Picture Playground Limited

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picture playground limited Company Information

Live

EstablishedMicroDeclining

Company Number

05702576

Next Accounts

Sep 2025

Industry

Computer consultancy activities

Directors

Joseph Simons

Kier Simons

Shareholders

louise simons

joseph simons

Group Structure

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Contact

Registered Address

magazine 3 ordnance yard, upnor, rochester, kent, ME2 4UY

Website

www.imageplaygrounds.com

picture playground limited Estimated Valuation

£19.8k

Pomanda estimates the enterprise value of PICTURE PLAYGROUND LIMITED at £19.8k based on a Turnover of £28k and 0.71x industry multiple (adjusted for size and gross margin).

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Picture Playground Limited is a live company located in rochester, ME2 4UY with a Companies House number of 05702576. It operates in the information technology consultancy activities sector, SIC Code 62020. Founded in February 2006, it's largest shareholder is louise simons with a 50% stake. Picture Playground Limited is a established, micro sized company, Pomanda has estimated its turnover at £28k with declining growth in recent years.

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Pomanda's financial health check has awarded Picture Playground Limited a 1.5 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 7 areas for improvement. Company Health Check FAQs

Health Rating1.5out of 5

1 Strong

3 Regular

7 Weak

Size

annual sales of £28k, make it smaller than the average company (£3.2m)

Growth

3 year (CAGR) sales growth of -59%, show it is growing at a slower rate (8.7%)

EXPORT

Picture Playground Limited's latest turnover from December 2023 is estimated at £28 thousand and the company has net assets of -£340.1 thousand. According to their latest financial statements, we estimate that Picture Playground Limited has 1 employee and maintains cash reserves of £593 as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Turnover	27,959	68,247	97,317	410,092	672,885	177,631	242,602	180,424	195,974	188,463	138,462	99,996	73,947	38,785	0
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	15,195	36,889	52,091	207,486	335,797	86,156	109,630	78,445	86,314	82,652	56,549	39,646	31,829	15,697	0
Gross Profit	12,764	31,358	45,225	202,606	337,088	91,475	132,972	101,979	109,661	105,810	81,913	60,349	42,119	23,089	0
Admin Expenses	28,601	49,266	77,080	239,331	385,909	237,020	132,975	101,073	110,808	113,670	69,039	66,331	89,425	-683	-369
Operating Profit	-15,837	-17,908	-31,855	-36,725	-48,821	-145,545	-3	906	-1,147	-7,860	12,874	-5,982	-47,306	23,772	369
Interest Payable	3,673	3,482	1,742	522	0	0	0	0	0	0	0	0	0	0	0
Interest Receivable	34	25	42	17	29	30	3	0	1	1	1	1	1	1	0
Pre-Tax Profit	-19,476	-21,365	-33,555	-37,230	-48,792	-145,515	0	906	-1,147	-7,860	12,874	-5,982	-47,306	23,772	369
Tax	0	0	0	0	0	0	0	-181	0	0	-2,961	0	0	-6,656	-103
Profit After Tax	-19,476	-21,365	-33,555	-37,230	-48,792	-145,515	0	725	-1,147	-7,860	9,913	-5,982	-47,306	17,116	266
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	-19,476	-21,365	-33,555	-37,230	-48,792	-145,515	0	725	-1,147	-7,860	9,913	-5,982	-47,306	17,116	266
Employee Costs	63,024	58,646	55,453	155,053	160,735	176,541	54,770	59,034	58,737	117,651	113,753	55,705	54,575	52,770	0
Number Of Employees	1	1	1	3	3	3	1	1	1	2	2	1	1	1	0
EBITDA*	573	-2,876	-30,509	-22,007	-41,227	-143,737	1,308	2,218	165	-7,860	12,874	-5,982	-47,306	23,772	369

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Tangible Assets	13,387	18,548	22,331	22,442	19,248	7,231	0	1,311	2,623	0	0	0	0	0	0
Intangible Assets	61,682	72,931	92,970	73,917	71,692	0	0	0	0	0	0	0	0	0	0
Investments & Other	0	0	0	0	6,924	6,924	6,924	6,924	6,924	6,924	6,924	0	0	28,014	30,593
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	75,069	91,479	115,301	96,359	97,864	14,155	6,924	8,235	9,547	6,924	6,924	0	0	28,014	30,593
Stock & work in progress	0	10,596	14,871	19,871	10,450	38,562	36,050	24,000	16,000	0	0	0	0	0	0
Trade Debtors	5,356	14,285	12,836	84,801	189,792	1,657	0	20,086	0	0	0	0	0	0	0
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	4,850	1,043	16,578	0	0	0	0	0	0	0	0	0	0	0	0
Cash	593	717	701	33,093	832	6,938	1,045	207	100	100	100	100	100	100	100
misc current assets	0	3,219	766	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	10,799	29,860	45,752	137,765	201,074	47,157	37,095	44,293	16,100	100	100	100	100	100	100
total assets	85,868	121,339	161,053	234,124	298,938	61,312	44,019	52,528	25,647	7,024	7,024	100	100	28,114	30,693
Bank overdraft	4,000	4,000	5,385	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	2,202	2,528	22,357	55,630	32,366	41,002	78,194	86,703	60,547	40,777	32,917	25,237	17,749	10,632	30,327
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	3,098	1,614	1,900	0	0	0	0	0	0	0	0	0	0	0	0
total current liabilities	9,300	8,142	29,642	55,630	32,366	41,002	78,194	86,703	60,547	40,777	32,917	25,237	17,749	10,632	30,327
loans	26,649	30,649	33,264	17,109	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	390,027	403,180	397,414	427,097	495,054	200,000	0	0	0	0	0	10,669	12,175	0	0
provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total long term liabilities	416,676	433,829	430,678	444,206	495,054	200,000	0	0	0	0	0	10,669	12,175	0	0
total liabilities	425,976	441,971	460,320	499,836	527,420	241,002	78,194	86,703	60,547	40,777	32,917	35,906	29,924	10,632	30,327
net assets	-340,108	-320,632	-299,267	-265,712	-228,482	-179,690	-34,175	-34,175	-34,900	-33,753	-25,893	-35,806	-29,824	17,482	366
total shareholders funds	-340,108	-320,632	-299,267	-265,712	-228,482	-179,690	-34,175	-34,175	-34,900	-33,753	-25,893	-35,806	-29,824	17,482	366

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Operating Activities
Operating Profit	-15,837	-17,908	-31,855	-36,725	-48,821	-145,545	-3	906	-1,147	-7,860	12,874	-5,982	-47,306	23,772	369
Depreciation	5,161	3,783	501	5,294	2,716	1,808	1,311	1,312	1,312	0	0	0	0	0	0
Amortisation	11,249	11,249	845	9,424	4,878	0	0	0	0	0	0	0	0	0	0
Tax	0	0	0	0	0	0	0	-181	0	0	-2,961	0	0	-6,656	-103
Stock	-10,596	-4,275	-5,000	9,421	-28,112	2,512	12,050	8,000	16,000	0	0	0	0	0	0
Debtors	-5,122	-14,086	-55,387	-104,991	188,135	1,657	-20,086	20,086	0	0	0	0	0	0	0
Creditors	-326	-19,829	-33,273	23,264	-8,636	-37,192	-8,509	26,156	19,770	7,860	7,680	7,488	7,117	-19,695	30,327
Accruals and Deferred Income	1,484	-286	1,900	0	0	0	0	0	0	0	0	0	0	0	0
Deferred Taxes & Provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash flow from operations	17,449	-4,630	-1,495	96,827	-209,886	-185,098	835	107	3,935	0	17,593	1,506	-40,189	-2,579	30,593
Investing Activities
capital expenditure	0	8,790	-20,288	-20,137	-91,303	-9,039	0	0	-3,935	0	0	0	0	0	0
Change in Investments	0	0	0	-6,924	0	0	0	0	0	0	6,924	0	-28,014	-2,579	30,593
cash flow from investments	0	8,790	-20,288	-13,213	-91,303	-9,039	0	0	-3,935	0	-6,924	0	28,014	2,579	-30,593
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	-4,000	-2,615	16,155	17,109	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	-13,153	5,766	-29,683	-67,957	295,054	200,000	0	0	0	0	-10,669	-1,506	12,175	0	0
share issue	0	0	0	0	0	0	0	0	0	0	0	0	0	0	100
interest	-3,639	-3,457	-1,700	-505	29	30	3	0	1	1	1	1	1	1	0
cash flow from financing	-20,792	-306	-15,228	-51,353	295,083	200,030	3	0	1	1	-10,668	-1,505	12,176	1	100
cash and cash equivalents
cash	-124	16	-32,392	32,261	-6,106	5,893	838	107	0	0	0	0	0	0	100
overdraft	0	-1,385	5,385	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	-124	1,401	-37,777	32,261	-6,106	5,893	838	107	0	0	0	0	0	0	100

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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PICTURE PLAYGROUND LIMITED group structure

Picture Playground Limited has no subsidiary companies.

Ultimate parent company

PICTURE PLAYGROUND LIMITED

05702576

PICTURE PLAYGROUND LIMITED Shareholders

louise simons	50%
joseph simons	50%

Picture Playground Limited currently has 2 directors. The longest serving directors include Mr Joseph Simons (Feb 2006) and Mr Kier Simons (Jun 2019).

officer	country	age	start	end	role
Mr Joseph Simons	United Kingdom	59 years	Feb 2006	-	Director
Mr Kier Simons	England	29 years	Jun 2019	-	Director

P&L

December 2023

turnover

28k

-59%

operating profit

-15.8k

gross margin

45.7%

-0.64%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

-340.1k

+0.06%

total assets

85.9k

-0.29%

cash

593

-0.17%

net assets

Total assets minus all liabilities

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company number

05702576

Type

Private limited with Share Capital

industry

62020 - Computer consultancy activities

incorporation date

February 2006

ultimate parent company

None

previous names

digital data south limited (October 2014)

address

magazine 3 ordnance yard, upnor, rochester, kent, ME2 4UY

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picture playground limited Company Information

picture playground limited Estimated Valuation

picture playground limited Estimated Valuation

picture playground limited Estimated Valuation

Picture Playground Limited Overview

Picture Playground Limited Health Check

PICTURE PLAYGROUND LIMITED financials

picture playground limited Credit Report and Business Information

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picture playground limited Ownership

picture playground limited directors

picture playground limited company details

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picture playground limited Companies House Filings - See Documents