advo group limited
advo group limited Company Information
Company Number
04500663
Next Accounts
Sep 2025
Shareholders
brown & brown broking holdco (europe) limited
Group Structure
View All
Industry
Other information technology and computer service activities
+1Registered Address
7th floor, corn exchange, 55 mark lane, london, EC3R 7NE
Website
www.advogroup.co.ukadvo group limited Estimated Valuation
Pomanda estimates the enterprise value of ADVO GROUP LIMITED at £1.5m based on a Turnover of £1.7m and 0.88x industry multiple (adjusted for size and gross margin).
advo group limited Estimated Valuation
Pomanda estimates the enterprise value of ADVO GROUP LIMITED at £0 based on an EBITDA of £-484.1k and a 5.63x industry multiple (adjusted for size and gross margin).
advo group limited Estimated Valuation
Pomanda estimates the enterprise value of ADVO GROUP LIMITED at £976k based on Net Assets of £469.5k and 2.08x industry multiple (adjusted for liquidity).
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Advo Group Limited Overview
Advo Group Limited is a live company located in london, EC3R 7NE with a Companies House number of 04500663. It operates in the other information technology service activities sector, SIC Code 62090. Founded in August 2002, it's largest shareholder is brown & brown broking holdco (europe) limited with a 100% stake. Advo Group Limited is a mature, small sized company, Pomanda has estimated its turnover at £1.7m with declining growth in recent years.
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Advo Group Limited Health Check
Pomanda's financial health check has awarded Advo Group Limited a 1.5 rating. We use a traffic light system to show it exceeds the industry average on 0 measures and has 6 areas for improvement. Company Health Check FAQs
0 Strong
4 Regular
6 Weak
Size
annual sales of £1.7m, make it smaller than the average company (£5.1m)
- Advo Group Limited
£5.1m - Industry AVG
Growth
3 year (CAGR) sales growth of -16%, show it is growing at a slower rate (7.3%)
- Advo Group Limited
7.3% - Industry AVG
Production
with a gross margin of 73%, this company has a comparable cost of product (73%)
- Advo Group Limited
73% - Industry AVG
Profitability
an operating margin of -31% make it less profitable than the average company (11.6%)
- Advo Group Limited
11.6% - Industry AVG
Employees
with 19 employees, this is below the industry average (30)
19 - Advo Group Limited
30 - Industry AVG
Pay Structure
on an average salary of £63.4k, the company has an equivalent pay structure (£63.4k)
- Advo Group Limited
£63.4k - Industry AVG
Efficiency
resulting in sales per employee of £89.5k, this is less efficient (£152.3k)
- Advo Group Limited
£152.3k - Industry AVG
Debtor Days
it gets paid by customers after 53 days, this is near the average (62 days)
- Advo Group Limited
62 days - Industry AVG
Creditor Days
its suppliers are paid after 23 days, this is quicker than average (91 days)
- Advo Group Limited
91 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Advo Group Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Advo Group Limited
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 65.5%, this is a similar level of debt than the average (61.4%)
65.5% - Advo Group Limited
61.4% - Industry AVG
ADVO GROUP LIMITED financials
Advo Group Limited's latest turnover from December 2023 is estimated at £1.7 million and the company has net assets of £469.5 thousand. According to their latest financial statements, Advo Group Limited has 19 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | |||||||||||||||
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | |||||||||||||||
| Gross Profit | |||||||||||||||
| Admin Expenses | |||||||||||||||
| Operating Profit | |||||||||||||||
| Interest Payable | |||||||||||||||
| Interest Receivable | |||||||||||||||
| Pre-Tax Profit | |||||||||||||||
| Tax | |||||||||||||||
| Profit After Tax | |||||||||||||||
| Dividends Paid | |||||||||||||||
| Retained Profit | |||||||||||||||
| Employee Costs | |||||||||||||||
| Number Of Employees | 19 | 38 | 41 | 45 | 38 | 35 | 30 | 28 | |||||||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 24,423 | 592,476 | 638,310 | 633,215 | 593,615 | 592,240 | 599,743 | 623,198 | 116,094 | 130,799 | 142,999 | 121,326 | 118,611 | 83,827 | 68,597 |
| Intangible Assets | 32,770 | 37,139 | 1,181,729 | 0 | 0 | 0 | 0 | 0 | 0 | 11,984 | 23,969 | 168,940 | 11,247 | 32,841 | 59,764 |
| Investments & Other | 0 | 0 | 984,060 | 980,892 | 666,838 | 666,838 | 616,538 | 596,548 | 2 | 2 | 2 | 2,402 | 2,402 | 2,402 | 2,402 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 | 10,000 |
| Total Fixed Assets | 57,193 | 629,615 | 2,804,099 | 1,614,107 | 1,260,453 | 1,259,078 | 1,216,281 | 1,219,746 | 126,096 | 152,785 | 176,970 | 302,668 | 142,260 | 129,070 | 140,763 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 251,394 | 396,818 | 362,100 | 400,544 | 396,285 | 357,909 | 254,573 | 209,748 | 252,218 | 318,985 | 337,237 | 190,827 | 254,115 | 235,567 | 274,078 |
| Group Debtors | 1,001,772 | 1,449,133 | 23,875 | 33,326 | 23,875 | 23,875 | 23,875 | 35,875 | 35,875 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 49,189 | 85,397 | 32,622 | 50,830 | 206 | 206 | 1,207 | 21,574 | 166,009 | 0 | 0 | 40,267 | 62,663 | 50,765 | 0 |
| Cash | 0 | 715 | 137 | 0 | 0 | 0 | 0 | 0 | 36,396 | 0 | 1,297 | 1,582 | 510 | 0 | 0 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 1,302,355 | 1,932,063 | 418,734 | 484,700 | 420,366 | 381,990 | 279,655 | 267,197 | 490,498 | 318,985 | 338,534 | 232,676 | 317,288 | 286,332 | 274,078 |
| total assets | 1,359,548 | 2,561,678 | 3,222,833 | 2,098,807 | 1,680,819 | 1,641,068 | 1,495,936 | 1,486,943 | 616,594 | 471,770 | 515,504 | 535,344 | 459,548 | 415,402 | 414,841 |
| Bank overdraft | 0 | 199,409 | 441,416 | 182,232 | 217,611 | 270,664 | 228,977 | 159,494 | 89,378 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 29,734 | 120,625 | 80,055 | 37,618 | 26,743 | 10,086 | 8,994 | 0 | 0 | 288,956 | 257,210 | 417,646 | 263,503 | 217,428 | 182,665 |
| Group/Directors Accounts | 0 | 456,070 | 277,748 | 122,975 | 216,375 | 311,376 | 412,432 | 397,023 | 140,048 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 8,018 | 11,318 | 12,674 | 19,540 | 26,926 | 17,385 | 19,817 | 23,876 | 14,822 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 735,279 | 612,763 | 767,771 | 307,859 | 138,815 | 294,454 | 199,363 | 252,953 | 168,194 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current liabilities | 773,031 | 1,400,185 | 1,579,664 | 670,224 | 626,470 | 903,965 | 869,583 | 833,346 | 412,442 | 288,956 | 257,210 | 417,646 | 263,503 | 217,428 | 182,665 |
| loans | 0 | 0 | 837,726 | 466,262 | 432,403 | 273,545 | 395,043 | 486,331 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 22,050 | 29,399 | 3,300 | 11,339 | 26,213 | 12,444 | 18,147 | 26,714 | 14,930 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 95,000 | 125,000 | 125,000 | 125,000 | 125,000 | 125,000 | 115,000 | 115,000 | 134,725 | 150,987 | 199,758 | 146,770 | 39,238 | 20,183 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total long term liabilities | 117,050 | 154,399 | 966,026 | 602,601 | 583,616 | 410,989 | 528,190 | 628,045 | 149,655 | 150,987 | 199,758 | 146,770 | 39,238 | 20,183 | 0 |
| total liabilities | 890,081 | 1,554,584 | 2,545,690 | 1,272,825 | 1,210,086 | 1,314,954 | 1,397,773 | 1,461,391 | 562,097 | 439,943 | 456,968 | 564,416 | 302,741 | 237,611 | 182,665 |
| net assets | 469,467 | 1,007,094 | 677,143 | 825,982 | 470,733 | 326,114 | 98,163 | 25,552 | 54,497 | 31,827 | 58,536 | -29,072 | 156,807 | 177,791 | 232,176 |
| total shareholders funds | 469,467 | 1,007,094 | 677,143 | 825,982 | 470,733 | 326,114 | 98,163 | 25,552 | 54,497 | 31,827 | 58,536 | -29,072 | 156,807 | 177,791 | 232,176 |
| Dec 2023 | Dec 2022 | Dec 2021 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | |||||||||||||||
| Depreciation | 37,986 | 51,163 | 37,080 | 41,832 | 31,973 | 30,475 | 29,727 | 39,400 | 39,972 | 44,856 | 46,798 | 40,648 | 37,722 | 31,085 | |
| Amortisation | 4,369 | 6,554 | 0 | 0 | 0 | 0 | 0 | 11,984 | 11,985 | 18,264 | 61,473 | 21,594 | 26,923 | 40,059 | |
| Tax | |||||||||||||||
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | -628,993 | 1,512,751 | -1,769 | 64,334 | 38,376 | 102,335 | 12,458 | -196,905 | 135,117 | -18,252 | 106,143 | -85,684 | 30,446 | 12,254 | 284,078 |
| Creditors | -90,891 | 40,570 | 53,312 | 10,875 | 16,657 | 1,092 | 8,994 | 0 | -288,956 | 31,746 | -160,436 | 154,143 | 46,075 | 34,763 | 182,665 |
| Accruals and Deferred Income | 122,516 | -155,008 | 628,956 | 169,044 | -155,639 | 95,091 | -53,590 | 84,759 | 168,194 | 0 | 0 | 0 | 0 | 0 | 0 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash flow from operations | |||||||||||||||
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | 0 | -984,060 | 317,222 | 314,054 | 0 | 50,300 | 19,990 | 596,546 | 0 | 0 | -2,400 | 0 | 0 | 0 | 2,402 |
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | -456,070 | 178,322 | 61,373 | -93,400 | -95,001 | -101,056 | 15,409 | 256,975 | 140,048 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | -837,726 | 405,323 | 33,859 | 158,858 | -121,498 | -91,288 | 486,331 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | -10,649 | 24,743 | -37,165 | -22,260 | 23,310 | -8,135 | -12,626 | 20,838 | 29,752 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | -30,000 | 0 | 0 | 0 | 0 | 10,000 | 0 | -19,725 | -16,262 | -48,771 | 52,988 | 107,532 | 19,055 | 20,183 | 0 |
| share issue | |||||||||||||||
| interest | |||||||||||||||
| cash flow from financing | |||||||||||||||
| cash and cash equivalents | |||||||||||||||
| cash | -715 | 578 | 137 | 0 | 0 | 0 | 0 | -36,396 | 36,396 | -1,297 | -285 | 1,072 | 510 | 0 | 0 |
| overdraft | -199,409 | -242,007 | 223,805 | -35,379 | -53,053 | 41,687 | 69,483 | 70,116 | 89,378 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | 198,694 | 242,585 | -223,668 | 35,379 | 53,053 | -41,687 | -69,483 | -106,512 | -52,982 | -1,297 | -285 | 1,072 | 510 | 0 | 0 |
advo group limited Credit Report and Business Information
Advo Group Limited Competitor Analysis
Perform a competitor analysis for advo group limited by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other small companies, companies in EC3R area or any other competitors across 12 key performance metrics.
advo group limited Ownership
ADVO GROUP LIMITED group structure
Advo Group Limited has 5 subsidiary companies.
Ultimate parent company
2 parents
ADVO GROUP LIMITED
04500663
5 subsidiaries
advo group limited directors
Advo Group Limited currently has 2 directors. The longest serving directors include Mr Larry Bulmer (Aug 2002) and Mr Steven Hough (Jul 2024).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Larry Bulmer | England | 61 years | Aug 2002 | - | Director |
| Mr Steven Hough | United Kingdom | 62 years | Jul 2024 | - | Director |
P&L
December 2023turnover
1.7m
-42%
operating profit
-526.4k
0%
gross margin
73.1%
-0.39%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
469.5k
-0.53%
total assets
1.4m
-0.47%
cash
0
-1%
net assets
Total assets minus all liabilities
Similar Companies
advo group limited company details
company number
04500663
Type
Private limited with Share Capital
industry
62090 - Other information technology and computer service activities
66220 - Activities of insurance agents and brokers
incorporation date
August 2002
age
23
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
December 2023
previous names
h. r. decisions limited (July 2004)
health decisions uk limited (January 2003)
accountant
BSR BESPOKE CHARTERED ACCOUNTANTS
auditor
-
address
7th floor, corn exchange, 55 mark lane, london, EC3R 7NE
Bank
-
Legal Advisor
-
advo group limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 11 charges/mortgages relating to advo group limited. Currently there are 0 open charges and 11 have been satisfied in the past.
advo group limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for ADVO GROUP LIMITED. This can take several minutes, an email will notify you when this has completed.
advo group limited Companies House Filings - See Documents
| date | description | view/download |
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