lovell sports limited Company Information
Company Number
04184358
Next Accounts
Jan 2026
Directors
Shareholders
lovell sports (holdings) limited
Group Structure
View All
Industry
Retail sale via mail order houses or via Internet
Registered Address
unit a brook park east, shirebrook, NG20 8RY
Website
www.lovell-rugby.co.uklovell sports limited Estimated Valuation
Pomanda estimates the enterprise value of LOVELL SPORTS LIMITED at £5.1m based on a Turnover of £14m and 0.36x industry multiple (adjusted for size and gross margin).
lovell sports limited Estimated Valuation
Pomanda estimates the enterprise value of LOVELL SPORTS LIMITED at £6.7m based on an EBITDA of £1.5m and a 4.31x industry multiple (adjusted for size and gross margin).
lovell sports limited Estimated Valuation
Pomanda estimates the enterprise value of LOVELL SPORTS LIMITED at £25.5m based on Net Assets of £11.9m and 2.14x industry multiple (adjusted for liquidity).
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Lovell Sports Limited Overview
Lovell Sports Limited is a live company located in shirebrook, NG20 8RY with a Companies House number of 04184358. It operates in the retail sale via mail order houses or via internet sector, SIC Code 47910. Founded in March 2001, it's largest shareholder is lovell sports (holdings) limited with a 100% stake. Lovell Sports Limited is a mature, mid sized company, Pomanda has estimated its turnover at £14m with declining growth in recent years.
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Lovell Sports Limited Health Check
Pomanda's financial health check has awarded Lovell Sports Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 4 areas for improvement. Company Health Check FAQs


6 Strong

1 Regular

4 Weak

Size
annual sales of £14m, make it larger than the average company (£310.6k)
£14m - Lovell Sports Limited
£310.6k - Industry AVG

Growth
3 year (CAGR) sales growth of -7%, show it is growing at a slower rate (3.5%)
-7% - Lovell Sports Limited
3.5% - Industry AVG

Production
with a gross margin of 27.2%, this company has a higher cost of product (36%)
27.2% - Lovell Sports Limited
36% - Industry AVG

Profitability
an operating margin of 10.8% make it more profitable than the average company (2.8%)
10.8% - Lovell Sports Limited
2.8% - Industry AVG

Employees
with 21 employees, this is above the industry average (4)
21 - Lovell Sports Limited
4 - Industry AVG

Pay Structure
on an average salary of £36.3k, the company has a higher pay structure (£29k)
£36.3k - Lovell Sports Limited
£29k - Industry AVG

Efficiency
resulting in sales per employee of £668.3k, this is more efficient (£158.9k)
£668.3k - Lovell Sports Limited
£158.9k - Industry AVG

Debtor Days
it gets paid by customers after 5 days, this is earlier than average (21 days)
5 days - Lovell Sports Limited
21 days - Industry AVG

Creditor Days
its suppliers are paid after 6 days, this is quicker than average (33 days)
6 days - Lovell Sports Limited
33 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Lovell Sports Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 21 weeks, this is average cash available to meet short term requirements (18 weeks)
21 weeks - Lovell Sports Limited
18 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 12.1%, this is a lower level of debt than the average (72.7%)
12.1% - Lovell Sports Limited
72.7% - Industry AVG
LOVELL SPORTS LIMITED financials

Lovell Sports Limited's latest turnover from April 2024 is £14 million and the company has net assets of £11.9 million. According to their latest financial statements, Lovell Sports Limited has 21 employees and maintains cash reserves of £675.5 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 14,034,538 | 14,461,961 | 16,903,414 | 17,343,648 | 23,480,952 | 23,991,990 | 20,244,891 | 16,930,075 | 15,923,136 | 13,269,344 | 14,285,524 | 11,005,423 | |||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 10,218,631 | 10,020,846 | 10,991,322 | 12,453,219 | 17,189,009 | 18,516,685 | 15,335,410 | 12,315,580 | 11,808,337 | 9,368,224 | 10,100,319 | 7,729,292 | |||
Gross Profit | 3,815,907 | 4,441,115 | 5,912,092 | 4,890,429 | 6,291,943 | 5,475,305 | 4,909,481 | 4,614,495 | 4,114,799 | 3,901,120 | 4,185,205 | 3,276,131 | |||
Admin Expenses | 3,199,576 | 2,608,782 | 6,187,423 | 6,485,770 | 4,729,531 | 3,891,690 | 3,499,377 | 3,090,553 | 2,799,556 | 2,006,102 | |||||
Operating Profit | 2,712,516 | 2,281,647 | 104,520 | -1,010,465 | 179,950 | 722,805 | 615,422 | 810,567 | 1,385,649 | 1,270,029 | |||||
Interest Payable | 1,200 | 389 | 389 | 389 | 1,611 | 965 | 7,947 | ||||||||
Interest Receivable | 72 | 277 | 1,858 | 23,662,366 | 1,597 | 4,377 | 2,023 | 534 | |||||||
Pre-Tax Profit | 1,576,698 | 2,254,557 | 2,712,516 | 2,280,447 | 104,203 | -1,010,577 | 148,463 | 723,560 | 616,054 | 814,944 | 1,387,672 | 1,262,616 | |||
Tax | -393,731 | -1,345 | 43,924 | -21,301 | 22,720 | -13,499 | -44,058 | 33,986 | -98,020 | -148,535 | -271,417 | -334,036 | |||
Profit After Tax | 1,182,967 | 2,253,212 | 2,756,440 | 2,259,146 | 126,923 | -1,024,076 | 104,405 | 757,546 | 518,034 | 666,409 | 1,116,255 | 928,580 | |||
Dividends Paid | 185,000 | 700,000 | 300,000 | 150,000 | |||||||||||
Retained Profit | 1,182,967 | 2,253,212 | 2,756,440 | 2,259,146 | 126,923 | -1,024,076 | 104,405 | 757,546 | 333,034 | -33,591 | 816,255 | 778,580 | |||
Employee Costs | 762,400 | 853,177 | 889,709 | 1,380,200 | 2,576,766 | 3,152,856 | 2,006,856 | 1,767,201 | 1,497,636 | 1,151,563 | 989,317 | 655,071 | |||
Number Of Employees | 21 | 31 | 32 | 64 | 110 | 118 | 73 | 65 | 62 | 54 | 52 | 45 | |||
EBITDA* | 3,271,417 | 2,384,524 | 290,598 | -919,603 | 321,486 | 770,977 | 686,918 | 938,119 | 1,555,050 | 1,379,800 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 129,883 | 148,397 | 169,392 | 291,958 | 453,973 | 926,276 | 316,228 | 225,879 | 212,621 | 246,738 | 284,031 | 268,946 | 66,915 | 64,247 | 45,359 |
Intangible Assets | 411,041 | 461,041 | 514,237 | 8,024 | 4,307 | 4,885 | 26,755 | 109,239 | 70,015 | 1 | 1 | 400,000 | |||
Investments & Other | 257,000 | 257,000 | 257,000 | 257,000 | 100 | 100 | 1,571,811 | 840,491 | 20,262 | ||||||
Debtors (Due After 1 year) | 10,780 | 12,125 | 93,911 | 93,911 | |||||||||||
Total Fixed Assets | 386,883 | 416,177 | 438,517 | 959,999 | 1,009,025 | 1,534,524 | 1,896,063 | 1,070,677 | 237,768 | 273,493 | 393,270 | 338,961 | 66,916 | 64,248 | 445,359 |
Stock & work in progress | 15,469 | 106,654 | 280,239 | 3,630,720 | 7,054,877 | 4,384,673 | 2,985,536 | 3,762,908 | 3,119,081 | 2,818,283 | 2,667,557 | 1,218,808 | 991,362 | 1,174,833 | |
Trade Debtors | 204,674 | 193,453 | 212,753 | 530,158 | 587,172 | 789,815 | 61,336 | 41,657 | 81,996 | 2,273 | 3,020 | 2,000 | |||
Group Debtors | 12,248,221 | 10,050,457 | 8,241,046 | 6,385,775 | 933,688 | 230,642 | 25,365 | 33,632 | |||||||
Misc Debtors | 45,094 | 72,647 | 82,150 | 173,148 | 297,428 | 166,866 | 216,434 | 238,372 | 105,992 | 74,265 | 54,350 | 70,764 | |||
Cash | 675,461 | 1,441,804 | 870,181 | 557,424 | 788,067 | 757,043 | 364,987 | 823,785 | 771,327 | 949,409 | 1,274,797 | 730,853 | 1,138,936 | 888,594 | 480,746 |
misc current assets | 287,118 | ||||||||||||||
total current assets | 13,173,450 | 11,773,830 | 9,512,784 | 7,926,744 | 6,237,075 | 8,999,243 | 5,027,430 | 4,089,350 | 5,009,341 | 4,170,393 | 4,147,430 | 3,502,806 | 2,360,764 | 1,879,956 | 1,657,579 |
total assets | 13,560,333 | 12,190,007 | 9,951,301 | 8,886,743 | 7,246,100 | 10,533,767 | 6,923,493 | 5,160,027 | 5,247,109 | 4,443,886 | 4,540,700 | 3,841,767 | 2,427,680 | 1,944,204 | 2,102,938 |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 170,229 | 78,643 | 301,320 | 186,432 | 596,810 | 1,236,153 | 1,266,323 | 580,890 | 1,278,469 | 918,210 | 1,015,072 | 1,040,759 | 804,688 | 875,688 | 647,257 |
Group/Directors Accounts | 618,942 | 919,286 | 637,035 | 1,357,988 | 1,459,808 | 5,439,265 | 542,672 | 56,403 | 10,516 | 36,992 | |||||
other short term finances | |||||||||||||||
hp & lease commitments | 2,722 | 2,410 | 2,721 | 10,940 | |||||||||||
other current liabilities | 850,939 | 454,822 | 528,902 | 1,582,920 | 1,707,581 | 477,972 | 720,865 | 280,545 | 387,205 | 319,541 | 255,215 | 376,532 | |||
total current liabilities | 1,640,110 | 1,452,751 | 1,467,257 | 3,127,340 | 3,766,921 | 7,155,800 | 2,532,581 | 872,375 | 1,722,077 | 1,248,267 | 1,307,279 | 1,417,291 | 804,688 | 875,688 | 647,257 |
loans | |||||||||||||||
hp & lease commitments | 223 | 3,214 | 5,582 | ||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 57,447 | ||||||||||||||
provisions | 31,799 | 10,498 | 33,218 | 19,719 | 26,446 | 21,372 | 24,993 | 29,204 | 36,514 | 13,610 | 11,416 | 9,240 | |||
total long term liabilities | 31,799 | 10,721 | 36,432 | 25,301 | 26,446 | 21,372 | 24,993 | 29,204 | 36,514 | 13,610 | 11,416 | 66,687 | |||
total liabilities | 1,640,110 | 1,452,751 | 1,467,257 | 3,159,139 | 3,777,642 | 7,192,232 | 2,557,882 | 898,821 | 1,743,449 | 1,273,260 | 1,336,483 | 1,453,805 | 818,298 | 887,104 | 713,944 |
net assets | 11,920,223 | 10,737,256 | 8,484,044 | 5,727,604 | 3,468,458 | 3,341,535 | 4,365,611 | 4,261,206 | 3,503,660 | 3,170,626 | 3,204,217 | 2,387,962 | 1,609,382 | 1,057,100 | 1,388,994 |
total shareholders funds | 11,920,223 | 10,737,256 | 8,484,044 | 5,727,604 | 3,468,458 | 3,341,535 | 4,365,611 | 4,261,206 | 3,503,660 | 3,170,626 | 3,204,217 | 2,387,962 | 1,609,382 | 1,057,100 | 1,388,994 |
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 2,712,516 | 2,281,647 | 104,520 | -1,010,465 | 179,950 | 722,805 | 615,422 | 810,567 | 1,385,649 | 1,270,029 | |||||
Depreciation | 24,432 | 47,666 | 147,860 | 52,877 | 132,882 | 63,375 | 78,011 | 48,172 | 44,742 | 45,068 | 44,405 | 39,758 | 14,879 | 14,085 | 8,099 |
Amortisation | 411,041 | 50,000 | 53,196 | 27,487 | 63,525 | 26,754 | 82,484 | 124,996 | 70,013 | 399,999 | 25,000 | ||||
Tax | -393,731 | -1,345 | 43,924 | -21,301 | 22,720 | -13,499 | -44,058 | 33,986 | -98,020 | -148,535 | -271,417 | -334,036 | |||
Stock | -15,469 | -91,185 | -173,585 | -3,350,481 | -3,424,157 | 2,670,204 | 1,399,137 | -777,372 | 643,827 | 300,798 | 150,726 | 1,448,749 | 227,446 | -183,471 | 1,174,833 |
Debtors | 2,170,652 | 1,779,263 | 1,458,993 | 5,176,882 | 630,965 | 1,003,464 | -2,259 | 92,041 | 86,085 | 47,553 | -50,046 | 101,376 | 3,020 | -2,000 | 2,000 |
Creditors | 91,586 | -222,677 | 114,888 | -410,378 | -639,343 | -30,170 | 685,433 | -697,579 | 360,259 | -96,862 | -25,687 | 236,071 | -71,000 | 228,431 | 647,257 |
Accruals and Deferred Income | 396,117 | -74,080 | -1,054,018 | -124,661 | 1,229,609 | -242,893 | 440,320 | -106,660 | 67,664 | 64,326 | -121,317 | 376,532 | |||
Deferred Taxes & Provisions | -31,799 | 21,301 | -22,720 | 13,499 | -6,727 | 5,074 | -3,621 | -4,211 | -7,310 | 22,904 | 2,194 | 2,176 | 9,240 | ||
Cash flow from operations | 1,059,004 | 23,084 | 3,674,056 | -4,866,334 | -424 | 691,129 | 283,288 | 404,486 | 1,028,639 | 131,146 | |||||
Investing Activities | |||||||||||||||
capital expenditure | -223,710 | -381,816 | |||||||||||||
Change in Investments | 256,900 | -1,571,711 | 731,320 | 820,229 | 20,262 | ||||||||||
cash flow from investments | -223,710 | -381,816 | |||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -300,344 | 282,251 | -720,953 | -101,820 | -3,979,457 | 4,896,593 | 542,672 | -56,403 | 45,887 | -26,476 | 36,992 | ||||
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | -2,945 | -2,679 | -2,679 | -2,637 | 10,940 | ||||||||||
other long term liabilities | -57,447 | 57,447 | |||||||||||||
share issue | |||||||||||||||
interest | -1,200 | -317 | -112 | 1,469 | 23,660,755 | 632 | 4,377 | 2,023 | -7,413 | ||||||
cash flow from financing | -300,344 | 282,251 | -720,953 | -105,965 | -3,982,453 | 4,893,802 | 541,504 | 23,615,292 | 46,519 | -22,099 | 39,015 | -7,413 | |||
cash and cash equivalents | |||||||||||||||
cash | -766,343 | 571,623 | 312,757 | -230,643 | 31,024 | 392,056 | -458,798 | 52,458 | -178,082 | -325,388 | 543,944 | -408,083 | 250,342 | 407,848 | 480,746 |
overdraft | |||||||||||||||
change in cash | -766,343 | 571,623 | 312,757 | -230,643 | 31,024 | 392,056 | -458,798 | 52,458 | -178,082 | -325,388 | 543,944 | -408,083 | 250,342 | 407,848 | 480,746 |
lovell sports limited Credit Report and Business Information
Lovell Sports Limited Competitor Analysis

Perform a competitor analysis for lovell sports limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other mid companies, companies in NG20 area or any other competitors across 12 key performance metrics.
lovell sports limited Ownership
LOVELL SPORTS LIMITED group structure
Lovell Sports Limited has 2 subsidiary companies.
Ultimate parent company
2 parents
LOVELL SPORTS LIMITED
04184358
2 subsidiaries
lovell sports limited directors
Lovell Sports Limited currently has 1 director, Mr Adam Moore serving since Dec 2024.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Adam Moore | 38 years | Dec 2024 | - | Director |
P&L
April 2024turnover
14m
-3%
operating profit
1.5m
0%
gross margin
27.2%
-11.46%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
April 2024net assets
11.9m
+0.11%
total assets
13.6m
+0.11%
cash
675.5k
-0.53%
net assets
Total assets minus all liabilities
lovell sports limited company details
company number
04184358
Type
Private limited with Share Capital
industry
47910 - Retail sale via mail order houses or via Internet
incorporation date
March 2001
age
24
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
April 2024
previous names
lovell rugby limited (October 2017)
accountant
-
auditor
COOPER PARRY GROUP LIMITED
address
unit a brook park east, shirebrook, NG20 8RY
Bank
HSBC BANK PLC
Legal Advisor
-
lovell sports limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to lovell sports limited.
lovell sports limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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lovell sports limited Companies House Filings - See Documents
date | description | view/download |
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