park card marketing services limited

park card marketing services limited Company Information

Share PARK CARD MARKETING SERVICES LIMITED
Live 
EstablishedLargeRapid

Company Number

05325492

Industry

Other business support service activities n.e.c.

 

Shareholders

appreciate group plc

Group Structure

View All

Contact

Registered Address

1 valley road, birkenhead, merseyside, CH41 7ED

Website

-

park card marketing services limited Estimated Valuation

£14.1m

Pomanda estimates the enterprise value of PARK CARD MARKETING SERVICES LIMITED at £14.1m based on a Turnover of £29.9m and 0.47x industry multiple (adjusted for size and gross margin).

park card marketing services limited Estimated Valuation

£235.3k

Pomanda estimates the enterprise value of PARK CARD MARKETING SERVICES LIMITED at £235.3k based on an EBITDA of £67.6k and a 3.48x industry multiple (adjusted for size and gross margin).

park card marketing services limited Estimated Valuation

£3.7m

Pomanda estimates the enterprise value of PARK CARD MARKETING SERVICES LIMITED at £3.7m based on Net Assets of £1.6m and 2.35x industry multiple (adjusted for liquidity).

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Park Card Marketing Services Limited Overview

Park Card Marketing Services Limited is a live company located in merseyside, CH41 7ED with a Companies House number of 05325492. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in January 2005, it's largest shareholder is appreciate group plc with a 100% stake. Park Card Marketing Services Limited is a established, large sized company, Pomanda has estimated its turnover at £29.9m with rapid growth in recent years.

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Park Card Marketing Services Limited Health Check

Pomanda's financial health check has awarded Park Card Marketing Services Limited a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 7 measures and has 5 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating4.5out of 5
positive_score

7 Strong

positive_score

0 Regular

positive_score

5 Weak

size

Size

annual sales of £29.9m, make it larger than the average company (£3m)

£29.9m - Park Card Marketing Services Limited

£3m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of 59%, show it is growing at a faster rate (4%)

59% - Park Card Marketing Services Limited

4% - Industry AVG

production

Production

with a gross margin of 0.9%, this company has a higher cost of product (38.8%)

0.9% - Park Card Marketing Services Limited

38.8% - Industry AVG

profitability

Profitability

an operating margin of 0% make it less profitable than the average company (6.5%)

0% - Park Card Marketing Services Limited

6.5% - Industry AVG

employees

Employees

with 2 employees, this is below the industry average (20)

2 - Park Card Marketing Services Limited

20 - Industry AVG

paystructure

Pay Structure

on an average salary of £29.3k, the company has a lower pay structure (£43.5k)

£29.3k - Park Card Marketing Services Limited

£43.5k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £14.9m, this is more efficient (£137.1k)

£14.9m - Park Card Marketing Services Limited

£137.1k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 0 days, this is earlier than average (39 days)

0 days - Park Card Marketing Services Limited

39 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 236 days, this is slower than average (34 days)

236 days - Park Card Marketing Services Limited

34 days - Industry AVG

stockdays

Stock Days

it holds stock equivalent to 1 days, this is less than average (29 days)

1 days - Park Card Marketing Services Limited

29 days - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 0 weeks, this is less cash available to meet short term requirements (28 weeks)

0 weeks - Park Card Marketing Services Limited

28 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 95.5%, this is a higher level of debt than the average (60.3%)

95.5% - Park Card Marketing Services Limited

60.3% - Industry AVG

PARK CARD MARKETING SERVICES LIMITED financials

EXPORTms excel logo

Park Card Marketing Services Limited's latest turnover from March 2023 is £29.9 million and the company has net assets of £1.6 million. According to their latest financial statements, Park Card Marketing Services Limited has 2 employees and maintains cash reserves of £17.1 thousand as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Mar 2023Mar 2022Mar 2021Mar 2020Mar 2019Mar 2018Mar 2017Mar 2016Mar 2015Mar 2014Mar 2013Mar 2012Mar 2011Mar 2010
Turnover29,889,51030,393,93110,871,7957,386,7993,989,8892,170,9571,706,1832,021,7412,346,2181,091,5901,009,795210,0201,249,2330
Other Income Or Grants00000000000000
Cost Of Sales29,617,12730,067,46610,420,2496,755,065426,368309,450184,696191,116111,75751,32886,587290,1531,140,483854
Gross Profit272,383326,465451,546631,7343,563,5211,861,5071,521,4871,830,6252,234,4611,040,262923,208-80,133108,750-854
Admin Expenses283,640351,965437,782764,9823,485,4091,831,2651,514,8311,393,1271,501,698-58,912-32,183-556,314-41,116246,713
Operating Profit-11,257-25,50013,764-133,24878,11230,2426,656437,498732,7631,099,174955,391476,181149,866-247,567
Interest Payable06,7540068,25798,82352,95543,71949,45572,71496,518149,583139,5290
Interest Receivable0000016700285627000
Pre-Tax Profit-11,257-32,25413,764-133,2489,855-68,414-46,299393,779683,3361,026,516858,900326,59810,337-247,567
Tax4,99610,291-2,61514,472-10,68710,38614,919-48,352-145,520-172,255139,997-50,782-192,24069,318
Profit After Tax-6,261-21,96311,149-118,776-832-58,028-31,380345,427537,816854,261998,897275,816-181,903-178,249
Dividends Paid00000000000000
Retained Profit-6,261-21,96311,149-118,776-832-58,028-31,380345,427537,816854,261998,897275,816-181,903-178,249
Employee Costs58,64698,566115,548180,207901,370994,356852,044780,375859,916804,896431,794549,979401,36324,582
Number Of Employees22352324242224252019161
EBITDA*67,590174,475214,044316,430518,973463,250398,011830,4131,110,6821,472,9681,291,380797,934415,685-247,567

* Earnings Before Interest, Tax, Depreciation and Amortisation

Mar 2023Mar 2022Mar 2021Mar 2020Mar 2019Mar 2018Mar 2017Mar 2016Mar 2015Mar 2014Mar 2013Mar 2012Mar 2011Mar 2010
Tangible Assets60,84450,56139,38263,212193,424155,54130,65141,23254,02534,81163,70190,250118,750142,500
Intangible Assets26,35591,705204,672381,122800,0711,215,4191,576,8221,831,0292,085,5592,420,4622,576,4182,524,0972,679,5592,775,207
Investments & Other00000000000000
Debtors (Due After 1 year)29,24217,3520099,483000000000
Total Fixed Assets57,957124,914244,054444,334993,4951,370,9601,607,4731,872,2612,139,5842,455,2732,640,1192,614,3472,798,3092,917,707
Stock & work in progress86,111111,22449,23186,31753,72759,40638,67133,52838,02853,84331,5909,3018,2470
Trade Debtors68,472131,642207,07470,16335,58627,59222,31250,46634,15324,3469,189000
Group Debtors34,843,01625,376,34716,394,61910,576,0747,670,2776,053,2385,211,9074,146,4013,660,8985,361,0523,389,3532,161,1341,289,114245,021
Misc Debtors179,694225,277180,881100,27979,306222,69968,357247,85135,6285,0166,7272,96753,518
Cash17,0703,61612,97829,036192,42352,54422,2285,279122,4023,7130000
misc current assets1,20860111,145,4453,389,9541,825,4671,090,66300000000
total current assets35,195,57125,848,70727,990,22814,251,82310,375,6767,506,1425,363,4754,235,6983,863,3325,478,5823,435,1482,177,1621,300,328298,539
total assets35,253,52825,973,62128,234,28214,696,15711,369,1718,877,1026,970,9486,107,9596,002,9167,933,8556,075,2674,791,5094,098,6373,216,246
Bank overdraft01,031,7691,284,425529,031674,892479,342413,480193,725328,638289,29236,451371,74761,40516,071
Bank loan00000000000000
Trade Creditors 19,185,0272,642,3103,994,7952,273,09830,77929,32035,09921,20636,64838,40410,038725,307556,928123,257
Group/Directors Accounts00000000000000
other short term finances00000000000000
hp & lease commitments00000000000000
other current liabilities14,488,1399,835,51112,179,83310,260,6178,948,3876,651,2113,706,3252,981,4223,003,5345,462,8844,627,1073,400,2163,421,5533,024,909
total current liabilities33,673,16613,509,59017,459,05313,062,7469,654,0587,159,8734,154,9043,196,3533,368,8205,790,5804,673,5964,497,2704,039,8863,164,237
loans00000000000000
hp & lease commitments00000000000000
Accruals and Deferred Income00000000000000
other liabilities00000000000000
provisions021,759,60018,337,07671,05600390,000518,056654,732748,834974,218757,148837,804460,514
total long term liabilities010,879,8009,168,53835,52800195,000259,028327,366374,417487,109378,574418,902230,257
total liabilities33,673,16624,389,39026,627,59113,098,2749,654,0587,159,8734,349,9043,455,3813,696,1866,164,9975,160,7054,875,8444,458,7883,394,494
net assets1,580,3621,584,2311,606,6911,597,8831,715,1131,717,2292,621,0442,652,5782,306,7301,768,858914,562-84,335-360,151-178,248
total shareholders funds1,580,3621,584,2311,606,6911,597,8831,715,1131,717,2292,621,0442,652,5782,306,7301,768,858914,562-84,335-360,151-178,248
Mar 2023Mar 2022Mar 2021Mar 2020Mar 2019Mar 2018Mar 2017Mar 2016Mar 2015Mar 2014Mar 2013Mar 2012Mar 2011Mar 2010
Operating Activities
Operating Profit-11,257-25,50013,764-133,24878,11230,2426,656437,498732,7631,099,174955,391476,181149,866-247,567
Depreciation13,49723,52523,83030,72925,51321,74711,71916,16433,01528,89028,50028,50023,7500
Amortisation65,350176,450176,450418,949415,348411,261379,636376,751344,904344,904307,489293,253242,0690
Tax4,99610,291-2,61514,472-10,68710,38614,919-48,352-145,520-172,255139,997-50,782-192,24069,318
Stock-25,11361,993-37,08632,590-5,67920,7355,143-4,500-15,81522,25322,2891,0548,2470
Debtors9,369,8068,968,0446,036,0582,861,8641,581,1231,000,9531,105,685493,989-1,718,1242,017,4681,235,697875,780993,542298,539
Creditors16,542,717-1,352,4851,721,6972,242,3191,459-5,77913,893-15,442-1,75628,366-715,269168,379433,671123,257
Accruals and Deferred Income4,652,628-2,344,3221,919,2161,312,2302,297,1762,944,886724,903-22,112-2,459,350835,7771,226,891-21,337396,6443,024,909
Deferred Taxes & Provisions-21,759,6003,422,52418,266,02071,0560-390,000-128,056-136,676-94,102-225,384217,070-80,656377,290460,514
Cash flow from operations-9,836,362-9,119,55416,119,3901,062,0531,231,4772,001,055-87,158118,342143,893-100,249902,083-63,296429,2613,131,892
Investing Activities
capital expenditure-23,780-98,187099,483-63,396-196,495-126,567-125,592-62,230-188,948-361,761-137,791-146,421-2,917,707
Change in Investments00000000000000
cash flow from investments-23,780-98,187099,483-63,396-196,495-126,567-125,592-62,230-188,948-361,761-137,791-146,421-2,917,707
Financing Activities
Bank loans00000000000000
Group/Directors Accounts00000000000000
Other Short Term Loans 00000000000000
Long term loans00000000000000
Hire Purchase and Lease Commitments00000000000000
other long term liabilities00000000000000
share issue2,392-497-2,3411,546-1,284-845,787-15442156350001
interest0-6,75400-68,257-98,656-52,955-43,719-49,427-72,658-96,491-149,583-139,5290
cash flow from financing2,392-7,251-2,3411,546-69,541-944,443-53,109-43,298-49,371-72,623-96,491-149,583-139,5291
cash and cash equivalents
cash13,454-9,362-16,058-163,387139,87930,31616,949-117,123118,6893,7130000
overdraft-1,031,769-252,656755,394-145,861195,55065,862219,755-134,91339,346252,841-335,296310,34245,33416,071
change in cash1,045,223243,294-771,452-17,526-55,671-35,546-202,80617,79079,343-249,128335,296-310,342-45,334-16,071

park card marketing services limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Park Card Marketing Services Limited Competitor Analysis

competitor_analysis_table_img

Perform a competitor analysis for park card marketing services limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other large companies, companies in CH41 area or any other competitors across 12 key performance metrics.

park card marketing services limited Ownership

PARK CARD MARKETING SERVICES LIMITED group structure

Park Card Marketing Services Limited has no subsidiary companies.

Ultimate parent company

2 parents

PARK CARD MARKETING SERVICES LIMITED

05325492

PARK CARD MARKETING SERVICES LIMITED Shareholders

appreciate group plc 100%

park card marketing services limited directors

Park Card Marketing Services Limited currently has 2 directors. The longest serving directors include Mr Julian Coghlan (Jan 2023) and Mr David Harding (Apr 2024).

officercountryagestartendrole
Mr Julian Coghlan55 years Jan 2023- Director
Mr David Harding50 years Apr 2024- Director

P&L

March 2023

turnover

29.9m

-2%

operating profit

-11.3k

-56%

gross margin

1%

-15.16%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

March 2023

net assets

1.6m

0%

total assets

35.3m

+0.36%

cash

17.1k

+3.72%

net assets

Total assets minus all liabilities

park card marketing services limited company details

company number

05325492

Type

Private limited with Share Capital

industry

82990 - Other business support service activities n.e.c.

incorporation date

January 2005

age

19

incorporated

UK

ultimate parent company

accounts

Full Accounts

last accounts submitted

March 2023

previous names

park fast cash limited (March 2009)

accountant

-

auditor

BDO LLP

address

1 valley road, birkenhead, merseyside, CH41 7ED

Bank

-

Legal Advisor

-

park card marketing services limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to park card marketing services limited.

park card marketing services limited Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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park card marketing services limited Companies House Filings - See Documents

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