priceline.com holdco u.k. limited
priceline.com holdco u.k. limited Company Information
Company Number
05206488
Next Accounts
Sep 2025
Industry
Activities of head offices
Shareholders
priceline.com europe holdco inc
Group Structure
View All
Contact
Registered Address
c/o company secretarial departme, 280 bishopsgate, london, EC2M 4AG
Website
rentalcars.compriceline.com holdco u.k. limited Estimated Valuation
Pomanda estimates the enterprise value of PRICELINE.COM HOLDCO U.K. LIMITED at £0 based on a Turnover of £0 and 0.5x industry multiple (adjusted for size and gross margin).
priceline.com holdco u.k. limited Estimated Valuation
Pomanda estimates the enterprise value of PRICELINE.COM HOLDCO U.K. LIMITED at £0 based on an EBITDA of £-277.9k and a 3.74x industry multiple (adjusted for size and gross margin).
priceline.com holdco u.k. limited Estimated Valuation
Pomanda estimates the enterprise value of PRICELINE.COM HOLDCO U.K. LIMITED at £847m based on Net Assets of £397.1m and 2.13x industry multiple (adjusted for liquidity).
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Priceline.com Holdco U.k. Limited Overview
Priceline.com Holdco U.k. Limited is a live company located in london, EC2M 4AG with a Companies House number of 05206488. It operates in the activities of head offices sector, SIC Code 70100. Founded in August 2004, it's largest shareholder is priceline.com europe holdco inc with a 100% stake. Priceline.com Holdco U.k. Limited is a mature, unknown sized company, Pomanda has estimated its turnover at £0 with unknown growth in recent years.
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Priceline.com Holdco U.k. Limited Health Check
Pomanda's financial health check has awarded Priceline.Com Holdco U.K. Limited a 1 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 1 areas for improvement. Company Health Check FAQs
1 Strong
0 Regular
1 Weak
Size
There is insufficient data available for this Key Performance Indicator!
- - Priceline.com Holdco U.k. Limited
- - Industry AVG
Growth
There is insufficient data available for this Key Performance Indicator!
- Priceline.com Holdco U.k. Limited
- - Industry AVG
Production
There is insufficient data available for this Key Performance Indicator!
- - Priceline.com Holdco U.k. Limited
- - Industry AVG
Profitability
There is insufficient data available for this Key Performance Indicator!
- - Priceline.com Holdco U.k. Limited
- - Industry AVG
Employees
with 1 employees, this is below the industry average (111)
- Priceline.com Holdco U.k. Limited
- - Industry AVG
Pay Structure
There is insufficient data available for this Key Performance Indicator!
- Priceline.com Holdco U.k. Limited
- - Industry AVG
Efficiency
There is insufficient data available for this Key Performance Indicator!
- Priceline.com Holdco U.k. Limited
- - Industry AVG
Debtor Days
There is insufficient data available for this Key Performance Indicator!
- - Priceline.com Holdco U.k. Limited
- - Industry AVG
Creditor Days
There is insufficient data available for this Key Performance Indicator!
- - Priceline.com Holdco U.k. Limited
- - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Priceline.com Holdco U.k. Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Priceline.com Holdco U.k. Limited
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 0.1%, this is a lower level of debt than the average (55.4%)
- - Priceline.com Holdco U.k. Limited
- - Industry AVG
PRICELINE.COM HOLDCO U.K. LIMITED financials
Priceline.Com Holdco U.K. Limited's latest turnover from December 2023 is 0 and the company has net assets of £397.1 million. According to their latest financial statements, we estimate that Priceline.Com Holdco U.K. Limited has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | |||||||||||||||
| Gross Profit | |||||||||||||||
| Admin Expenses | |||||||||||||||
| Operating Profit | -277,949 | -85,701 | -126,142 | -142,997 | -134,105 | -189,858 | -110,550 | -111,332 | -178,483 | -102,322 | -43,023 | -31,570 | -50,353 | -115,548 | -31,856 |
| Interest Payable | 9,265 | 0 | 0 | 66,613 | 60,824 | 0 | 0 | 9,317,954 | 22,029,969 | 23,218,443 | 11,195,009 | 15,715,523 | 14,679,411 | 13,526,878 | 12,721,835 |
| Interest Receivable | 0 | 54,045 | 18,597 | 0 | 0 | 0 | 5,901,626 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Pre-Tax Profit | 5,248,865,812 | 3,036,396,695 | 1,834,721 | 884,208,189 | 4,762,308,369 | -11,329,400,785 | -6,129,937 | -9,429,285 | -13,438,539 | -8,503,128 | -21,915,095 | -15,747,093 | -14,729,764 | -13,642,426 | -12,753,691 |
| Tax | 117,356 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit After Tax | 5,248,983,169 | 3,036,396,695 | 1,834,721 | 884,208,189 | 4,762,308,369 | -11,329,400,785 | -6,129,937 | -9,429,285 | -13,438,539 | -8,503,128 | -21,915,095 | -15,747,093 | -14,729,764 | -13,642,426 | -12,753,691 |
| Dividends Paid | 5,249,153,027 | 3,036,299,413 | 0 | 884,417,799 | 4,762,503,298 | 11,329,503,325 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Retained Profit | -169,858 | 97,282 | 1,834,721 | -209,610 | -194,929 | -22,658,904,110 | -6,129,937 | -9,429,285 | -13,438,539 | -8,503,128 | -21,915,095 | -15,747,093 | -14,729,764 | -13,642,426 | -12,753,691 |
| Employee Costs | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Number Of Employees | |||||||||||||||
| EBITDA* | -277,949 | -85,701 | -126,142 | -142,997 | -134,105 | -189,858 | -110,550 | -111,332 | -178,483 | -102,322 | -43,023 | -31,570 | -50,353 | -115,548 | -31,856 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 397,281,501 | 380,597,591 | 333,589,391 | 366,084,910 | 300,690,312 | 319,743,651 | 319,743,651 | 306,015,616 | 309,744,038 | 307,227,296 | 227,460,522 | 189,584,613 | 189,584,613 | 189,584,613 | 189,584,613 |
| Debtors (Due After 1 year) | 117,356 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 397,398,857 | 380,597,591 | 333,589,391 | 366,084,910 | 300,690,312 | 319,743,651 | 319,743,651 | 306,015,616 | 309,744,038 | 307,227,296 | 227,460,522 | 189,584,613 | 189,584,613 | 189,584,613 | 189,584,613 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4,344 | 0 | 0 | 2,892 |
| Misc Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7,613 | 0 |
| Cash | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4,344 | 0 | 7,613 | 2,892 |
| total assets | 397,398,857 | 380,597,591 | 333,589,391 | 366,084,910 | 300,690,312 | 319,743,651 | 319,743,651 | 306,015,616 | 309,744,038 | 307,227,296 | 227,460,522 | 189,588,957 | 189,584,613 | 189,592,226 | 189,587,505 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 113,496 | 0 | 96,224 | 2,042,810 | 1,520,592 | 1,408,315 | 1,419,531 | 36,678,451 | 27,568,875 | 239,048,520 | 126,018,334 | 4,169,358 | 3,829,213 | 3,242,795 | 18,392,789 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 185,299 | 11,581 | 17,789 | 97,699 | 72,548 | 120,163 | 6,408 | 54,569 | 67,522 | 21,167 | 30,601 | 0 | 1,413 | 11,315 | 14,547 |
| total current liabilities | 298,796 | 11,581 | 114,013 | 2,140,510 | 1,593,141 | 1,528,479 | 1,425,939 | 36,733,020 | 27,636,397 | 239,069,687 | 126,048,935 | 4,169,358 | 3,830,626 | 3,254,110 | 18,407,336 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 224,089,604 | 226,819,859 | 0 | 75,248,012 | 166,239,758 | 154,127,053 | 143,281,418 | 133,666,223 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 224,089,604 | 226,819,860 | 0 | 75,248,012 | 166,239,758 | 154,127,053 | 143,281,418 | 133,666,223 |
| total liabilities | 298,796 | 11,581 | 114,013 | 2,140,510 | 1,593,141 | 1,528,479 | 1,425,939 | 260,822,624 | 254,456,256 | 239,069,687 | 201,296,947 | 170,409,116 | 157,957,679 | 146,535,528 | 152,073,559 |
| net assets | 397,100,062 | 380,586,010 | 333,475,378 | 363,944,400 | 299,097,171 | 318,215,173 | 318,317,712 | 45,192,992 | 55,287,782 | 68,157,608 | 26,163,574 | 19,179,841 | 31,626,934 | 43,056,698 | 37,513,946 |
| total shareholders funds | 397,100,062 | 380,586,010 | 333,475,378 | 363,944,400 | 299,097,171 | 318,215,173 | 318,317,712 | 45,192,992 | 55,287,782 | 68,157,608 | 26,163,574 | 19,179,841 | 31,626,934 | 43,056,698 | 37,513,946 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | -277,949 | -85,701 | -126,142 | -142,997 | -134,105 | -189,858 | -110,550 | -111,332 | -178,483 | -102,322 | -43,023 | -31,570 | -50,353 | -115,548 | -31,856 |
| Depreciation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Amortisation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Tax | 117,356 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | 117,356 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -4,344 | 4,344 | -7,613 | 4,721 | 2,892 |
| Creditors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 173,718 | -6,208 | -79,910 | 25,151 | -47,615 | 113,755 | -48,161 | -12,953 | 46,355 | -9,434 | 30,601 | -1,413 | -9,902 | -3,232 | 14,547 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash flow from operations | -104,231 | -91,909 | -206,052 | -117,846 | -181,720 | -76,103 | -158,711 | -124,285 | -132,128 | -111,756 | -8,078 | -37,327 | -52,642 | -123,501 | |
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | 16,683,910 | 47,008,200 | -32,495,519 | 65,394,598 | -19,053,339 | 0 | 13,728,035 | -3,728,422 | 2,516,743 | 79,766,774 | 37,875,909 | 0 | 0 | 0 | 189,584,613 |
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 113,496 | -96,224 | -1,946,586 | 522,218 | 112,277 | -11,215 | -35,258,920 | 9,109,576 | -211,479,645 | 113,030,186 | 121,848,976 | 340,145 | 586,418 | -15,149,994 | 18,392,789 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | -224,089,604 | -2,730,255 | 226,819,859 | -75,248,012 | -90,991,746 | 12,112,705 | 10,845,635 | 9,615,195 | 133,666,223 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| share issue | |||||||||||||||
| interest | -9,265 | 54,045 | 18,597 | -66,613 | -60,824 | 0 | 5,901,626 | -9,317,954 | -22,029,969 | -23,218,443 | -11,195,009 | -15,715,523 | -14,679,411 | -13,526,878 | -12,721,835 |
| cash flow from financing | 16,788,141 | 46,971,171 | -34,231,732 | 65,512,444 | -18,871,619 | 22,658,790,356 | 25,807,759 | -3,604,138 | -6,121,042 | 65,060,893 | 48,561,049 | 37,327 | 52,642 | 123,501 | 189,604,814 |
| cash and cash equivalents | |||||||||||||||
| cash | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
priceline.com holdco u.k. limited Credit Report and Business Information
Priceline.com Holdco U.k. Limited Competitor Analysis
Perform a competitor analysis for priceline.com holdco u.k. limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other mature companies, companies in EC2M area or any other competitors across 12 key performance metrics.
priceline.com holdco u.k. limited Ownership
PRICELINE.COM HOLDCO U.K. LIMITED group structure
Priceline.Com Holdco U.K. Limited has 1 subsidiary company.
Ultimate parent company
BOOKING HOLDINGS INC
#0077933
PRICELINE.COM EUROPE HOLDCO INC
#0054934
2 parents
PRICELINE.COM HOLDCO U.K. LIMITED
05206488
1 subsidiary
priceline.com holdco u.k. limited directors
Priceline.Com Holdco U.K. Limited currently has 4 directors. The longest serving directors include Ms Susana D'Emic (Dec 2019) and Mr David Goulden (Dec 2019).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Ms Susana D'Emic | England | 60 years | Dec 2019 | - | Director |
| Mr David Goulden | United States | 65 years | Dec 2019 | - | Director |
| Ms Susana D'Emic | England | 60 years | Dec 2019 | - | Director |
| Ewout Steenbergen | United States | 55 years | Mar 2024 | - | Director |
P&L
December 2023turnover
0
0%
operating profit
-277.9k
+224%
gross margin
0%
0%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
397.1m
+0.04%
total assets
397.4m
+0.04%
cash
0
0%
net assets
Total assets minus all liabilities
priceline.com holdco u.k. limited company details
company number
05206488
Type
Private limited with Share Capital
industry
70100 - Activities of head offices
incorporation date
August 2004
age
21
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
rulecorp limited (September 2004)
accountant
-
auditor
DELOITTE LLP
address
c/o company secretarial departme, 280 bishopsgate, london, EC2M 4AG
Bank
-
Legal Advisor
BAKER & MCKENZIE LLP
priceline.com holdco u.k. limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to priceline.com holdco u.k. limited.
priceline.com holdco u.k. limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for PRICELINE.COM HOLDCO U.K. LIMITED. This can take several minutes, an email will notify you when this has completed.
priceline.com holdco u.k. limited Companies House Filings - See Documents
| date | description | view/download |
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