Fluid Ideas Limited

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fluid ideas limited Company Information

Live

EstablishedSmallLow

Company Number

06011174

Next Accounts

Aug 2025

Industry

Advertising agencies

Directors

Philip Harvey

Florence Harvey

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Shareholders

fluid group (uk) limited

philip edward harvey

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Group Structure

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Contact

Registered Address

first floor north mill, darley abbey mills, derby, DE22 1DZ

Website

www.fluid-ideas.co.uk

fluid ideas limited Estimated Valuation

£1.6m

Pomanda estimates the enterprise value of FLUID IDEAS LIMITED at £1.6m based on Net Assets of £814.3k and 1.97x industry multiple (adjusted for liquidity).

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Fluid Ideas Limited is a live company located in derby, DE22 1DZ with a Companies House number of 06011174. It operates in the advertising agencies sector, SIC Code 73110. Founded in November 2006, it's largest shareholder is fluid group (uk) limited with a 60% stake. Fluid Ideas Limited is a established, small sized company, Pomanda has estimated its turnover at £2.7m with low growth in recent years.

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Pomanda's financial health check has awarded Fluid Ideas Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 6 areas for improvement. Company Health Check FAQs

Health Rating4out of 5

4 Strong

2 Regular

6 Weak

Size

annual sales of £2.7m, make it smaller than the average company (£7.3m)

Growth

3 year (CAGR) sales growth of 4%, show it is growing at a faster rate (3.1%)

EXPORT

Fluid Ideas Limited's latest turnover from November 2023 is estimated at £2.7 million and the company has net assets of £814.3 thousand. According to their latest financial statements, Fluid Ideas Limited has 40 employees and maintains cash reserves of £190.9 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Nov 2023	Nov 2022	Nov 2021	Nov 2020	Nov 2019	Nov 2018	Nov 2017	Nov 2016	Nov 2015	Nov 2014	Nov 2013	Nov 2012	Nov 2011	Nov 2010	Nov 2009
Turnover	2,672,334	2,805,562	2,230,820	2,386,113	2,205,816	2,136,194	2,133,483	1,912,763	1,074,369	1,258,092	1,584,950	1,325,797	1,177,273	856,024	0
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	2,040,034	2,123,582	1,732,924	1,832,985	1,718,549	1,635,810	1,648,985	1,448,735	777,043	931,453	1,190,789	1,011,372	870,375	643,664	0
Gross Profit	632,299	681,980	497,895	553,128	487,267	500,384	484,498	464,028	297,326	326,639	394,161	314,425	306,898	212,359	0
Admin Expenses	801,056	449,767	178,146	760,430	151,252	632,590	445,457	516,052	-88,359	125,611	288,035	522,099	223,072	242,722	-307,695
Operating Profit	-168,757	232,213	319,749	-207,302	336,015	-132,206	39,041	-52,024	385,685	201,028	106,126	-207,674	83,826	-30,363	307,695
Interest Payable	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Interest Receivable	14,745	9,770	239	261	1,773	907	490	218	335	354	793	766	292	440	322
Pre-Tax Profit	-154,012	241,983	319,988	-207,041	337,788	-131,299	39,531	-51,806	386,020	201,382	106,918	-206,908	84,119	-29,923	308,017
Tax	0	-45,977	-60,798	0	-64,180	0	-7,511	0	-77,204	-42,290	-24,591	0	-21,871	0	-86,245
Profit After Tax	-154,012	196,006	259,190	-207,041	273,608	-131,299	32,020	-51,806	308,816	159,092	82,327	-206,908	62,248	-29,923	221,772
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	-154,012	196,006	259,190	-207,041	273,608	-131,299	32,020	-51,806	308,816	159,092	82,327	-206,908	62,248	-29,923	221,772
Employee Costs	2,430,656	2,426,331	1,764,422	1,544,318	1,479,703	1,598,419	1,303,470	1,058,725	218,182	214,523	256,918	205,991	150,612	149,698	0
Number Of Employees	40	40	32	27	26	29	24	20	4	4	5	4	3	3	0
EBITDA*	-148,223	258,871	347,888	-186,953	361,062	-108,731	63,866	-31,067	401,099	215,740	120,117	-195,468	92,975	-25,672	318,250

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Nov 2023	Nov 2022	Nov 2021	Nov 2020	Nov 2019	Nov 2018	Nov 2017	Nov 2016	Nov 2015	Nov 2014	Nov 2013	Nov 2012	Nov 2011	Nov 2010	Nov 2009
Tangible Assets	56,140	72,128	78,091	55,665	68,820	66,190	45,927	55,364	25,977	21,681	28,611	29,933	33,511	25,260	13,406
Intangible Assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Investments & Other	134,385	134,385	134,385	56,260	25,000	25,000	25,000	25,000	25,000	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	190,525	206,513	212,476	111,925	93,820	91,190	70,927	80,364	50,977	21,681	28,611	29,933	33,511	25,260	13,406
Stock & work in progress	80,824	70,322	36,808	77,515	34,176	30,807	10,535	25,790	121,558	75,240	32,249	84,842	1,950	2,150	2,050
Trade Debtors	735,086	877,890	782,965	836,948	716,188	583,418	732,815	651,133	393,703	391,628	457,041	317,739	351,859	249,091	222,453
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	0	0	0	0	0	0	0	0	279,177	0	7,102	0	0	0	0
Cash	190,942	370,772	280,530	196,749	324,588	148,130	93,693	102,204	72,446	61,430	80,288	236,773	69,776	47,197	128,683
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	1,006,852	1,318,984	1,100,303	1,111,212	1,074,952	762,355	837,043	779,127	866,884	528,298	576,680	639,354	423,585	298,438	353,186
total assets	1,197,377	1,525,497	1,312,779	1,223,137	1,168,772	853,545	907,970	859,491	917,861	549,979	605,291	669,287	457,096	323,698	366,592
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	370,164	543,491	525,835	699,685	436,392	394,773	321,642	303,612	54,412	257,634	470,827	617,290	197,486	128,451	144,745
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	0	0	0	0	0	0	0	0	261,843	0	0	0	0	0	0
total current liabilities	370,164	543,491	525,835	699,685	436,392	394,773	321,642	303,612	316,255	257,634	470,827	617,290	197,486	128,451	144,745
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
provisions	12,923	13,704	14,648	10,346	12,233	12,233	8,490	10,061	3,982	3,537	4,748	4,798	5,503	3,388	65
total long term liabilities	12,923	13,704	14,648	10,346	12,233	12,233	8,490	10,061	3,982	3,537	4,748	4,798	5,503	3,388	65
total liabilities	383,087	557,195	540,483	710,031	448,625	407,006	330,132	313,673	320,237	261,171	475,575	622,088	202,989	131,839	144,810
net assets	814,290	968,302	772,296	513,106	720,147	446,539	577,838	545,818	597,624	288,808	129,716	47,199	254,107	191,859	221,782
total shareholders funds	814,290	968,302	772,296	513,106	720,147	446,539	577,838	545,818	597,624	288,808	129,716	47,199	254,107	191,859	221,782

	Nov 2023	Nov 2022	Nov 2021	Nov 2020	Nov 2019	Nov 2018	Nov 2017	Nov 2016	Nov 2015	Nov 2014	Nov 2013	Nov 2012	Nov 2011	Nov 2010	Nov 2009
Operating Activities
Operating Profit	-168,757	232,213	319,749	-207,302	336,015	-132,206	39,041	-52,024	385,685	201,028	106,126	-207,674	83,826	-30,363	307,695
Depreciation	20,534	26,658	28,139	20,349	25,047	23,475	24,825	20,957	15,414	14,712	13,991	12,206	9,149	4,691	10,555
Amortisation	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	0	-45,977	-60,798	0	-64,180	0	-7,511	0	-77,204	-42,290	-24,591	0	-21,871	0	-86,245
Stock	10,502	33,514	-40,707	43,339	3,369	20,272	-15,255	-95,768	46,318	42,991	-52,593	82,892	-200	100	2,050
Debtors	-142,804	94,925	-53,983	120,760	132,770	-149,397	81,682	-21,747	281,252	-72,515	146,404	-34,120	102,768	26,638	222,453
Creditors	-173,327	17,656	-173,850	263,293	41,619	73,131	18,030	249,200	-203,222	-213,193	-146,463	419,804	69,035	-16,294	144,745
Accruals and Deferred Income	0	0	0	0	0	0	0	-261,843	261,843	0	0	0	0	0	0
Deferred Taxes & Provisions	-781	-944	4,302	-1,887	0	3,743	-1,571	6,079	445	-1,211	-50	-705	2,115	3,323	65
Cash flow from operations	-190,029	101,167	212,232	-89,646	202,362	97,268	6,387	79,884	55,391	-11,430	-144,798	174,859	39,686	-65,381	152,312
Investing Activities
capital expenditure	-4,546	-20,695	-50,565	-7,194	-27,677	-43,738	-15,388	-50,344	-19,710	-7,782	-12,669	-8,628	-17,400	-16,545	-23,961
Change in Investments	0	0	78,125	31,260	0	0	0	0	25,000	0	0	0	0	0	0
cash flow from investments	-4,546	-20,695	-128,690	-38,454	-27,677	-43,738	-15,388	-50,344	-44,710	-7,782	-12,669	-8,628	-17,400	-16,545	-23,961
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
share issue	0	0	0	0	0	0	0	0	0	0	190	0	0	0	10
interest	14,745	9,770	239	261	1,773	907	490	218	335	354	793	766	292	440	322
cash flow from financing	14,745	9,770	239	261	1,773	907	490	218	335	354	983	766	292	440	332
cash and cash equivalents
cash	-179,830	90,242	83,781	-127,839	176,458	54,437	-8,511	29,758	11,016	-18,858	-156,485	166,997	22,579	-81,486	128,683
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	-179,830	90,242	83,781	-127,839	176,458	54,437	-8,511	29,758	11,016	-18,858	-156,485	166,997	22,579	-81,486	128,683

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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FLUID IDEAS LIMITED group structure

Fluid Ideas Limited has no subsidiary companies.

Ultimate parent company

FLUID GROUP (UK) LIMITED

08268821

1 parent

FLUID IDEAS LIMITED

06011174

FLUID IDEAS LIMITED Shareholders

fluid group (uk) limited	60%
philip edward harvey	15%
edward george bowler	15%
laura elizzabeth cooper wride	5%
daniel thomas chadwick	5%

Fluid Ideas Limited currently has 5 directors. The longest serving directors include Mr Philip Harvey (Nov 2006) and Ms Florence Harvey (Apr 2011).

officer	country	age	start	end	role
Mr Philip Harvey	United Kingdom	49 years	Nov 2006	-	Director
Ms Florence Harvey	United Kingdom	49 years	Apr 2011	-	Director
Mrs Laura Wride	United Kingdom	39 years	Dec 2012	-	Director
Mr Edward Bowler	United Kingdom	42 years	Dec 2012	-	Director
Mr Daniel Chadwick	United Kingdom	40 years	Jun 2016	-	Director

P&L

November 2023

turnover

2.7m

-5%

operating profit

-168.8k

gross margin

23.7%

-2.66%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

November 2023

net assets

814.3k

-0.16%

total assets

1.2m

-0.22%

cash

190.9k

-0.49%

net assets

Total assets minus all liabilities

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company number

06011174

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

November 2006

ultimate parent company

FLUID GROUP (UK) LIMITED

previous names

N/A

address

first floor north mill, darley abbey mills, derby, DE22 1DZ

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

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fluid ideas limited Company Information

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fluid ideas limited Estimated Valuation

fluid ideas limited Estimated Valuation

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