novelty foods limited Company Information
Company Number
04133435
Next Accounts
Sep 2025
Directors
Shareholders
rohan justine
ritika justine
Group Structure
View All
Industry
Non-specialised wholesale trade
Registered Address
heraldic house 2nd floor, 160 - 162 cranbrook road, ilford, essex, IG1 4PE
Website
-novelty foods limited Estimated Valuation
Pomanda estimates the enterprise value of NOVELTY FOODS LIMITED at £543.9k based on a Turnover of £1.6m and 0.35x industry multiple (adjusted for size and gross margin).
novelty foods limited Estimated Valuation
Pomanda estimates the enterprise value of NOVELTY FOODS LIMITED at £0 based on an EBITDA of £-8.7k and a 4.11x industry multiple (adjusted for size and gross margin).
novelty foods limited Estimated Valuation
Pomanda estimates the enterprise value of NOVELTY FOODS LIMITED at £4.3k based on Net Assets of £1.6k and 2.77x industry multiple (adjusted for liquidity).
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Novelty Foods Limited Overview
Novelty Foods Limited is a live company located in ilford, IG1 4PE with a Companies House number of 04133435. It operates in the non-specialised wholesale trade sector, SIC Code 46900. Founded in December 2000, it's largest shareholder is rohan justine with a 50% stake. Novelty Foods Limited is a mature, small sized company, Pomanda has estimated its turnover at £1.6m with declining growth in recent years.
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Novelty Foods Limited Health Check
Pomanda's financial health check has awarded Novelty Foods Limited a 1.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs


2 Strong

2 Regular

7 Weak

Size
annual sales of £1.6m, make it smaller than the average company (£16.2m)
- Novelty Foods Limited
£16.2m - Industry AVG

Growth
3 year (CAGR) sales growth of 0%, show it is growing at a slower rate (6.3%)
- Novelty Foods Limited
6.3% - Industry AVG

Production
with a gross margin of 27.6%, this company has a comparable cost of product (27.6%)
- Novelty Foods Limited
27.6% - Industry AVG

Profitability
an operating margin of -0.6% make it less profitable than the average company (5.1%)
- Novelty Foods Limited
5.1% - Industry AVG

Employees
with 5 employees, this is below the industry average (41)
- Novelty Foods Limited
41 - Industry AVG

Pay Structure
on an average salary of £44.5k, the company has an equivalent pay structure (£44.5k)
- Novelty Foods Limited
£44.5k - Industry AVG

Efficiency
resulting in sales per employee of £310.9k, this is less efficient (£376.8k)
- Novelty Foods Limited
£376.8k - Industry AVG

Debtor Days
it gets paid by customers after 36 days, this is earlier than average (52 days)
- Novelty Foods Limited
52 days - Industry AVG

Creditor Days
its suppliers are paid after 89 days, this is slower than average (31 days)
- Novelty Foods Limited
31 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Novelty Foods Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 1 weeks, this is less cash available to meet short term requirements (14 weeks)
1 weeks - Novelty Foods Limited
14 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 99.6%, this is a higher level of debt than the average (47.3%)
99.6% - Novelty Foods Limited
47.3% - Industry AVG
NOVELTY FOODS LIMITED financials

Novelty Foods Limited's latest turnover from December 2023 is estimated at £1.6 million and the company has net assets of £1.6 thousand. According to their latest financial statements, we estimate that Novelty Foods Limited has 5 employees and maintains cash reserves of £7.3 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | |||||||||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | |||||||||||||||
Tax | |||||||||||||||
Profit After Tax | |||||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | |||||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | 2 | 2 | |||||||||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 112 | 224 | 336 | 448 | |||||||||||
Intangible Assets | |||||||||||||||
Investments & Other | 194,200 | 187,000 | |||||||||||||
Debtors (Due After 1 year) | 834 | 1,584 | 24,027 | ||||||||||||
Total Fixed Assets | 194,200 | 187,000 | 112 | 1,058 | 1,920 | 24,475 | |||||||||
Stock & work in progress | 11,000 | 46,000 | 75,491 | 36,978 | 42,821 | 27,000 | 10,163 | 11,737 | 25,137 | 14,112 | |||||
Trade Debtors | 153,988 | 296,915 | 296,809 | 225,745 | 230,936 | 256,478 | 302,691 | 221,395 | 102,158 | 40,062 | |||||
Group Debtors | |||||||||||||||
Misc Debtors | 725 | 725 | 859 | ||||||||||||
Cash | 7,343 | 25,680 | 191,166 | 255,840 | 140,722 | 126,436 | 30,473 | 92,239 | 87,427 | 21,926 | 1,183 | 14,026 | 8,997 | ||
misc current assets | |||||||||||||||
total current assets | 161,331 | 322,595 | 487,975 | 492,585 | 417,658 | 459,130 | 370,867 | 357,314 | 216,585 | 72,151 | 12,920 | 39,163 | 23,109 | ||
total assets | 355,531 | 509,595 | 487,975 | 492,585 | 417,658 | 459,130 | 370,867 | 357,314 | 216,585 | 72,263 | 13,978 | 41,083 | 47,584 | ||
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 274,810 | 429,752 | 402,829 | 386,208 | 362,210 | 411,101 | 349,420 | 334,892 | 170,411 | ||||||
Group/Directors Accounts | |||||||||||||||
other short term finances | 80,509 | 22,667 | 40,542 | ||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 52,559 | 32,147 | 28,917 | 48,198 | 48,618 | 51,626 | 38,748 | 37,897 | 50,141 | ||||||
total current liabilities | 327,369 | 461,899 | 431,746 | 434,406 | 410,828 | 462,727 | 388,168 | 372,789 | 220,552 | 80,509 | 22,667 | 40,542 | |||
loans | 26,609 | 34,875 | 44,517 | 50,000 | |||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 49,881 | ||||||||||||||
provisions | |||||||||||||||
total long term liabilities | 26,609 | 34,875 | 44,517 | 50,000 | 49,881 | ||||||||||
total liabilities | 353,978 | 496,774 | 476,263 | 484,406 | 410,828 | 462,727 | 388,168 | 372,789 | 220,552 | 80,509 | 22,667 | 40,542 | 49,881 | ||
net assets | 1,553 | 12,821 | 11,712 | 8,179 | 6,830 | -3,597 | -17,301 | -15,475 | -3,967 | -8,246 | -8,689 | 541 | -2,297 | ||
total shareholders funds | 1,553 | 12,821 | 11,712 | 8,179 | 6,830 | -3,597 | -17,301 | -15,475 | -3,967 | -8,246 | -8,689 | 541 | -2,297 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | |||||||||||||||
Depreciation | 112 | 112 | 112 | 112 | 112 | ||||||||||
Amortisation | |||||||||||||||
Tax | |||||||||||||||
Stock | -11,000 | -35,000 | -29,491 | 38,513 | -5,843 | 15,821 | 16,837 | -1,574 | -13,400 | 11,025 | 14,112 | ||||
Debtors | -142,927 | 106 | 71,064 | -5,191 | -26,267 | -46,213 | 81,162 | 120,096 | 62,096 | 39,228 | -750 | -22,443 | 24,027 | ||
Creditors | -154,942 | 26,923 | 16,621 | 23,998 | -48,891 | 61,681 | 14,528 | 164,481 | 170,411 | ||||||
Accruals and Deferred Income | 20,412 | 3,230 | -19,281 | -420 | -3,008 | 12,878 | 851 | -12,244 | 50,141 | ||||||
Deferred Taxes & Provisions | |||||||||||||||
Cash flow from operations | |||||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | 7,200 | 187,000 | |||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | |||||||||||||||
Other Short Term Loans | -80,509 | 57,842 | -17,875 | 40,542 | |||||||||||
Long term loans | -8,266 | -9,642 | -5,483 | 50,000 | |||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -49,881 | 49,881 | |||||||||||||
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | |||||||||||||||
cash and cash equivalents | |||||||||||||||
cash | -18,337 | -165,486 | -64,674 | 115,118 | 14,286 | 95,963 | -61,766 | 4,812 | 65,501 | 20,743 | -12,843 | 5,029 | 8,997 | ||
overdraft | |||||||||||||||
change in cash | -18,337 | -165,486 | -64,674 | 115,118 | 14,286 | 95,963 | -61,766 | 4,812 | 65,501 | 20,743 | -12,843 | 5,029 | 8,997 |
novelty foods limited Credit Report and Business Information
Novelty Foods Limited Competitor Analysis

Perform a competitor analysis for novelty foods limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other small companies, companies in IG1 area or any other competitors across 12 key performance metrics.
novelty foods limited Ownership
NOVELTY FOODS LIMITED group structure
Novelty Foods Limited has no subsidiary companies.
Ultimate parent company
NOVELTY FOODS LIMITED
04133435
novelty foods limited directors
Novelty Foods Limited currently has 1 director, Ritika Justine serving since Jul 2010.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Ritika Justine | 36 years | Jul 2010 | - | Director |
P&L
December 2023turnover
1.6m
-22%
operating profit
-8.7k
0%
gross margin
27.6%
-0.71%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
1.6k
-0.88%
total assets
355.5k
-0.3%
cash
7.3k
-0.71%
net assets
Total assets minus all liabilities
novelty foods limited company details
company number
04133435
Type
Private limited with Share Capital
industry
46900 - Non-specialised wholesale trade
incorporation date
December 2000
age
25
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
-
address
heraldic house 2nd floor, 160 - 162 cranbrook road, ilford, essex, IG1 4PE
Bank
-
Legal Advisor
-
novelty foods limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to novelty foods limited.
novelty foods limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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novelty foods limited Companies House Filings - See Documents
date | description | view/download |
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