Straight Forward Design Limited

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straight forward design limited Company Information

Live

EstablishedSmallRapid

Company Number

06175417

Next Accounts

Dec 2025

Industry

Artistic creation

Directors

Michael Foster

Nicole Foster

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Shareholders

nicole charlotte foster

michael foster

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Group Structure

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Contact

Registered Address

112-114 great portland street, london, W1W 6PH

Website

www.straightforward.design

straight forward design limited Estimated Valuation

£2m

Pomanda estimates the enterprise value of STRAIGHT FORWARD DESIGN LIMITED at £2m based on Net Assets of £1.5m and 1.28x industry multiple (adjusted for liquidity).

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Straight Forward Design Limited is a live company located in london, W1W 6PH with a Companies House number of 06175417. It operates in the artistic creation sector, SIC Code 90030. Founded in March 2007, it's largest shareholder is nicole charlotte foster with a 35.3% stake. Straight Forward Design Limited is a established, small sized company, Pomanda has estimated its turnover at £4.4m with rapid growth in recent years.

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Pomanda's financial health check has awarded Straight Forward Design Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 5 areas for improvement. Company Health Check FAQs

Health Rating3.5out of 5

5 Strong

1 Regular

5 Weak

Size

annual sales of £4.4m, make it larger than the average company (£317.2k)

Growth

3 year (CAGR) sales growth of 33%, show it is growing at a faster rate (8.6%)

EXPORT

Straight Forward Design Limited's latest turnover from March 2024 is estimated at £4.4 million and the company has net assets of £1.5 million. According to their latest financial statements, Straight Forward Design Limited has 11 employees and maintains cash reserves of £1.3 million as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Mar 2013	Mar 2012	Mar 2011	Mar 2010
Turnover	4,407,985	4,008,696	2,002,188	1,857,936	1,673,225	1,237,536	1,422,696	1,148,689	1,023,702	1,092,027	761,746	725,796	564,482	55,756	129,202
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	3,432,063	3,122,695	1,497,748	1,459,275	1,235,368	917,320	1,040,120	814,159	732,942	764,606	494,804	466,599	389,617	38,824	88,869
Gross Profit	975,922	886,002	504,440	398,661	437,858	320,216	382,576	334,530	290,760	327,421	266,941	259,196	174,864	16,932	40,334
Admin Expenses	1,809,531	466,073	-170,670	21,546	24,544	143,816	187,377	469,029	162,518	179,453	230,445	181,698	71,615	-60,750	17,673
Operating Profit	-833,609	419,929	675,110	377,115	413,314	176,400	195,199	-134,499	128,242	147,968	36,496	77,498	103,249	77,682	22,661
Interest Payable	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Interest Receivable	76,660	69,083	9,675	872	632	2,974	920	555	1,501	1,050	729	478	435	227	7
Pre-Tax Profit	-756,949	489,012	684,785	377,986	413,946	179,374	196,119	-133,944	129,743	149,018	37,225	77,976	103,684	77,910	22,668
Tax	0	-92,912	-130,109	-71,817	-78,650	-34,081	-37,263	0	-25,948	-31,294	-8,562	-18,714	-26,958	-21,815	-6,347
Profit After Tax	-756,949	396,100	554,676	306,169	335,296	145,293	158,856	-133,944	103,794	117,724	28,663	59,262	76,726	56,095	16,321
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	-756,949	396,100	554,676	306,169	335,296	145,293	158,856	-133,944	103,794	117,724	28,663	59,262	76,726	56,095	16,321
Employee Costs	306,338	291,485	285,761	283,540	271,723	222,635	174,597	177,513	206,657	217,544	163,870	160,982	130,587	25,271	25,867
Number Of Employees	11	11	11	11	11	9	7	7	8	8	6	6	5	1	1
EBITDA*	-800,116	448,248	696,470	393,526	426,466	187,923	206,721	-124,987	131,661	153,826	40,516	78,812	103,911	77,682	22,661

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Mar 2013	Mar 2012	Mar 2011	Mar 2010
Tangible Assets	60,313	61,518	56,886	52,861	59,003	45,912	34,566	28,535	10,257	11,576	10,084	3,281	1,985	0	0
Intangible Assets	9,902	10,700	11,498	0	0	0	0	0	0	0	0	0	0	0	0
Investments & Other	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	70,215	72,218	68,384	52,861	59,003	45,912	34,566	28,535	10,257	11,576	10,084	3,281	1,985	0	0
Stock & work in progress	0	0	90	90	90	90	90	90	0	0	0	0	0	0	0
Trade Debtors	1,014,550	1,024,596	553,918	499,744	462,543	340,088	418,572	351,695	180,135	185,914	123,083	132,119	100,923	9,209	25,705
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	0	0	0	0	0	0	0	42,435	23,920	0	0	0	0	0	0
Cash	1,266,396	1,653,968	1,597,011	983,001	760,452	502,756	290,214	77,671	366,335	234,051	186,019	105,560	85,773	88,205	2,723
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	2,280,946	2,678,564	2,151,019	1,482,835	1,223,085	842,934	708,876	471,891	570,390	419,965	309,102	237,679	186,696	97,414	28,428
total assets	2,351,161	2,750,782	2,219,403	1,535,696	1,282,088	888,846	743,442	500,426	580,647	431,541	319,186	240,960	188,681	97,414	28,428
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	823,929	528,951	393,672	264,641	317,202	259,256	259,745	57	9,498	76,550	81,919	32,436	39,419	24,878	11,987
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	0	0	0	0	0	0	0	175,528	112,364	0	0	0	0	0	0
total current liabilities	823,929	528,951	393,672	264,641	317,202	259,256	259,745	175,585	121,862	76,550	81,919	32,436	39,419	24,878	11,987
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total liabilities	823,929	528,951	393,672	264,641	317,202	259,256	259,745	175,585	121,862	76,550	81,919	32,436	39,419	24,878	11,987
net assets	1,527,232	2,221,831	1,825,731	1,271,055	964,886	629,590	483,697	324,841	458,785	354,991	237,267	208,524	149,262	72,536	16,441
total shareholders funds	1,527,232	2,221,831	1,825,731	1,271,055	964,886	629,590	483,697	324,841	458,785	354,991	237,267	208,524	149,262	72,536	16,441

	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Mar 2013	Mar 2012	Mar 2011	Mar 2010
Operating Activities
Operating Profit	-833,609	419,929	675,110	377,115	413,314	176,400	195,199	-134,499	128,242	147,968	36,496	77,498	103,249	77,682	22,661
Depreciation	32,695	27,521	21,360	16,411	13,152	11,523	11,522	9,512	3,419	5,858	4,020	1,314	662	0	0
Amortisation	798	798	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	0	-92,912	-130,109	-71,817	-78,650	-34,081	-37,263	0	-25,948	-31,294	-8,562	-18,714	-26,958	-21,815	-6,347
Stock	0	-90	0	0	0	0	0	90	0	0	0	0	0	0	0
Debtors	-10,046	470,678	54,174	37,201	122,455	-78,484	24,442	190,075	18,141	62,831	-9,036	31,196	91,714	-16,496	25,705
Creditors	294,978	135,279	129,031	-52,561	57,946	-489	259,688	-9,441	-67,052	-5,369	49,483	-6,983	14,541	12,891	11,987
Accruals and Deferred Income	0	0	0	0	0	0	-175,528	63,164	112,364	0	0	0	0	0	0
Deferred Taxes & Provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash flow from operations	-495,092	20,027	641,218	231,947	283,307	231,837	229,176	-261,429	132,884	54,332	90,473	21,919	-220	85,254	2,596
Investing Activities
capital expenditure	-31,490	-32,153	-36,883	-10,269	-26,243	-22,869	-17,553	-27,790	-2,100	-7,350	-10,823	-2,610	-2,647	0	0
Change in Investments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
cash flow from investments	-31,490	-32,153	-36,883	-10,269	-26,243	-22,869	-17,553	-27,790	-2,100	-7,350	-10,823	-2,610	-2,647	0	0
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
share issue	62,350	0	0	0	0	600	0	0	0	0	80	0	0	0	120
interest	76,660	69,083	9,675	872	632	2,974	920	555	1,501	1,050	729	478	435	227	7
cash flow from financing	139,010	69,083	9,675	872	632	3,574	920	555	1,501	1,050	809	478	435	227	127
cash and cash equivalents
cash	-387,572	56,957	614,010	222,549	257,696	212,542	212,543	-288,664	132,284	48,032	80,459	19,787	-2,432	85,482	2,723
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	-387,572	56,957	614,010	222,549	257,696	212,542	212,543	-288,664	132,284	48,032	80,459	19,787	-2,432	85,482	2,723

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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Perform a competitor analysis for straight forward design limited by selecting its closest rivals, whether from the ARTS, ENTERTAINMENT AND RECREATION sector, other small companies, companies in W1W area or any other competitors across 12 key performance metrics.

STRAIGHT FORWARD DESIGN LIMITED group structure

Straight Forward Design Limited has no subsidiary companies.

Ultimate parent company

STRAIGHT FORWARD HOLDINGS LIMITED

10640446

1 parent

STRAIGHT FORWARD DESIGN LIMITED

06175417

STRAIGHT FORWARD DESIGN LIMITED Shareholders

nicole charlotte foster	35.29%
michael foster	35.29%
straight forward holdings limited	23.53%
matthew david small	5.88%

Straight Forward Design Limited currently has 3 directors. The longest serving directors include Mr Michael Foster (Mar 2007) and Mrs Nicole Foster (Jun 2018).

officer	country	age	start	end	role
Mr Michael Foster	United Kingdom	47 years	Mar 2007	-	Director
Mrs Nicole Foster	United Kingdom	46 years	Jun 2018	-	Director
Mr Matthew Small	United Kingdom	50 years	Nov 2023	-	Director

P&L

March 2024

turnover

4.4m

+10%

operating profit

-833.6k

gross margin

22.2%

+0.17%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

March 2024

net assets

1.5m

-0.31%

total assets

2.4m

-0.15%

cash

1.3m

-0.23%

net assets

Total assets minus all liabilities

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company number

06175417

Type

Private limited with Share Capital

industry

90030 - Artistic creation

incorporation date

March 2007

ultimate parent company

STRAIGHT FORWARD HOLDINGS LIMITED

previous names

strate forward limited (March 2012)

zealous film & video limited (October 2009)

address

112-114 great portland street, london, W1W 6PH

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straight forward design limited Company Information

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