alpha response (2004) limited Company Information
Company Number
05016157
Next Accounts
Dec 2025
Shareholders
florin industrial services holdings limited
florin industrial services holdings ltd
Group Structure
View All
Industry
General cleaning of buildings
Registered Address
kingdom house, woodlands park, ashton road, newton-le-willows, WA12 0HF
alpha response (2004) limited Estimated Valuation
Pomanda estimates the enterprise value of ALPHA RESPONSE (2004) LIMITED at £2.9m based on a Turnover of £7.9m and 0.36x industry multiple (adjusted for size and gross margin).
alpha response (2004) limited Estimated Valuation
Pomanda estimates the enterprise value of ALPHA RESPONSE (2004) LIMITED at £2.8m based on an EBITDA of £912k and a 3.09x industry multiple (adjusted for size and gross margin).
alpha response (2004) limited Estimated Valuation
Pomanda estimates the enterprise value of ALPHA RESPONSE (2004) LIMITED at £9.8m based on Net Assets of £4.2m and 2.36x industry multiple (adjusted for liquidity).
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Alpha Response (2004) Limited Overview
Alpha Response (2004) Limited is a live company located in newton-le-willows, WA12 0HF with a Companies House number of 05016157. It operates in the general cleaning of buildings sector, SIC Code 81210. Founded in January 2004, it's largest shareholder is florin industrial services holdings limited with a 70% stake. Alpha Response (2004) Limited is a mature, mid sized company, Pomanda has estimated its turnover at £7.9m with declining growth in recent years.
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Alpha Response (2004) Limited Health Check
Pomanda's financial health check has awarded Alpha Response (2004) Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 8 measures and has 2 areas for improvement. Company Health Check FAQs


8 Strong

2 Regular

2 Weak

Size
annual sales of £7.9m, make it larger than the average company (£239.6k)
£7.9m - Alpha Response (2004) Limited
£239.6k - Industry AVG

Growth
3 year (CAGR) sales growth of -19%, show it is growing at a slower rate (11.6%)
-19% - Alpha Response (2004) Limited
11.6% - Industry AVG

Production
with a gross margin of 22.6%, this company has a comparable cost of product (24.9%)
22.6% - Alpha Response (2004) Limited
24.9% - Industry AVG

Profitability
an operating margin of 11% make it more profitable than the average company (3.9%)
11% - Alpha Response (2004) Limited
3.9% - Industry AVG

Employees
with 251 employees, this is above the industry average (17)
251 - Alpha Response (2004) Limited
17 - Industry AVG

Pay Structure
on an average salary of £22.4k, the company has a higher pay structure (£13.7k)
£22.4k - Alpha Response (2004) Limited
£13.7k - Industry AVG

Efficiency
resulting in sales per employee of £31.6k, this is more efficient (£24.3k)
£31.6k - Alpha Response (2004) Limited
£24.3k - Industry AVG

Debtor Days
it gets paid by customers after 16 days, this is earlier than average (44 days)
16 days - Alpha Response (2004) Limited
44 days - Industry AVG

Creditor Days
its suppliers are paid after 67 days, this is slower than average (11 days)
67 days - Alpha Response (2004) Limited
11 days - Industry AVG

Stock Days
it holds stock equivalent to 1 days, this is in line with average (1 days)
1 days - Alpha Response (2004) Limited
1 days - Industry AVG

Cash Balance
has cash to cover current liabilities for 63 weeks, this is more cash available to meet short term requirements (21 weeks)
63 weeks - Alpha Response (2004) Limited
21 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 24.2%, this is a lower level of debt than the average (63%)
24.2% - Alpha Response (2004) Limited
63% - Industry AVG
ALPHA RESPONSE (2004) LIMITED financials

Alpha Response (2004) Limited's latest turnover from March 2024 is £7.9 million and the company has net assets of £4.2 million. According to their latest financial statements, Alpha Response (2004) Limited has 251 employees and maintains cash reserves of £1.6 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Mar 2024 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 7,922,551 | 17,789,695 | 14,647,708 | 15,744,733 | 19,652,235 | 15,304,185 | 13,091,426 | 10,921,360 | 9,971,223 | 8,020,943 | 6,179,860 | ||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 6,135,709 | 14,020,456 | 11,679,010 | 13,220,857 | 15,474,159 | 12,101,437 | 10,494,550 | 8,714,056 | 7,956,657 | 6,341,086 | 4,852,419 | ||||
Gross Profit | 1,786,842 | 3,769,239 | 2,968,698 | 2,523,876 | 4,178,076 | 3,202,748 | 2,596,876 | 2,207,304 | 2,014,566 | 1,679,857 | 1,327,441 | ||||
Admin Expenses | 914,849 | 2,215,295 | 1,511,835 | 1,236,408 | 2,264,668 | 1,959,033 | 1,759,103 | 1,671,115 | 1,394,408 | 1,108,802 | 972,690 | ||||
Operating Profit | 871,993 | 1,553,944 | 1,456,863 | 1,287,468 | 1,913,408 | 1,243,715 | 837,773 | 536,189 | 620,158 | 571,055 | 354,751 | ||||
Interest Payable | 15,853 | 42,998 | 14,664 | 49,834 | 71,485 | 40,193 | |||||||||
Interest Receivable | 89,822 | 2,157 | 2,514 | 2,853 | 2,141 | 12,984 | 17,200 | ||||||||
Pre-Tax Profit | 856,140 | 1,510,946 | 1,442,199 | 1,327,456 | 2,141,923 | 1,205,679 | 840,287 | 539,042 | 622,299 | 584,039 | 371,951 | ||||
Tax | -10,254 | -278,619 | -273,505 | -253,319 | -364,546 | -256,147 | -176,344 | -115,761 | -151,920 | -115,085 | -81,893 | ||||
Profit After Tax | 845,886 | 1,232,327 | 1,168,694 | 1,074,137 | 1,777,377 | 949,532 | 663,943 | 423,281 | 470,379 | 468,954 | 290,058 | ||||
Dividends Paid | 270,500 | 462,500 | 537,000 | 1,229,833 | 1,168,000 | 348,000 | 314,500 | 534,000 | 280,000 | 330,000 | |||||
Retained Profit | 845,886 | 961,827 | 706,194 | 537,137 | 547,544 | -218,468 | 315,943 | 108,781 | -63,621 | 188,954 | -39,942 | ||||
Employee Costs | 5,628,864 | 13,807,899 | 11,815,129 | 13,534,132 | 15,262,609 | 11,977,965 | 10,168,049 | 8,595,674 | 7,674,477 | 6,006,185 | 4,552,671 | ||||
Number Of Employees | 251 | 753 | 661 | 795 | 896 | 789 | 740 | 705 | 643 | 560 | 453 | ||||
EBITDA* | 912,038 | 1,680,515 | 1,573,265 | 1,428,944 | 2,060,288 | 1,334,328 | 944,449 | 670,585 | 741,907 | 665,829 | 419,487 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Mar 2024 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 185,116 | 255,387 | 191,058 | 284,419 | 361,830 | 203,511 | 211,510 | 256,036 | 204,142 | 276,215 | 142,474 | 106,017 | 121,357 | 142,404 | 108,224 |
Intangible Assets | |||||||||||||||
Investments & Other | 904,500 | 904,500 | 904,500 | 904,500 | 904,500 | 904,500 | 904,500 | 904,500 | 900,000 | ||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 1,089,616 | 1,159,887 | 1,095,558 | 1,188,919 | 1,266,330 | 1,108,011 | 1,116,010 | 1,160,536 | 1,104,142 | 276,215 | 142,474 | 106,017 | 121,357 | 142,404 | 108,224 |
Stock & work in progress | 22,750 | 22,750 | 26,957 | 7,031 | 7,031 | 14,529 | 14,529 | 14,529 | 22,233 | 19,683 | 14,961 | 11,418 | |||
Trade Debtors | 363,801 | 2,799,189 | 2,147,607 | 2,343,679 | 3,052,163 | 3,060,700 | 3,044,652 | 1,911,018 | 1,659,846 | 2,358,926 | 1,492,049 | 1,159,212 | 446,882 | 415,523 | 268,671 |
Group Debtors | 2,134,000 | 98,500 | 24,596 | 24,596 | 24,596 | 113,509 | 111,664 | 173,281 | |||||||
Misc Debtors | 316,428 | 154,071 | 141,299 | 162,500 | 245,548 | 149,396 | 165,298 | 151,058 | 160,991 | 149,202 | 57,404 | ||||
Cash | 1,574,897 | 2,456,935 | 2,286,228 | 2,617,807 | 1,946,667 | 2,263,896 | 3,711,767 | 3,063,763 | 2,635,229 | 1,498,625 | 1,381,010 | 1,736,961 | 1,620,286 | 947,730 | 85,493 |
misc current assets | |||||||||||||||
total current assets | 4,411,876 | 5,432,945 | 4,700,591 | 5,131,017 | 5,251,409 | 5,513,117 | 6,960,842 | 5,164,964 | 4,591,808 | 4,138,100 | 3,118,705 | 2,907,591 | 2,067,168 | 1,363,253 | 354,164 |
total assets | 5,501,492 | 6,592,832 | 5,796,149 | 6,319,936 | 6,517,739 | 6,621,128 | 8,076,852 | 6,325,500 | 5,695,950 | 4,414,315 | 3,261,179 | 3,013,608 | 2,188,525 | 1,505,657 | 462,388 |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 1,131,407 | 410,174 | 227,071 | 418,768 | 254,015 | 157,985 | 176,390 | 118,288 | 107,683 | 164,838 | 231,427 | 1,242,356 | 651,772 | 334,177 | 523,358 |
Group/Directors Accounts | 17,291 | 1,544,577 | 2,272,510 | 80,651 | 49,966 | 1,359,547 | 682,046 | ||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 132,733 | 1,803,853 | 1,775,435 | 2,439,843 | 2,191,333 | 1,777,562 | 2,330,992 | 4,161,138 | 3,681,659 | 969,666 | 616,396 | ||||
total current liabilities | 1,281,431 | 2,214,027 | 2,002,506 | 2,858,611 | 2,445,348 | 3,480,124 | 4,779,892 | 4,360,077 | 3,839,308 | 2,494,051 | 1,529,869 | 1,242,356 | 651,772 | 334,177 | 523,358 |
loans | 1,004,630 | 1,393,518 | 1,750,000 | 2,885,548 | 2,545,736 | 2,505,543 | 1,489,949 | 1,489,949 | |||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 1,489,949 | 1,489,949 | 1,489,949 | 1,489,949 | 1,199,949 | ||||||||||
provisions | 48,524 | 48,524 | 36,301 | 53,695 | 66,350 | 22,319 | |||||||||
total long term liabilities | 48,524 | 1,053,154 | 1,429,819 | 1,803,695 | 2,951,898 | 2,568,055 | 2,505,543 | 1,489,949 | 1,489,949 | 1,489,949 | 1,489,949 | 1,489,949 | 1,489,949 | 1,199,949 | |
total liabilities | 1,329,955 | 3,267,181 | 3,432,325 | 4,662,306 | 5,397,246 | 6,048,179 | 7,285,435 | 5,850,026 | 5,329,257 | 3,984,000 | 3,019,818 | 2,732,305 | 2,141,721 | 1,534,126 | 523,358 |
net assets | 4,171,537 | 3,325,651 | 2,363,824 | 1,657,630 | 1,120,493 | 572,949 | 791,417 | 475,474 | 366,693 | 430,315 | 241,361 | 281,303 | 46,804 | -28,469 | -60,970 |
total shareholders funds | 4,171,537 | 3,325,651 | 2,363,824 | 1,657,630 | 1,120,493 | 572,949 | 791,417 | 475,474 | 366,693 | 430,315 | 241,361 | 281,303 | 46,804 | -28,469 | -60,970 |
Mar 2024 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 871,993 | 1,553,944 | 1,456,863 | 1,287,468 | 1,913,408 | 1,243,715 | 837,773 | 536,189 | 620,158 | 571,055 | 354,751 | ||||
Depreciation | 40,045 | 126,571 | 116,402 | 141,476 | 146,880 | 90,613 | 106,676 | 134,396 | 121,749 | 94,774 | 64,736 | 72,863 | 68,642 | 49,871 | 18,699 |
Amortisation | |||||||||||||||
Tax | -10,254 | -278,619 | -273,505 | -253,319 | -364,546 | -256,147 | -176,344 | -115,761 | -151,920 | -115,085 | -81,893 | ||||
Stock | 22,750 | -4,207 | 19,926 | -7,498 | -7,704 | 2,550 | 4,722 | 3,543 | 11,418 | ||||||
Debtors | 2,814,229 | 565,854 | -118,773 | -791,532 | 63,019 | 146 | 1,147,874 | 152,326 | -685,446 | 897,058 | 563,522 | 712,330 | 31,359 | 146,852 | 268,671 |
Creditors | 1,131,407 | 183,103 | -191,697 | 164,753 | 96,030 | -18,405 | 58,102 | 10,605 | -57,155 | -66,589 | -1,010,929 | 590,584 | 317,595 | -189,181 | 523,358 |
Accruals and Deferred Income | 132,733 | 28,418 | -664,408 | 248,510 | 413,771 | -553,430 | -1,830,146 | 479,479 | 2,711,993 | 353,270 | 616,396 | ||||
Deferred Taxes & Provisions | 48,524 | 12,223 | -17,394 | -12,655 | 44,031 | 22,319 | |||||||||
Cash flow from operations | -622,531 | 1,063,993 | 525,108 | 2,367,765 | 2,194,053 | 528,519 | -2,151,813 | 900,286 | 3,927,721 | -64,355 | -624,004 | ||||
Investing Activities | |||||||||||||||
capital expenditure | -82,614 | -65,125 | -186,290 | -49,676 | -225,482 | -103,191 | |||||||||
Change in Investments | 904,500 | 4,500 | 900,000 | ||||||||||||
cash flow from investments | -82,614 | -65,125 | -190,790 | -949,676 | -225,482 | -103,191 | |||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | 17,291 | -1,544,577 | -727,933 | 2,191,859 | 30,685 | -1,309,581 | 677,501 | 682,046 | |||||||
Other Short Term Loans | |||||||||||||||
Long term loans | -388,888 | -356,482 | -1,135,548 | 339,812 | 40,193 | 2,505,543 | -1,489,949 | 1,489,949 | |||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -1,489,949 | 1,489,949 | -1,489,949 | 290,000 | 1,199,949 | ||||||||||
share issue | |||||||||||||||
interest | -15,853 | -42,998 | -14,664 | 39,988 | -71,485 | -38,036 | 2,514 | 2,853 | 2,141 | 12,984 | 17,200 | ||||
cash flow from financing | 3,327,089 | -431,886 | -371,146 | -1,095,560 | -1,276,250 | -725,776 | 3,209,967 | 33,538 | -1,307,441 | 690,485 | 699,246 | ||||
cash and cash equivalents | |||||||||||||||
cash | 1,574,897 | 170,707 | -331,579 | 671,140 | -317,229 | -1,447,871 | 648,004 | 428,534 | 1,136,604 | 117,615 | -355,951 | 116,675 | 672,556 | 862,237 | 85,493 |
overdraft | |||||||||||||||
change in cash | 1,574,897 | 170,707 | -331,579 | 671,140 | -317,229 | -1,447,871 | 648,004 | 428,534 | 1,136,604 | 117,615 | -355,951 | 116,675 | 672,556 | 862,237 | 85,493 |
alpha response (2004) limited Credit Report and Business Information
Alpha Response (2004) Limited Competitor Analysis

Perform a competitor analysis for alpha response (2004) limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other mid companies, companies in WA12 area or any other competitors across 12 key performance metrics.
alpha response (2004) limited Ownership
ALPHA RESPONSE (2004) LIMITED group structure
Alpha Response (2004) Limited has 1 subsidiary company.
Ultimate parent company
1 parent
ALPHA RESPONSE (2004) LIMITED
05016157
1 subsidiary
alpha response (2004) limited directors
Alpha Response (2004) Limited currently has 3 directors. The longest serving directors include Mr Terence Barton (May 2023) and Mrs Agnes Barton (May 2023).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Terence Barton | England | 70 years | May 2023 | - | Director |
Mrs Agnes Barton | England | 70 years | May 2023 | - | Director |
Mr Nigel Whittle | Northern Ireland | 73 years | Feb 2025 | - | Director |
P&L
March 2024turnover
7.9m
0%
operating profit
872k
0%
gross margin
22.6%
0%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
4.2m
0%
total assets
5.5m
0%
cash
1.6m
0%
net assets
Total assets minus all liabilities
alpha response (2004) limited company details
company number
05016157
Type
Private limited with Share Capital
industry
81210 - General cleaning of buildings
incorporation date
January 2004
age
21
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
March 2024
previous names
N/A
accountant
-
auditor
BEEVER & STRUTHERS
address
kingdom house, woodlands park, ashton road, newton-le-willows, WA12 0HF
Bank
BARCLAYS BANK PLC
Legal Advisor
-
alpha response (2004) limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 4 charges/mortgages relating to alpha response (2004) limited. Currently there are 1 open charges and 3 have been satisfied in the past.
alpha response (2004) limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for ALPHA RESPONSE (2004) LIMITED. This can take several minutes, an email will notify you when this has completed.
alpha response (2004) limited Companies House Filings - See Documents
date | description | view/download |
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