a new direction london limited
a new direction london limited Company Information
Company Number
06627531
Next Accounts
Dec 2024
Industry
Cultural education
Shareholders
-
Group Structure
View All
Contact
Registered Address
good growth hub, unit 1-28 echo, east bay lane, london, E15 2SJ
Website
http://anewdirection.org.uka new direction london limited Estimated Valuation
Pomanda estimates the enterprise value of A NEW DIRECTION LONDON LIMITED at £2.6m based on a Turnover of £3.2m and 0.81x industry multiple (adjusted for size and gross margin).
a new direction london limited Estimated Valuation
Pomanda estimates the enterprise value of A NEW DIRECTION LONDON LIMITED at £375.8k based on an EBITDA of £78.5k and a 4.79x industry multiple (adjusted for size and gross margin).
a new direction london limited Estimated Valuation
Pomanda estimates the enterprise value of A NEW DIRECTION LONDON LIMITED at £2.3m based on Net Assets of £985.7k and 2.38x industry multiple (adjusted for liquidity).
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A New Direction London Limited Overview
A New Direction London Limited is a live company located in london, E15 2SJ with a Companies House number of 06627531. It operates in the cultural education sector, SIC Code 85520. Founded in June 2008, it's largest shareholder is unknown. A New Direction London Limited is a established, small sized company, Pomanda has estimated its turnover at £3.2m with healthy growth in recent years.
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A New Direction London Limited Health Check
Pomanda's financial health check has awarded A New Direction London Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 4 areas for improvement. Company Health Check FAQs
4 Strong
2 Regular
4 Weak
Size
annual sales of £3.2m, make it larger than the average company (£251.8k)
£3.2m - A New Direction London Limited
£251.8k - Industry AVG
Growth
3 year (CAGR) sales growth of 4%, show it is growing at a faster rate (2.3%)
4% - A New Direction London Limited
2.3% - Industry AVG
Production
with a gross margin of 65.3%, this company has a comparable cost of product (65.3%)
65.3% - A New Direction London Limited
65.3% - Industry AVG
Profitability
an operating margin of -0.4% make it less profitable than the average company (2.3%)
-0.4% - A New Direction London Limited
2.3% - Industry AVG
Employees
with 36 employees, this is above the industry average (7)
36 - A New Direction London Limited
7 - Industry AVG
Pay Structure
on an average salary of £39.3k, the company has a higher pay structure (£24.5k)
£39.3k - A New Direction London Limited
£24.5k - Industry AVG
Efficiency
resulting in sales per employee of £90k, this is more efficient (£56.9k)
£90k - A New Direction London Limited
£56.9k - Industry AVG
Debtor Days
it gets paid by customers after 13 days, this is near the average (12 days)
13 days - A New Direction London Limited
12 days - Industry AVG
Creditor Days
There is insufficient data available for this Key Performance Indicator!
- - A New Direction London Limited
- - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - A New Direction London Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 132 weeks, this is less cash available to meet short term requirements (174 weeks)
132 weeks - A New Direction London Limited
174 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 29.6%, this is a higher level of debt than the average (17.3%)
29.6% - A New Direction London Limited
17.3% - Industry AVG
A NEW DIRECTION LONDON LIMITED financials
A New Direction London Limited's latest turnover from March 2023 is £3.2 million and the company has net assets of £985.7 thousand. According to their latest financial statements, A New Direction London Limited has 36 employees and maintains cash reserves of £1.1 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 3,238,396 | 3,205,614 | 2,871,759 | 2,874,331 | 2,600,388 | 2,510,219 | 2,589,751 | 2,383,328 | 1,792,632 | 2,102,114 | 1,549,542 | 1,685,492 | 3,772,652 | 3,682,101 |
| Other Income Or Grants | ||||||||||||||
| Cost Of Sales | ||||||||||||||
| Gross Profit | ||||||||||||||
| Admin Expenses | ||||||||||||||
| Operating Profit | ||||||||||||||
| Interest Payable | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Receivable | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Pre-Tax Profit | 26,682 | -209,089 | 14,870 | -18,350 | 351,518 | -168,955 | 14,691 | 341,330 | -105,143 | 220,141 | -173,526 | -724,451 | 175,829 | 783,141 |
| Tax | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Profit After Tax | 26,682 | -209,089 | 14,870 | -18,350 | 351,518 | -168,955 | 14,691 | 341,330 | -105,143 | 220,141 | -173,526 | -724,451 | 175,829 | 783,141 |
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Retained Profit | 26,682 | -209,089 | 14,870 | -18,350 | 351,518 | -168,955 | 14,691 | 341,330 | -105,143 | 220,141 | -173,526 | -724,451 | 175,829 | 783,141 |
| Employee Costs | 1,414,711 | 1,294,216 | 1,180,910 | 1,176,427 | 1,016,135 | 910,976 | 877,708 | 789,289 | 671,992 | 646,604 | 554,662 | 520,982 | 465,985 | 517,289 |
| Number Of Employees | 36 | 33 | 29 | 29 | 26 | 24 | 24 | 22 | 19 | 18 | 14 | 14 | 13 | 13 |
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 55,032 | 79,603 | 126,702 | 80,133 | 84,419 | 40,305 | 11,469 | 7,679 | 16,868 | 33,513 | 58,104 | 81,249 | 23,212 | 46,753 |
| Intangible Assets | 60,836 | 64,600 | 96,900 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 115,868 | 144,203 | 223,602 | 80,133 | 84,419 | 40,305 | 11,469 | 7,679 | 16,868 | 33,513 | 58,104 | 81,249 | 23,212 | 46,753 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 121,982 | 145,389 | 430,703 | 220,267 | 287,803 | 40,005 | 209,198 | 60,039 | 120,380 | 136,635 | 44,100 | 17,205 | 172,902 | 109,588 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 103,493 | 88,497 | 93,918 | 108,680 | 158,890 | 171,721 | 184,008 | 89,082 | 96,400 | 83,313 | 27,701 | 220,823 | 140,638 | 122,577 |
| Cash | 1,058,535 | 1,113,535 | 1,113,621 | 1,156,367 | 1,100,986 | 951,811 | 1,003,945 | 1,060,155 | 604,894 | 736,990 | 601,022 | 544,945 | 1,541,636 | 1,771,372 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 1,284,010 | 1,347,421 | 1,638,242 | 1,485,314 | 1,547,679 | 1,163,537 | 1,397,151 | 1,209,276 | 821,674 | 956,938 | 672,823 | 782,973 | 1,855,176 | 2,003,537 |
| total assets | 1,399,878 | 1,491,624 | 1,861,844 | 1,565,447 | 1,632,098 | 1,203,842 | 1,408,620 | 1,216,955 | 838,542 | 990,451 | 730,927 | 864,222 | 1,878,388 | 2,050,290 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 414,136 | 490,746 | 588,942 | 381,824 | 422,309 | 365,772 | 419,554 | 242,580 | 205,497 | 252,263 | 212,880 | 172,649 | 462,364 | 810,095 |
| total current liabilities | 414,136 | 490,746 | 588,942 | 381,824 | 422,309 | 365,772 | 419,554 | 242,580 | 205,497 | 252,263 | 212,880 | 172,649 | 462,364 | 810,095 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 41,818 | 104,753 | 30,344 | 38,160 | 17,959 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total long term liabilities | 0 | 41,818 | 104,753 | 30,344 | 38,160 | 17,959 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total liabilities | 414,136 | 532,564 | 693,695 | 412,168 | 460,469 | 383,731 | 419,554 | 242,580 | 205,497 | 252,263 | 212,880 | 172,649 | 462,364 | 810,095 |
| net assets | 985,742 | 959,060 | 1,168,149 | 1,153,279 | 1,171,629 | 820,111 | 989,066 | 974,375 | 633,045 | 738,188 | 518,047 | 691,573 | 1,416,024 | 1,240,195 |
| total shareholders funds | 985,742 | 959,060 | 1,168,149 | 1,153,279 | 1,171,629 | 820,111 | 989,066 | 974,375 | 633,045 | 738,188 | 518,047 | 691,573 | 1,416,024 | 1,240,195 |
| Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | ||||||||||||||
| Operating Profit | ||||||||||||||
| Depreciation | 57,669 | 62,871 | 68,259 | 45,719 | 35,338 | 15,475 | 6,907 | 16,802 | 16,645 | 34,627 | 33,544 | 28,940 | 25,036 | 22,019 |
| Amortisation | 34,009 | 32,300 | 32,200 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tax | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | -8,411 | -290,735 | 195,674 | -117,746 | 234,967 | -181,480 | 244,085 | -67,659 | -3,168 | 148,147 | -166,227 | -75,512 | 81,375 | 232,165 |
| Creditors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | -118,428 | -161,131 | 281,527 | -48,301 | 76,738 | -35,823 | 176,974 | 37,083 | -46,766 | 39,383 | 40,231 | -289,715 | -347,731 | 810,095 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash flow from operations | ||||||||||||||
| Investing Activities | ||||||||||||||
| capital expenditure | 0 | 0 | 0 | 0 | -79,452 | -44,311 | -10,697 | -6,893 | 0 | |||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | 0 | 0 | 0 | 0 | -79,452 | -44,311 | -10,697 | -6,893 | 0 | |||||
| Financing Activities | ||||||||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| share issue | ||||||||||||||
| interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from financing | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 457,054 |
| cash and cash equivalents | ||||||||||||||
| cash | -55,000 | -86 | -42,746 | 55,381 | 149,175 | -52,134 | -56,210 | 455,261 | -132,096 | 135,968 | 56,077 | -996,691 | -229,736 | 1,771,372 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | -55,000 | -86 | -42,746 | 55,381 | 149,175 | -52,134 | -56,210 | 455,261 | -132,096 | 135,968 | 56,077 | -996,691 | -229,736 | 1,771,372 |
a new direction london limited Credit Report and Business Information
A New Direction London Limited Competitor Analysis
Perform a competitor analysis for a new direction london limited by selecting its closest rivals, whether from the EDUCATION sector, other small companies, companies in E15 area or any other competitors across 12 key performance metrics.
a new direction london limited Ownership
A NEW DIRECTION LONDON LIMITED group structure
A New Direction London Limited has no subsidiary companies.
Ultimate parent company
A NEW DIRECTION LONDON LIMITED
06627531
a new direction london limited directors
A New Direction London Limited currently has 12 directors. The longest serving directors include Miss Asma Hussain (Sep 2020) and Mr Guy Mansfield (Jun 2021).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Miss Asma Hussain | 36 years | Sep 2020 | - | Director | |
| Mr Guy Mansfield | United Kingdom | 53 years | Jun 2021 | - | Director |
| Mr Shamik Chakraborty | England | 48 years | Jun 2021 | - | Director |
| Ms Carey Robinson | England | 56 years | Dec 2021 | - | Director |
| Mr Andrew Marcus | 40 years | Dec 2021 | - | Director | |
| Ms Lesley Owusu | England | 41 years | Dec 2021 | - | Director |
| Ms Arfa Butt | England | 45 years | Jul 2022 | - | Director |
| Mr Will Worsdell | England | 43 years | Apr 2024 | - | Director |
| Miss Shereen Hunte | England | 30 years | Apr 2024 | - | Director |
| Mr Errol Comrie | England | 27 years | Apr 2024 | - | Director |
P&L
March 2023turnover
3.2m
+1%
operating profit
-13.2k
0%
gross margin
65.4%
+9.9%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2023net assets
985.7k
+0.03%
total assets
1.4m
-0.06%
cash
1.1m
-0.05%
net assets
Total assets minus all liabilities
a new direction london limited company details
company number
06627531
Type
Private Ltd By Guarantee w/o Share Cap
industry
85520 - Cultural education
incorporation date
June 2008
age
16
incorporated
UK
ultimate parent company
accounts
Small Company
last accounts submitted
March 2023
previous names
N/A
accountant
-
auditor
MOORE KINGSTON SMITH LLP
address
good growth hub, unit 1-28 echo, east bay lane, london, E15 2SJ
Bank
CO-OPERATIVE BANK PLC
Legal Advisor
-
a new direction london limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to a new direction london limited.
a new direction london limited Companies House Filings - See Documents
| date | description | view/download |
|---|
