hs direct limited
hs direct limited Company Information
Company Number
05066720
Next Accounts
Sep 2025
Industry
Other information service activities n.e.c.
Shareholders
citation limited
Group Structure
View All
Contact
Registered Address
kings court water lane, wilmslow, cheshire, SK9 5AR
Website
www.hsdirect.co.ukhs direct limited Estimated Valuation
Pomanda estimates the enterprise value of HS DIRECT LIMITED at £12.5m based on a Turnover of £9.1m and 1.38x industry multiple (adjusted for size and gross margin).
hs direct limited Estimated Valuation
Pomanda estimates the enterprise value of HS DIRECT LIMITED at £87.5m based on an EBITDA of £12.2m and a 7.16x industry multiple (adjusted for size and gross margin).
hs direct limited Estimated Valuation
Pomanda estimates the enterprise value of HS DIRECT LIMITED at £51.4m based on Net Assets of £20m and 2.57x industry multiple (adjusted for liquidity).
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Hs Direct Limited Overview
Hs Direct Limited is a live company located in cheshire, SK9 5AR with a Companies House number of 05066720. It operates in the other information service activities n.e.c. sector, SIC Code 63990. Founded in March 2004, it's largest shareholder is citation limited with a 100% stake. Hs Direct Limited is a mature, mid sized company, Pomanda has estimated its turnover at £9.1m with high growth in recent years.
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Hs Direct Limited Health Check
Pomanda's financial health check has awarded Hs Direct Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 8 measures and has 2 areas for improvement. Company Health Check FAQs
8 Strong
0 Regular
2 Weak
Size
annual sales of £9.1m, make it larger than the average company (£1.1m)
£9.1m - Hs Direct Limited
£1.1m - Industry AVG
Growth
3 year (CAGR) sales growth of 19%, show it is growing at a faster rate (7.6%)
19% - Hs Direct Limited
7.6% - Industry AVG
Production
with a gross margin of 99.3%, this company has a lower cost of product (68.8%)
99.3% - Hs Direct Limited
68.8% - Industry AVG
Profitability
an operating margin of 133.6% make it more profitable than the average company (6.5%)
133.6% - Hs Direct Limited
6.5% - Industry AVG
Employees
with 67 employees, this is above the industry average (20)
67 - Hs Direct Limited
20 - Industry AVG
Pay Structure
on an average salary of £46.9k, the company has a higher pay structure (£35.1k)
£46.9k - Hs Direct Limited
£35.1k - Industry AVG
Efficiency
resulting in sales per employee of £135.1k, this is more efficient (£75.9k)
£135.1k - Hs Direct Limited
£75.9k - Industry AVG
Debtor Days
There is insufficient data available for this Key Performance Indicator!
- - Hs Direct Limited
- - Industry AVG
Creditor Days
its suppliers are paid after 456 days, this is slower than average (31 days)
456 days - Hs Direct Limited
31 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Hs Direct Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 13 weeks, this is less cash available to meet short term requirements (72 weeks)
13 weeks - Hs Direct Limited
72 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 3.4%, this is a lower level of debt than the average (35.3%)
3.4% - Hs Direct Limited
35.3% - Industry AVG
HS DIRECT LIMITED financials
Hs Direct Limited's latest turnover from December 2023 is £9.1 million and the company has net assets of £20 million. According to their latest financial statements, Hs Direct Limited has 67 employees and maintains cash reserves of £179.1 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 9,050,066 | 7,905,572 | 5,977,287 | 5,428,654 | 5,355,557 | 3,499,804 | |||||||||
| Other Income Or Grants | 0 | 0 | 0 | 0 | 0 | 0 | |||||||||
| Cost Of Sales | 63,752 | 220,702 | 51,243 | 29,057 | 695,145 | 459,223 | |||||||||
| Gross Profit | 8,986,314 | 7,684,870 | 5,926,044 | 5,399,597 | 4,660,412 | 3,040,581 | |||||||||
| Admin Expenses | -3,107,329 | 7,235,213 | 3,689,649 | 3,391,851 | 3,344,727 | 2,230,480 | |||||||||
| Operating Profit | 12,093,643 | 449,657 | 2,236,395 | 2,007,746 | 1,315,685 | 810,101 | |||||||||
| Interest Payable | 0 | 0 | 0 | 0 | 0 | 0 | |||||||||
| Interest Receivable | 2,622 | 20 | 77 | 200 | 0 | 223 | |||||||||
| Pre-Tax Profit | 12,096,265 | 449,677 | 2,236,472 | 2,007,946 | 1,315,685 | 810,324 | |||||||||
| Tax | -18,676 | 8,318 | -19,775 | 214,344 | 9,428 | -93,692 | |||||||||
| Profit After Tax | 12,077,589 | 457,995 | 2,216,697 | 2,222,290 | 1,325,113 | 716,632 | |||||||||
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | |||||||||
| Retained Profit | 12,077,589 | 457,995 | 2,216,697 | 2,222,290 | 1,325,113 | 716,632 | |||||||||
| Employee Costs | 3,141,802 | ||||||||||||||
| Number Of Employees | 67 | 70 | 70 | 68 | |||||||||||
| EBITDA* | 12,228,855 | 514,480 | 2,279,693 | 2,029,596 | 1,344,936 | 819,328 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 53,246 | 74,455 | 114,093 | 92,163 | 43,909 | 48,023 | 43,032 | 26,998 | 26,089 | 22,690 | 14,930 | 10,875 | 13,394 | 4,231 | 5,221 |
| Intangible Assets | 329,051 | 225,109 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 382,297 | 299,564 | 114,093 | 92,163 | 43,909 | 48,023 | 43,032 | 26,998 | 26,089 | 22,690 | 14,930 | 10,875 | 13,394 | 4,231 | 5,221 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 0 | 0 | 0 | 3,663 | 12,504 | 18,786 | 25,581 | 49,317 | 110,238 | 108,434 | 56,621 | 74,573 | 36,011 | 22,281 | 37,722 |
| Group Debtors | 20,120,786 | 16,415,359 | 7,499,903 | 4,968,355 | 2,765,047 | 1,707,543 | 645,940 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 64,719 | 141,600 | 66,097 | 216,652 | 231,300 | 59,132 | 48,052 | 84,735 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash | 179,137 | 293,532 | 224,062 | 387,924 | 419,152 | 394,776 | 883,145 | 596,133 | 366,927 | 236,104 | 270,905 | 211,981 | 187,378 | 155,194 | 81,486 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7,138 | 5,769 | 5,788 | 0 | 0 |
| total current assets | 20,364,642 | 16,850,491 | 7,790,062 | 5,576,594 | 3,428,003 | 2,180,237 | 1,602,718 | 730,185 | 477,165 | 344,538 | 334,664 | 292,323 | 229,177 | 177,475 | 119,208 |
| total assets | 20,746,939 | 17,150,055 | 7,904,155 | 5,668,757 | 3,471,912 | 2,228,260 | 1,645,750 | 757,183 | 503,254 | 367,228 | 349,594 | 303,198 | 242,571 | 181,706 | 124,429 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 79,756 | 92,227 | 71,714 | 112,339 | 17,681 | 33,106 | 64,652 | 15,649 | 365,663 | 296,931 | 204,944 | 180,869 | 145,926 | 0 | 63,579 |
| Group/Directors Accounts | 0 | 8,280,580 | 0 | 0 | 39,840 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 591,532 | 797,862 | 302,732 | 251,727 | 343,518 | 442,824 | 546,000 | 518,625 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current liabilities | 671,288 | 9,170,669 | 374,446 | 364,066 | 401,039 | 475,930 | 610,652 | 534,274 | 365,663 | 296,931 | 204,944 | 180,869 | 145,926 | 0 | 63,579 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 110,010 | 0 |
| provisions | 31,937 | 13,261 | 21,579 | 13,258 | 1,730 | 8,300 | 7,700 | 4,433 | 4,167 | 3,395 | 2,071 | 2,679 | 2,679 | 813 | 813 |
| total long term liabilities | 31,937 | 13,261 | 21,579 | 13,258 | 1,730 | 8,300 | 7,700 | 4,433 | 4,167 | 3,395 | 2,071 | 2,679 | 2,679 | 110,823 | 813 |
| total liabilities | 703,225 | 9,183,930 | 396,025 | 377,324 | 402,769 | 484,230 | 618,352 | 538,707 | 369,830 | 300,326 | 207,015 | 183,548 | 148,605 | 110,823 | 64,392 |
| net assets | 20,043,714 | 7,966,125 | 7,508,130 | 5,291,433 | 3,069,143 | 1,744,030 | 1,027,398 | 218,476 | 133,424 | 66,902 | 142,579 | 119,650 | 93,966 | 70,883 | 60,037 |
| total shareholders funds | 20,043,714 | 7,966,125 | 7,508,130 | 5,291,433 | 3,069,143 | 1,744,030 | 1,027,398 | 218,476 | 133,424 | 66,902 | 142,579 | 119,650 | 93,966 | 70,883 | 60,037 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | 12,093,643 | 449,657 | 2,236,395 | 2,007,746 | 1,315,685 | 810,101 | |||||||||
| Depreciation | 21,209 | 39,638 | 43,298 | 21,850 | 29,251 | 9,227 | 10,541 | 8,999 | 8,697 | 7,563 | 4,977 | 3,625 | 4,464 | 1,410 | 1,739 |
| Amortisation | 114,003 | 25,185 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tax | -18,676 | 8,318 | -19,775 | 214,344 | 9,428 | -93,692 | |||||||||
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | 3,628,546 | 8,990,959 | 2,377,330 | 2,179,819 | 1,223,390 | 1,651,409 | 585,521 | 23,814 | 1,804 | 51,813 | -17,952 | 38,562 | 13,730 | -15,441 | 37,722 |
| Creditors | -12,471 | 20,513 | -40,625 | 94,658 | -15,425 | 17,457 | 49,003 | -350,014 | 68,732 | 91,987 | 24,075 | 34,943 | 145,926 | -63,579 | 63,579 |
| Accruals and Deferred Income | -206,330 | 495,130 | 51,005 | -91,791 | -99,306 | -75,801 | 27,375 | 518,625 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Deferred Taxes & Provisions | 18,676 | -8,318 | 8,321 | 11,528 | -6,570 | 3,867 | 3,267 | 266 | 772 | 1,324 | -608 | 0 | 1,866 | 0 | 813 |
| Cash flow from operations | 8,381,508 | -7,960,836 | -98,711 | 78,516 | 9,673 | -980,250 | |||||||||
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | -8,280,580 | 8,280,580 | 0 | -39,840 | 39,840 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -110,010 | 110,010 | 0 |
| share issue | |||||||||||||||
| interest | 2,622 | 20 | 77 | 200 | 0 | 223 | |||||||||
| cash flow from financing | -8,277,958 | 8,280,600 | 77 | -39,640 | 39,840 | 809,145 | |||||||||
| cash and cash equivalents | |||||||||||||||
| cash | -114,395 | 69,470 | -163,862 | -31,228 | 24,376 | -201,357 | 287,012 | 229,206 | 130,823 | -34,801 | 58,924 | 24,603 | 32,184 | 73,708 | 81,486 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | -114,395 | 69,470 | -163,862 | -31,228 | 24,376 | -201,357 | 287,012 | 229,206 | 130,823 | -34,801 | 58,924 | 24,603 | 32,184 | 73,708 | 81,486 |
hs direct limited Credit Report and Business Information
Hs Direct Limited Competitor Analysis
Perform a competitor analysis for hs direct limited by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other mid companies, companies in SK9 area or any other competitors across 12 key performance metrics.
hs direct limited Ownership
HS DIRECT LIMITED group structure
Hs Direct Limited has no subsidiary companies.
Ultimate parent company
CITATION MIDCO LTD
#0150653
2 parents
HS DIRECT LIMITED
05066720
hs direct limited directors
Hs Direct Limited currently has 3 directors. The longest serving directors include Mr Christopher Morris (Dec 2018) and Ms Eloise Wann (Dec 2018).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Christopher Morris | United Kingdom | 52 years | Dec 2018 | - | Director |
| Ms Eloise Wann | United Kingdom | 47 years | Dec 2018 | - | Director |
| Mr Matthew Stewart | United Kingdom | 48 years | Aug 2023 | - | Director |
P&L
December 2023turnover
9.1m
+14%
operating profit
12.1m
+2590%
gross margin
99.3%
+2.15%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
20m
+1.52%
total assets
20.7m
+0.21%
cash
179.1k
-0.39%
net assets
Total assets minus all liabilities
Similar Companies
hs direct limited company details
company number
05066720
Type
Private limited with Share Capital
industry
63990 - Other information service activities n.e.c.
incorporation date
March 2004
age
21
incorporated
UK
ultimate parent company
accounts
Audit Exemption Subsidiary
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
-
address
kings court water lane, wilmslow, cheshire, SK9 5AR
Bank
-
Legal Advisor
-
hs direct limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 2 charges/mortgages relating to hs direct limited. Currently there are 1 open charges and 1 have been satisfied in the past.
hs direct limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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hs direct limited Companies House Filings - See Documents
| date | description | view/download |
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