Amsa Direct Limited

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amsa direct limited Company Information

Live

EstablishedSmallDeclining

Company Number

06914972

Next Accounts

Jul 2025

Industry

Retail sale of clothing in specialised stores

Directors

Zia Haq

Khalida Zia

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Shareholders

zia-ul-haq

k. zia

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Group Structure

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Contact

Registered Address

11 portland road, edgbaston, birmingham, west midlands, B16 9HN

Website

amsa direct limited Estimated Valuation

£701.3k

Pomanda estimates the enterprise value of AMSA DIRECT LIMITED at £701.3k based on a Turnover of £2.1m and 0.33x industry multiple (adjusted for size and gross margin).

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Amsa Direct Limited is a live company located in birmingham, B16 9HN with a Companies House number of 06914972. It operates in the retail sale of clothing in specialised stores sector, SIC Code 47710. Founded in May 2009, it's largest shareholder is zia-ul-haq with a 60% stake. Amsa Direct Limited is a established, small sized company, Pomanda has estimated its turnover at £2.1m with declining growth in recent years.

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Pomanda's financial health check has awarded Amsa Direct Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 6 areas for improvement. Company Health Check FAQs

Health Rating3out of 5

3 Strong

1 Regular

6 Weak

Size

annual sales of £2.1m, make it smaller than the average company (£8.5m)

Growth

3 year (CAGR) sales growth of -12%, show it is growing at a slower rate (6.6%)

EXPORT

Amsa Direct Limited's latest turnover from October 2023 is estimated at £2.1 million and the company has net assets of £205.5 thousand. According to their latest financial statements, Amsa Direct Limited has 10 employees and maintains cash reserves of 0 as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Oct 2023	Oct 2022	Oct 2021	Oct 2020	Oct 2019	Oct 2018	Oct 2017	Oct 2016	Oct 2015	Oct 2014	Oct 2013	Oct 2012	Oct 2011	Oct 2010
Turnover	2,130,137	2,038,177	1,811,497	3,120,137	1,568,459	709,063	1,774,520	692,586	639,583	751,284	670,507	700,815	307,410	413,259
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	1,367,901	1,290,467	1,162,227	1,926,130	970,685	450,227	1,160,034	438,648	403,336	478,253	425,346	443,987	195,932	264,143
Gross Profit	762,236	747,710	649,270	1,194,006	597,774	258,836	614,486	253,938	236,247	273,031	245,160	256,828	111,478	149,116
Admin Expenses	843,992	739,800	489,763	994,776	577,566	318,744	590,419	255,611	221,014	307,501	174,149	234,214	131,475	166,788
Operating Profit	-81,756	7,910	159,507	199,230	20,208	-59,908	24,067	-1,673	15,233	-34,470	71,011	22,614	-19,997	-17,672
Interest Payable	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Interest Receivable	0	0	0	0	783	783	91	166	460	507	456	584	532	208
Pre-Tax Profit	-81,756	7,910	159,507	199,230	20,991	-59,125	24,158	-1,507	15,693	-33,963	71,468	23,197	-19,465	-17,464
Tax	0	-1,503	-30,306	-37,854	-3,988	0	-4,590	0	-3,138	0	-16,438	-5,567	0	0
Profit After Tax	-81,756	6,407	129,201	161,376	17,003	-59,125	19,568	-1,507	12,554	-33,963	55,030	17,630	-19,465	-17,464
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	-81,756	6,407	129,201	161,376	17,003	-59,125	19,568	-1,507	12,554	-33,963	55,030	17,630	-19,465	-17,464
Employee Costs	263,673	303,344	259,315	233,514	248,572	222,371	187,242	81,294	78,980	99,332	75,741	74,004	37,627	55,209
Number Of Employees	10	12	11	10	11	10	9	4	4	5	4	4	2	3
EBITDA*	-81,756	7,910	159,507	199,230	30,852	-59,908	24,067	9,834	25,944	-24,303	78,480	29,232	-15,578	-15,186

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Oct 2023	Oct 2022	Oct 2021	Oct 2020	Oct 2019	Oct 2018	Oct 2017	Oct 2016	Oct 2015	Oct 2014	Oct 2013	Oct 2012	Oct 2011	Oct 2010
Tangible Assets	56,112	62,091	38,810	38,995	40,587	47,579	59,062	69,498	68,971	74,242	55,423	54,375	39,011	24,103
Intangible Assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Investments & Other	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	56,112	62,091	38,810	38,995	40,587	47,579	59,062	69,498	68,971	74,242	55,423	54,375	39,011	24,103
Stock & work in progress	0	0	0	0	0	112,474	0	154,560	110,069	68,816	60,689	83,936	73,085	65,515
Trade Debtors	517,801	585,184	582,736	840,870	354,801	0	311,557	78,739	86,804	92,809	93,614	87,081	20,708	58,157
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	6,224	8,225	13,555	845	12,407	64,827	0	0	0	0	0	0	0	0
Cash	0	0	0	0	0	208,782	0	72,712	59,848	124,008	78,596	103,982	129,441	83,329
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	524,025	593,409	596,291	841,715	367,208	397,776	311,557	306,011	256,721	285,633	232,899	274,999	223,234	207,001
total assets	580,137	655,500	635,101	880,710	407,795	445,355	370,619	375,509	325,692	359,875	288,322	329,374	262,245	231,104
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	361,808	349,355	343,473	641,557	413,784	347,649	338,236	312,694	261,370	308,107	202,591	298,673	249,174	198,568
Group/Directors Accounts	0	0	0	0	0	6,075	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	0	0	0	0	0	68,371	0	0	0	0	0	0	0	0
total current liabilities	361,808	349,355	343,473	641,557	413,784	422,095	338,236	312,694	261,370	308,107	202,591	298,673	249,174	198,568
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	12,840	18,900	10,790	37,516	3,750	0	0	0	0	0	0	0	0	0
other liabilities	0	0	0	50,000	0	0	0	0	0	0	0	0	0	0
provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total long term liabilities	12,840	18,900	10,790	87,516	3,750	0	0	0	0	0	0	0	0	0
total liabilities	374,648	368,255	354,263	729,073	417,534	422,095	338,236	312,694	261,370	308,107	202,591	298,673	249,174	198,568
net assets	205,489	287,245	280,838	151,637	-9,739	23,260	32,383	62,815	64,322	51,768	85,731	30,701	13,071	32,536
total shareholders funds	205,489	287,245	280,838	151,637	-9,739	23,260	32,383	62,815	64,322	51,768	85,731	30,701	13,071	32,536

	Oct 2023	Oct 2022	Oct 2021	Oct 2020	Oct 2019	Oct 2018	Oct 2017	Oct 2016	Oct 2015	Oct 2014	Oct 2013	Oct 2012	Oct 2011	Oct 2010
Operating Activities
Operating Profit	-81,756	7,910	159,507	199,230	20,208	-59,908	24,067	-1,673	15,233	-34,470	71,011	22,614	-19,997	-17,672
Depreciation	0	0	0	0	10,644	0	0	11,507	10,711	10,167	7,469	6,618	4,419	2,486
Amortisation	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	0	-1,503	-30,306	-37,854	-3,988	0	-4,590	0	-3,138	0	-16,438	-5,567	0	0
Stock	0	0	0	0	-112,474	112,474	-154,560	44,491	41,253	8,127	-23,247	10,851	7,570	65,515
Debtors	-69,384	-2,882	-245,424	474,507	290,688	-235,037	232,818	-8,065	-6,005	-805	6,533	66,373	-37,449	58,157
Creditors	12,453	5,882	-298,084	227,773	66,135	9,413	25,542	51,324	-46,737	105,516	-96,082	49,499	50,606	198,568
Accruals and Deferred Income	-6,060	8,110	-26,726	33,766	-64,621	68,371	0	0	0	0	0	0	0	0
Deferred Taxes & Provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash flow from operations	-5,979	23,281	49,815	-51,592	-149,836	140,439	-33,239	24,732	-59,179	73,891	-17,326	-4,060	64,907	59,710
Investing Activities
capital expenditure	5,979	-23,281	185	1,592	-3,652	11,483	10,436	-12,034	-5,440	-28,986	-8,517	-21,982	-19,327	-26,589
Change in Investments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
cash flow from investments	5,979	-23,281	185	1,592	-3,652	11,483	10,436	-12,034	-5,440	-28,986	-8,517	-21,982	-19,327	-26,589
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	-6,075	6,075	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	-50,000	50,000	0	0	0	0	0	0	0	0	0	0
share issue	0	0	0	0	-50,002	50,002	-50,000	0	0	0	0	0	0	50,000
interest	0	0	0	0	783	783	91	166	460	507	456	584	532	208
cash flow from financing	0	0	-50,000	50,000	-55,294	56,860	-49,909	166	460	507	456	584	532	50,208
cash and cash equivalents
cash	0	0	0	0	-208,782	208,782	-72,712	12,864	-64,160	45,412	-25,386	-25,459	46,112	83,329
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	0	0	0	0	-208,782	208,782	-72,712	12,864	-64,160	45,412	-25,386	-25,459	46,112	83,329

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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Perform a competitor analysis for amsa direct limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other small companies, companies in B16 area or any other competitors across 12 key performance metrics.

AMSA DIRECT LIMITED group structure

Amsa Direct Limited has no subsidiary companies.

Ultimate parent company

AMSA DIRECT LIMITED

06914972

AMSA DIRECT LIMITED Shareholders

zia-ul-haq	60%
k. zia	30%
ammar zia	10%
aniqa inam	0%

Amsa Direct Limited currently has 4 directors. The longest serving directors include Mr Zia Haq (May 2009) and Mrs Khalida Zia (May 2009).

officer	country	age	start	end	role
Mr Zia Haq	United Kingdom	71 years	May 2009	-	Director
Mrs Khalida Zia	United Kingdom	67 years	May 2009	-	Director
Mr Ammar Zia	United Kingdom	41 years	May 2009	-	Director
Mr Yaser Zia	England	42 years	May 2009	-	Director

P&L

October 2023

turnover

2.1m

+5%

operating profit

-81.8k

gross margin

35.8%

-2.46%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

October 2023

net assets

205.5k

-0.28%

total assets

580.1k

-0.11%

cash

net assets

Total assets minus all liabilities

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company number

06914972

Type

Private limited with Share Capital

industry

47710 - Retail sale of clothing in specialised stores

incorporation date

May 2009

ultimate parent company

None

previous names

N/A

address

11 portland road, edgbaston, birmingham, west midlands, B16 9HN

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amsa direct limited Company Information

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amsa direct limited Estimated Valuation

amsa direct limited Estimated Valuation

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