Pure Leapfrog

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SOLUTIONS

pure leapfrog Company Information

Live

EstablishedMicroDeclining

Company Number

05534395

Website

www.pureleapfrog.org

Registered Address

7-14 great dover street, london, SE1 4YR

Industry

Other business support service activities n.e.c.

Telephone

Next Accounts Due

May 2025

Group Structure

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Directors

John Henderson10 Years

Shelagh Kirkland9 Years

View All

Shareholders

-0%

pure leapfrog Estimated Valuation

£662.2k

Pomanda estimates the enterprise value of PURE LEAPFROG at £662.2k based on Net Assets of £258.2k and 2.57x industry multiple (adjusted for liquidity).

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Pure Leapfrog is a live company located in london, SE1 4YR with a Companies House number of 05534395. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in August 2005, it's largest shareholder is unknown. Pure Leapfrog is a established, micro sized company, Pomanda has estimated its turnover at £261.8k with declining growth in recent years.

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Pomanda's financial health check has awarded Pure Leapfrog a 3 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs

Health Rating3out of 5

2 Strong

2 Regular

7 Weak

Size

annual sales of £261.8k, make it smaller than the average company (£3.6m)

Growth

3 year (CAGR) sales growth of -52%, show it is growing at a slower rate (5%)

EXPORT

Pure Leapfrog's latest turnover from August 2023 is £261.8 thousand and the company has net assets of £258.2 thousand. According to their latest financial statements, Pure Leapfrog has 5 employees and maintains cash reserves of £177.3 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Aug 2023	Aug 2022	Aug 2021	Aug 2020	Aug 2019	Aug 2018	Aug 2017	Aug 2016	Aug 2015	Aug 2014	Aug 2013	Aug 2012	Aug 2011	Aug 2010	Aug 2009
Turnover	261,817	486,538	529,636	2,298,591	1,821,628	1,765,704	1,897,811	1,110,338	467,652	601,263	320,066	331,630	397,324	355,744	347,417
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	161,912	298,769	334,152	1,426,346	1,138,363	1,100,880	1,169,340	686,463	295,497	385,705	204,689	206,948	242,434	212,164	0
Gross Profit	99,905	187,769	195,484	872,245	683,265	664,824	728,471	423,875	172,155	215,558	115,377	124,682	154,890	143,580	0
Admin Expenses	125,360	226,978	-314,693	-266,962	-584,245	-394,502	-157,940	251,720	252,785	182,589	131,891	4,905	105,089	148,220	118,085
Operating Profit	-25,455	-39,209	510,177	1,139,207	1,267,510	1,059,326	886,411	172,155	-80,630	32,969	-16,514	119,777	49,801	-4,640	-118,085
Interest Payable	0	0	0	0	17,128	24,527	32,160	32,098	19,391	14,886	5,361	0	0	0	0
Interest Receivable	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Pre-Tax Profit	-20,139	-40,691	846	26,770	75,733	-196,517	47,195	5,882	-120,986	3,549	-23,360	91,902	37,852	-3,520	-117,596
Tax	0	0	-120	1,346	-5,555	-5,227	-4,223	0	0	0	0	0	0	0	0
Profit After Tax	-20,139	-40,691	726	28,116	70,178	-201,744	42,972	5,882	-120,986	3,549	-23,360	91,902	37,852	-3,520	-117,596
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	-20,139	-40,691	726	28,116	70,178	-201,744	42,972	5,882	-120,986	3,549	-23,360	91,902	37,852	-3,520	-117,596
Employee Costs	217,124	343,200	356,163	419,459	306,802	278,281	364,039	226,703	323,296	319,059	140,045	109,985	143,712	105,688	0
Number Of Employees	5	6	6	7	4	4	6	5	4	5	3	3	4	3	0
EBITDA*	-22,122	-34,446	514,940	1,145,487	1,270,663	1,061,014	888,003	173,605	-80,630	32,969	-16,514	119,777	49,801	-4,640	-118,085

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Aug 2023	Aug 2022	Aug 2021	Aug 2020	Aug 2019	Aug 2018	Aug 2017	Aug 2016	Aug 2015	Aug 2014	Aug 2013	Aug 2012	Aug 2011	Aug 2010	Aug 2009
Tangible Assets	34,373	37,706	42,470	49,348	52,183	1,251	4,374	4,442	1,126	1,215	0	0	0	0	0
Intangible Assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Investments & Other	101	101	101	33,742	138,624	377,061	516,213	709,338	410,473	638,809	282,225	165,903	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	34,474	37,807	42,571	83,090	190,807	378,312	520,587	713,780	411,599	640,024	282,225	165,903	0	0	0
Stock & work in progress	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	95,376	95,023	138,684	84,494	99,828	1,500	111,679	62,767	91,499	80,145	27,112	63,592	39,979	34,955	156,870
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	43,120	59,648	117,249	30,565	38,447	324,095	597,069	228,053	10,155	8,327	4,850	7,018	4,100	3,406	4,089
Cash	177,252	222,386	139,574	374,968	271,328	322,321	950,924	410,358	557,305	445,486	398,946	171,069	287,659	252,638	195,436
misc current assets	0	0	0	16,794,184	19,929,354	15,498,440	21,765,443	3,772,181	0	0	0	37,107	0	0	0
total current assets	315,748	377,057	395,507	17,284,211	20,338,957	16,146,356	23,425,115	4,473,359	658,959	533,958	430,908	278,786	331,738	290,999	356,395
total assets	350,222	414,864	438,078	17,367,301	20,529,764	16,524,668	23,945,702	5,187,139	1,070,558	1,173,982	713,133	444,689	331,738	290,999	356,395
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	529	18,624	18,881	34,749	16,899	49,402	20,228	7,487	6,527	9,827	13,033	5,990	3,600	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	35,230
other short term finances	10,000	10,000	22,480	16,599,198	19,417,955	15,154,428	201,481	173,270	91,244	304,523	52,053	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	54,018	70,426	27,712	380,594	632,444	790,326	1,461,624	120,665	136,733	61,354	33,051	45,927	27,268	27,981	54,627
total current liabilities	64,547	99,050	69,073	17,014,541	20,067,298	15,994,156	1,683,333	301,422	234,504	375,704	98,137	51,917	30,868	27,981	89,857
loans	27,500	37,500	50,000	34,481	171,949	310,381	21,840,232	4,506,960	540,922	382,160	202,427	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
provisions	0	0	0	0	354	146	408	0	0	0	0	0	0	0	0
total long term liabilities	27,500	37,500	50,000	34,481	172,303	310,527	21,840,640	4,506,960	540,922	382,160	202,427	0	0	0	0
total liabilities	92,047	136,550	119,073	17,049,022	20,239,601	16,304,683	23,523,973	4,808,382	775,426	757,864	300,564	51,917	30,868	27,981	89,857
net assets	258,175	278,314	319,005	318,279	290,163	219,985	421,729	378,757	295,132	416,118	412,569	392,772	300,870	263,018	266,538
total shareholders funds	258,175	278,314	319,005	318,279	290,163	219,985	421,729	378,757	295,132	416,118	412,569	392,772	300,870	263,018	266,538

	Aug 2023	Aug 2022	Aug 2021	Aug 2020	Aug 2019	Aug 2018	Aug 2017	Aug 2016	Aug 2015	Aug 2014	Aug 2013	Aug 2012	Aug 2011	Aug 2010	Aug 2009
Operating Activities
Operating Profit	-25,455	-39,209	510,177	1,139,207	1,267,510	1,059,326	886,411	172,155	-80,630	32,969	-16,514	119,777	49,801	-4,640	-118,085
Depreciation	3,333	4,763	4,763	6,280	3,153	1,688	1,592	1,450	0	0	0	0	0	0	0
Amortisation	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	0	0	-120	1,346	-5,555	-5,227	-4,223	0	0	0	0	0	0	0	0
Stock	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors	-16,175	-101,262	140,874	-23,216	-187,320	-383,153	417,928	189,166	13,182	56,510	-38,648	26,531	5,718	-122,598	160,959
Creditors	-18,095	-257	-15,868	17,850	-32,503	29,174	12,741	960	-3,300	-3,206	7,043	2,390	3,600	0	0
Accruals and Deferred Income	-16,408	42,714	-352,882	-251,850	-157,882	-671,298	1,340,959	-16,068	75,379	28,303	-12,876	18,659	-713	-26,646	54,627
Deferred Taxes & Provisions	0	0	0	-354	208	-262	408	0	0	0	0	0	0	0	0
Cash flow from operations	-40,450	109,273	5,196	935,695	1,262,251	796,554	1,819,960	-30,669	-21,733	1,556	16,301	114,295	46,970	91,312	-224,417
Investing Activities
capital expenditure	0	1	2,115	0	-4,086	717	-1,783	-4,766	89	-1,215	0	0	0	0	0
Change in Investments	0	0	-33,641	-104,882	-238,437	-139,152	-193,125	298,865	-228,336	356,584	116,322	165,903	0	0	0
cash flow from investments	0	1	35,756	104,882	234,351	139,869	191,342	-303,631	228,425	-357,799	-116,322	-165,903	0	0	0
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	-35,230	35,230
Other Short Term Loans	0	-12,480	-16,576,718	-2,818,757	4,263,527	14,952,947	28,211	82,026	-213,279	252,470	52,053	0	0	0	0
Long term loans	-10,000	-12,500	15,519	-137,468	-138,432	-21,529,851	17,333,272	3,966,038	158,762	179,733	202,427	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
share issue	0	0	0	0	0	0	0	77,743	0	0	43,157	0	0	0	384,134
interest	0	0	0	0	-17,128	-24,527	-32,160	-32,098	-19,391	-14,886	-5,361	0	0	0	0
cash flow from financing	-10,000	-24,980	-16,561,199	-2,956,225	4,107,967	-6,601,431	17,329,323	4,093,709	-73,908	417,317	292,276	0	0	-35,230	419,364
cash and cash equivalents
cash	-45,134	82,812	-235,394	103,640	-50,993	-628,603	540,566	-146,947	111,819	46,540	227,877	-116,590	35,021	57,202	195,436
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	-45,134	82,812	-235,394	103,640	-50,993	-628,603	540,566	-146,947	111,819	46,540	227,877	-116,590	35,021	57,202	195,436

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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Perform a competitor analysis for pure leapfrog by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other micro companies, companies in SE1 area or any other competitors across 12 key performance metrics.

PURE LEAPFROG group structure

Pure Leapfrog has no subsidiary companies.

Ultimate parent company

PURE LEAPFROG

05534395

PURE LEAPFROG Shareholders

Pure Leapfrog currently has 6 directors. The longest serving directors include Mr John Henderson (Feb 2014) and Miss Shelagh Kirkland (Dec 2014).

officer	country	age	start	end	role
Mr John Henderson	England	58 years	Feb 2014	-	Director
Miss Shelagh Kirkland	England	65 years	Dec 2014	-	Director
Mr Simon Cordery	United Kingdom	57 years	Jul 2017	-	Director
Mr Graeme Ludlow	United Kingdom	44 years	Jul 2017	-	Director
Mr Michael Jampel	England	56 years	Jul 2017	-	Director
Mrs Sophie Pughe	England	48 years	Feb 2021	-	Director

P&L

August 2023

turnover

261.8k

-46%

operating profit

-25.5k

gross margin

38.2%

-1.13%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

August 2023

net assets

258.2k

-0.07%

total assets

350.2k

-0.16%

cash

177.3k

-0.2%

net assets

Total assets minus all liabilities

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company number

05534395

Type

Private Limited by guarantee without Share Capital Exempt from using Limited

industry

82990 - Other business support service activities n.e.c.

incorporation date

August 2005

ultimate parent company

None

previous names

"pure" the clean planet trust (September 2013)

address

7-14 great dover street, london, SE1 4YR

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 2 charges/mortgages relating to pure leapfrog. Currently there are 0 open charges and 2 have been satisfied in the past.

pure leapfrog Company Information

pure leapfrog Estimated Valuation

pure leapfrog Estimated Valuation

pure leapfrog Estimated Valuation

Pure Leapfrog Overview

Pure Leapfrog Health Check

PURE LEAPFROG financials

pure leapfrog Credit Report and Business Information

Pure Leapfrog Competitor Analysis

pure leapfrog Ownership

pure leapfrog directors

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pure leapfrog Companies House Filings - See Documents