psona 12 limited
psona 12 limited Company Information
Company Number
04536661
Website
www.psona.comRegistered Address
lower ground floor, park house,, finsbury circus, london, EC2M 7EB
Industry
Advertising agencies
Telephone
-
Next Accounts Due
September 2024
Group Structure
View All
Shareholders
communisis data intelligence limited 100%
psona 12 limited Estimated Valuation
The estimated valuation range for psona 12 limited, derived from financial data as of December 2022 and the most recent industry multiples, is between £0 to £2.2m
psona 12 limited Estimated Valuation
The estimated valuation range for psona 12 limited, derived from financial data as of December 2022 and the most recent industry multiples, is between £0 to £2.2m
psona 12 limited Estimated Valuation
The estimated valuation range for psona 12 limited, derived from financial data as of December 2022 and the most recent industry multiples, is between £0 to £2.2m
Get a detailed valuation report, edit figures and unlock valuation multiples.
Psona 12 Limited AI Business Plan
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Psona 12 Limited Overview
Psona 12 Limited is a live company located in london, EC2M 7EB with a Companies House number of 04536661. It operates in the advertising agencies sector, SIC Code 73110. Founded in September 2002, it's largest shareholder is communisis data intelligence limited with a 100% stake. Psona 12 Limited is a mature, small sized company, Pomanda has estimated its turnover at £2.9m with declining growth in recent years.
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Psona 12 Limited Health Check
Pomanda's financial health check has awarded Psona 12 Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 6 areas for improvement. Company Health Check FAQs
2 Strong
2 Regular
6 Weak
Size
annual sales of £2.9m, make it smaller than the average company (£9.5m)
£2.9m - Psona 12 Limited
£9.5m - Industry AVG
Growth
3 year (CAGR) sales growth of -12%, show it is growing at a slower rate (0.9%)
-12% - Psona 12 Limited
0.9% - Industry AVG
Production
with a gross margin of 59.1%, this company has a lower cost of product (47.3%)
59.1% - Psona 12 Limited
47.3% - Industry AVG
Profitability
an operating margin of -6.8% make it less profitable than the average company (6.5%)
-6.8% - Psona 12 Limited
6.5% - Industry AVG
Employees
with 19 employees, this is below the industry average (46)
19 - Psona 12 Limited
46 - Industry AVG
Pay Structure
on an average salary of £75.6k, the company has an equivalent pay structure (£63.7k)
£75.6k - Psona 12 Limited
£63.7k - Industry AVG
Efficiency
resulting in sales per employee of £152.8k, this is equally as efficient (£177.6k)
£152.8k - Psona 12 Limited
£177.6k - Industry AVG
Debtor Days
it gets paid by customers after 104 days, this is later than average (66 days)
104 days - Psona 12 Limited
66 days - Industry AVG
Creditor Days
its suppliers are paid after 108 days, this is slower than average (45 days)
108 days - Psona 12 Limited
45 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Psona 12 Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Psona 12 Limited
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 79.3%, this is a higher level of debt than the average (69.3%)
79.3% - Psona 12 Limited
69.3% - Industry AVG
psona 12 limited Credit Report and Business Information
Psona 12 Limited Competitor Analysis
Perform a competitor analysis for psona 12 limited by selecting its closest rivals and benchmarking them against 12 key performance metrics.
psona 12 limited Ownership
PSONA 12 LIMITED group structure
Psona 12 Limited has no subsidiary companies.
Ultimate parent company
OSG GROUP HOLDINGS INC
#0124063
2 parents
PSONA 12 LIMITED
04536661
psona 12 limited directors
Psona 12 Limited currently has 2 directors. The longest serving directors include Mr Martin Edstrom (Dec 2023) and Mr Jeremy Walters (Dec 2023).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Martin Edstrom | England | 53 years | Dec 2023 | - | Director |
| Mr Jeremy Walters | England | 51 years | Dec 2023 | - | Director |
PSONA 12 LIMITED financials
Psona 12 Limited's latest turnover from December 2022 is £2.9 million and the company has net assets of £244.7 thousand. According to their latest financial statements, Psona 12 Limited has 19 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Sep 2012 | Sep 2011 | Sep 2010 | Sep 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 2,904,062 | 2,902,475 | 2,891,507 | 4,295,544 | 5,125,845 | 5,210,248 | 2,904,883 | 1,783,114 | 735,866 | |||||
| Other Income Or Grants | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||||
| Cost Of Sales | 1,188,231 | 1,239,580 | 1,314,150 | 1,854,918 | 2,119,161 | 2,661,275 | 1,014,821 | 322,612 | 204,904 | |||||
| Gross Profit | 1,715,831 | 1,662,895 | 1,577,357 | 2,440,626 | 3,006,684 | 2,548,973 | 1,890,062 | 1,460,502 | 530,962 | |||||
| Admin Expenses | 1,912,513 | 1,598,108 | 1,826,269 | 1,849,605 | 2,393,431 | 1,858,966 | 1,754,109 | 1,715,652 | 536,409 | |||||
| Operating Profit | -196,682 | 64,787 | -248,912 | 591,021 | 613,253 | 690,007 | 135,953 | -255,150 | -5,447 | |||||
| Interest Payable | 3,047 | 953 | 0 | 0 | 0 | 0 | 33 | 0 | 0 | |||||
| Interest Receivable | 0 | 0 | 0 | 39 | 0 | 3,208 | 0 | 0 | 0 | |||||
| Pre-Tax Profit | -253,506 | 70,976 | -309,912 | 557,890 | 568,174 | 693,215 | 134,261 | -255,150 | -5,447 | |||||
| Tax | 46,946 | -14,298 | 57,615 | -111,980 | -112,000 | -141,621 | -31,422 | 51,000 | 0 | |||||
| Profit After Tax | -206,560 | 56,678 | -252,297 | 445,910 | 456,174 | 551,594 | 102,839 | -204,150 | -5,447 | |||||
| Dividends Paid | 0 | 0 | 0 | 0 | 700,000 | 0 | 0 | 0 | 0 | |||||
| Retained Profit | -206,560 | 56,678 | -252,297 | 445,910 | -243,826 | 551,594 | 102,839 | -204,150 | -5,447 | |||||
| Employee Costs | 1,435,817 | 1,430,741 | 1,541,337 | 1,334,809 | 1,721,306 | 1,261,898 | 1,064,172 | 1,036,289 | 606,053 | |||||
| Number Of Employees | 19 | 22 | 25 | 29 | 31 | 28 | 22 | 18 | 14 | |||||
| EBITDA* | -157,666 | 80,756 | -238,727 | 601,366 | 622,119 | 694,663 | 139,303 | -252,524 | -3,825 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Sep 2012 | Sep 2011 | Sep 2010 | Sep 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 4,646 | 108,082 | 15,197 | 22,043 | 32,388 | 6,367 | 11,023 | 7,879 | 10,505 | 0 | 0 | 0 | 0 | 0 |
| Intangible Assets | 64,420 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 1,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 70,066 | 108,082 | 15,197 | 22,043 | 32,388 | 6,367 | 11,023 | 7,879 | 10,505 | 0 | 0 | 0 | 0 | 0 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 832,613 | 622,364 | 507,153 | 1,381,249 | 573,534 | 650,622 | 676,524 | 788,791 | 357,365 | 1,459 | 0 | 0 | 0 | 0 |
| Group Debtors | 177,544 | 0 | 0 | 103,091 | 44,201 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 100,220 | 110,012 | 36,396 | 560,973 | 148,799 | 106,005 | 182,953 | 368,042 | 52,354 | 0 | 0 | 0 | 0 | 0 |
| Cash | 0 | 451,808 | 529,748 | 285,452 | 140,524 | 327,255 | 0 | 210,118 | 57,828 | 33,853 | 0 | 0 | 0 | 0 |
| misc current assets | 0 | 0 | 0 | 0 | 72,262 | 30,235 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 1,110,377 | 1,184,184 | 1,073,297 | 2,330,765 | 979,320 | 1,114,117 | 859,477 | 1,366,951 | 467,547 | 35,312 | 0 | 0 | 0 | 0 |
| total assets | 1,180,443 | 1,292,266 | 1,088,494 | 2,352,808 | 1,011,708 | 1,120,484 | 870,500 | 1,374,830 | 478,052 | 35,312 | 0 | 0 | 0 | 0 |
| Bank overdraft | 146,050 | 0 | 0 | 0 | 0 | 0 | 376,493 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 354,616 | 404,393 | 369,149 | 333,885 | 131,283 | 158,631 | 30,889 | 65,586 | 25,473 | 35,400 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 198,560 | 160,474 | 0 | 226,285 | 88,304 | 166,804 | 319,885 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 37,114 | 35,861 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 170,765 | 174,526 | 324,810 | 1,145,806 | 291,157 | 350,301 | 250,079 | 1,518,929 | 458,114 | 0 | 0 | 0 | 0 | 0 |
| total current liabilities | 907,105 | 775,254 | 693,959 | 1,705,976 | 510,744 | 675,736 | 977,346 | 1,584,515 | 483,587 | 35,400 | 0 | 0 | 0 | 0 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 28,685 | 65,799 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 300,042 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total long term liabilities | 28,685 | 65,799 | 0 | 0 | 300,042 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total liabilities | 935,790 | 841,053 | 693,959 | 1,705,976 | 810,786 | 675,736 | 977,346 | 1,584,515 | 483,587 | 35,400 | 0 | 0 | 0 | 0 |
| net assets | 244,653 | 451,213 | 394,535 | 646,832 | 200,922 | 444,748 | -106,846 | -209,685 | -5,535 | -88 | 0 | 0 | 0 | 0 |
| total shareholders funds | 244,653 | 451,213 | 394,535 | 646,832 | 200,922 | 444,748 | -106,846 | -209,685 | -5,535 | -88 | 0 | 0 | 0 | 0 |
| Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Sep 2012 | Sep 2011 | Sep 2010 | Sep 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | ||||||||||||||
| Operating Profit | -196,682 | 64,787 | -248,912 | 591,021 | 613,253 | 690,007 | 135,953 | -255,150 | -5,447 | |||||
| Depreciation | 2,204 | 15,969 | 10,185 | 10,345 | 8,866 | 4,656 | 3,350 | 2,626 | 1,622 | 0 | ||||
| Amortisation | 36,812 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | ||||
| Tax | 46,946 | -14,298 | 57,615 | -111,980 | -112,000 | -141,621 | -31,422 | 51,000 | 0 | |||||
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | 379,001 | 188,827 | -1,501,764 | 1,278,779 | 9,907 | -102,850 | -297,356 | 747,114 | 408,260 | 1,459 | 0 | 0 | 0 | 0 |
| Creditors | -49,777 | 35,244 | 35,264 | 202,602 | -27,348 | 127,742 | -34,697 | 40,113 | -9,927 | 35,400 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | -3,761 | -150,284 | -820,996 | 854,649 | -59,144 | 100,222 | -1,268,850 | 1,060,815 | 458,114 | 0 | 0 | 0 | 0 | 0 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash flow from operations | -543,259 | -237,409 | 534,920 | 267,858 | 413,720 | 883,856 | -898,310 | 152,290 | 36,102 | |||||
| Investing Activities | ||||||||||||||
| capital expenditure | ||||||||||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | ||||||||||||||
| Financing Activities | ||||||||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 38,086 | 160,474 | -226,285 | 137,981 | -78,500 | -153,081 | 319,885 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | -35,861 | 101,660 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | -300,042 | 300,042 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| share issue | ||||||||||||||
| interest | -3,047 | -953 | 0 | 39 | 0 | 3,208 | -33 | 0 | 0 | |||||
| cash flow from financing | -822 | 261,181 | -226,285 | -162,022 | 221,542 | -149,873 | 319,852 | 0 | 0 | |||||
| cash and cash equivalents | ||||||||||||||
| cash | -451,808 | -77,940 | 244,296 | 144,928 | -186,731 | 327,255 | -210,118 | 152,290 | 23,975 | 33,853 | 0 | 0 | 0 | 0 |
| overdraft | 146,050 | 0 | 0 | 0 | 0 | -376,493 | 376,493 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | -597,858 | -77,940 | 244,296 | 144,928 | -186,731 | 703,748 | -586,611 | 152,290 | 23,975 | 33,853 | 0 | 0 | 0 | 0 |
P&L
December 2022turnover
2.9m
0%
operating profit
-196.7k
-404%
gross margin
59.1%
+3.13%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2022net assets
244.7k
-0.46%
total assets
1.2m
-0.09%
cash
0
-1%
net assets
Total assets minus all liabilities
psona 12 limited company details
company number
04536661
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
September 2002
age
22
accounts
Small Company
ultimate parent company
previous names
twelve consultancy limited (January 2015)
warwick corporate ventures limited (March 2013)
incorporated
UK
address
lower ground floor, park house,, finsbury circus, london, EC2M 7EB
last accounts submitted
December 2022
psona 12 limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 4 charges/mortgages relating to psona 12 limited. Currently there are 1 open charges and 3 have been satisfied in the past.
psona 12 limited Companies House Filings - See Documents
| date | description | view/download |
|---|
