Cracker Drinks Co. Limited

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cracker drinks co. limited Company Information

Company Number

06209979

Next Accounts

Sep 2025

Directors

Nicholas Theakston

John Lovell

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Shareholders

john james clifford lovell

fruit drinks limited

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Group Structure

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Industry

Manufacture of soft drinks; production of mineral waters and other bottled waters

Registered Address

victoria house, 26 queen victoria street, reading, berkshire, RG1 1TG

Website

www.crackerdrinks.com

cracker drinks co. limited Estimated Valuation

£932.5k

Pomanda estimates the enterprise value of CRACKER DRINKS CO. LIMITED at £932.5k based on a Turnover of £1.3m and 0.73x industry multiple (adjusted for size and gross margin).

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Cracker Drinks Co. Limited is a live company located in reading, RG1 1TG with a Companies House number of 06209979. It operates in the manufacture of soft drinks sector, SIC Code 11070. Founded in April 2007, it's largest shareholder is john james clifford lovell with a 38.8% stake. Cracker Drinks Co. Limited is a established, small sized company, Pomanda has estimated its turnover at £1.3m with low growth in recent years.

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Pomanda's financial health check has awarded Cracker Drinks Co. Limited a 1.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 8 areas for improvement. Company Health Check FAQs

Health Rating1.5out of 5

2 Strong

2 Regular

8 Weak

Size

annual sales of £1.3m, make it smaller than the average company (£36m)

Growth

3 year (CAGR) sales growth of 4%, show it is growing at a slower rate (7.9%)

EXPORT

Cracker Drinks Co. Limited's latest turnover from December 2023 is estimated at £1.3 million and the company has net assets of £100.3 thousand. According to their latest financial statements, Cracker Drinks Co. Limited has 5 employees and maintains cash reserves of £5.2 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Turnover	1,272,902	1,507,134	1,517,574	1,140,500	1,040,913	1,468,160	1,121,903	914,531	1,410,692	1,818,480	4,100,561	3,158,497	3,644,796	1,850,438
Other Income Or Grants
Cost Of Sales	881,210	984,743	995,564	744,786	684,228	995,419	729,323	586,276	894,606	1,173,660	2,758,847	2,098,244	2,457,311	1,255,121
Gross Profit	391,691	522,391	522,010	395,714	356,685	472,740	392,579	328,256	516,086	644,819	1,341,714	1,060,253	1,187,485	595,317
Admin Expenses	637,105	819,265	858,257	769,902	622,693	853,779	906,265	-3,853,879	1,114,777	1,233,965	1,682,764	1,347,339	1,370,000	904,990	1,269,606
Operating Profit	-245,414	-296,874	-336,247	-374,188	-266,008	-381,039	-513,686	4,182,135	-598,691	-589,146	-341,050	-287,086	-182,515	-309,673	-1,269,606
Interest Payable	14,205	14,794	6,860	3,888	4,956	5,144	6,438	6,511	3,052
Interest Receivable	1,800	2,407	272	73	754	966	1,077	465	2	6	17	33	82	272	212
Pre-Tax Profit	-257,819	-309,261	-342,835	-378,003	-270,210	-385,216	-519,047	4,176,090	-601,741	-589,140	-341,033	-287,053	-182,433	-309,401	-1,269,394
Tax								-835,218
Profit After Tax	-257,819	-309,261	-342,835	-378,003	-270,210	-385,216	-519,047	3,340,872	-601,741	-589,140	-341,033	-287,053	-182,433	-309,401	-1,269,394
Dividends Paid
Retained Profit	-257,819	-309,261	-342,835	-378,003	-270,210	-385,216	-519,047	3,340,872	-601,741	-589,140	-341,033	-287,053	-182,433	-309,401	-1,269,394
Employee Costs	236,172	225,533	212,348	204,290	128,832	246,037	163,696	131,778	189,159	255,895	471,188	360,714	420,508	239,260
Number Of Employees	5	5	5	5	3	6	4	3	5	7	13	10	12	7
EBITDA*	-238,994	-290,680	-330,053	-366,015	-263,963	-375,335	-507,905	4,185,804	-593,984	-584,664	-336,292	-282,263	-178,107	-306,135	-1,267,446

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Tangible Assets		1,130	2,259	8,708	479	959	2,590	2,583	4,412	2,670	4,481	5,717	5,754	2,502	2,977
Intangible Assets	51,976	55,016	60,081	65,146	35,211	33,851	25,201	1,073	2,913	4,753	6,593	8,433	10,273	12,113	13,953
Investments & Other	1
Debtors (Due After 1 year)
Total Fixed Assets	51,977	56,146	62,340	73,854	35,690	34,810	27,791	3,656	7,325	7,423	11,074	14,150	16,027	14,615	16,930
Stock & work in progress	249,235	234,910	194,845	261,354	179,109	301,270	141,442	109,860	236,764	342,553	390,414	308,650	495,811	217,626	115,444
Trade Debtors	117,317	191,415	231,199	75,089	170,797	144,899	183,352	198,889	203,469	132,991	587,609	477,518	503,891	237,567	121,043
Group Debtors
Misc Debtors	71,939	298,524	246,283	53,320	6,728	9,802	17,111	22,448	19,777
Cash	5,222	63,349	74,203	143,531	2,678	198,434	59,278	371,460	870	36	2,520	4,155	8,906	23,850	84,772
misc current assets
total current assets	443,713	788,198	746,530	533,294	359,312	654,405	401,183	702,657	460,880	475,580	980,543	790,323	1,008,608	479,043	321,259
total assets	495,690	844,344	808,870	607,148	395,002	689,215	428,974	706,313	468,205	483,003	991,617	804,473	1,024,635	493,658	338,189
Bank overdraft	92,117	113,134	130,678	4,103	78,107	68,751	83,660	114,427	93,910
Bank loan
Trade Creditors	246,195	454,930	464,231	302,811	236,682	331,529	278,251	152,751	366,871	557,548	1,191,516	977,300	1,104,355	475,324	271,728
Group/Directors Accounts
other short term finances
hp & lease commitments
other current liabilities	37,960	81,498	136,645	113,260	52,443	92,036	39,529	81,054	69,529
total current liabilities	376,272	649,562	731,554	420,174	367,232	492,316	401,440	348,232	530,310	557,548	1,191,516	977,300	1,104,355	475,324	271,728
loans	19,107	28,181	39,454	45,277
hp & lease commitments
Accruals and Deferred Income
other liabilities		330,000	330,000	330,000			38,500		3,518,080	2,903,899	2,189,405	1,875,452	1,681,506	1,597,127	1,335,853
provisions
total long term liabilities	19,107	358,181	369,454	375,277			38,500		3,518,080	2,903,899	2,189,405	1,875,452	1,681,506	1,597,127	1,335,853
total liabilities	395,379	1,007,743	1,101,008	795,451	367,232	492,316	439,940	348,232	4,048,390	3,461,447	3,380,921	2,852,752	2,785,861	2,072,451	1,607,581
net assets	100,311	-163,399	-292,138	-188,303	27,770	196,899	-10,966	358,081	-3,580,185	-2,978,444	-2,389,304	-2,048,279	-1,761,226	-1,578,793	-1,269,392
total shareholders funds	100,311	-163,399	-292,138	-188,303	27,770	196,899	-10,966	358,081	-3,580,185	-2,978,444	-2,389,304	-2,048,279	-1,761,226	-1,578,793	-1,269,392

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Operating Activities
Operating Profit	-245,414	-296,874	-336,247	-374,188	-266,008	-381,039	-513,686	4,182,135	-598,691	-589,146	-341,050	-287,086	-182,515	-309,673	-1,269,606
Depreciation	1,130	1,129	1,129	3,108	480	1,631	1,909	1,829	2,867	2,642	2,918	2,983	2,568	1,698	1,393
Amortisation	5,290	5,065	5,065	5,065	1,565	4,073	3,872	1,840	1,840	1,840	1,840	1,840	1,840	1,840	767
Tax								-835,218
Stock	14,325	40,065	-66,509	82,245	-122,161	159,828	31,582	-126,904	-105,789	-47,861	81,764	-187,161	278,185	102,182	115,444
Debtors	-300,683	12,457	349,073	-49,116	22,824	-45,762	-20,874	-1,909	90,255	-454,618	110,091	-26,373	266,324	116,524	121,043
Creditors	-208,735	-9,301	161,420	66,129	-94,847	53,278	125,500	-214,120	-190,677	-633,968	214,216	-127,055	629,031	203,596	271,728
Accruals and Deferred Income	-43,538	-55,147	23,385	60,817	-39,593	52,507	-41,525	11,525	69,529
Deferred Taxes & Provisions
Cash flow from operations	-204,909	-407,650	-427,812	-272,198	-299,066	-383,616	-434,638	3,276,804	-699,598	-716,153	-313,931	-195,784	-93,585	-321,245	-1,232,205
Investing Activities
capital expenditure	-2,250		5,320	-46,337	-2,925	-12,723	-29,916		-4,609	-831	-1,682	-2,946	-5,820	-1,223	-19,090
Change in Investments	1
cash flow from investments	-2,251		5,320	-46,337	-2,925	-12,723	-29,916		-4,609	-831	-1,682	-2,946	-5,820	-1,223	-19,090
Financing Activities
Bank loans
Group/Directors Accounts
Other Short Term Loans
Long term loans	-9,074	-11,273	-5,823	45,277
Hire Purchase and Lease Commitments
other long term liabilities	-330,000			330,000		-38,500	38,500	-3,518,080	614,181	714,494	313,953	193,946	84,379	261,274	1,335,853
share issue	521,529	438,000	239,000	161,930	101,081	593,081	150,000	597,394			8				2
interest	-12,405	-12,387	-6,588	-3,815	-4,202	-4,178	-5,361	-6,046	-3,050	6	17	33	82	272	212
cash flow from financing	170,050	414,340	226,589	533,392	96,879	550,403	183,139	-2,926,732	611,131	714,500	313,978	193,979	84,461	261,546	1,336,067
cash and cash equivalents
cash	-58,127	-10,854	-69,328	140,853	-195,756	139,156	-312,182	370,590	834	-2,484	-1,635	-4,751	-14,944	-60,922	84,772
overdraft	-21,017	-17,544	126,575	-74,004	9,356	-14,909	-30,767	20,517	93,910
change in cash	-37,110	6,690	-195,903	214,857	-205,112	154,065	-281,415	350,073	-93,076	-2,484	-1,635	-4,751	-14,944	-60,922	84,772

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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CRACKER DRINKS CO. LIMITED group structure

Cracker Drinks Co. Limited has 1 subsidiary company.

Ultimate parent company

FRUIT DRINKS LIMITED

10486007

1 parent

CRACKER DRINKS CO. LIMITED

06209979

1 subsidiary

BEVERAGE MARKETING LIMITED

12245341

CRACKER DRINKS CO. LIMITED Shareholders

john james clifford lovell	38.82%
fruit drinks limited	20.36%
christopher banks	13.73%
uk ff nominees limited	11.02%
alina chuyko	6.54%
big thoughts in food & drink limited	4.54%
seedrs nominees limited	2.67%
barry john stimpson	2.33%

Cracker Drinks Co. Limited currently has 4 directors. The longest serving directors include Mr Nicholas Theakston (Aug 2007) and Mr John Lovell (Mar 2008).

officer	country	age	start	end	role
Mr Nicholas Theakston	United Kingdom	69 years	Aug 2007	-	Director
Mr John Lovell		69 years	Mar 2008	-	Director
Mr Christopher Banks	United Kingdom	65 years	Dec 2016	-	Director
Mr Sohail Rasul		64 years	Dec 2016	-	Director

P&L

December 2023

turnover

1.3m

-16%

operating profit

-245.4k

gross margin

30.8%

-11.22%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

100.3k

-1.61%

total assets

495.7k

-0.41%

cash

5.2k

-0.92%

net assets

Total assets minus all liabilities

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company number

06209979

Type

Private limited with Share Capital

industry

11070 - Manufacture of soft drinks; production of mineral waters and other bottled waters

incorporation date

April 2007

ultimate parent company

FRUIT DRINKS LIMITED

previous names

ludgate 390 limited (August 2007)

address

victoria house, 26 queen victoria street, reading, berkshire, RG1 1TG

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 2 charges/mortgages relating to cracker drinks co. limited. Currently there are 1 open charges and 1 have been satisfied in the past.

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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cracker drinks co. limited Company Information

cracker drinks co. limited Estimated Valuation

cracker drinks co. limited Estimated Valuation

cracker drinks co. limited Estimated Valuation

Cracker Drinks Co. Limited Overview

Cracker Drinks Co. Limited Health Check

CRACKER DRINKS CO. LIMITED financials

cracker drinks co. limited Credit Report and Business Information

Cracker Drinks Co. Limited Competitor Analysis

cracker drinks co. limited Ownership

cracker drinks co. limited directors

cracker drinks co. limited company details

cracker drinks co. limited Charges & Mortgages

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