Home Marketing Limited

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home marketing limited Company Information

Live

MatureDeclining

Company Number

04031737

Website

www.homeagency.co.uk

Registered Address

650 wharfedale road,, winnersh triangle, wokingham, berkshire, RG41 5TP

Industry

Advertising agencies

Telephone

08445768976

Next Accounts Due

September 2024

Group Structure

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Directors

Jeanette Hern2 Years

Laurence Clube2 Years

View All

Shareholders

home marketing group ltd 100%

home marketing limited Estimated Valuation

£1.1m

Pomanda estimates the enterprise value of HOME MARKETING LIMITED at £1.1m based on Net Assets of £543.3k and 1.98x industry multiple (adjusted for liquidity).

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Home Marketing Limited is a live company located in wokingham, RG41 5TP with a Companies House number of 04031737. It operates in the advertising agencies sector, SIC Code 73110. Founded in July 2000, it's largest shareholder is home marketing group ltd with a 100% stake. Home Marketing Limited is a mature, unknown sized company, Pomanda has estimated its turnover at £0 with declining growth in recent years.

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Pomanda's financial health check has awarded Home Marketing Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 2 areas for improvement. Company Health Check FAQs

Health Rating2out of 5

2 Strong

0 Regular

2 Weak

Size

There is insufficient data available for this Key Performance Indicator!

Growth

3 year (CAGR) sales growth of -100%, show it is growing at a slower rate (0.9%)

EXPORT

Home Marketing Limited's latest turnover from December 2022 is 0 and the company has net assets of £543.3 thousand. According to their latest financial statements, we estimate that Home Marketing Limited has 1 employee and maintains cash reserves of £517.4 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Sep 2012	Sep 2011	Sep 2010	Sep 2009
Turnover	0	14,337,094	22,483,799	24,862,059	23,889,090	27,110,566	25,111,145	26,134,141	19,628,155	26,976,592	18,636,680	13,630,122	7,756,643	0
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	0	6,479,702	10,083,914	12,191,721	14,761,048	18,700,893	16,207,218	15,115,101	10,876,219	18,669,186	12,172,218	8,820,817	4,096,937	0
Gross Profit	0	7,857,392	12,399,885	12,670,338	9,128,042	8,409,673	8,903,927	11,019,040	8,751,936	8,307,406	6,464,462	4,809,305	3,659,706	0
Admin Expenses	282,483	9,007,488	9,686,387	9,891,716	7,621,581	7,934,047	8,467,278	9,768,595	7,586,611	7,016,075	4,997,484	3,512,091	2,629,392	-1,545,610
Operating Profit	-282,483	-1,150,096	2,713,498	2,778,622	1,506,461	475,626	436,649	1,250,445	1,165,325	1,291,331	1,466,978	1,297,214	1,030,314	1,545,610
Interest Payable	0	1,772	10,001	29,674	39,694	38,190	66,114	82,572	77,050	108,796	109,529	62,545	47,489	0
Interest Receivable	0	163	1,789	3,520	4,361	5,251	3,625	10,911	0	180	0	932	752	1,961
Pre-Tax Profit	-282,483	-1,151,705	2,705,286	2,752,468	1,471,128	442,687	374,160	1,178,784	1,088,275	1,182,705	1,357,449	1,234,101	968,220	1,547,571
Tax	14,165	181,149	-504,318	-378,876	-88,344	-58,463	-91,620	-254,540	-305,286	-136,698	-312,759	-315,489	-287,169	-433,320
Profit After Tax	-268,318	-970,556	2,200,968	2,373,592	1,382,784	384,224	282,540	924,244	782,989	1,046,007	1,044,690	918,612	681,051	1,114,251
Dividends Paid	0	5,331,059	146,122	580,499	187,766	1,111,963	443,435	124,174	174,900	139,454	65,548	137,668	32,109	0
Retained Profit	-268,318	-6,301,615	1,736,284	1,546,399	1,094,714	-857,908	-190,489	938,643	602,470	505,480	497,654	526,099	548,522	1,114,251
Employee Costs	0	7,619,526	8,484,473	8,081,086	6,314,422	5,822,105	5,919,861	7,231,755	5,754,354	4,929,693	3,669,585	2,611,158	1,975,302	0
Number Of Employees	1	161	178	169	140	132	139	153	142	117	102	80	69	0
EBITDA*	-282,483	-876,320	3,175,239	3,269,242	1,920,867	918,289	893,156	1,986,264	1,743,479	1,739,623	1,675,531	1,430,686	1,121,208	1,587,189

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Sep 2012	Sep 2011	Sep 2010	Sep 2009
Tangible Assets	0	132,360	1,241,078	1,332,774	1,670,809	1,339,723	1,740,279	1,807,271	1,620,799	1,283,043	982,313	1,165,732	987,005	844,228
Intangible Assets	0	282,483	1,193,140	1,520,143	1,847,226	1,581,601	1,935,762	3,713,387	3,751,985	2,909,834	1,942,606	1,939,519	255,491	0
Investments & Other	0	320,797	0	0	0	0	22,993	16,168	0	0	195,010	10	282,125	233,637
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	0	735,640	2,434,218	2,852,917	3,518,035	2,921,324	3,699,034	5,536,826	5,372,784	4,192,877	3,119,929	3,105,261	1,524,621	1,077,865
Stock & work in progress	0	0	0	0	0	0	0	3,878	7,000	47,257	14,458	142,220	122,426	84,591
Trade Debtors	0	2,735,527	7,045,142	5,241,063	4,067,083	5,230,910	4,466,610	4,382,925	3,530,281	2,674,127	3,488,201	2,427,007	1,384,226	476,454
Group Debtors	0	5,500,000	0	0	80,572	74,722	937,432	169,620	98,358	63,954	313,365	105,366	47,913	0
Misc Debtors	296,403	827,395	1,181,807	1,017,930	974,536	1,644,603	1,200,056	1,312,057	1,132,012	406,813	369,070	380,824	150,086	0
Cash	517,427	4,295,748	5,865,542	4,225,874	2,864,776	1,697,978	2,298,051	2,716,887	2,393,911	3,075,628	2,404,186	1,651,960	810,268	784,304
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	813,830	13,358,670	14,092,491	10,484,867	7,986,967	8,648,213	8,902,149	8,585,367	7,161,562	6,267,779	6,589,280	4,707,377	2,514,919	1,345,349
total assets	813,830	14,094,310	16,526,709	13,337,784	11,505,002	11,569,537	12,601,183	14,122,193	12,534,346	10,460,656	9,709,209	7,812,638	4,039,540	2,423,214
Bank overdraft	0	0	0	194,990	265,257	718,803	833,779	506,380	530,397	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	565,197	311,476	308,469	49,099	0
Trade Creditors	0	480,719	945,662	771,732	1,469,173	2,575,831	3,237,526	3,603,401	3,804,632	3,488,930	2,893,756	1,738,051	820,804	582,380
Group/Directors Accounts	94,421	10,105,618	825,886	725,934	729,842	0	0	0	0	0	0	0	2,285	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	38,416	7,718	24,497	29,646	8,211	8,211	14,632	15,925	13,277	7,139	6,347	0
other current liabilities	176,116	2,675,274	5,090,421	3,604,806	2,351,040	3,676,356	2,977,127	3,260,189	1,841,246	1,334,559	2,030,804	1,804,869	935,939	0
total current liabilities	270,537	13,261,611	6,900,385	5,305,180	4,839,809	7,000,636	7,056,643	7,378,181	6,190,907	5,404,611	5,249,313	3,858,528	1,814,474	582,380
loans	0	0	0	422,478	839,981	233,810	430,607	790,448	1,193,522	742,732	1,401,484	1,710,129	678,386	0
hp & lease commitments	0	0	0	38,648	46,827	0	29,646	37,857	46,068	53,115	33,483	34,679	41,637	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	100,000	0	0	0	0	726,581
provisions	0	21,088	0	0	0	59	0	0	16,548	14,667	14,736	21,537	12,597	0
total long term liabilities	0	21,088	0	461,126	886,808	233,869	460,253	828,305	1,356,138	810,514	1,449,703	1,766,345	732,620	726,581
total liabilities	270,537	13,282,699	6,900,385	5,766,306	5,726,617	7,234,505	7,516,896	8,206,486	7,547,045	6,215,125	6,699,016	5,624,873	2,547,094	1,308,961
net assets	543,293	811,611	8,841,442	7,057,158	5,443,606	4,285,724	5,084,287	5,915,707	4,977,064	4,165,393	2,520,472	2,066,545	1,492,446	1,114,253
total shareholders funds	543,293	811,611	8,841,442	7,057,158	5,443,606	4,285,724	5,084,287	5,915,707	4,977,064	4,165,393	2,520,472	2,066,545	1,492,446	1,114,253

	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Sep 2012	Sep 2011	Sep 2010	Sep 2009
Operating Activities
Operating Profit	-282,483	-1,150,096	2,713,498	2,778,622	1,506,461	475,626	436,649	1,250,445	1,165,325	1,291,331	1,466,978	1,297,214	1,030,314	1,545,610
Depreciation	0	87,928	134,738	163,537	92,088	113,295	108,842	130,089	133,767	149,471	107,640	88,393	77,353	41,579
Amortisation	0	185,848	327,003	327,083	322,318	329,368	347,665	605,730	444,387	298,821	100,913	45,079	13,541	0
Tax	14,165	181,149	-504,318	-378,876	-88,344	-58,463	-91,620	-254,540	-305,286	-136,698	-312,759	-315,489	-287,169	-433,320
Stock	0	0	0	0	0	0	-3,878	-3,122	-40,257	32,799	-127,762	19,794	37,835	84,591
Debtors	-8,766,519	835,973	1,967,956	1,136,802	-1,828,044	346,137	739,496	1,103,951	1,615,757	-1,025,742	1,257,439	1,330,972	1,105,771	476,454
Creditors	-480,719	-464,943	173,930	-697,441	-1,106,658	-661,695	-365,875	-201,231	315,702	595,174	1,155,705	917,247	238,424	582,380
Accruals and Deferred Income	-2,499,158	-2,415,147	1,485,615	1,253,766	-1,325,316	699,229	-283,062	1,418,943	506,687	-696,245	225,935	868,930	935,939	0
Deferred Taxes & Provisions	-21,088	21,088	0	0	-59	59	0	-16,548	1,881	-69	-6,801	8,940	12,597	0
Cash flow from operations	5,497,236	-4,390,146	2,362,510	2,309,889	1,228,534	551,282	-583,019	1,832,059	686,963	2,494,728	1,607,934	1,559,548	877,393	1,175,204
Investing Activities
capital expenditure	0	0	0	0	-386,293	279,712	112,097	-868,896	-1,782,730	-1,018,722	-336,945	-1,794,699	-181,087	-885,807
Change in Investments	-320,797	320,797	0	0	0	-22,993	6,825	16,168	0	-195,010	195,000	-282,115	48,488	233,637
cash flow from investments	320,797	-320,797	0	0	-386,293	302,705	105,272	-885,064	-1,782,730	-823,712	-531,945	-1,512,584	-229,575	-1,119,444
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	-565,197	253,721	3,007	259,370	49,099	0
Group/Directors Accounts	-10,011,197	9,279,732	99,952	-3,908	729,842	0	0	0	0	0	0	-2,285	2,285	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	-422,478	-417,503	606,171	-196,797	-359,841	-403,074	450,790	-658,752	-308,645	1,031,743	678,386	0
Hire Purchase and Lease Commitments	0	-38,416	-7,950	-24,958	41,678	-8,211	-8,211	-14,632	-8,340	22,280	4,942	-6,166	47,984	0
other long term liabilities	0	0	0	0	0	0	0	-100,000	100,000	0	0	0	-726,581	726,581
share issue	0	-1,728,216	48,000	67,153	63,168	59,345	-640,931	0	209,201	1,139,441	-43,727	48,000	-170,329	2
interest	0	-1,609	-8,212	-26,154	-35,333	-32,939	-62,489	-71,661	-77,050	-108,616	-109,529	-61,613	-46,737	1,961
cash flow from financing	-10,011,197	7,511,491	-290,688	-405,370	1,405,526	-178,602	-1,071,472	-589,367	109,404	648,074	-453,952	1,269,049	-165,893	728,544
cash and cash equivalents
cash	-3,778,321	-1,569,794	1,639,668	1,361,098	1,166,798	-600,073	-418,836	322,976	-681,717	671,442	752,226	841,692	25,964	784,304
overdraft	0	0	-194,990	-70,267	-453,546	-114,976	327,399	-24,017	530,397	0	0	0	0	0
change in cash	-3,778,321	-1,569,794	1,834,658	1,431,365	1,620,344	-485,097	-746,235	346,993	-1,212,114	671,442	752,226	841,692	25,964	784,304

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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HOME MARKETING LIMITED group structure

Home Marketing Limited has 1 subsidiary company.

Ultimate parent company

KARMAN TOPCO LP

#0097055

HOME MARKETING GROUP LTD

09837951

2 parents

HOME MARKETING LIMITED

04031737

1 subsidiary

AHA WORLDWIDE LIMITED

09345807

HOME MARKETING LIMITED Shareholders

home marketing group ltd

100%

Home Marketing Limited currently has 5 directors. The longest serving directors include Ms Jeanette Hern (Aug 2021) and Mr Laurence Clube (Aug 2021).

officer	country	age	start	end	role
Ms Jeanette Hern	South Africa	56 years	Aug 2021	-	Director
Mr Laurence Clube	United Kingdom	60 years	Aug 2021	-	Director
Mr Laurence Clube	United Kingdom	60 years	Aug 2021	-	Director
Mr Robert Murray	United Kingdom	52 years	Nov 2023	-	Director
Ms Fathima Hameed-Burke		49 years	Nov 2023	-	Director

P&L

December 2022

turnover

-100%

operating profit

-282.5k

-75%

gross margin

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2022

net assets

543.3k

-0.33%

total assets

813.8k

-0.94%

cash

517.4k

-0.88%

net assets

Total assets minus all liabilities

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company number

04031737

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

July 2000

age

accounts

Full Accounts

ultimate parent company

KARMAN TOPCO LP

previous names

optimum4 limited (August 2002)

incorporated

address

650 wharfedale road,, winnersh triangle, wokingham, berkshire, RG41 5TP

last accounts submitted

December 2022

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 5 charges/mortgages relating to home marketing limited. Currently there are 2 open charges and 3 have been satisfied in the past.

home marketing limited Company Information

home marketing limited Estimated Valuation

home marketing limited Estimated Valuation

home marketing limited Estimated Valuation

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HOME MARKETING LIMITED financials

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