gravity london limited
gravity london limited Company Information
Company Number
06749773
Next Accounts
Sep 2025
Shareholders
gravity global limited
Group Structure
View All
Industry
Advertising agencies
Registered Address
69 wilson street, london, EC2A 2BB
Website
www.gravitylondon.comgravity london limited Estimated Valuation
Pomanda estimates the enterprise value of GRAVITY LONDON LIMITED at £12.1m based on a Turnover of £18.8m and 0.64x industry multiple (adjusted for size and gross margin).
gravity london limited Estimated Valuation
Pomanda estimates the enterprise value of GRAVITY LONDON LIMITED at £0 based on an EBITDA of £-577.2k and a 4.24x industry multiple (adjusted for size and gross margin).
gravity london limited Estimated Valuation
Pomanda estimates the enterprise value of GRAVITY LONDON LIMITED at £15.8m based on Net Assets of £8.2m and 1.92x industry multiple (adjusted for liquidity).
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Gravity London Limited Overview
Gravity London Limited is a live company located in london, EC2A 2BB with a Companies House number of 06749773. It operates in the advertising agencies sector, SIC Code 73110. Founded in November 2008, it's largest shareholder is gravity global limited with a 100% stake. Gravity London Limited is a established, mid sized company, Pomanda has estimated its turnover at £18.8m with high growth in recent years.
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Gravity London Limited Health Check
Pomanda's financial health check has awarded Gravity London Limited a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 2 areas for improvement. Company Health Check FAQs
5 Strong
4 Regular
2 Weak
Size
annual sales of £18.8m, make it larger than the average company (£10m)
£18.8m - Gravity London Limited
£10m - Industry AVG
Growth
3 year (CAGR) sales growth of 21%, show it is growing at a faster rate (6.2%)
21% - Gravity London Limited
6.2% - Industry AVG
Production
with a gross margin of 39%, this company has a comparable cost of product (43.5%)
39% - Gravity London Limited
43.5% - Industry AVG
Profitability
an operating margin of -3.3% make it less profitable than the average company (5.1%)
-3.3% - Gravity London Limited
5.1% - Industry AVG
Employees
with 61 employees, this is above the industry average (44)
61 - Gravity London Limited
44 - Industry AVG
Pay Structure
on an average salary of £63.4k, the company has an equivalent pay structure (£66k)
£63.4k - Gravity London Limited
£66k - Industry AVG
Efficiency
resulting in sales per employee of £308.4k, this is more efficient (£186.8k)
£308.4k - Gravity London Limited
£186.8k - Industry AVG
Debtor Days
it gets paid by customers after 42 days, this is earlier than average (59 days)
42 days - Gravity London Limited
59 days - Industry AVG
Creditor Days
its suppliers are paid after 41 days, this is close to average (43 days)
41 days - Gravity London Limited
43 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Gravity London Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 4 weeks, this is less cash available to meet short term requirements (14 weeks)
4 weeks - Gravity London Limited
14 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 74.4%, this is a similar level of debt than the average (68.1%)
74.4% - Gravity London Limited
68.1% - Industry AVG
GRAVITY LONDON LIMITED financials
Gravity London Limited's latest turnover from December 2023 is £18.8 million and the company has net assets of £8.2 million. According to their latest financial statements, Gravity London Limited has 61 employees and maintains cash reserves of £1.6 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | May 2018 | May 2017 | May 2016 | May 2015 | May 2014 | May 2013 | May 2012 | May 2011 | May 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 18,815,009 | 27,507,500 | 13,259,909 | 10,598,481 | 13,125,209 | 6,613,567 | 11,228,618 | 9,834,933 | 10,572,742 | 9,375,994 | 8,583,520 | ||||
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | 11,470,139 | 19,032,011 | 5,061,885 | 3,822,959 | 5,588,730 | 2,914,677 | 5,574,181 | 4,338,960 | 4,946,113 | 3,933,500 | 3,632,140 | ||||
| Gross Profit | 7,344,870 | 8,475,489 | 8,198,024 | 6,775,522 | 7,536,479 | 3,698,890 | 5,654,437 | 5,495,973 | 5,626,629 | 5,442,494 | 4,951,380 | ||||
| Admin Expenses | 7,974,159 | 6,456,313 | 7,932,786 | 4,889,201 | 5,740,029 | 2,568,649 | 3,706,249 | 4,424,930 | 4,454,230 | 4,052,710 | 3,889,480 | ||||
| Operating Profit | -629,289 | 2,019,176 | 265,238 | 1,886,321 | 1,796,450 | 1,130,241 | 1,948,188 | 1,071,043 | 1,172,399 | 1,389,784 | 1,061,900 | ||||
| Interest Payable | 23,429 | 37,050 | 7,634 | 836 | 993 | 3,576 | 2,115 | 4,965 | 1,245 | 519 | 177 | ||||
| Interest Receivable | 537,012 | 292,335 | 645 | 5,310 | 3,623 | 861 | 2,503 | 1,929 | 758 | ||||||
| Pre-Tax Profit | -115,706 | 2,274,461 | 244,804 | 1,894,894 | 1,809,602 | 1,131,975 | 1,949,696 | 1,136,939 | 1,060,374 | 466,256 | 1,062,481 | ||||
| Tax | -43,224 | -251,913 | -17,943 | -320,894 | -156,450 | -230,764 | -401,272 | -315,624 | -331,910 | -319,670 | -309,515 | ||||
| Profit After Tax | -158,930 | 2,022,548 | 226,861 | 1,574,000 | 1,653,152 | 901,211 | 1,548,424 | 821,315 | 728,464 | 146,586 | 752,966 | ||||
| Dividends Paid | 1,500,000 | 800,000 | 312,000 | 462,000 | 282,000 | 394,000 | 300,000 | ||||||||
| Retained Profit | -158,930 | 2,022,548 | 226,861 | 74,000 | 853,152 | 589,211 | 1,086,424 | 539,315 | 334,464 | -153,414 | 752,966 | ||||
| Employee Costs | 3,866,627 | 3,749,645 | 5,723,404 | 3,310,658 | 3,232,207 | 1,403,783 | 2,809,841 | 3,107,761 | 3,067,218 | 2,873,088 | 2,530,962 | ||||
| Number Of Employees | 61 | 60 | 59 | 55 | 54 | 46 | 48 | 50 | 42 | 38 | 37 | ||||
| EBITDA* | -577,174 | 2,054,499 | 308,675 | 1,940,291 | 1,844,919 | 1,158,974 | 2,013,185 | 1,820,928 | 2,065,133 | 2,879,907 | 1,554,204 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | May 2018 | May 2017 | May 2016 | May 2015 | May 2014 | May 2013 | May 2012 | May 2011 | May 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 813,481 | 87,613 | 63,135 | 69,322 | 108,256 | 119,236 | 116,584 | 118,869 | 169,565 | 195,890 | 231,723 | 281,314 | 122,156 | ||
| Intangible Assets | 778,133 | 306,375 | 55,500 | 55,500 | 674,992 | 1,494,626 | 2,892,825 | 3,306,086 | 3,682,382 | ||||||
| Investments & Other | |||||||||||||||
| Debtors (Due After 1 year) | 2,996,499 | 4,874,565 | |||||||||||||
| Total Fixed Assets | 4,588,113 | 5,268,553 | 118,635 | 124,822 | 108,256 | 119,236 | 116,584 | 118,869 | 844,557 | 1,690,516 | 3,124,548 | 3,587,400 | 3,804,538 | ||
| Stock & work in progress | |||||||||||||||
| Trade Debtors | 2,185,408 | 3,351,454 | 1,585,639 | 1,892,810 | 1,487,048 | 2,257,339 | 3,418,918 | 2,206,635 | 2,467,317 | 2,814,288 | 2,010,241 | 1,469,884 | 2,636,253 | ||
| Group Debtors | 22,344,652 | 8,016,024 | 6,845,291 | 3,458,034 | 2,721,243 | 92,400 | 128,985 | 101,741 | 64,084 | ||||||
| Misc Debtors | 1,378,835 | 1,850,863 | 487,254 | 288,763 | 358,166 | 330,493 | 317,965 | 288,124 | 208,899 | 334,926 | 170,415 | ||||
| Cash | 1,600,784 | 6,793,727 | 3,107,439 | 4,063,912 | 4,298,418 | 4,373,155 | 2,823,700 | 2,236,856 | 2,435,015 | 1,856,956 | 1,989,737 | 1,367,112 | 1,405,998 | ||
| misc current assets | |||||||||||||||
| total current assets | 27,509,679 | 20,012,068 | 12,025,623 | 9,703,519 | 8,864,875 | 7,053,387 | 6,689,568 | 4,833,356 | 5,111,231 | 5,006,170 | 4,234,477 | 2,836,996 | 4,042,251 | ||
| total assets | 32,097,792 | 25,280,621 | 12,144,258 | 9,828,341 | 8,973,131 | 7,172,623 | 6,806,152 | 4,952,225 | 5,955,788 | 6,696,686 | 7,359,025 | 6,424,396 | 7,846,789 | ||
| Bank overdraft | |||||||||||||||
| Bank loan | |||||||||||||||
| Trade Creditors | 1,291,150 | 1,249,010 | 861,042 | 723,268 | 627,661 | 775,376 | 941,337 | 461,891 | 682,271 | 606,719 | 364,571 | 824,141 | 3,458,195 | ||
| Group/Directors Accounts | 13,616,792 | 11,430,819 | 2,839,185 | 598,229 | 92,029 | 8,772 | 94,000 | 250,292 | 111,674 | ||||||
| other short term finances | 1,000,000 | 1,000,000 | 1,000,000 | ||||||||||||
| hp & lease commitments | 15,324 | 3,927 | 3,927 | 3,621 | 3,621 | 3,622 | |||||||||
| other current liabilities | 2,715,939 | 4,125,839 | 2,062,300 | 2,369,917 | 2,171,179 | 1,164,210 | 1,212,158 | 848,026 | 495,009 | 778,661 | 650,988 | ||||
| total current liabilities | 17,623,881 | 16,805,668 | 5,762,527 | 3,691,414 | 2,906,193 | 1,943,513 | 2,166,194 | 1,407,538 | 2,431,193 | 2,500,676 | 2,015,559 | 824,141 | 3,458,195 | ||
| loans | 6,045,779 | 500,000 | 1,500,000 | 2,500,000 | |||||||||||
| hp & lease commitments | 15,324 | 17,615 | 9,091 | 12,708 | 16,322 | ||||||||||
| Accruals and Deferred Income | |||||||||||||||
| other liabilities | 3,500,000 | 2,500,000 | |||||||||||||
| provisions | 203,910 | 91,801 | 21,127 | 3,184 | 7,195 | 7,195 | 4,963 | 4,640 | 20,246 | 22,511 | 32,875 | 42,630 | 11,737 | ||
| total long term liabilities | 6,249,689 | 91,801 | 21,127 | 3,184 | 7,195 | 22,519 | 22,578 | 13,731 | 532,954 | 1,538,833 | 2,532,875 | 3,542,630 | 2,511,737 | ||
| total liabilities | 23,873,570 | 16,897,469 | 5,783,654 | 3,694,598 | 2,913,388 | 1,966,032 | 2,188,772 | 1,421,269 | 2,964,147 | 4,039,509 | 4,548,434 | 4,366,771 | 5,969,932 | ||
| net assets | 8,224,222 | 8,383,152 | 6,360,604 | 6,133,743 | 6,059,743 | 5,206,591 | 4,617,380 | 3,530,956 | 2,991,641 | 2,657,177 | 2,810,591 | 2,057,625 | 1,876,857 | ||
| total shareholders funds | 8,224,222 | 8,383,152 | 6,360,604 | 6,133,743 | 6,059,743 | 5,206,591 | 4,617,380 | 3,530,956 | 2,991,641 | 2,657,177 | 2,810,591 | 2,057,625 | 1,876,857 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | May 2018 | May 2017 | May 2016 | May 2015 | May 2014 | May 2013 | May 2012 | May 2011 | May 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | -629,289 | 2,019,176 | 265,238 | 1,886,321 | 1,796,450 | 1,130,241 | 1,948,188 | 1,071,043 | 1,172,399 | 1,389,784 | 1,061,900 | ||||
| Depreciation | 52,115 | 35,323 | 43,437 | 53,970 | 48,469 | 28,733 | 64,997 | 74,893 | 73,100 | 91,924 | 79,043 | 66,527 | 18,881 | ||
| Amortisation | 674,992 | 819,634 | 1,398,199 | 413,261 | 409,153 | 409,154 | |||||||||
| Tax | -43,224 | -251,913 | -17,943 | -320,894 | -156,450 | -230,764 | -401,272 | -315,624 | -331,910 | -319,670 | -309,515 | ||||
| Stock | |||||||||||||||
| Debtors | 10,812,488 | 9,174,722 | 3,278,577 | 1,073,150 | 1,886,225 | 83,732 | 1,269,368 | -79,716 | -472,998 | 904,474 | 774,856 | -1,166,369 | 2,636,253 | ||
| Creditors | 42,140 | 387,968 | 137,774 | 95,607 | -147,715 | 313,485 | 479,446 | -220,380 | 75,552 | 242,148 | -459,570 | -2,634,054 | 3,458,195 | ||
| Accruals and Deferred Income | -1,409,900 | 2,063,539 | -307,617 | 198,738 | 1,006,969 | 316,184 | 364,132 | 353,017 | -283,652 | 127,673 | 650,988 | ||||
| Deferred Taxes & Provisions | 112,109 | 70,674 | 17,943 | -4,011 | 2,555 | 323 | -15,606 | -2,265 | -10,364 | -9,755 | 30,893 | 11,737 | |||
| Cash flow from operations | -12,688,537 | -4,849,955 | -3,139,745 | 836,581 | 661,498 | 1,476,702 | 1,186,446 | 1,702,051 | 1,995,856 | 2,015,220 | 651,496 | ||||
| Investing Activities | |||||||||||||||
| capital expenditure | -62,205 | -24,197 | -46,775 | -56,091 | -29,452 | ||||||||||
| Change in Investments | |||||||||||||||
| cash flow from investments | -62,205 | -24,197 | -46,775 | -56,091 | -29,452 | ||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | |||||||||||||||
| Group/Directors Accounts | 2,185,973 | 8,591,634 | 2,240,956 | 506,200 | 92,029 | -94,000 | -85,228 | -156,292 | 138,618 | 111,674 | |||||
| Other Short Term Loans | -1,000,000 | 1,000,000 | |||||||||||||
| Long term loans | 6,045,779 | -500,000 | -1,000,000 | -1,000,000 | 2,500,000 | ||||||||||
| Hire Purchase and Lease Commitments | -15,324 | -3,927 | 6,539 | 8,830 | -3,617 | -3,615 | 19,944 | ||||||||
| other long term liabilities | -3,500,000 | 1,000,000 | 2,500,000 | ||||||||||||
| share issue | |||||||||||||||
| interest | 513,583 | 255,285 | -7,634 | -836 | -348 | 1,734 | 1,508 | -4,104 | 1,258 | 1,410 | 581 | ||||
| cash flow from financing | 8,745,335 | 8,846,919 | 2,233,322 | 490,040 | 87,754 | 1,000,697 | -74,890 | -1,664,013 | -863,739 | -866,972 | 581 | ||||
| cash and cash equivalents | |||||||||||||||
| cash | -5,192,943 | 3,686,288 | -956,473 | -234,506 | -74,737 | 2,136,299 | 586,844 | -198,159 | 578,059 | -132,781 | 622,625 | -38,886 | 1,405,998 | ||
| overdraft | |||||||||||||||
| change in cash | -5,192,943 | 3,686,288 | -956,473 | -234,506 | -74,737 | 2,136,299 | 586,844 | -198,159 | 578,059 | -132,781 | 622,625 | -38,886 | 1,405,998 |
gravity london limited Credit Report and Business Information
Gravity London Limited Competitor Analysis
Perform a competitor analysis for gravity london limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other mid companies, companies in EC2A area or any other competitors across 12 key performance metrics.
gravity london limited Ownership
GRAVITY LONDON LIMITED group structure
Gravity London Limited has 5 subsidiary companies.
Ultimate parent company
2 parents
GRAVITY LONDON LIMITED
06749773
5 subsidiaries
gravity london limited directors
Gravity London Limited currently has 4 directors. The longest serving directors include Mr Mark Lethbridge (Nov 2008) and Mr Sean Feast (Sep 2011).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Mark Lethbridge | England | 65 years | Nov 2008 | - | Director |
| Mr Sean Feast | United Kingdom | 57 years | Sep 2011 | - | Director |
| Mr Paul Anderson | United Kingdom | 59 years | Sep 2011 | - | Director |
| Mr Andrew Daynes | United Kingdom | 41 years | Sep 2021 | - | Director |
P&L
December 2023turnover
18.8m
-32%
operating profit
-629.3k
-131%
gross margin
39.1%
+26.7%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
8.2m
-0.02%
total assets
32.1m
+0.27%
cash
1.6m
-0.76%
net assets
Total assets minus all liabilities
gravity london limited company details
company number
06749773
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
November 2008
age
17
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
MOORE KINGSTON SMITH LLP
address
69 wilson street, london, EC2A 2BB
Bank
-
Legal Advisor
-
gravity london limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 5 charges/mortgages relating to gravity london limited. Currently there are 2 open charges and 3 have been satisfied in the past.
gravity london limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for GRAVITY LONDON LIMITED. This can take several minutes, an email will notify you when this has completed.
gravity london limited Companies House Filings - See Documents
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