,694	1,185,993	1,310,910	1,431,004	1,307,306	990,307	1,005,434	682,060
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	20,000	20,000	20,000	20,833	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	26,573	156,308	96,253	38,454	111,278	73,118	288,779	121,249	961,943	1,004,456	1,050,914	894,452	596,210	567,628	227,056
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	27,825	147,085	103,150	110,969	123,865	164,458	762,230	1,120,568	0	0	0	0	0	0	0
total current liabilities	74,398	323,393	219,403	170,256	235,143	237,576	1,051,009	1,241,817	961,943	1,004,456	1,050,914	894,452	596,210	567,628	227,056
loans	33,333	53,333	73,333	79,167	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	176,270	183,664
provisions	0	10,983	1,257	1,073	1,690	2,060	1,960	2,098	3,439	3,525	0	0	0	0	0
total long term liabilities	33,333	64,316	74,590	80,240	1,690	2,060	1,960	2,098	3,439	3,525	0	0	0	176,270	183,664
total liabilities	107,731	387,709	293,993	250,496	236,833	239,636	1,052,969	1,243,915	965,382	1,007,981	1,050,914	894,452	596,210	743,898	410,720
net assets	391,584	644,705	483,891	511,378	507,856	692,061	84,917	-285,221	220,611	302,929	380,090	412,854	394,097	261,536	271,340
total shareholders funds	391,584	644,705	483,891	511,378	507,856	692,061	84,917	-285,221	220,611	302,929	380,090	412,854	394,097	261,536	271,340

	Sep 2023	Sep 2022	Sep 2021	Sep 2020	Sep 2019	Sep 2018	Sep 2017	Sep 2016	Sep 2015	Sep 2014	Sep 2013	Sep 2012	Sep 2011	Sep 2010	Sep 2009
Operating Activities
Operating Profit	-271,362	196,642	-21,868	7,053	-187,531	746,002	456,133	-506,931	-85,811	-81,109	-36,225	22,000	177,258	-10,981	376,035
Depreciation	5,503	6,934	3,475	3,443	5,917	7,418	7,559	9,793	12,679	13,854	2,735	2,332	9,003	9,140	10,230
Amortisation	10,320	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	0	-37,722	0	-826	0	-142,416	-86,822	0	0	0	0	-5,923	-46,575	0	-105,417
Stock	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors	-286,547	-202,289	211,726	-38,911	76,426	-403,702	95,761	86,025	89,269	-175,840	-43,054	171,319	63,878	225,788	232,446
Creditors	-129,735	60,055	57,799	-72,824	38,160	-215,661	167,530	-840,694	-42,513	-46,458	156,462	298,242	28,582	340,572	227,056
Accruals and Deferred Income	-119,260	43,935	-7,819	-12,896	-40,593	-597,772	-358,338	1,120,568	0	0	0	0	0	0	0
Deferred Taxes & Provisions	-10,983	9,726	184	-617	-370	100	-138	-1,341	-86	3,525	0	0	0	0	0
Cash flow from operations	-228,970	481,859	-179,955	-37,756	-260,843	201,373	90,163	-304,630	-205,000	65,652	166,026	145,332	104,390	112,943	275,458
Investing Activities
capital expenditure	-1,383	-44,814	-3,425	3,007	-2,717	-6,578	-2,529	-2,983	-9,229	-40,564	-3,685	-1,720	244,635	-530	-277,740
Change in Investments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
cash flow from investments	-1,383	-44,814	-3,425	3,007	-2,717	-6,578	-2,529	-2,983	-9,229	-40,564	-3,685	-1,720	244,635	-530	-277,740
Financing Activities
Bank loans	0	0	-833	20,833	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	-20,000	-20,000	-5,834	79,167	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	-176,270	-7,394	183,664
share issue	0	0	0	0	0	0	0	-1	0	0	0	0	0	1	267
interest	18,241	1,894	-5,619	-2,705	3,326	3,558	828	1,100	3,493	3,948	3,461	2,680	1,878	1,176	455
cash flow from financing	-1,759	-18,106	-12,286	97,295	3,326	3,558	828	1,099	3,493	3,948	3,461	2,680	-174,392	-6,217	184,386
cash and cash equivalents
cash	-232,112	418,939	-195,666	62,546	-260,234	198,353	88,461	-306,514	-210,736	29,036	165,802	146,292	174,633	106,196	182,104
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	-232,112	418,939	-195,666	62,546	-260,234	198,353	88,461	-306,514	-210,736	29,036	165,802	146,292	174,633	106,196	182,104

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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APPLAUSE IT LIMITED group structure

Applause It Limited has no subsidiary companies.

Ultimate parent company

APPLAUSE IT LIMITED

04008943

APPLAUSE IT LIMITED Shareholders

michael ralph scotney	50%
timothy james morris	50%

Applause It Limited currently has 3 directors. The longest serving directors include Mr Timothy Morris (Jul 2000) and Mr Michael Scotney (Jul 2000).

officer	country	age	start	end	role
Mr Timothy Morris	England	52 years	Jul 2000	-	Director
Mr Michael Scotney	England	52 years	Jul 2000	-	Director
Mr Alexander Pitts	England	34 years	Apr 2023	-	Director

P&L

September 2023

turnover

1.2m

-59%

operating profit

-271.4k

gross margin

25.2%

-3.66%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

September 2023

net assets

391.6k

-0.39%

total assets

499.3k

-0.52%

cash

367.1k

-0.39%

net assets

Total assets minus all liabilities

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company number

04008943

Type

Private limited with Share Capital

industry

78109 - Activities of employment placement agencies (other than motion picture, television and other theatrical casting) n.e.c.

incorporation date

June 2000

ultimate parent company

None

previous names

N/A

address

2nd floor brindley place, birmingham, B1 2JB

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 2 charges/mortgages relating to applause it limited. Currently there are 1 open charges and 1 have been satisfied in the past.

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