Brand Alliance Holdings Limited

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brand alliance holdings limited Company Information

Company Number

06042495

Next Accounts

Sep 2025

Directors

Kirk Hannaford

Simon Hills

Shareholders

qubic trustees ltd

simon hills

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Group Structure

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Industry

Other business support service activities n.e.c.

Registered Address

alliance house, honywood business park, honywood, basildon, essex, SS14 3HW

Website

http://outrage.co.uk

brand alliance holdings limited Estimated Valuation

£4.5m

Pomanda estimates the enterprise value of BRAND ALLIANCE HOLDINGS LIMITED at £4.5m based on Net Assets of £2m and 2.3x industry multiple (adjusted for liquidity).

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Brand Alliance Holdings Limited is a live company located in basildon, SS14 3HW with a Companies House number of 06042495. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in January 2007, it's largest shareholder is qubic trustees ltd with a 43.4% stake. Brand Alliance Holdings Limited is a established, small sized company, Pomanda has estimated its turnover at £1.4m with healthy growth in recent years.

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Pomanda's financial health check has awarded Brand Alliance Holdings Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 5 areas for improvement. Company Health Check FAQs

Health Rating4out of 5

3 Strong

3 Regular

5 Weak

Size

annual sales of £1.4m, make it smaller than the average company (£4.8m)

Growth

3 year (CAGR) sales growth of 7%, show it is growing at a similar rate (6.7%)

EXPORT

Brand Alliance Holdings Limited's latest turnover from December 2023 is estimated at £1.4 million and the company has net assets of £2 million. According to their latest financial statements, Brand Alliance Holdings Limited has 3 employees and maintains cash reserves of £42 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Turnover	1,444,574	1,303,170	1,086,246	1,191,782	903,673	155,198	727,602	0	0	436,320	335,363	384,222	261,793	97,636	0
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	893,234	803,868	680,287	750,717	565,349	97,582	454,412	0	0	281,818	218,371	246,113	164,026	59,727	0
Gross Profit	551,340	499,301	405,959	441,065	338,323	57,617	273,190	0	0	154,502	116,992	138,110	97,767	37,909	0
Admin Expenses	285,056	180,263	379,055	-9,038	179,727	-286,703	210,760	-23,432	-565,893	75,348	36,591	59,622	-2,601	-798	-76,431
Operating Profit	266,284	319,038	26,904	450,103	158,596	344,320	62,430	23,432	565,893	79,154	80,401	78,488	100,368	38,707	76,431
Interest Payable	4,491	8,173	9,592	10,927	13,457	17,254	20,023	22,680	12,696	1,683	1,683	0	20,942	43,438	22,496
Interest Receivable	3,823	3,260	256	119	521	162	172	68	52	210	217	200	222	89	23
Pre-Tax Profit	265,616	314,125	17,568	439,295	145,660	327,228	42,579	820	553,249	77,681	78,935	78,688	79,647	-4,642	53,958
Tax	-66,404	-59,684	-3,338	-83,466	-27,675	-62,173	-8,090	-164	-110,650	-16,313	-18,155	-18,885	-20,708	0	-15,108
Profit After Tax	199,212	254,441	14,230	355,829	117,985	265,055	34,489	656	442,599	61,368	60,780	59,803	58,939	-4,642	38,850
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	199,212	254,441	14,230	355,829	117,985	265,055	34,489	656	442,599	61,368	60,780	59,803	58,939	-4,642	38,850
Employee Costs	161,861	154,048	146,578	139,274	137,888	88,556	251,678	0	0	124,669	123,362	120,326	79,176	38,440	0
Number Of Employees	3	3	3	3	3	2	6	0	0	3	3	3	2	1	0
EBITDA*	266,822	319,839	28,095	451,294	165,375	350,299	64,488	23,970	576,351	91,226	87,389	83,862	105,741	44,081	83,148

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Tangible Assets	0	0	262	1,383	5,710	11,951	10,617	0	0	1,230,080	1,240,000	783,695	789,069	794,442	799,816
Intangible Assets	3,229	3,767	4,305	4,843	5,381	5,919	6,457	6,996	7,534	8,072	9,148	10,762	10,762	10,762	0
Investments & Other	1,500,000	1,500,000	1,500,000	1,500,000	1,240,000	1,240,000	1,240,000	1,240,000	1,265,000	25,000	25,000	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	1,503,229	1,503,767	1,504,567	1,506,226	1,251,091	1,257,870	1,257,074	1,246,996	1,272,534	1,263,152	1,274,148	794,457	799,831	805,204	799,816
Stock & work in progress	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	352,454	337,759	284,842	301,237	231,523	32,646	156,034	0	0	45,438	0	36,368	930	4,187	162,156
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	589,462	505,261	124,593	196,517	130,649	85,367	93,903	61,194	70,438	0	0	0	0	0	0
Cash	41,981	103,640	82,654	122,159	116,229	22,790	20,284	48,704	5,915	15,048	69,064	17,626	62,299	26,480	9,296
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	983,897	946,660	492,089	619,913	478,401	140,803	270,221	109,898	76,353	60,486	69,064	53,994	63,229	30,667	171,452
total assets	2,487,126	2,450,427	1,996,656	2,126,139	1,729,492	1,398,673	1,527,295	1,356,894	1,348,887	1,323,638	1,343,212	848,451	863,060	835,871	971,268
Bank overdraft	0	0	0	0	56,650	55,843	54,136	55,537	53,172	0	51,778	0	0	48,400	48,800
Bank loan	10,140	29,114	59,292	65,504	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	22,674	10,257	3,993	6,713	180	1,348	2,314	0	0	75,065	46,648	74,368	97,659	31,289	114,238
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	307,115	451,530	196,188	331,147	341,518	53,585	270,805	85,087	22,200	0	0	0	0	0	0
total current liabilities	339,929	490,901	259,473	403,364	398,348	110,776	327,255	140,624	75,372	75,065	98,426	74,368	97,659	79,689	163,038
loans	14,806	25,780	57,878	124,264	111,843	174,394	226,845	279,581	337,482	0	0	0	0	595,974	643,380
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	390,377	443,376	495,133	546,254	0	0
provisions	171,797	172,364	172,364	105,800	82,419	94,606	219,353	217,336	217,336	125,000	125,000	125,000	125,000	125,000	125,000
total long term liabilities	186,603	198,144	230,242	230,064	194,262	269,000	446,198	496,917	554,818	515,377	568,376	620,133	671,254	720,974	768,380
total liabilities	526,532	689,045	489,715	633,428	592,610	379,776	773,453	637,541	630,190	590,442	666,802	694,501	768,913	800,663	931,418
net assets	1,960,594	1,761,382	1,506,941	1,492,711	1,136,882	1,018,897	753,842	719,353	718,697	733,196	676,410	153,950	94,147	35,208	39,850
total shareholders funds	1,960,594	1,761,382	1,506,941	1,492,711	1,136,882	1,018,897	753,842	719,353	718,697	733,196	676,410	153,950	94,147	35,208	39,850

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Operating Activities
Operating Profit	266,284	319,038	26,904	450,103	158,596	344,320	62,430	23,432	565,893	79,154	80,401	78,488	100,368	38,707	76,431
Depreciation	0	263	653	653	6,241	5,441	1,520	0	9,920	10,996	5,374	5,374	5,373	5,374	6,717
Amortisation	538	538	538	538	538	538	538	538	538	1,076	1,614	0	0	0	0
Tax	-66,404	-59,684	-3,338	-83,466	-27,675	-62,173	-8,090	-164	-110,650	-16,313	-18,155	-18,885	-20,708	0	-15,108
Stock	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors	98,896	433,585	-88,319	135,582	244,159	-131,924	188,743	-9,244	25,000	45,438	-36,368	35,438	-3,257	-157,969	162,156
Creditors	12,417	6,264	-2,720	6,533	-1,168	-966	2,314	0	-75,065	28,417	-27,720	-23,291	66,370	-82,949	114,238
Accruals and Deferred Income	-144,415	255,342	-134,959	-10,371	287,933	-217,220	185,718	62,887	22,200	0	0	0	0	0	0
Deferred Taxes & Provisions	-567	0	66,564	23,381	-12,187	-124,747	2,017	0	92,336	0	0	0	0	0	125,000
Cash flow from operations	-31,043	88,176	41,961	251,789	168,119	77,117	57,704	95,937	480,172	57,892	77,882	6,248	154,660	119,101	145,122
Investing Activities
capital expenditure	0	-1	468	3,674	0	-6,775	-12,136	0	1,220,160	-1,076	-461,679	0	0	-10,762	-806,533
Change in Investments	0	0	0	260,000	0	0	0	-25,000	1,240,000	0	25,000	0	0	0	0
cash flow from investments	0	-1	468	-256,326	0	-6,775	-12,136	25,000	-19,840	-1,076	-486,679	0	0	-10,762	-806,533
Financing Activities
Bank loans	-18,974	-30,178	-6,212	65,504	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	-10,974	-32,098	-66,386	12,421	-62,551	-52,451	-52,736	-57,901	337,482	0	0	0	-595,974	-47,406	643,380
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	-390,377	-52,999	-51,757	-51,121	546,254	0	0
share issue	0	0	0	0	0	0	0	0	-457,098	-4,582	461,680	0	0	0	1,000
interest	-668	-4,913	-9,336	-10,808	-12,936	-17,092	-19,851	-22,612	-12,644	-1,473	-1,466	200	-20,720	-43,349	-22,473
cash flow from financing	-30,616	-67,189	-81,934	67,117	-75,487	-69,543	-72,587	-80,513	-522,637	-59,054	408,457	-50,921	-70,440	-90,755	621,907
cash and cash equivalents
cash	-61,659	20,986	-39,505	5,930	93,439	2,506	-28,420	42,789	-9,133	-54,016	51,438	-44,673	35,819	17,184	9,296
overdraft	0	0	0	-56,650	807	1,707	-1,401	2,365	53,172	-51,778	51,778	0	-48,400	-400	48,800
change in cash	-61,659	20,986	-39,505	62,580	92,632	799	-27,019	40,424	-62,305	-2,238	-340	-44,673	84,219	17,584	-39,504

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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BRAND ALLIANCE HOLDINGS LIMITED group structure

Brand Alliance Holdings Limited has no subsidiary companies.

Ultimate parent company

BRAND ALLIANCE HOLDINGS LIMITED

06042495

BRAND ALLIANCE HOLDINGS LIMITED Shareholders

qubic trustees ltd	43.4%
simon hills	25.8%
kirk hannaford	25.8%
adam aarons	5%

Brand Alliance Holdings Limited currently has 2 directors. The longest serving directors include Mr Kirk Hannaford (Oct 2013) and Mr Simon Hills (Oct 2013).

officer	country	age	start	end	role
Mr Kirk Hannaford	England	57 years	Oct 2013	-	Director
Mr Simon Hills	England	50 years	Oct 2013	-	Director

P&L

December 2023

turnover

1.4m

+11%

operating profit

266.3k

gross margin

38.2%

-0.39%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

+0.11%

total assets

2.5m

+0.01%

cash

42k

-0.59%

net assets

Total assets minus all liabilities

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company number

06042495

Type

Private limited with Share Capital

industry

82990 - Other business support service activities n.e.c.

incorporation date

January 2007

ultimate parent company

None

previous names

N/A

address

alliance house, honywood business park, honywood, basildon, essex, SS14 3HW

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 3 charges/mortgages relating to brand alliance holdings limited. Currently there are 3 open charges and 0 have been satisfied in the past.

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brand alliance holdings limited Company Information

brand alliance holdings limited Estimated Valuation

brand alliance holdings limited Estimated Valuation

brand alliance holdings limited Estimated Valuation

Brand Alliance Holdings Limited Overview

Brand Alliance Holdings Limited Health Check

BRAND ALLIANCE HOLDINGS LIMITED financials

brand alliance holdings limited Credit Report and Business Information

Brand Alliance Holdings Limited Competitor Analysis

brand alliance holdings limited Ownership

brand alliance holdings limited directors

brand alliance holdings limited company details

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brand alliance holdings limited Capital Raised & Share Issues BETA

brand alliance holdings limited Companies House Filings - See Documents