Safety Services Direct Limited

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safety services direct limited Company Information

Company Number

05216927

Next Accounts

Sep 2025

Directors

Lee Bushell

Luke Smith

Shareholders

bushell investment group limited

cwgs holdings limited

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Group Structure

View All

Industry

Other business support service activities n.e.c.

Registered Address

nationworld house noose lane, willenhall, WV13 3AP

Website

www.safetyservicesdirect.com

safety services direct limited Estimated Valuation

£1.3m

Pomanda estimates the enterprise value of SAFETY SERVICES DIRECT LIMITED at £1.3m based on a Turnover of £2m and 0.64x industry multiple (adjusted for size and gross margin).

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Safety Services Direct Limited is a live company located in willenhall, WV13 3AP with a Companies House number of 05216927. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in August 2004, it's largest shareholder is bushell investment group limited with a 55% stake. Safety Services Direct Limited is a mature, small sized company, Pomanda has estimated its turnover at £2m with high growth in recent years.

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Pomanda's financial health check has awarded Safety Services Direct Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 4 areas for improvement. Company Health Check FAQs

Health Rating3out of 5

2 Strong

5 Regular

4 Weak

Size

annual sales of £2m, make it smaller than the average company (£4.8m)

Growth

3 year (CAGR) sales growth of 19%, show it is growing at a faster rate (6.6%)

EXPORT

Safety Services Direct Limited's latest turnover from December 2023 is £2 million and the company has net assets of £460.3 thousand. According to their latest financial statements, Safety Services Direct Limited has 13 employees and maintains cash reserves of £51.1 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Jun 2019	Jun 2018	Jun 2017	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Turnover	1,987,833	2,104,825	1,707,107	1,172,911	1,042,771	786,501	275,559	403,683	319,078	98,734	46,138	24,856	284,475
Other Income Or Grants
Cost Of Sales	1,064,670	1,157,465	774,915	736,553	654,035	494,653	171,127	256,741	206,184	64,362	29,560	15,571	173,911
Gross Profit	923,163	947,360	932,192	436,358	388,736	291,849	104,432	146,942	112,894	34,372	16,578	9,286	110,564
Admin Expenses	853,400	685,854	731,323	1,507,560	379,719	292,318	-1,333,460	-157,460	-25,403	-37,731	243,849	142,870	-221,803	-1,001,353
Operating Profit	69,763	261,506	200,869	-1,071,202	9,017	-469	1,437,892	304,402	138,297	72,103	-227,271	-133,584	332,367	1,001,353
Interest Payable	15,978	20,785	8,192	15,965	7,919			93
Interest Receivable				4	116	181	52	4,802	3,237	2,173	2,604	2,903	1,937	615
Pre-Tax Profit	53,785	240,721	192,677	-1,087,163	1,214	-288	1,437,943	309,111	141,534	74,277	-224,667	-130,681	334,304	1,001,968
Tax	-26,660	-42,956	-35,626		-231		-273,209	-61,822	-29,722	-17,084			-93,605	-280,551
Profit After Tax	27,125	197,765	157,051	-1,087,163	983	-288	1,164,734	247,289	111,812	57,193	-224,667	-130,681	240,699	721,417
Dividends Paid
Retained Profit	27,125	197,765	157,051	-1,087,163	983	-288	1,164,734	247,289	111,812	57,193	-224,667	-130,681	240,699	721,417
Employee Costs	701,471	769,632	585,124	556,875	544,684	315,072	191,494	124,759	124,630	41,121	40,061	39,592	115,315
Number Of Employees	13	15	12	12	13	8	5	3	3	1	1	1	3
EBITDA*	121,382	311,668	241,636	-1,026,040	38,147	11,741	1,442,530	309,525	145,392	81,197	-217,415	-121,534	341,009	1,008,429

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Jun 2019	Jun 2018	Jun 2017	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Tangible Assets	340,817	353,211	328,688	198,832	170,913	73,746	51,890	18,116	23,241	30,336	34,803	43,513	254,765	259,587
Intangible Assets
Investments & Other								19,334	19,334	204,334	179,334	160,000	291,397	329,451
Debtors (Due After 1 year)
Total Fixed Assets	340,817	353,211	328,688	198,832	170,913	73,746	51,890	37,450	42,575	234,670	214,137	203,513	546,162	589,038
Stock & work in progress			6,705	21,009	55,566	55,566	16,897	28,000	17,600	5,476	4,000	2,760	4,700	4,000
Trade Debtors	252,361	513,304	288,137	175,594	100,769	83,636	13,568		1,246	1,112	697	1,156	2,965
Group Debtors	317,236	439,971	437,303	157,907	1,444,550	1,275,428	1,198,145
Misc Debtors	103,273	12,971	42,851	213,945	72,367	72,920	48,709	14,241
Cash	51,089	26,793	43,241	7,535		30,927	41,359	1,086,236	834,452	460,406	408,965	632,536	528,848	245,856
misc current assets
total current assets	723,959	993,039	818,237	575,990	1,673,252	1,518,477	1,318,678	1,128,477	853,298	466,994	413,662	636,452	536,513	249,856
total assets	1,064,776	1,346,250	1,146,925	774,822	1,844,165	1,592,223	1,370,568	1,165,927	895,873	701,664	627,799	839,965	1,082,675	838,894
Bank overdraft					8,678
Bank loan	5,556	59,213	60,844	90,003	49,854
Trade Creditors	96,700	113,860	121,284	52,095	104,856	104,906	21,689		115,764	33,367	16,005	7,519	119,538	116,651
Group/Directors Accounts	144,180	316,632	268,462			86,912	28,973
other short term finances
hp & lease commitments				19,366	44,530
other current liabilities	201,888	207,413	190,541	304,976	249,590	208,737	146,318	140,009
total current liabilities	448,324	697,118	641,131	466,440	457,508	400,555	196,980	140,009	115,764	33,367	16,005	7,519	119,538	116,651
loans	30,093	149,358	208,439	198,801	176,107			2,854
hp & lease commitments					37,171
Accruals and Deferred Income
other liabilities	59,362					14,034			4,334	4,334	4,334
provisions	66,691	66,691	62,037	31,313	7,948	13,186	8,852				690	1,009	1,019	824
total long term liabilities	156,146	216,049	270,476	230,114	221,226	27,220	8,852	2,854	4,334	4,334	5,024	1,009	1,019	824
total liabilities	604,470	913,167	911,607	696,554	678,734	427,775	205,832	142,863	120,098	37,701	21,029	8,528	120,557	117,475
net assets	460,306	433,083	235,318	78,268	1,165,431	1,164,448	1,164,736	1,023,064	775,775	663,963	606,770	831,437	962,118	721,419
total shareholders funds	460,306	433,083	235,318	78,268	1,165,431	1,164,448	1,164,736	1,023,064	775,775	663,963	606,770	831,437	962,118	721,419

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Jun 2019	Jun 2018	Jun 2017	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Operating Activities
Operating Profit	69,763	261,506	200,869	-1,071,202	9,017	-469	1,437,892	304,402	138,297	72,103	-227,271	-133,584	332,367	1,001,353
Depreciation	51,619	50,162	40,767	45,162	29,130	12,210	4,638	5,123	7,095	9,094	9,856	12,050	8,642	7,076
Amortisation
Tax	-26,660	-42,956	-35,626		-231		-273,209	-61,822	-29,722	-17,084			-93,605	-280,551
Stock		-6,705	-14,304	-34,557		38,669	16,897	10,400	12,124	1,476	1,240	-1,940	700	4,000
Debtors	-293,376	197,955	220,845	-1,070,240	185,702	171,562	1,260,422	12,995	134	415	-459	-1,809	2,965
Creditors	-17,160	-7,424	69,189	-52,761	-50	83,217	21,689	-115,764	82,397	17,362	8,486	-112,019	2,887	116,651
Accruals and Deferred Income	-5,525	16,872	-114,435	55,386	40,853	62,419	146,318	140,009
Deferred Taxes & Provisions		4,654	30,724	23,365	-5,238	4,334	8,852			-690	-319	-10	195	824
Cash flow from operations	365,413	91,564	-15,053	104,747	-112,221	-48,520	68,861	248,553	185,809	78,894	-210,029	-229,814	246,821	841,353
Investing Activities
capital expenditure	-39,225	-74,685	-170,623	-73,081	-126,297	-34,066	-56,528	2		-4,627	-1,146	199,202	-3,820	-266,663
Change in Investments									-185,000	25,000	19,334	-131,397	-38,054	329,451
cash flow from investments	-39,225	-74,685	-170,623	-73,081	-126,297	-34,066	-56,528	2	185,000	-29,627	-20,480	330,599	34,234	-596,114
Financing Activities
Bank loans	-53,657	-1,631	-29,159	40,149	49,854
Group/Directors Accounts	-172,452	48,170	268,462		-86,912	57,939	28,973
Other Short Term Loans
Long term loans	-119,265	-59,081	9,638	22,694	176,107			2,854
Hire Purchase and Lease Commitments			-19,366	-62,335	81,701
other long term liabilities	59,362				-14,034	14,034		-4,334			4,334
share issue	98		-1				2							2
interest	-15,978	-20,785	-8,192	-15,961	-7,803	181	52	4,709	3,237	2,173	2,604	2,903	1,937	615
cash flow from financing	-301,892	-33,327	221,382	-15,453	198,913	72,154	29,027	3,229	3,237	2,173	6,938	2,903	1,937	617
cash and cash equivalents
cash	24,296	-16,448	35,706	7,535	-30,927	-10,432	41,359	251,784	374,046	51,441	-223,571	103,688	282,992	245,856
overdraft				-8,678	8,678
change in cash	24,296	-16,448	35,706	16,213	-39,605	-10,432	41,359	251,784	374,046	51,441	-223,571	103,688	282,992	245,856

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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SAFETY SERVICES DIRECT LIMITED group structure

Safety Services Direct Limited has no subsidiary companies.

Ultimate parent company

BUSHELL INVESTMENT GROUP LIMITED

12584695

BUSHELL INVESTMENT GROUP SAFETY SERVICES LIMITED

10231796

2 parents

SAFETY SERVICES DIRECT LIMITED

05216927

SAFETY SERVICES DIRECT LIMITED Shareholders

bushell investment group limited	55%
cwgs holdings limited	35%
serlas holdings	10%

Safety Services Direct Limited currently has 2 directors. The longest serving directors include Mr Lee Bushell (Jun 2016) and Mr Luke Smith (Jan 2023).

officer	country	age	start	end	role
Mr Lee Bushell	England	43 years	Jun 2016	-	Director
Mr Luke Smith	England	38 years	Jan 2023	-	Director

P&L

December 2023

turnover

-6%

operating profit

69.8k

-73%

gross margin

46.5%

+3.18%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

460.3k

+0.06%

total assets

1.1m

-0.21%

cash

51.1k

+0.91%

net assets

Total assets minus all liabilities

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company number

05216927

Type

Private limited with Share Capital

industry

82990 - Other business support service activities n.e.c.

incorporation date

August 2004

ultimate parent company

BUSHELL INVESTMENT GROUP LIMITED

previous names

N/A

address

nationworld house noose lane, willenhall, WV13 3AP

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safety services direct limited Company Information

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