mice and dice limited
mice and dice limited Company Information
Company Number
05021910
Next Accounts
Sep 2025
Shareholders
gamesys ltd
Group Structure
View All
Industry
Advertising agencies
Registered Address
colegrave house, 70 berners street, london, W1T 3NL
Website
http://gamesyscorporate.commice and dice limited Estimated Valuation
Pomanda estimates the enterprise value of MICE AND DICE LIMITED at £23.1m based on a Turnover of £29m and 0.8x industry multiple (adjusted for size and gross margin).
mice and dice limited Estimated Valuation
Pomanda estimates the enterprise value of MICE AND DICE LIMITED at £11m based on an EBITDA of £2.1m and a 5.27x industry multiple (adjusted for size and gross margin).
mice and dice limited Estimated Valuation
Pomanda estimates the enterprise value of MICE AND DICE LIMITED at £20.5m based on Net Assets of £10.7m and 1.92x industry multiple (adjusted for liquidity).
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Mice And Dice Limited Overview
Mice And Dice Limited is a live company located in london, W1T 3NL with a Companies House number of 05021910. It operates in the advertising agencies sector, SIC Code 73110. Founded in January 2004, it's largest shareholder is gamesys ltd with a 100% stake. Mice And Dice Limited is a mature, large sized company, Pomanda has estimated its turnover at £29m with healthy growth in recent years.
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Mice And Dice Limited Health Check
Pomanda's financial health check has awarded Mice And Dice Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 3 areas for improvement. Company Health Check FAQs
4 Strong
3 Regular
3 Weak
Size
annual sales of £29m, make it larger than the average company (£10.2m)
£29m - Mice And Dice Limited
£10.2m - Industry AVG
Growth
3 year (CAGR) sales growth of 7%, show it is growing at a similar rate (6.5%)
7% - Mice And Dice Limited
6.5% - Industry AVG
Production
with a gross margin of 43.4%, this company has a comparable cost of product (43.4%)
43.4% - Mice And Dice Limited
43.4% - Industry AVG
Profitability
an operating margin of 6.7% make it more profitable than the average company (5.2%)
6.7% - Mice And Dice Limited
5.2% - Industry AVG
Employees
with 386 employees, this is above the industry average (44)
386 - Mice And Dice Limited
44 - Industry AVG
Pay Structure
on an average salary of £60.3k, the company has an equivalent pay structure (£66.1k)
£60.3k - Mice And Dice Limited
£66.1k - Industry AVG
Efficiency
resulting in sales per employee of £75.1k, this is less efficient (£187.7k)
£75.1k - Mice And Dice Limited
£187.7k - Industry AVG
Debtor Days
There is insufficient data available for this Key Performance Indicator!
- - Mice And Dice Limited
- - Industry AVG
Creditor Days
its suppliers are paid after 4 days, this is quicker than average (43 days)
4 days - Mice And Dice Limited
43 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Mice And Dice Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 0 weeks, this is less cash available to meet short term requirements (15 weeks)
0 weeks - Mice And Dice Limited
15 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 31.6%, this is a lower level of debt than the average (67.9%)
31.6% - Mice And Dice Limited
67.9% - Industry AVG
MICE AND DICE LIMITED financials
Mice And Dice Limited's latest turnover from December 2023 is £29 million and the company has net assets of £10.7 million. According to their latest financial statements, Mice And Dice Limited has 386 employees and maintains cash reserves of £27 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 29,001,000 | 27,118,000 | 28,261,465 | 23,474,537 | 27,873,841 | 35,588,931 | 27,705,516 | 23,650,658 | 23,437,839 | 17,289,101 | 15,746,322 | 15,078,128 | 13,493,230 | 12,148,925 | 9,245,498 |
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | |||||||||||||||
| Gross Profit | |||||||||||||||
| Admin Expenses | |||||||||||||||
| Operating Profit | 1,949,000 | 2,250,000 | 396,256 | 1,546,929 | 1,316,718 | 770,536 | 1,652,286 | 1,339,532 | |||||||
| Interest Payable | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Receivable | 0 | 0 | 0 | 0 | 0 | 0 | 3,609 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Pre-Tax Profit | 1,949,000 | 2,250,000 | 396,256 | 1,546,929 | 1,316,718 | 770,536 | 1,655,895 | 1,339,532 | 583,968 | 896,664 | 844,124 | 1,078,831 | 1,084,754 | 971,258 | 525,421 |
| Tax | 393,000 | -1,303,000 | 101,789 | -646,201 | -251,023 | -175,259 | -22,673 | 6,989 | 44,379 | -191,648 | -208,055 | -268,090 | -305,341 | -258,400 | -142,649 |
| Profit After Tax | 2,342,000 | 947,000 | 498,045 | 900,728 | 1,065,695 | 595,277 | 1,633,222 | 1,346,521 | 628,347 | 705,016 | 636,069 | 810,741 | 779,413 | 712,858 | 382,772 |
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1,000,000 |
| Retained Profit | 2,342,000 | 947,000 | 498,045 | 900,728 | 1,065,695 | 595,277 | 1,633,222 | 1,346,521 | 628,347 | 705,016 | 636,069 | 810,741 | 779,413 | 712,858 | -617,228 |
| Employee Costs | 23,274,000 | 21,536,000 | 23,481,457 | 16,239,847 | 17,192,698 | 20,415,017 | 16,425,197 | 13,623,566 | 13,897,484 | 10,834,419 | 9,461,632 | 8,734,328 | 6,973,243 | 5,450,145 | 4,944,330 |
| Number Of Employees | 386 | 433 | 433 | 396 | 469 | 467 | 440 | 349 | 340 | 306 | 280 | 249 | 198 | 150 | 159 |
| EBITDA* | 2,084,000 | 2,364,000 | 537,491 | 1,673,970 | 1,408,452 | 895,481 | 1,769,540 | 1,449,304 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 295,000 | 414,000 | 526,411 | 656,896 | 291,714 | 345,800 | 417,935 | 440,666 | 473,015 | 556,081 | 512,358 | 10,117 | 8,028 | 3,019 | 14,554 |
| Intangible Assets | 0 | 0 | 620 | 3,098 | 5,577 | 7,437 | 9,916 | 12,395 | 12,395 | 12,395 | 12,395 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 295,000 | 414,000 | 527,031 | 659,994 | 297,291 | 353,237 | 427,851 | 453,061 | 485,410 | 568,476 | 524,753 | 10,117 | 8,028 | 3,019 | 14,554 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group Debtors | 14,490,000 | 11,572,000 | 9,433,335 | 4,887,238 | 6,010,347 | 11,203,230 | 0 | 6,397,103 | 7,259,481 | 5,274,444 | 4,488,107 | 3,523,671 | 3,095,870 | 2,278,680 | 2,365,068 |
| Misc Debtors | 838,000 | 329,000 | 604,828 | 902,516 | 399,358 | 1,161,858 | 1,395,842 | 781,236 | 622,719 | 364,211 | 268,911 | 288,225 | 447,607 | 392,138 | 429,507 |
| Cash | 27,000 | 265,000 | 1,016,448 | 2,451,364 | 862,474 | 1,242,219 | 9,872,606 | 1,619,268 | 1,377,341 | 256,980 | 231,658 | 739,823 | 493,245 | 358,162 | 9,220 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 15,355,000 | 12,166,000 | 11,054,611 | 8,241,118 | 7,272,179 | 13,607,307 | 11,268,448 | 8,797,607 | 9,259,541 | 5,895,635 | 4,988,676 | 4,551,719 | 4,036,722 | 3,028,980 | 2,803,795 |
| total assets | 15,650,000 | 12,580,000 | 11,581,642 | 8,901,112 | 7,569,470 | 13,960,544 | 11,696,299 | 9,250,668 | 9,744,951 | 6,464,111 | 5,513,429 | 4,561,836 | 4,044,750 | 3,031,999 | 2,818,349 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 212,000 | 0 | 304,517 | 272,079 | 578,423 | 1,408,891 | 635,071 | 673,820 | 1,009,398 | 478,907 | 676,008 | 343,863 | 407,894 | 292,897 | 484,881 |
| Group/Directors Accounts | 65,000 | 0 | 1,250,331 | 0 | 0 | 0 | 892,542 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 4,661,000 | 4,210,000 | 2,603,378 | 3,351,252 | 2,792,849 | 4,167,441 | 2,379,751 | 2,421,135 | 3,926,361 | 1,785,313 | 1,331,857 | 1,378,213 | 1,607,837 | 1,489,496 | 1,796,720 |
| total current liabilities | 4,938,000 | 4,210,000 | 4,158,226 | 3,623,331 | 3,371,272 | 5,576,332 | 3,907,364 | 3,094,955 | 4,935,759 | 2,264,220 | 2,007,865 | 1,722,076 | 2,015,731 | 1,782,393 | 2,281,601 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 19,046 | 29,735 | 0 | 0 | 0 | 0 |
| total long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 19,046 | 29,735 | 0 | 0 | 0 | 0 |
| total liabilities | 4,938,000 | 4,210,000 | 4,158,226 | 3,623,331 | 3,371,272 | 5,576,332 | 3,907,364 | 3,094,955 | 4,935,759 | 2,283,266 | 2,037,600 | 1,722,076 | 2,015,731 | 1,782,393 | 2,281,601 |
| net assets | 10,712,000 | 8,370,000 | 7,423,416 | 5,277,781 | 4,198,198 | 8,384,212 | 7,788,935 | 6,155,713 | 4,809,192 | 4,180,845 | 3,475,829 | 2,839,760 | 2,029,019 | 1,249,606 | 536,748 |
| total shareholders funds | 10,712,000 | 8,370,000 | 7,423,416 | 5,277,781 | 4,198,198 | 8,384,212 | 7,788,935 | 6,155,713 | 4,809,192 | 4,180,845 | 3,475,829 | 2,839,760 | 2,029,019 | 1,249,606 | 536,748 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | 1,949,000 | 2,250,000 | 396,256 | 1,546,929 | 1,316,718 | 770,536 | 1,652,286 | 1,339,532 | |||||||
| Depreciation | 135,000 | 113,000 | 138,757 | 124,561 | 91,734 | 124,945 | 117,254 | 109,772 | 101,395 | 84,479 | 5,907 | 4,192 | 5,494 | 11,955 | 17,089 |
| Amortisation | 0 | 1,000 | 2,478 | 2,480 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Tax | 393,000 | -1,303,000 | 101,789 | -646,201 | -251,023 | -175,259 | -22,673 | 6,989 | 44,379 | -191,648 | -208,055 | -268,090 | -305,341 | -258,400 | -142,649 |
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | 3,427,000 | 1,862,837 | 4,248,409 | -619,951 | 5,013,863 | 10,969,246 | -5,782,497 | -703,861 | 2,243,545 | 881,637 | 945,122 | 268,419 | 872,659 | -123,757 | 2,794,575 |
| Creditors | 212,000 | -304,517 | 32,438 | -306,344 | -56,648 | 773,820 | -38,749 | -335,578 | 530,491 | -197,101 | 332,145 | -64,031 | 114,997 | -191,984 | 484,881 |
| Accruals and Deferred Income | 451,000 | 1,606,622 | -747,874 | 558,403 | 413,098 | 1,787,690 | -41,384 | -1,505,226 | 2,141,048 | 453,456 | -46,356 | -229,624 | 118,341 | -307,224 | 1,796,720 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -19,046 | -10,689 | 29,735 | 0 | 0 | 0 | 0 |
| Cash flow from operations | -287,000 | 500,268 | -4,324,565 | 1,899,779 | -3,499,984 | -7,687,514 | 7,449,231 | 319,350 | |||||||
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 65,000 | -1,250,331 | 1,250,331 | 0 | -892,542 | -892,542 | 892,542 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| share issue | |||||||||||||||
| interest | 0 | 0 | 0 | 0 | 0 | 0 | 3,609 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from financing | 65,000 | -1,250,747 | 2,897,921 | 178,855 | -5,548,974 | -892,542 | 896,151 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1,153,976 |
| cash and cash equivalents | |||||||||||||||
| cash | -238,000 | -751,448 | -1,434,916 | 1,588,890 | -9,010,132 | -8,630,387 | 8,253,338 | 241,927 | 1,120,361 | 25,322 | -508,165 | 246,578 | 135,083 | 348,942 | 9,220 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | -238,000 | -751,448 | -1,434,916 | 1,588,890 | -9,010,132 | -8,630,387 | 8,253,338 | 241,927 | 1,120,361 | 25,322 | -508,165 | 246,578 | 135,083 | 348,942 | 9,220 |
mice and dice limited Credit Report and Business Information
Mice And Dice Limited Competitor Analysis
Perform a competitor analysis for mice and dice limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other large companies, companies in W1T area or any other competitors across 12 key performance metrics.
mice and dice limited Ownership
MICE AND DICE LIMITED group structure
Mice And Dice Limited has no subsidiary companies.
Ultimate parent company
ANZO GROUP LTD
#0119108
2 parents
MICE AND DICE LIMITED
05021910
mice and dice limited directors
Mice And Dice Limited currently has 6 directors. The longest serving directors include Mr Robeson Reeves (Sep 2019) and Mrs Christina Southall (Dec 2021).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Robeson Reeves | United Kingdom | 41 years | Sep 2019 | - | Director |
| Mrs Christina Southall | United Kingdom | 62 years | Dec 2021 | - | Director |
| Mr Bradley Muffitt | England | 49 years | Mar 2023 | - | Director |
| Mr Matthew Hill | United Kingdom | 42 years | Feb 2024 | - | Director |
| Ms Amy Neville | United Kingdom | 33 years | Jan 2025 | - | Director |
| Ms Ekaterina Gomaniouk | United Kingdom | 38 years | Jan 2025 | - | Director |
P&L
December 2023turnover
29m
+7%
operating profit
1.9m
-13%
gross margin
43.5%
-3.86%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
10.7m
+0.28%
total assets
15.7m
+0.24%
cash
27k
-0.9%
net assets
Total assets minus all liabilities
mice and dice limited company details
company number
05021910
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
January 2004
age
21
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
gamesys marketing support limited (August 2005)
gamesys support marketing limited (September 2004)
accountant
-
auditor
GRANT THORNTON (NI) LLP
address
colegrave house, 70 berners street, london, W1T 3NL
Bank
-
Legal Advisor
-
mice and dice limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to mice and dice limited.
mice and dice limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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mice and dice limited Companies House Filings - See Documents
| date | description | view/download |
|---|
