pro-direct sport limited

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pro-direct sport limited Company Information

Share PRO-DIRECT SPORT LIMITED

Company Number

04245687

Directors

Adrian Lake

Martin Lake

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Shareholders

pro-direct group ltd

Group Structure

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Industry

Retail sale via mail order houses or via Internet

 

Registered Address

pro-direct sport ltd, shaldon road, newton abbot, TQ12 4SQ

pro-direct sport limited Estimated Valuation

£82.4m

Pomanda estimates the enterprise value of PRO-DIRECT SPORT LIMITED at £82.4m based on a Turnover of £116.8m and 0.71x industry multiple (adjusted for size and gross margin).

pro-direct sport limited Estimated Valuation

£47.5m

Pomanda estimates the enterprise value of PRO-DIRECT SPORT LIMITED at £47.5m based on an EBITDA of £5.8m and a 8.21x industry multiple (adjusted for size and gross margin).

pro-direct sport limited Estimated Valuation

£93.3m

Pomanda estimates the enterprise value of PRO-DIRECT SPORT LIMITED at £93.3m based on Net Assets of £41m and 2.28x industry multiple (adjusted for liquidity).

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Pro-direct Sport Limited Overview

Pro-direct Sport Limited is a live company located in newton abbot, TQ12 4SQ with a Companies House number of 04245687. It operates in the retail sale via mail order houses or via internet sector, SIC Code 47910. Founded in July 2001, it's largest shareholder is pro-direct group ltd with a 100% stake. Pro-direct Sport Limited is a mature, mega sized company, Pomanda has estimated its turnover at £116.8m with healthy growth in recent years.

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Pro-direct Sport Limited Health Check

Pomanda's financial health check has awarded Pro-Direct Sport Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 8 measures and has 2 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating5out of 5
positive_score

8 Strong

positive_score

2 Regular

positive_score

2 Weak

size

Size

annual sales of £116.8m, make it larger than the average company (£505k)

£116.8m - Pro-direct Sport Limited

£505k - Industry AVG

growth

Growth

3 year (CAGR) sales growth of 9%, show it is growing at a faster rate (4.5%)

9% - Pro-direct Sport Limited

4.5% - Industry AVG

production

Production

with a gross margin of 33%, this company has a comparable cost of product (35.9%)

33% - Pro-direct Sport Limited

35.9% - Industry AVG

profitability

Profitability

an operating margin of 3.7% make it more profitable than the average company (2.1%)

3.7% - Pro-direct Sport Limited

2.1% - Industry AVG

employees

Employees

with 378 employees, this is above the industry average (7)

378 - Pro-direct Sport Limited

7 - Industry AVG

paystructure

Pay Structure

on an average salary of £35.1k, the company has an equivalent pay structure (£31.5k)

£35.1k - Pro-direct Sport Limited

£31.5k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £308.9k, this is more efficient (£186.8k)

£308.9k - Pro-direct Sport Limited

£186.8k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 3 days, this is earlier than average (19 days)

3 days - Pro-direct Sport Limited

19 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 60 days, this is slower than average (32 days)

60 days - Pro-direct Sport Limited

32 days - Industry AVG

stockdays

Stock Days

it holds stock equivalent to 163 days, this is more than average (82 days)

163 days - Pro-direct Sport Limited

82 days - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 11 weeks, this is less cash available to meet short term requirements (17 weeks)

11 weeks - Pro-direct Sport Limited

17 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 39.9%, this is a lower level of debt than the average (72.3%)

39.9% - Pro-direct Sport Limited

72.3% - Industry AVG

PRO-DIRECT SPORT LIMITED financials

EXPORTms excel logo

Pro-Direct Sport Limited's latest turnover from December 2023 is £116.8 million and the company has net assets of £41 million. According to their latest financial statements, Pro-Direct Sport Limited has 378 employees and maintains cash reserves of £4 million as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Jan 2014Jan 2013Jan 2012Jan 2011Jan 2010
Turnover116,774,360111,155,75195,811,01889,275,20798,092,28995,273,56596,553,71388,843,33971,176,17756,884,12753,396,85042,227,43835,248,65230,952,86125,170,480
Other Income Or Grants000000000000000
Cost Of Sales78,215,61370,901,41261,856,99460,692,59468,992,93369,698,50469,395,25364,182,51452,878,60842,167,80438,462,30130,114,35224,477,77021,912,39016,937,100
Gross Profit38,558,74740,254,33933,954,02428,582,61329,099,35625,575,06127,158,46024,660,82518,297,56914,716,32314,934,54912,113,08610,770,8829,040,4718,233,380
Admin Expenses34,243,51032,632,38626,637,53024,358,83729,027,25426,174,33021,078,53818,824,94714,103,0889,241,4178,506,5747,057,7546,019,5564,975,9823,938,615
Operating Profit4,315,2377,621,9537,316,4944,223,77672,102-599,2696,079,9225,835,8784,194,4815,474,9066,427,9755,055,3324,751,3264,064,4894,294,765
Interest Payable437,17761,71239,831129,170184,075133,72655,42032,0215,5488,51430,65815,81718,11323,19623,930
Interest Receivable15,0367,5446,67710,3053,430199107,370113,58655,37946,610164306,9313,6761,748
Pre-Tax Profit3,893,0967,567,7857,283,3404,104,911-108,543-732,7966,131,8725,917,4434,244,3125,513,0026,397,3335,039,9454,740,1443,824,9694,272,583
Tax-430,144-1,391,688-1,348,227-833,3660-42,253-985,505-1,152,879-860,607-1,044,341-1,527,646-1,226,977-1,294,683-1,160,812-1,271,260
Profit After Tax3,462,9526,176,0975,935,1133,271,545-108,543-775,0495,146,3674,764,5643,383,7054,468,6614,869,6873,812,9683,445,4612,664,1573,001,323
Dividends Paid1,090,1301,672,7501,910,000977,5001,407,5001,250,0001,362,500965,000715,0001,007,5001,640,500780,0001,620,0001,275,000323,500
Retained Profit2,372,8224,503,3474,025,1132,294,045-1,516,043-2,025,0493,783,8673,799,5642,668,7053,461,1613,229,1873,032,9681,825,4611,389,1572,677,823
Employee Costs13,281,33912,471,84010,365,18410,728,41611,858,14012,889,21210,497,5329,029,1667,087,0854,785,4514,116,5933,486,7112,872,6212,308,4311,866,697
Number Of Employees378360328405441452402363301237211186173139122
EBITDA*5,783,8618,861,5718,639,2365,501,3295,308,043390,8267,027,8606,852,2255,080,1566,053,9606,848,2285,376,2664,973,4634,261,1864,465,484

* Earnings Before Interest, Tax, Depreciation and Amortisation

Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Jan 2014Jan 2013Jan 2012Jan 2011Jan 2010
Tangible Assets2,339,4042,037,9052,383,4072,784,1493,556,3223,871,3163,688,7223,431,6793,802,5033,717,6382,709,4922,403,0382,834,7112,622,8632,860,417
Intangible Assets5,876,4292,708,3661,914,3561,600,6721,080,71921,54125,63629,32324,00819,08318,76520,85020,14518,43415,975
Investments & Other000000000000000
Debtors (Due After 1 year)000001,719,0293,151,2812,220,2481,529,0801,231,3521,299,97177,500000
Total Fixed Assets8,215,8334,746,2714,297,7634,384,8214,637,0415,611,8866,865,6395,681,2505,355,5914,968,0734,028,2282,501,3882,854,8562,641,2972,876,392
Stock & work in progress34,964,27137,136,79128,894,00323,621,48931,756,60435,855,39133,832,93823,720,89725,535,83418,214,59718,689,74515,174,92410,276,7688,025,2476,729,512
Trade Debtors1,014,0382,251,530804,5281,822,6681,090,838796,7521,736,476721,698943,382504,245216,93039,187176,316256,632155,030
Group Debtors16,265,9937,655,2585,104,2726,396,4906,848,3993,233,6372,237,1431,883,4741,374,192718,14136,5971,517,934747,894709,83013,667
Misc Debtors3,753,9662,976,2782,485,0241,179,7441,938,4363,646,6974,320,5851,126,989910,121711,617784,786664,035469,333623,558235,944
Cash3,964,8875,800,2466,813,0869,679,3981,825,1131,968,2941,618,7984,991,639528,1583,532,1851,763,049715,3001,717,3872,791,3302,205,237
misc current assets000000000000000
total current assets59,963,15555,820,10344,100,91342,699,78943,459,39045,500,77143,745,94032,444,69729,291,68723,680,78521,491,10718,111,38013,387,69812,406,5979,339,390
total assets68,178,98860,566,37448,398,67647,084,61048,096,43151,112,65750,611,57938,125,94734,647,27828,648,85825,519,33520,612,76816,242,55415,047,89412,215,782
Bank overdraft00004,019,1033,262,5162,635,39702,652077,21216,530200
Bank loan00200,000800,000800,0000645,5231,367,848107,19366,036063,55495,15393,27191,267
Trade Creditors 12,871,40717,659,88610,939,22110,547,30610,685,74612,245,38111,917,4457,842,8918,796,7454,642,4884,846,1283,694,7792,767,7721,880,8901,973,273
Group/Directors Accounts1,199,89585,42200040,25248,18695,048226,029156,483618,822417,269404,380443,924221,313
other short term finances000000000000000
hp & lease commitments200,263101,179217,693283,034323,159282,90486,22300000000
other current liabilities4,137,0482,987,2621,807,0083,909,4742,485,1013,006,9732,537,737903,9551,058,0251,816,7252,068,4921,705,5191,219,5522,605,3901,187,941
total current liabilities18,408,61320,833,74913,163,92215,539,81418,313,10918,838,02617,870,51110,209,74210,190,6446,681,7327,610,6545,897,6514,486,8595,023,4753,473,794
loans8,500,0001,000,0001,000,0001,200,0001,600,0002,400,0001,150,00039,896107,193173,619233,766298,694348,481443,635545,664
hp & lease commitments188,54538,45958,204208,774398,208573,474267,46300000000
Accruals and Deferred Income0000000262,500437,500612,50000000
other liabilities000000000000000
provisions103,99089,14874,87959,4642,6012,601074,071171,767109,53864,60735,30259,06158,09262,789
total long term liabilities8,792,5351,127,6071,133,0831,468,2382,000,8092,976,0751,417,463376,467716,460895,657298,373333,996407,542501,727608,453
total liabilities27,201,14821,961,35614,297,00517,008,05220,313,91821,814,10119,287,97410,586,20910,907,1047,577,3897,909,0276,231,6474,894,4015,525,2024,082,247
net assets40,977,84038,605,01834,101,67130,076,55827,782,51329,298,55631,323,60527,539,73823,740,17421,071,46917,610,30814,381,12111,348,1539,522,6928,133,535
total shareholders funds40,977,84038,605,01834,101,67130,076,55827,782,51329,298,55631,323,60527,539,73823,740,17421,071,46917,610,30814,381,12111,348,1539,522,6928,133,535
Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Jan 2014Jan 2013Jan 2012Jan 2011Jan 2010
Operating Activities
Operating Profit4,315,2377,621,9537,316,4944,223,77672,102-599,2696,079,9225,835,8784,194,4815,474,9066,427,9755,055,3324,751,3264,064,4894,294,765
Depreciation710,223737,417947,1641,060,8025,231,845986,000944,2511,016,347885,675579,054420,253320,934221,813196,531157,099
Amortisation758,401502,201375,578216,7514,0964,0953,6870000032416613,620
Tax-430,144-1,391,688-1,348,227-833,3660-42,253-985,505-1,152,879-860,607-1,044,341-1,527,646-1,226,977-1,294,683-1,160,812-1,271,260
Stock-2,172,5208,242,7885,272,514-8,135,115-4,098,7872,022,45310,112,041-1,814,9377,321,2373,039,6733,514,8214,898,1562,251,5211,295,7356,729,512
Debtors8,150,9314,489,242-1,005,078-478,771481,558-2,049,3705,493,0761,195,6341,591,420866,69939,628905,113-196,4771,185,379404,641
Creditors-4,788,4796,720,665391,915-138,440-1,559,635327,9364,074,554-953,8544,154,257947,7091,151,349927,007886,882-92,3831,973,273
Accruals and Deferred Income1,149,7861,180,254-2,102,4661,424,373-521,872469,2361,371,282-329,070-933,700723,706362,973485,967-1,385,8381,417,4491,187,941
Deferred Taxes & Provisions14,84214,26915,41556,86302,601-74,071-97,69662,22974,23629,305-23,759969-4,69762,789
Cash flow from operations-4,248,5452,653,0411,328,43714,624,6456,843,7651,175,263-4,190,9974,938,029-1,410,3222,848,8983,309,760-264,7651,125,7491,939,629-715,926
Investing Activities
capital expenditure00000-1,166,998-1,192,794-637,341-976,880-1,603,149-726,707133,543-433,325-181,603-239,267
Change in Investments000000000000000
cash flow from investments00000-1,166,998-1,192,794-637,341-976,880-1,603,149-726,707133,543-433,325-181,603-239,267
Financing Activities
Bank loans0-200,000-600,0000800,000-645,523-722,3251,260,65541,1572,482-63,554-31,5991,8822,00491,267
Group/Directors Accounts1,114,47385,42200-40,252-7,934-46,862-130,98169,546-260,786201,55312,889-39,544222,611221,313
Other Short Term Loans 000000000000000
Long term loans7,500,0000-200,000-400,000-800,0001,250,0001,110,104-67,297-66,426-125,075-64,928-49,787-95,154-102,029545,664
Hire Purchase and Lease Commitments249,170-136,259-215,911-229,559-135,011502,692353,68600000000
other long term liabilities000000000000000
share issue0000000003,229,18700005,455,712
interest-422,141-54,168-33,154-118,865-180,645-133,52751,95081,56549,83138,096-30,642-15,387-11,182-19,520-22,182
cash flow from financing8,441,502-305,005-1,049,065-748,424-355,908965,708746,5531,143,94294,1082,883,90442,429-83,884-143,998103,0666,291,774
cash and cash equivalents
cash-1,835,359-1,012,840-2,866,3127,854,285-143,181349,496-3,372,8414,463,481-3,004,0272,816,8851,047,749-1,002,087-1,073,943586,0932,205,237
overdraft000-4,019,103756,587627,1192,635,397-2,6522,652-16,53060,68216,528200
change in cash-1,835,359-1,012,840-2,866,31211,873,388-899,768-277,623-6,008,2384,466,133-3,006,6792,833,415987,067-1,018,615-1,073,945586,0932,205,237

pro-direct sport limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Pro-direct Sport Limited Competitor Analysis

competitor_analysis_table_img

Perform a competitor analysis for pro-direct sport limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other mega companies, companies in TQ12 area or any other competitors across 12 key performance metrics.

pro-direct sport limited Ownership

PRO-DIRECT SPORT LIMITED group structure

Pro-Direct Sport Limited has no subsidiary companies.

Ultimate parent company

1 parent

PRO-DIRECT SPORT LIMITED

04245687

PRO-DIRECT SPORT LIMITED Shareholders

pro-direct group ltd 100%

pro-direct sport limited directors

Pro-Direct Sport Limited currently has 3 directors. The longest serving directors include Mr Adrian Lake (Jul 2001) and Mr Martin Lake (Jul 2001).

officercountryagestartendrole
Mr Adrian LakeUnited Kingdom59 years Jul 2001- Director
Mr Martin LakeUnited Kingdom61 years Jul 2001- Director
Mr Peter HammondEngland68 years Aug 2011- Director

P&L

December 2023

turnover

116.8m

+5%

operating profit

4.3m

-43%

gross margin

33.1%

-8.82%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

41m

+0.06%

total assets

68.2m

+0.13%

cash

4m

-0.32%

net assets

Total assets minus all liabilities

pro-direct sport limited company details

company number

04245687

Type

Private limited with Share Capital

industry

47910 - Retail sale via mail order houses or via Internet

incorporation date

July 2001

age

24

incorporated

UK

ultimate parent company

accounts

Full Accounts

last accounts submitted

December 2023

previous names

pro-direct soccer limited (September 2008)

accountant

-

auditor

PEPLOWS LIMITED

address

pro-direct sport ltd, shaldon road, newton abbot, TQ12 4SQ

Bank

-

Legal Advisor

-

pro-direct sport limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 6 charges/mortgages relating to pro-direct sport limited. Currently there are 6 open charges and 0 have been satisfied in the past.

pro-direct sport limited Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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pro-direct sport limited Companies House Filings - See Documents

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